blueshyft
Blueshyft operates an iOS-based point-of-sale payment gateway installed in 1,500+ Australian retail locations, enabling online businesses and digital service providers to accept over-the-counter cash payments for digital goods and services via a free retail-agent iPad program.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What blueshyft does
Blueshyft Pty Ltd is an Australian fintech operating an iOS-based point-of-sale (POS) payment gateway deployed across a national network of 1,500+ retail agent locations — primarily newsagents and convenience stores. The platform, delivered as a custom iPad application, enables customers to make over-the-counter cash payments for digital goods and services, connecting online businesses (enterprise clients) with consumers who prefer or require in-person cash transactions. The company was founded in Sydney in 2014 and launched its platform commercially in mid-2015, originally as a logistics-focused solution before broadening into a universal payment gateway.
Blueshyft operates a B2B2C model with two primary customer segments: (1) enterprise digital service providers that integrate with Blueshyft to extend their payment channels into physical retail — including FedEx, TNT, Team Global Express, The Lottery Office, Ladbrokes, Bitcoin Australia, CoinSpot, Cointree, PlayUp, ColossalBet, News Corp, GoGet, and MMG — and (2) retail agents (news and convenience stores) who host a Blueshyft iPad at no cost and earn per-transaction commission. The platform supports both domestic enterprise integrations and inbound tourist wallet integrations via WeChat Pay and Alipay. The firm is privately held, founder- and management-owned with no disclosed institutional investor involvement, and employs 11–50 people.
The revenue model is a transaction-based commission: Blueshyft earns a fee on each transaction processed through the iPad platform and shares a percentage with the retailer agent. Pricing for retail agents is zero-cost (no joining or ongoing fees), creating a low-friction onboarding funnel, while revenue per transaction varies by transaction size and monthly volume. Cumulative disclosed payment volume since 2015 is in the hundreds of millions of dollars across millions of transactions. The firm does not provide specific revenue figures.
blueshyft firmographics
Firmographics- Name
- blueshyft
- Legal name
- Blueshyft Pty Ltd
- Website
- https://blueshyft.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueshyft operates an iOS-based point-of-sale payment gateway installed in 1,500+ Australian retail locations, enabling online businesses and digital service providers to accept over-the-counter cash payments for digital goods and services via a free retail-agent iPad program.
- Ownership category
- akta.pro rank
blueshyft industry classification
Industry- Product category
- In-Store Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF)
- akta.pro secondary industries
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where blueshyft is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
blueshyft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Commission: Blueshyft earns a commission on each transaction processed through its iPad platform at retail locations. The commission is shared with retailer agents who earn a percentage for every transaction completed on the iPad.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free retailer agent program with commission-based earnings |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
blueshyft product offering
Product offeringCore offering
blueshyft provides an iOS-based point-of-sale platform installed on iPads across a national network of 1,500+ retail locations in Australia, enabling online digital service providers (gaming, cryptocurrency, logistics, lottery, car sharing, media) to accept over-the-counter cash payments from their end customers. The platform is free for retail agents (newsagents and convenience stores) who earn commission on each transaction, while enterprise clients pay a per-transaction fee for accessing the in-store payment channel.
Product overview
Blueshyft operates a unified point-of-sale payment platform consisting of an iPad-based app (the blueshyft iOS Point-of-Sale Platform) deployed across a national network of over 1,500 retail agent locations. The platform connects online businesses with physical retail locations, enabling customers to pay for digital goods and services in-store. The product is designed for newsagents and convenience stores seeking to monetize foot traffic through commission-based transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueshyft iOS Point-of-Sale Platform An iPad-based point-of-sale payment gateway enabling customers to make over-the-counter cash payments for digital goods and services at retail locations; targeted at online digital service providers across logistics, gaming, cryptocurrency, lottery, media, travel, and car-sharing verticals.
Companies that use blueshyft
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
blueshyft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
blueshyft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WeChat PaycoreWeChat Pay integration enables Chinese consumers to use their WeChat Pay digital wallet at Blueshyft retail locations for in-store payments.
- AlipaycoreAlipay integration allows Alipay users to pay at Blueshyft retail locations, expanding payment options for international customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
blueshyft competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Global branded payments and gift card network with deep retail distribution. Comparable to Blueshyft as a much larger incumbent operating a multi-vertical retail payment and stored-value network, though focused on gift cards rather than digital service payments.
- Green Dot Corporation: US-listed fintech and bank holding company providing prepaid cards, cash reload networks at retail, and money processing services for underbanked consumers. Comparable as a much larger incumbent in cash-to-digital retail payment infrastructure.
- Australia Post (BillPay & Digital Services): Australia's national postal service operates the BillPay over-the-counter payment network at thousands of post offices, allowing cash bill payments. A domestic incumbent providing competing cash-to-digital payment infrastructure for Australian consumers.
Emerging players
- Bitcoin Depot: US-listed operator of crypto ATMs and BTMs enabling cash-to-Bitcoin transactions in retail locations. Overlaps with Blueshyft's Bitcoin Australia / CoinSpot / CoinTree use cases as a physical cash-to-crypto on-ramp, though via different technology (ATM vs. iPad POS).
- LibertyX: US-based cash-to-Bitcoin on-ramp operating through retail store point-of-sale systems. Directly comparable to Blueshyft's Bitcoin Australia / CoinSpot / CoinTree integrations in enabling cash purchases of digital assets at retail.
- CoinFlip: Crypto ATM and over-the-counter operator in North America offering cash-to-crypto on-ramps in retail locations. Comparable to Blueshyft's crypto vertical but specialized in ATM-based cash acceptance rather than multi-service iPad POS.
Direct peers
- Neosurf: European prepaid voucher and cash-to-digital payment provider used for online gaming, e-commerce, and digital services. Operates a similar cash-into-digital payment rail comparable to Blueshyft's commission-based retail model.
- PayNearMe: US-based cash-to-digital payment network enabling consumers to pay bills and digital services with cash at retail POS locations (e.g., 7-Eleven, CVS, Walgreens). Most directly comparable to Blueshyft's model of converting cash payments at retail into digital transactions.
- Flexepin: Cash voucher solution used by online merchants (particularly gaming, crypto, and e-commerce) to accept cash payments via retail networks. Closely aligned with Blueshyft's cash-to-digital merchant acceptance business.
Regional players
- Cash Converters: Australian-headquartered specialty retail and financial services franchise operating in Australasia. Provides retail consumer financial services including cash-in and stored-value products, comparable to Blueshyft's retail-agent cash payment model, though with a different retail footprint and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
blueshyft social profiles
Digital presenceblueshyft financial estimates
Financial estimateRevenue estimate
Valuation estimate
blueshyft leadership team
Management profileNumber of profiles
Profiles5 records
blueshyft funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blueshyft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blueshyft
What does blueshyft do?
blueshyft provides an iOS-based point-of-sale platform installed on iPads across a national network of 1,500+ retail locations in Australia, enabling online digital service providers (gaming, cryptocurrency, logistics, lottery, car sharing, media) to accept over-the-counter cash payments from their end customers. The platform is free for retail agents (newsagents and convenience stores) who earn commission on each transaction, while enterprise clients pay a per-transaction fee for accessing the in-store payment channel.
Is blueshyft a public or private company?
blueshyft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was blueshyft founded?
blueshyft was founded in 2015. It employs 11 to 50 people.
Where is blueshyft based?
blueshyft is headquartered in Sydney, Australia, in the Oceania region.
How does blueshyft make money?
One revenue line is on record: transaction Commission.
Who are blueshyft's main competitors?
Broad incumbents on record are Blackhawk Network, Green Dot Corporation and Australia Post (BillPay & Digital Services). Emerging players are Bitcoin Depot, LibertyX and CoinFlip. Direct peers are Neosurf, PayNearMe and Flexepin. Cash Converters is listed as a regional player.
Does blueshyft have an API?
No public API is recorded for blueshyft.
What industry is blueshyft in?
blueshyft's product category is In-Store Payment Gateway. Its primary akta.pro industry code is MPAEALAF, Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 522320 and its SIC code is 6199.