BBQUE
- Company typePrivate
- Founded2011
- HeadquartersUnterföhring, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
BBQUE firmographics
Firmographics- Name
- BBQUE
- Legal name
- Culifoods GmbH
- Website
- https://bbque.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BBQUE industry classification
Industry- Product category
- Barbecue Sauces & Condiments
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industry
- BBQ Sauce & Marinades Manufacturing (AFAKADAH)
Keywords
Where BBQUE is headquartered
LocationHeadquarters
- HQ city
- Unterföhring
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BBQUE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: BBQUE generates revenue through direct sales of their barbecue sauces to consumers via their e-commerce website. Customers purchase individual bottles (400ml) or multi-packs (6x400ml) at set prices. Revenue is one-time transaction-based with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle (400ml) |
| Unit Pricing | Pay-as-you-go | 6-pack bundle (6x400ml) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BBQUE product offering
Product offeringCore offering
BBQUE manufactures and sells original Bavarian barbecue sauces formulated for grilling, dipping, marinading, glazing, and basting (mopping). The product line centers on five core sauce variants in signature 400ml black bottles, using natural ingredients such as fresh tomatoes, fruit purees, regional Bavarian beer, honey, and mustard, with signature smoke notes; the company also sells a spice set and limited-edition collaborations. Sales are conducted direct-to-consumer via bbque.de.
Product overview
BBQUE is a German barbecue sauce brand offering a portfolio of premium sauces in characteristic black bottles. The core product line consists of five sauces: "Das Original" (classic), Bacon, Grill & Buchenholz, Chili & Kren, and Honig & Senf. The company expanded in 2023 with a spice set (BBQUE Gewürzset) and has released limited editions including a White Barbecue Burger Sauce (white bottle) and a Whisky & Marille collaboration with SLYRS distillery. All sauces share a base of tomatoes and fruit purées with distinctive BBQUE smoke notes and local Bavarian ingredients like beer, honey, and mustard. Products are sold through the company's e-commerce shop at bbque.de with free shipping on orders over €35 within Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- BBQUE Das Original The flagship BBQUE barbecue sauce featuring 20% cranberry preparation, beer, and characteristic BBQUE smoke notes; a versatile all-rounder for dipping, mopping, glazing, and marinating.
- BBQUE Bacon A bacon-forward barbecue sauce with visible baked bacon cubes (3%), cherries, and tomatoes, delivering a savory, smoky bacon flavor profile.
- BBQUE Grill & Buchenholz An intensely smoky barbecue sauce with 19% plum preparation and Bavarian beer, delivering pronounced wood-smoke notes without requiring a smoker.
- BBQUE Chili & Kren A spicy sauce combining Bavarian horseradish (Kren) with chili heat from Sambal Oelek, black beer, and lingonberry sweetness for a balanced fiery flavor.
- BBQUE Honig & Senf A sweet and tangy sauce featuring honey, double mustard (Dijon and medium-spicy), apple sauce, and subtle smoke notes; pairs with poultry and fish.
- BBQUE Burger Sauce White Barbecue Limited-edition white barbecue sauce with fine smoke notes, fruity pear sweetness, and a sour cream–based texture with subtle pepper notes; positioned for burger use, sold in 400ml bottles.
- BBQUE Gewürzset A spice set of four premium spice blends for grilling, suitable for fish, meat, poultry, vegetables, and grill cheese.
- BBQUE Whisky & Marille A limited-edition collaboration sauce with SLYRS Bavarian Whisky Distillerie featuring whisky and apricot flavors.
Companies that use BBQUE
Customer profileSegments2 records
Ideal customer profiles2 records
BBQUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BBQUE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SLYRS Bavarian Whisky DestilleriecoreBBQUE collaborated with SLYRS Bavarian Whisky Destillerie to create a new Whisky & Marille (Whisky & Apricot) sauce. This partnership resulted in an exclusive sauce creation featuring Bavarian whisky flavors. An exclusive interview about the collaboration was published to share the background of this product development.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
BBQUE competitors and assessment
Company assessmentBroad incumbents
- Bull's-Eye BBQ: Mass-market BBQ sauce brand owned by Kraft Heinz, distributed globally through retail. Comparable to BBQUE as a competing BBQ sauce brand but operating at vastly larger scale across mainstream channels.
- KC Masterpiece: Established U.S. premium BBQ sauce brand, now part of the McCormick portfolio. Comparable to BBQUE in the premium sauce segment, but with much broader retail distribution and brand awareness.
- Heinz (BBQ line): Global condiment giant with an established BBQ/sauce portfolio across European retail. Comparable to BBQUE as a competing sauce brand, but with vastly greater scale, distribution, and marketing firepower.
- Famous Dave's: BBQ restaurant chain and packaged sauce/seasoning brand sold through retail. Comparable to BBQUE on grill/BBQ flavor products and enthusiast targeting, but with a much larger restaurant and retail platform.
Direct peers
- Sweet Baby Ray's: One of the most recognized premium BBQ sauce brands in the world, sold across U.S. retail and increasingly internationally. Comparable to BBQUE as a flavor-led, multi-SKU premium sauce brand targeting grilling enthusiasts and home cooks.
- Stubb's: Craft/premium U.S. BBQ sauce brand known for natural ingredients and authentic flavor profiles. Direct comparable to BBQUE's natural-ingredient, flavor-driven positioning and enthusiast customer base.
- Blues Hog: Competition-grade BBQ sauce brand popular with KCBS pitmasters and grilling enthusiasts. Comparable to BBQUE on competition-driven credibility, flavor specialization, and enthusiast community.
- Ankerkraut: German premium spice, rub, and seasoning brand popular with grilling enthusiasts and sold across DACH retail. Comparable to BBQUE as a founder-driven, flavor-authenticity-led German CPG brand targeting the same home-grilling enthusiast segment.
Regional players
- Gewürzmühle Brecht: Long-established German spice and seasoning brand, directly relevant given BBQUE's 2023 launch of BBQUE Gewürzset. Comparable as a German CPG manufacturer of premium grilling spices with similar retail and enthusiast positioning.
Others
- Traeger Grills: Lifestyle grilling brand with branded sauces, rubs, and accessories sold direct and through retail. Comparable to BBQUE as an ecosystem player in the premium grilling enthusiast category, though Traeger is primarily a grill hardware brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BBQUE social profiles
Digital presenceBBQUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBQUE leadership team
Management profileNumber of profiles
Profiles3 records
BBQUE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBQUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBQUE
What does BBQUE do?
BBQUE manufactures and sells original Bavarian barbecue sauces formulated for grilling, dipping, marinading, glazing, and basting (mopping). The product line centers on five core sauce variants in signature 400ml black bottles, using natural ingredients such as fresh tomatoes, fruit purees, regional Bavarian beer, honey, and mustard, with signature smoke notes; the company also sells a spice set and limited-edition collaborations. Sales are conducted direct-to-consumer via bbque.de.
Is BBQUE a public or private company?
BBQUE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BBQUE founded?
BBQUE was founded in 2011. It employs 1 to 10 people.
Where is BBQUE based?
BBQUE is headquartered in Unterföhring, Germany, in the Europe region.
How does BBQUE make money?
One revenue line is on record: direct Product Sales.
Who are BBQUE's main competitors?
Broad incumbents on record are Bull's-Eye BBQ, KC Masterpiece, Heinz (BBQ line) and Famous Dave's. Direct peers are Sweet Baby Ray's, Stubb's, Blues Hog and Ankerkraut. Gewürzmühle Brecht is listed as a regional player. Traeger Grills is listed as an others.
Does BBQUE have an API?
No public API is recorded for BBQUE.
What industry is BBQUE in?
BBQUE's product category is Barbecue Sauces & Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKADAH, BBQ Sauce & Marinades Manufacturing. Its NAICS code is 311941 and its SIC code is 2090.