Tisu
Tisu (缇苏) is a Hangzhou-based MCN founded in 2013 that manages internet celebrities and content creators, connecting its signed talent roster with brand clients for commercial influencer-marketing collaborations across China.
- Company typePrivate
- Founded2013
- HeadquartersHangzhou, China
- Headcount251–500
- GTM typeB2B
- OfferingServices
Tisu firmographics
Firmographics- Name
- Tisu
- Legal name
- 杭州星缇文化传播有限公司 (Hangzhou Xingti Culture Communication Co., Ltd.)
- Website
- https://pblab.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tisu (缇苏) is a Hangzhou-based MCN founded in 2013 that manages internet celebrities and content creators, connecting its signed talent roster with brand clients for commercial influencer-marketing collaborations across China.
- Ownership category
- akta.pro rank
Tisu industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
Keywords
Where Tisu is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Tisu business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Tisu product offering
Product offeringCore offering
Tisu (缇苏) is a Multi-Channel Network (MCN) that manages and represents internet celebrities and content creators, connecting them with brands for commercial collaborations. Its core offering is the 红人介绍 (Influencer Introduction) platform, which showcases its managed roster of talent to potential business partners for endorsement and marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- 红人介绍 (Influencer Introduction)
Companies that use Tisu
Customer profileIdeal customer profiles1 record
Tisu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tisu competitors and assessment
Company assessmentDirect peers
- Ruhnn Holding: China-based MCN that managed and commercialized a roster of internet celebrities for brand collaborations, the closest direct analog to Tisu's creator-to-brand matchmaking model.
- Wuyou Media (无忧传媒): One of China's largest MCNs managing a broad creator roster across livestream and short-video; directly comparable to Tisu in business model and target customer base.
- MeiONE (美ONE / One Beauty): Shanghai-based MCN best known for managing Li Jiaqi, operating a creator management and livestream commerce model directly parallel to Tisu's Influencer Introduction product.
- Qianxun Holdings (谦寻控股): Chinese MCN founded around livestream host Viya, offering brand-creator matchmaking and live commerce services in the same category as Tisu.
- Papitube: MCN built around creator papi酱, focused on short-video talent management and brand collaborations in China, sharing Tisu's core MCN operating model.
Broad incumbents
- United Talent Agency (UTA): Global talent and entertainment agency representing artists, creators, and digital influencers; broader incumbent whose influencer division is comparable to Tisu's creator management business.
- Creative Artists Agency (CAA): Global talent agency with growing digital and brand-endorsement practices for creators; comparable to Tisu as a larger incumbent in the broader talent representation space.
- Endeavor (WME): Global sports and entertainment talent agency (parent of WME) with representation, brand, and content businesses; broad incumbent comparable to Tisu's representation-driven model at scale.
Market position
Customer concentration
Tisu social profiles
Digital presenceTisu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tisu leadership team
Management profileNumber of profiles
Profiles1 record
Tisu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tisu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tisu
What does Tisu do?
Tisu (缇苏) is a Multi-Channel Network (MCN) that manages and represents internet celebrities and content creators, connecting them with brands for commercial collaborations. Its core offering is the 红人介绍 (Influencer Introduction) platform, which showcases its managed roster of talent to potential business partners for endorsement and marketing campaigns.
Is Tisu a public or private company?
Tisu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tisu founded?
Tisu was founded in 2013. It employs 251 to 500 people.
Where is Tisu based?
Tisu is headquartered in Hangzhou, China, in the Asia region.
Who are Tisu's main competitors?
Direct peers on record are Ruhnn Holding, Wuyou Media (无忧传媒), MeiONE (美ONE / One Beauty), Qianxun Holdings (谦寻控股) and Papitube. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA) and Endeavor (WME).
Does Tisu have an API?
No public API is recorded for Tisu.
What industry is Tisu in?
Tisu's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms. Its NAICS code is 7114.