What HelloAva, Inc does

HelloAva, Inc operates a direct-to-consumer personalized skincare service marketed under the "HelloAva Beauty" brand. The company's stated proposition is an AI- and deep-learning-powered personal skincare consultant that pairs algorithmic recommendation with review by licensed dermatologists, targeting individual consumers seeking personalized skincare guidance rather than clinical patients. The company was founded in 2017 and is headquartered in New York, with a small operating team of 1–10 employees.

The company's technology stack is described only at a high level — an AI/deep learning system overlaid with human-in-the-loop dermatologist validation — with no disclosed proprietary models, training data scale, patents, or published research to substantiate the technical depth. No mobile app, API, integrations, or SDKs are documented in the source material; distribution appears to run primarily through the company's website (helloava.co). HelloAva Beauty carries the tagline "The Brains behind your Beauty," signaling brand positioning around the intersection of clinical credibility and AI-driven personalization.

The business model is not publicly disclosed: pricing, contract structure, customer count, and revenue mechanics are absent from the scraped sources. Capital formation has been modest, with disclosed funding rounds in June 2017 (DHVC), August 2018 (DHVC, GingerBread Capital, Long Venture Partners, SoGal Ventures), and March 2020 (approximately $197,158 from undisclosed investors). Leadership is held by co-founder and CEO Siqi Mou and Head of Operation Robert Escobar. The absence of post-2020 operating signals, disclosed revenue, or follow-on funding rounds leaves the company's current scale and trajectory uncertain.

Name

HelloAva, Inc

Website

https://helloava.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personalized Skincare Consultation

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mobile Skincare & Facials (HSALAMAE)

Keywords

• Personalized skincare consultation
• AI skincare assistant
• Beauty recommendation platform
• Dermatologist skincare advice
• Skincare technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

HelloAva (operating as HelloAva Beauty) is a personal skincare consultant that combines AI and deep learning technology with input from real dermatologists to deliver personalized skincare recommendations to individual users. The service acts as an intelligent beauty advisor that pairs algorithmic analysis with expert human review.

Differentiator

Problem solved

Functional benefit

Products and services

• HelloAva (HelloAva Beauty) Personal Skincare Consultation AI- and deep learning-powered personal skincare consultant that pairs algorithmic analysis with review from real dermatologists to deliver personalized skincare recommendations for individual consumers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Atolla: Atolla is a data-driven personalized skincare service that formulates custom serums based on user skin data, closely mirroring HelloAva's AI-powered personalization and at-home delivery model.
• Curology: Curology provides personalized prescription and non-prescription skincare via online consultation with dermatology providers, overlapping with HelloAva's hybrid AI-plus-expert consultation approach.
• Prose: Prose offers AI-personalized custom beauty products (primarily hair care) using consumer data and algorithms, sharing HelloAva's data-driven personalization playbook and DTC beauty positioning.
• Function of Beauty: Function of Beauty delivers customized hair and body care products configured through an online questionnaire, comparable to HelloAva's personalization-first beauty model for skincare consumers.

Broad incumbents

• L'Oréal (Perso): L'Oréal is a global beauty incumbent that has launched Perso, an AI-driven at-home personalized skincare device, representing the most credible large-scale competitive threat to HelloAva's proposition.
• Sephora: Sephora is a major beauty retailer investing heavily in personalization and beauty tech (e.g., Color IQ, skincare diagnostics), competing for the same digitally savvy skincare shopper HelloAva targets.

Emerging players

• Skinsei: Skinsei is a custom skincare brand built around personalization through lifestyle and skin profiling, directly comparable to HelloAva's AI-driven consultative offering in the personalized skincare niche.
• Yoderm / Apostrophe: Apostrophe provides dermatologist-directed online skincare with custom-compounded prescriptions, overlapping HelloAva's online consultation and custom skincare recommendation flow.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloAva, Inc