What Get Work does

Get Work is a UK-based marTech SaaS company, trading as Get Work Limited (company number 10914848, registered in England and Wales), that helps UK tradespeople generate exclusive, locally-targeted job leads. Founded in 2017 and headquartered in Lytham St Annes, the company operates a self-serve platform under which tradespeople — primarily roofers, builders, plumbers, electricians, landscapers, plasterers, renderers, decorators, joiners, driveway specialists, heating engineers and loft conversion specialists — sign up online, select their trade and service area, and receive locally-targeted customer enquiries delivered through Google Ads. Reported scale signals include the claim of having generated over £60m worth of trade leads in a 12-month window, and the cited market statistic that more than 3.6 million UK consumers search Google for tradesmen each month.

The platform combines Google Ads account setup and management, proprietary personalised landing pages (which the company reports convert approximately 1 in 5 visitors versus an industry benchmark of 1 in 30), call tracking and SMS notifications, and a lead-management dashboard with ROI tracking. It is built on DigitalOcean and AWS infrastructure and integrates Twilio for telephony/SMS, Intercom for support, Stripe for subscription payments (with Strong Customer Authentication/3D Secure 2) and Heap for product analytics. An exclusivity rule — only one tradesperson per trade per geographic area — is the structural differentiator versus generic lead-generation platforms. Get Work holds official Google Partner status and has secured accreditations from six UK trade associations (Guild of Master Craftsmen, CORC, FMB, BALI, NFB, PDA).

The commercial model is subscription-based with tiered plans (Founder Trial, Startup, Growth, Expansion) tied to monthly Google Ads budgets, advertised without setup fees or long-term contracts, and featuring a £250 first-month discount on qualifying tiers. Annual billing is available at up to a 10% discount. Distribution is exclusively direct-to-customer via online self-serve sign-up combined with Google Ads and content marketing, and the company cites case-study ROI outcomes for individual customers (e.g., DRE Roofing £81,270 quoted work in first month; Pro Build £400,000+ quoted in first two months). Get Work is privately held and founder-controlled (Nick Cole, Founder & Managing Director; Leon Cullen, co-founder), with a small disclosed funding event of approximately $130,592 in January 2020.

Name

Get Work

Legal name

Get Work Limited

Website

https://getwork.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Work is a UK SaaS platform that generates exclusive, locally-targeted job leads for small trades businesses via managed Google Ads, personalised landing pages, and an exclusivity-per-territory model, sold as a tiered monthly subscription to roofers, builders, plumbers, electricians and ten other trades.

Ownership category

akta.pro rank

Product category

Lead Generation Software

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Lead generation software
• Tradesperson marketing platform
• SaaS lead management
• Google Ads automation
• Local job leads

Headquarters

HQ city

Lytham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription-based Lead Generation Service: Monthly subscription service providing tradespeople with exclusive local job leads delivered via Google Ads. Subscribers pay a recurring monthly fee and receive access to landing pages, ad campaigns, lead notifications, and management tools. The service uses tiered subscription plans (Founder Trial £250, Startup, Growth, Expansion) with different ad spend budgets affecting lead volume. Annual billing available at up to 10% discount. First month offers £250 discount on Startup, Growth and Expansion subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Get Work provides a fully automated, cloud-based SaaS platform that generates exclusive local job leads for UK tradespeople by building and managing Google Ads campaigns on their behalf. The service creates personalised landing pages, runs targeted Google Ads, delivers leads via SMS and email, and tracks each lead's monetary value through a customer dashboard to measure ROI. It is sold as a monthly or annual subscription across four tiers (Founder Trial, Startup, Growth, Expansion) covering 12 trade sectors including roofing, building, plumbing, electrical, landscaping and heating.

Product overview

Get Work is a SaaS platform combined with marketing agency services that provides lead generation for tradespeople. The core Get Work Platform generates exclusive local job leads through Google Ads with personalized landing pages, ad campaign management, and ROI tracking. The platform serves 12 distinct trade categories: roofing, building, landscaping, driveways, plastering, rendering, electrical, decorating, joinery, plumbing, heating, and loft conversions. Each trade category operates as a specialized service line with dedicated landing pages and targeted keyword campaigns, while sharing the common platform infrastructure for lead management, notifications, and performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Get Work Platform A cloud-based SaaS lead generation platform that creates personalised landing pages, builds and manages Google Ads campaigns, and delivers exclusive local job leads to UK tradespeople via SMS and email. Includes a customer dashboard with call tracking, call recordings, and a value-recording tool for measuring ROI. Sold as a monthly or annual subscription across Founder Trial, Startup, Growth and Expansion tiers, with no setup fees and no long-term contracts.

Quantifiable outcome

• 6x higher conversion rates than industry average (1 in 5 vs 1 in 30)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 6 November 2019Get Work partnered with Google to provide a fully automated lead generation service for tradespeople. As a Google Partner, Get Work provides access to Google Ads technology and certified specialists who build and manage ad campaigns for customers. The partnership enables tradespeople to receive job leads via Google Ads through Get Work's platform.
• Guild of Master CraftsmenminorStrategic or Co-development PartnerTrade association partnership providing credibility and endorsement for Get Work's services among Guild members.
• BALl - British Association of Landscape IndustriesminorStrategic or Co-development PartnerTrade association partnership providing credibility and endorsement for Get Work's services among BALI members.
• FMB - Federation of Master BuildersminorStrategic or Co-development PartnerTrade association partnership providing credibility and endorsement for Get Work's services among FMB members.
• NFB - National Federation of BuildersminorStrategic or Co-development PartnerTrade association partnership providing credibility and endorsement for Get Work's services among NFB members.
• CORC - Confederation of Roofing ContractorsminorStrategic or Co-development PartnerTrade association partnership providing credibility and endorsement for Get Work's services among CORC members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Checkatrade: UK's leading directory and lead-generation platform for vetted tradespeople, directly competing with Get Work for the same tradesperson SMB customer base and operating a similar consumer-search-to-tradesperson model.
• MyBuilder: UK trades marketplace where homeowners post jobs and tradespeople quote, directly overlapping with Get Work in target audience (UK tradespeople) and lead-generation mechanics.
• Bark.com: Global services marketplace operating in the UK that matches customers with local professionals across trades and services, comparable to Get Work's lead-generation value proposition.
• Rated People: UK home services marketplace connecting homeowners with tradespeople via posted jobs, overlapping with Get Work's lead-generation model for the same tradesperson segments.
• TrustATrader: UK directory for vetted tradespeople offering lead generation and customer reviews, competing for the same tradesperson SMBs and serving similar homeowner demand.

Broad incumbents

• Houzz: Home design and renovation platform with a UK presence connecting homeowners with trade professionals, overlapping with Get Work in connecting tradespeople with homeowner demand for home improvement work.
• Yell.com: UK's long-standing business directory and digital advertising platform serving SMBs across categories including trades, with broader advertising products rather than a trades-specialist lead-gen focus.
• HomeAdvisor (Angi): US-based home services lead-generation platform (now part of Angi Inc.) serving trades SMBs with a similar exclusive-lead model; operates globally across home services categories comparable to Get Work's vertical coverage.

Emerging players

• Thumbtack: US home services marketplace connecting consumers with local professionals; same fundamental model as Get Work (lead gen for trades SMBs) but US-focused and at much larger scale.
• Local Heroes (by British Gas): UK trades marketplace backed by British Gas connecting homeowners with vetted tradespeople for home repair and improvement jobs, directly comparable to Get Work's UK trades lead-gen model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getmorework
• Facebookfacebook.com/getmorework
• LinkedInlinkedin.com/company/getmorework

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Work