What Chando does

Chando (自然堂), founded in 2001 and headquartered in Shanghai, is China's third-largest domestic cosmetics company, generating 5.3 billion yuan in FY2025 revenue (up 15.2% YoY) at a 70.6% gross margin. The company develops, manufactures, and sells skincare, color cosmetics, and personal care products targeting Chinese consumers, with its portfolio anchored by proprietary Himalayan-sourced ingredients—most notably HiMurchaSin®, a polar yeast ferment developed over 11 years with 20+ patents, derived from extremophilic bacteria sourced at 3,355m altitude in -80°C conditions. Chando's product architecture spans anti-aging serums (小紫瓶系列), hydrating essences (极地圣水), whitening lines (577×雪肌美白), barrier repair systems (等渗面膜), men's grooming, and color cosmetics, distributed through four sub-brands (自然解密, euspa, DIKO, icetech) and sold via Tmall, Douyin, WeChat mini-programs, the official website, and physical retail counters across China.

Chando's underlying technology stack combines proprietary ingredient IP (HiMurchaSin®, 577 whitening compound, isotonic repair technology) with AI-powered computational biology used to screen 2.8 million yeast proteins in the discovery of the next-generation HiMurchaSin® Ultra Anti-Peptide. The company collaborates with the Chinese Academy of Sciences on dermatological research and holds third-party clinical validation from SGS and Intertek. Manufacturing is anchored by the newly opened CHANDO Future Beauty City in Shanghai, a sustainable facility with a 3.1 MW rooftop solar installation, and Chando operates twelve wholly-owned subsidiaries spanning cosmetics sales, e-commerce platforms, medical skincare, fragrance, biotechnology, and baby products.

Chando's business model is direct-to-consumer through both digital channels and offline retail counters, supported by 57.2% marketing-to-revenue intensity and pricing positioned at mid-to-premium tiers (e.g., ¥390 for 极地精华露 110mL, ¥365 for 铂金胶原修护紧塑霜 55g). The customer base is mass-market Chinese consumers across female, male, and baby/mother segments, with horizontal segmentation by use case. Following a 2024-2025 strategic investment from L'Oréal (442 million yuan) and Jiahua Capital that valued the company at ~$1 billion, Chando filed for a Hong Kong IPO in April 2026 at a 7.14 billion yuan valuation, marking its transition from private unicorn to public market contender.

Name

Chando

Legal name

Shanghai Chando Group Co., Ltd. (上海自然堂集团有限公司)

Website

https://chando-himalaya.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Chando (自然堂) is China's third-largest domestic cosmetics company, selling Himalayan-inspired skincare, color cosmetics, and personal care products to Chinese consumers through e-commerce platforms (Tmall, Douyin, WeChat) and offline retail counters, anchored by proprietary ingredients like HiMurchaSin® polar yeast ferment.

Ownership category

akta.pro rank

Product category

Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Natural skincare products
• Anti-aging serums
• Barrier repair cosmetics
• Whitening brightening essences
• Himalayan botanical ingredients

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Cosmetics and Skincare Products: Chando generates revenue primarily through sales of skincare, makeup, and personal care products under the Chando brand, sold through e-commerce channels (Tmall, Douyin, official website) and offline retail counters across China.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Chando develops, manufactures, and sells skincare, color cosmetics, men's grooming, and personal care products under its own brand, built on proprietary Himalayan-sourced ingredients such as HiMurchaSin® polar yeast and 577 whitening technology. The portfolio spans anti-aging serums (小紫瓶 series), whitening/brightening essences, barrier-repair masks with isotonic technology, cushion foundations and lip products, men's glacier series, and body/hair care. Products are sold directly to Chinese consumers through owned e-commerce stores (Tmall, Douyin, official website, WeChat mini-program) and physical retail counters across China.

Product overview

Chando (自然堂, stylized as CHANDO) is a leading Chinese beauty and skincare brand headquartered in Shanghai, positioned as a natural high-tech brand sourced from the Himalayas. The company offers a comprehensive portfolio of skincare, color cosmetics, and personal care products organized across multiple product lines and sub-brands. The core product portfolio includes anti-aging serums (小紫瓶 series), hydrating essences (极地圣水), whitening/ brightening lines (577×雪肌美白, 娇颜亮润), barrier repair solutions (舒缓套装, 极寒霜, 等渗面膜), and color cosmetics (气垫霜, 唇膏, 防晒). The brand is anchored by proprietary ingredient technologies including HiMurchaSin® (喜默因®), a Himalayan-origin yeast ferment with 20+ patents developed over 10+ years, and 577 whitening technology. The portfolio spans flagship single products, multi-item sets/systems, and four sub-brands (自然解密, euspa, DIKO, icetech). The company sells through its official e-commerce website, Tmall flagship store, WeChat mini-programs, and physical retail counters. The product strategy centers on making advanced skincare technology developed in-house accessible to Chinese consumers at affordable prices.

Differentiator

Problem solved

Functional benefit

Brands

• 自然解密 (Nature Decrypt): Sub-brand under Chando Group offering natural skincare solutions
• euspa
• DIKO
• icetech

Products and services

• Chando Rejuvenation Repairing Essence, 7th Generation (自然堂肌源修护小紫瓶精华液第七代) Flagship seventh-generation anti-aging essence featuring the proprietary HiMurchaSin® Ultra Anti-Peptide ingredient developed via AI-powered screening of 2.8 million yeast proteins, targeting the PGC1α cellular energy switch to address fatigue-driven skin aging in Chinese consumers.
• Chando Polar Essence / Polar Sacred Water (自然堂极地精华露 / 极地圣水) Hydrating and anti-aging essence (¥390 for 110mL) featuring proprietary HiMurchaSin® Himalayan-origin yeast ferment ingredient, using a new-cell-generation exfoliation mechanism instead of traditional exfoliants to provide gentle firming and brightening without damaging the skin barrier.
• Chando 577 Whitening Essence (自然堂577小白钻精华) Whitening and brightening essence featuring 577 (advanced tyrosinase inhibitor) encapsulated in a liposomal microcapsule delivery system, combined with a whitening gold-triangle formula (niacinamide, tranexamic acid, 577) and Himalaya tea freeze-dried ingredient, addressing melanin overproduction, yellowing, and pigmentation marks in Asian skin.
• Chando Platinum Collagen Firming & Repair Cream (自然堂铂金胶原修护紧塑霜) Anti-aging moisturizer (¥365 for 55g) containing 100% humanized type III collagen combined with HiMurchaSin® ingredient, providing barrier repair, collagen replenishment, and new collagen stimulation for three-dimensional anti-aging effect.
• Chando Polar Hydrating Isotonic Repair Mask (自然堂极地补水修护等渗面膜) Barrier-repair mask using proprietary isotonic repair technology and 3% patented polar probiotic active ingredient, providing rapid relief from sensitivity, repairing five layers of skin barrier, and delivering long-term stabilization in 10 minutes.
• Chando Space PDRN Water-Light Mask (自然堂太空PDRN水光面膜) Advanced anti-aging mask featuring space-grade PDRN (PoliNucleotide) water-light technology with 165K ultra-small molecule plant-derived PDRN, combining repair, collagen promotion, and contour firming for mature skin (25+).
• Chando Men's Skincare Series (自然堂男士系列) Dedicated men's skincare line including Glacier Oil Control (冰川控油), Glacier Hydrating (冰川保湿), Glacier Anti-Wrinkle (冰川抗皱), Professional Cleansing, and Himalaya Dragon Blood Reviving (喜马拉雅龙血醒肤) series, covering face wash, moisturizing, essence, and oil-control balancing products for Chinese male consumers.
• Chando Color Cosmetics Line (Cushion Foundations & Lip Products) Color cosmetics line including Truffle Water-Glow Cushion Foundation (¥229 for 12g×2), Soft Mist Long-Wear Cushion (¥229 for 12g×2), Long-Wear Lipstick (¥149 for 3.2g), and Whitening Sunscreen SPF32 PA+++ (¥100 for 30mL), combining skincare-active ingredients with makeup functionality for Chinese consumers.
• Chando Personal Care Line (Body Lotion, Shampoo, Shower Gel) Personal care products including Whitening Body Lotion (¥169 for 280mL), Soft Peach Fragrance Shower Gel (¥79 for 400g), and Scalp Care Anti-Hair Loss Shampoo for Sensitive Scalp (¥79 for 600g), extending Chando's Himalayan ingredient proposition into body and hair care.
• Chando Ningshi (Anti-Aging) Skincare Set (自然堂凝时鲜颜套装) Multi-product anti-aging skincare set featuring Himalaya Haematococcus pluvialis extract and proprietary time-pausing technology (凝时休眠技术), targeting anti-glycation, anti-oxidation, and wrinkle reduction for light mature skin (25+).
• Chando Jiaoyan Brightening Set (自然堂娇颜亮润套装) Brightening and whitening skincare set featuring 99% pure niacinamide, Himalaya truffle extract, and dual centella asiatica actives, designed for gentle yet effective brightening suitable for sensitive skin.
• Chando Soothing Set (自然堂舒缓套装) Barrier-soothing skincare set leveraging Himalaya toughening skin technology with barley β-glucan and centella asiatica extracts, targeting sensitive and reactive skin with barrier repair, redness reduction, and long-lasting moisturization.

Quantifiable outcome

• 42% reduction in Scope 1 and 2 emissions by 2030 (using 2023 as base year), aligned with SBTi
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SGSminorOthersSGS provides third-party clinical testing and verification for Chando's product efficacy claims, including clinical tests for the 7th generation Rejuvenation Repair Essence.
• Chinese Academy of SciencescoreStrategic or Co-development PartnerChando collaborated with the Chinese Academy of Sciences on research including skin brightening studies presented at IMCAS conference and research on fatigue-driven skin aging, finding that average onset of facial skin aging shifted approximately four years earlier between 2018 and 2023.
• IntertekminorOthersInternational testing and inspection company providing third-party verification of product efficacy claims for Chando's skincare products.
• China Anti-Fatigue-Aging Tech ForumminorOthersAcademic platform where Chando launched its 7th generation Rejuvenation Repairing Essence, featuring new proprietary ingredient research findings.
• IMCAS (International Master Course on Aging Skin)minorOthersInternational dermatology conference where Chando presented its decade-long skin brightening research.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shiseido: Shiseido is a global Japanese beauty conglomerate with significant China exposure through brands like SHISEIDO, Cle de Peau, and NARS. Competes with Chando in the whitening, anti-aging, and skincare categories where Japanese heritage brands remain influential among Chinese consumers.
• Estée Lauder Companies: Estée Lauder is a global premium beauty conglomerate operating brands like Estée Lauder, Clinique, and La Mer in China, competing with Chando in the whitening, anti-aging, and premium skincare segments where Chinese consumers cross-shop domestic and imported brands.
• L'Oréal China: L'Oréal is the world's largest beauty conglomerate and Chando's strategic minority investor (442M yuan stake). L'Oréal's portfolio (Lancôme, Estée Lauder competitors, Kiehl's) competes across premium tiers in China while also serving as Chando's strategic partner.

Direct peers

• Pechoin (百雀羚): Pechoin is a heritage Chinese skincare brand with a 90-year history, comparable to Chando in heritage domestic positioning and mass-to-mid-tier price range, competing for similar Chinese female consumer demographics.
• Mao Geping Cosmetics: Mao Geping is a premium Chinese color cosmetics and skincare brand that recently listed on the Hong Kong Stock Exchange. Comparable in being a Chinese-origin premium beauty brand with DTC focus and growing international ambitions.
• Proya Cosmetics: Proya is a leading Chinese skincare and color cosmetics brand, listed on Shenzhen, with a comparable mid-premium DTC model and broad product portfolio spanning skincare, anti-aging, and whitening — Chando's closest domestic listed peer.
• Chicmax (KANS / 韩束): Chicmax Group is the parent of KANS, One Leaf, and Baby Elephant skincare brands, and a top Chinese domestic competitor. Recently listed and positioned similarly to Chando in the mid-tier mass-market beauty segment with multi-brand portfolio.
• Herborist (佰草集): Herborist is a premium traditional Chinese medicine-inspired skincare brand owned by Shanghai Jahwa, with comparable natural/herbal ingredient positioning and Chinese domestic mid-premium tier competition.
• Marubi: Marubi is a Chinese skincare brand specializing in eye care and anti-aging, with comparable mid-market positioning and DTC channel strategy. Competes with Chando directly in the Chinese mass-to-mid-premium skincare tier.
• Botanee Group (Winona / 薇诺娜): Botanee is the parent of Winona, a leading Chinese dermocosmetics brand focused on sensitive skin, listed on Shenzhen. Comparable in DTC strength and Chinese consumer brand-building, with science-led positioning similar to Chando's narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chando