3point0 labs
3point0 Labs is a private sports and entertainment management firm providing talent representation, NIL deal negotiation, content creation, and Web3/Bitcoin advisory services to professional athletes, entertainers, and forward-thinking brands.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 3point0 labs does
3point0 Labs is a privately-held sports and entertainment management firm founded in 2022 and headquartered in Los Angeles, with a corporate office registered at 651 N. Broad St., Ste 201, Middletown, United States, and governed by Nevada state law under the legal name 3point0 Labs, Inc. The company provides talent representation services to professional athletes, entertainers, and brands, covering contract negotiation, brand development, financial planning, content creation, and Name, Image, and Likeness (NIL) deal representation. Its stated service portfolio comprises Content creation, Talent Management, NIL Representation, and Web3 & Bitcoin Advisory, supplemented by an exclusive members-only portal called "The Lab" where members can vote on, participate in, and propose technology-driven experiments.
The firm's core technology positioning centers on integrating Web3, Bitcoin, blockchain, AI, and data analytics with traditional talent management workflows, characterized in company materials as a way to deliver "unparalleled insights and opportunities" to clients. Specific AI or data products are not disclosed; references to AI and blockchain appear at the level of marketing positioning and advisory consulting rather than proprietary platforms, though the founder's Web3-in-sports work has reportedly been studied at Harvard Business School. The company employs 1–10 people and has raised a disclosed $100,000 seed from Outlier Ventures in May 2022.
Revenue is generated through professional services engagements, including commissions or negotiated retainers on talent representation contracts, NIL deal fees, content production service fees, and consulting engagements for Web3/Bitcoin advisory. Distribution is relationship-driven: the firm relies on founder Marquel Martin's network from prior roles at UFC and Creative Artists Agency (CAA), supplemented by a 'Refer a Client' Typeform portal and a direct contact form. The only named client referenced in the input is Mike Tyson as a represented talent, and the company's most concrete international expansion signal is its March 2026 partnership with the One54 Africa Podcast. Revenue is not publicly disclosed.
3point0 labs firmographics
Firmographics- Name
- 3point0 labs
- Legal name
- 3point0 Labs, Inc.
- Website
- https://3point0labs.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3point0 Labs is a private sports and entertainment management firm providing talent representation, NIL deal negotiation, content creation, and Web3/Bitcoin advisory services to professional athletes, entertainers, and forward-thinking brands.
- Ownership category
- akta.pro rank
Where 3point0 labs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3point0 labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Talent Management Services: Comprehensive management services for athletes and talent, covering contract negotiation, brand development, financial planning, and lifestyle support. Revenue likely derived from commission or retainer fees based on negotiated deals and contracts.
- NIL Representation: Dedicated support for athletes navigating Name, Image, and Likeness opportunities, including deal negotiation and brand strategy development.
- Content Creation Services: Creating compelling stories and producing high-quality content that captures attention and drives engagement. Managing digital platforms, building brand recognition, and aligning sponsorships.
- Web3 & Bitcoin Advisory: Strategic consulting services for blockchain, Bitcoin, NFTs, and Web3 technologies, empowering clients to lead in the future of sports and entertainment.
- Brand Partnership Services: Collaborating with forward-thinking brands to guide them into the evolving sports and entertainment ecosystem through creative, tech-driven solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
3point0 labs product offering
Product offeringCore offering
3point0 Labs is a sports and entertainment management firm that represents professional athletes, NIL athletes, entertainers, and forward-thinking brands. Its core offerings include talent management (contract negotiation, brand development, financial planning, lifestyle support, and IP/estate monetization), NIL representation, content creation and digital platform management, and Web3/Bitcoin/blockchain/NFT advisory. The Lab, an exclusive members-only portal, supports the firm's innovation positioning around emerging technologies.
Product overview
3point0 Labs is a modern sports and entertainment management firm offering a portfolio of interconnected services. The company provides Content creation, Talent Management, NIL Representation, and Web3 & Bitcoin Advisory as its core service offerings. Additionally, The Lab serves as an exclusive members-only platform for experimentation with emerging technologies. The company leverages artificial intelligence, blockchain, and data analytics to enhance athlete and talent representation, combining traditional expertise with cutting-edge innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management Comprehensive management services for athletes and talent covering contract negotiation, brand development, financial planning, and lifestyle support, with a focus on safeguarding and monetizing intellectual property—including the estates of public figures. Target clients are professional athletes, entertainers, and high-value talent.
- NIL Representation Dedicated representation for athletes navigating Name, Image, and Likeness (NIL) opportunities: NIL deal negotiation, brand strategy development, unlocking client potential, safeguarding client interests, and ensuring compliance. Target clients are college and amateur athletes monetizing their NIL rights.
- Content (Content Creation Services) Content creation and production services that develop compelling stories, produce high-quality content, manage digital platforms, build brand recognition, and align sponsorships to grow audience and maximize visibility. Target clients are athletes, entertainers, and brands in the sports and entertainment ecosystem.
- Web3 & Bitcoin Advisory Strategic consulting services for blockchain, Bitcoin, NFTs, and Web3 technologies that help athletes, talent, and brands innovate in the digital space and lead in the future of sports and entertainment. Target clients are athletes, talent, and forward-thinking brands seeking to enter or expand in the sports/entertainment ecosystem.
- The Lab (Members-Only Innovation Portal) An exclusive, members-only innovation portal at 3point0 Labs where members can vote on, participate in, and propose experiments leveraging cutting-edge technologies (including Web3, Bitcoin, blockchain, and AI) and creative strategies to reshape sports and entertainment. Target users are vetted members of the 3point0 Labs network—talent, brands, and partners committed to industry innovation.
Quantifiable outcome
- Tripled client roster at CAA Combat Sports Division
- +3 more outcomes
Companies that use 3point0 labs
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
3point0 labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
3point0 labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- One54 Africa Podcastunspecified3Point0 Labs signed a partnership with the One54 Africa Podcast hosted by Akbar Gbajabiamila and Godfrey Danchimah. The partnership involves representation and collaboration with the podcast platform, expanding 3point0 Labs' presence in African sports and entertainment media.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
3point0 labs competitors and assessment
Company assessmentDirect peers
- Creative Artists Agency (CAA): Global talent and sports agency where founder Marquel Martin served as co-head of the Combat Sports Division. CAA represents athletes, entertainers, and brands end-to-end across representation, content, and partnerships — the closest structural comparable to 3point0 Labs.
- Endeavor (WME): Parent of WME, one of the largest sports and entertainment representation firms globally. Overlaps with 3point0 Labs on athlete representation, brand partnerships, and content/IP monetization at scale.
- United Talent Agency (UTA): Major talent and sports agency with athlete representation, brand partnerships, and digital/content services. Competes for the same high-profile athlete and entertainer clients as 3point0 Labs.
- Roc Nation Sports: Jay-Z-founded sports management division of Roc Nation, representing elite athletes across sports with a strong focus on brand building and cultural positioning — directly comparable to 3point0 Labs' athlete-first representation thesis.
- Excel Sports Management: Boutique sports agency representing top-tier athletes and coaches across golf, tennis, baseball, basketball, and football. Highly comparable service model to 3point0 Labs' athlete representation core.
- Wasserman: Sports marketing, talent management, and representation agency. Competes directly with 3point0 Labs for athlete representation mandates and brand-partnership deal flow.
- Octagon: Global sports marketing agency with athlete representation, consulting, and content services. Comparable athlete roster focus and brand-partnership intermediation model.
Emerging players
- Range Media Partners: Newer full-service sports and entertainment management firm. Comparable in being a boutique challenger to legacy agencies with a tech- and culture-forward positioning, similar to 3point0 Labs.
- Autograph: Sports-focused Web3/NFT platform founded by Tom Brady. Directly comparable on the Web3/sports intersection that 3point0 Labs uses as a key differentiator, though Autograph is product-led while 3point0 Labs is advisory-led.
Others
- Sports Illustrated Play (The Arena Group): Sports media and content ecosystem with athlete profile and brand-adjacent services. Relevant adjacent comparator for 3point0 Labs' content production and brand-aligned sports marketing activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3point0 labs social profiles
Digital presence3point0 labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
3point0 labs leadership team
Management profileNumber of profiles
Profiles3 records
3point0 labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3point0 labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3point0 labs
What does 3point0 labs do?
3point0 Labs is a sports and entertainment management firm that represents professional athletes, NIL athletes, entertainers, and forward-thinking brands. Its core offerings include talent management (contract negotiation, brand development, financial planning, lifestyle support, and IP/estate monetization), NIL representation, content creation and digital platform management, and Web3/Bitcoin/blockchain/NFT advisory. The Lab, an exclusive members-only portal, supports the firm's innovation positioning around emerging technologies.
Is 3point0 labs a public or private company?
3point0 labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3point0 labs founded?
3point0 labs was founded in 2022. It employs 1 to 10 people.
Where is 3point0 labs based?
3point0 labs is headquartered in Los Angeles, United States, in the North America region.
How does 3point0 labs make money?
Five revenue lines are on record. Talent Management Services are the primary driver. The others are NIL Representation, content Creation Services, web3 & Bitcoin Advisory and brand Partnership Services.
Who are 3point0 labs's main competitors?
Direct peers on record are Creative Artists Agency (CAA), Endeavor (WME), United Talent Agency (UTA), Roc Nation Sports, Excel Sports Management, Wasserman and Octagon. Emerging players are Range Media Partners and Autograph. Sports Illustrated Play (The Arena Group) is listed as an others.
Does 3point0 labs have an API?
No public API is recorded for 3point0 labs.