CommonStock
CommonStock is a private, San Francisco-based social investing platform founded in 2017 that lets retail stock and crypto investors link existing brokerage accounts to share verified performance, copy trades, and discuss strategies in a community-led, self-serve product.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CommonStock does
CommonStock is a private social investing platform founded in 2017 and headquartered in San Francisco that targets retail investors in stocks and crypto. The platform's core product connects users' existing brokerage accounts to enable real-time sharing of investment insights, performance transparency, and social discussion of strategies, with differentiated features including brokerage account integration, copy-trade functionality, and ranking of investment strategies. By building on top of — rather than replacing — incumbent brokerages, CommonStock positions itself as a social and analytics layer over the retail brokerage ecosystem, addressing pain points around opacity in investment performance and isolation in retail investing decisions.
The go-to-market motion is community-led and self-serve via a direct digital platform distributed globally to individual consumers. The business model is described as subscription recurring, though pricing is not publicly disclosed and no named premium-tier customers or product modules are documented in available sources. The company has raised roughly $34.7 million in cumulative disclosed funding across a 2016/2018 pre-seed, a $9.7 million round in August 2020 co-led by Floodgate and QED Investors, and a $25 million Series A in October 2021 led by Coatue with participation from Bill Ackman and a syndicate of venture firms. Founded by David McDonough (CEO) and Michael Smith (Director of Engineering), CommonStock operates with a headcount of 11-50 employees.
No AI/ML capabilities, API offerings, named enterprise customers, certifications, patents, or post-2021 funding activity are documented in the available data, which constrains visibility into current scale and product roadmap. The platform's strategic moat relies primarily on network effects among retail investors and the data advantage derived from verified brokerage-linked performance, while the absence of disclosed monetization scale or recent operating signals limits revenue and growth assessment.
CommonStock firmographics
Firmographics- Name
- CommonStock
- Website
- https://commonstock.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CommonStock is a private, San Francisco-based social investing platform founded in 2017 that lets retail stock and crypto investors link existing brokerage accounts to share verified performance, copy trades, and discuss strategies in a community-led, self-serve product.
- Ownership category
- akta.pro rank
Where CommonStock is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CommonStock business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Social Investing Platform: Social investing platform connecting retail investors through brokerage account integration for sharing investment insights, copying trades, and discussing investment strategies with transparency focus
Go-to-market motion1 record
Distribution channels1 record
CommonStock product offering
Product offeringCore offering
CommonStock is a social investing platform that connects users' existing brokerage accounts to enable real-time sharing of investment insights, trade copying, and discussion of investment strategies. The platform emphasizes transparency by verifying performance data through linked brokerage accounts and operates as a social network for stocks and crypto built on top of every existing brokerage.
Product overview
CommonStock is a social investing platform. Based on the available sources, it is described as a platform that connects users' brokerage accounts for real-time sharing of investment insights and performance, enables users to copy trades, discuss, and rank investment strategies, with a focus on transparency by linking brokerage accounts. No specific named products, modules, or detailed product architecture were identified in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- CommonStock Social Investing Platform
Companies that use CommonStock
Customer profileSegments1 record
Ideal customer profiles1 record
CommonStock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CommonStock partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
CommonStock competitors and assessment
Company assessmentBroad incumbents
- Interactive Brokers:
- Wealthsimple: Canadian retail investment platform with community and social investing features; comparable in offering a multi-asset retail experience with social/community elements beyond pure brokerage.
- Robinhood: Large incumbent brokerage with embedded social features (e.g., community profiles, leaderboards) covering both stocks and crypto; a much broader platform but with overlapping retail social-investing functionality.
Others
- Substack: Subscription publishing platform hosting many independent finance and investing newsletters; comparable as a subscription, creator-driven distribution channel for investment content, but not a social trading product.
- Seeking Alpha: Investment research and crowdsourced analysis platform with a community/follow model; adjacent to CommonStock's social-investing insight layer but focused on long-form research rather than real-time trade sharing.
- Reddit: Hosts large retail investing communities (e.g., r/wallstreetbets) that share trade ideas and copy strategies in real time; serves as an alternative community destination for the same retail investor behaviors CommonStock targets.
Direct peers
- ZuluTrade: Copy-trading marketplace that lets users follow and replicate strategies from signal providers; directly comparable to CommonStock's copy-trade use case, though more focused on forex/CFDs.
- Public.com: Multi-asset investing app with social investing features, transparent community portfolios, and copy-trading-like follow functionality, targeting a similar retail investor audience as CommonStock.
- Stocktwits: Real-time social network for retail traders and investors focused on stocks and crypto; directly overlaps with CommonStock's community-led, real-time strategy discussion use case.
- eToro: Social trading platform with multi-asset (stocks and crypto) coverage and a flagship CopyTrader feature, making it the closest functional analogue to CommonStock's verified-performance, copy-trade model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CommonStock social profiles
Digital presenceCommonStock financial estimates
Financial estimateRevenue estimate
Valuation estimate
CommonStock leadership team
Management profileNumber of profiles
Profiles2 records
CommonStock funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CommonStock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CommonStock
What does CommonStock do?
CommonStock is a social investing platform that connects users' existing brokerage accounts to enable real-time sharing of investment insights, trade copying, and discussion of investment strategies. The platform emphasizes transparency by verifying performance data through linked brokerage accounts and operates as a social network for stocks and crypto built on top of every existing brokerage.
Is CommonStock a public or private company?
CommonStock is a private company. It is classified as venture growth investor backed and is currently operating.
When was CommonStock founded?
CommonStock was founded in 2017. It employs 11 to 50 people.
Where is CommonStock based?
CommonStock is headquartered in San Francisco, United States, in the North America region.
How does CommonStock make money?
One revenue line is on record: social Investing Platform.
Who are CommonStock's main competitors?
Broad incumbents on record are Interactive Brokers, Wealthsimple and Robinhood. Others are Substack, Seeking Alpha and Reddit. Direct peers are ZuluTrade, Public.com, Stocktwits and eToro.
Does CommonStock have an API?
No public API is recorded for CommonStock.