Real
Real (The Real Co.) is a UK-based producer of premium non-alcoholic slow fermented sparkling teas, selling in three flavors via major UK grocers, Amazon, and prestige restaurants to consumers seeking alcohol-free beverage alternatives.
- Company typePrivate
- Founded2016
- HeadquartersWendover, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Real does
Real (legally The Real Co.) is a UK-based, privately held producer of non-alcoholic sparkling teas, founded in 2016 and headquartered in Wendover. The company makes a single core product line of slow fermented sparkling teas, offered in three flavor variants (Blush, Dry Dragon, and Sec/Royal Flush) and two formats (six-pack 750mL bottles and twelve-pack 250mL cans), all marketed as vegan, gluten-free, and all-natural.
Real sells through a mix of grocery retail (Sainsbury's, Tesco), e-commerce (Amazon UK, Shopify DTC at realalcoholfree.com), and prestige on-premise accounts including Fat Duck, Hakkasan, The Pig, and Blenheim. Pricing sits in the premium band at GBP 30-60 per case. The company operates The Fermentery, a visitor experience in Wendover, and runs experiential "Supper Clubs" and corporate gifting programs as additional revenue and brand-building channels. Real received approximately $1.26M in funding from Exceptional Ventures in May 2022 and remains a small team of fewer than ten employees operating with a focused UK footprint.
Real firmographics
Firmographics- Name
- Real
- Legal name
- The Real Co.
- Website
- https://realkombucha.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Real (The Real Co.) is a UK-based producer of premium non-alcoholic slow fermented sparkling teas, selling in three flavors via major UK grocers, Amazon, and prestige restaurants to consumers seeking alcohol-free beverage alternatives.
- Ownership category
- akta.pro rank
Real industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Real is headquartered
LocationHeadquarters
- HQ city
- Wendover
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Real business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Real product offering
Product offeringCore offering
Real produces and sells slow-fermented non-alcoholic sparkling teas in multiple flavor variants (Blush, Dry Dragon, Sec/Royal Flush), packaged in 750mL six-packs and 250mL twelve-packs, plus mixed starter packs. All products are marketed as vegan, gluten-free and all-natural. The company operates its own DTC website, supplies UK grocers (Sainsbury's, Tesco, Waitrose, Amazon UK) and premium hospitality venues (Fat Duck, Hakkasan, The Pig), and runs The Fermentery visitor facility.
Product overview
REAL Alcohol Free is an alcohol-free beverage company producing slow fermented sparkling teas. The product line consists of multiple variants (Blush, Dry Dragon, Sec/Royal Flush) offered in two bottle sizes (750mL six-packs and 250mL twelve-packs), along with a mixed variety starter pack. All products are marketed as vegan, gluten-free, and all-natural.
Differentiator
Problem solved
Functional benefit
Brands
- Sparkling Tea: Slow fermented sparkling tea product line
Products and services
- REAL Blush Slow Fermented Sparkling Tea (Peony Blush) A six-pack of 750mL bottles of the Blush (Peony Blush) variant of REAL's slow fermented sparkling tea, marketed as vegan, gluten-free and all-natural and targeted at consumers and hospitality buyers seeking a premium non-alcoholic beverage with floral and fruit notes.
- REAL Dry Slow Fermented Sparkling Tea (Dry Dragon) REAL's signature Dry Dragon variant of slow fermented sparkling tea, available in a 750mL six-bottle pack and a 250mL twelve-can case, marketed as vegan, gluten-free and all-natural for both consumer and on-trade use.
- REAL Sec Slow Fermented Sparkling Tea (Royal Flush) A six-pack of 750mL bottles of the Sec (Royal Flush) variant of REAL's slow fermented sparkling tea, marketed as vegan, gluten-free and all-natural.
- REAL Slow Fermented Sparkling Tea Starter Pack (750mL x 3) A three-bottle 750mL starter pack introducing consumers to REAL's slow fermented sparkling tea range, marketed as vegan, gluten-free and all-natural.
- REAL Mixed Slow Fermented Sparkling Tea Case (250mL x 12) A twelve-can 250mL mixed case of REAL's slow fermented sparkling teas, providing a variety pack format for on-the-go or social consumption, marketed as vegan, gluten-free and all-natural.
- Corporate Gifting and Trade Orders A B2B offering of REAL's sparkling teas packaged for corporate gifting and on-trade wholesale buyers, accessed via the site's Corporate Gifting brochure and Trade Orders collection.
Companies that use Real
Customer profileIdeal customer profiles2 records
Real technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RedStonecoreREAL partners with RedStone to enhance data infrastructure for tokenized real-world assets, focusing on delivering reliable price feeds and market data. The partnership aims to support the credibility and trustworthiness of on-chain asset valuations, which is crucial for institutional adoption.
- CredoracoreREAL integrates Credora for risk assessment as part of its blockchain platform development. The integration contributes to the company's emphasis on data accuracy and transparency in tokenized asset operations.
Recent moves5 records
Expansion highlights3 records
Real competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Real social profiles
Digital presenceReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real leadership team
Management profileNumber of profiles
Profiles1 record
Real funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real
What does Real do?
Real produces and sells slow-fermented non-alcoholic sparkling teas in multiple flavor variants (Blush, Dry Dragon, Sec/Royal Flush), packaged in 750mL six-packs and 250mL twelve-packs, plus mixed starter packs. All products are marketed as vegan, gluten-free and all-natural. The company operates its own DTC website, supplies UK grocers (Sainsbury's, Tesco, Waitrose, Amazon UK) and premium hospitality venues (Fat Duck, Hakkasan, The Pig), and runs The Fermentery visitor facility.
Is Real a public or private company?
Real is a private company. It is classified as venture growth investor backed and is currently operating.
When was Real founded?
Real was founded in 2016. It employs 1 to 10 people.
Where is Real based?
Real is headquartered in Wendover, United Kingdom, in the Europe region.
Does Real have an API?
No public API is recorded for Real.
What industry is Real in?
Real's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2086.