What DIVE INTO CODE does

DIVE INTO CODE (ディープロ, brand name DPro) is a Japanese online programming school operated by 株式会社ダイビッツ (Kabushiki Kaisha Daibitto), founded April 10, 2015, and headquartered in Yokohama, Japan. The company delivers job-focused programming education to career changers and complete beginners, with a flagship Web Engineer 4-month intensive course (priced at 797,800 yen and eligible for the Japanese government's 専門実践教育訓練給付金 training subsidy of up to 558,460 yen), a 6-month part-time Web Engineer course, a Machine Learning Engineer course covering Python/deep learning/NLP, and a self-paced monthly subscription plan. Curriculum is delivered through DPro's proprietary DIVER learning management system, which combines content delivery, progress tracking, Slack-based Q&A, pair programming exercises, and team development projects culminating in original application graduation projects that solve real partner-company problems.

The business model is primarily B2C course tuition with supplementary B2B corporate training (法人研修), a recruiting partner program, and DPro EXAM (an IT qualification mock exam service). GTM combines a sales-assisted funnel anchored by free individual Zoom consultations with a content-driven marketing engine (SEO blog, YouTube, Twitter/X, Facebook, and community events like the DEMODAY pitch competition and DIC Day alumni meetups). The company maintains an international footprint in Rwanda (since 2017), Senegal, Benin, Sierra Leone, Vietnam, and Burkina Faso through partnerships with AOTS, JICA, the ABE Initiative, and African universities. The headcount of 11–50 employees is small relative to a cumulative base of 1,000+ graduates and a self-reported 90% engineering employment rate for students aged 30+. The only disclosed institutional funding is a 2019 round of approximately $457,080 from GLOBIS; the company is privately held and bootstrapped thereafter.

Name

DIVE INTO CODE

Legal name

株式会社ダイビット (Kabushiki Kaisha Daibitto)

Website

https://diveintocode.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DIVE INTO CODE (DPro) is a Yokohama-based online programming school founded in 2015 that trains career changers and beginners in Web Engineering and Machine Learning Engineering through its proprietary DIVER LMS, charging ~797,800 yen per intensive course and serving 1,000+ cumulative graduates in Japan and Africa.

Ownership category

akta.pro rank

Product category

Programming Education

NAICS

Computer Training (61142), Computer Training (611420), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Mobile, Web & UI Engineering (Frontend, Backend, APIs, Mobile) (EDABAFAM), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Programming education
• Coding bootcamp
• Web development training
• Machine learning courses
• IT career training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course Tuition Fees: DPro generates revenue primarily through tuition fees for its Web Engineer and Machine Learning Engineer courses. The 4-month intensive Web Engineer course charges 797,800 yen, while the 6-month course has separate pricing. Payment options include bank education loans (年利2%~) with monthly installments from 7,269 yen. The government-sponsored 専門実践教育訓練給付金 subsidy program allows eligible students to receive up to 558,460 yen, reducing effective out-of-pocket cost to 239,340 yen.
2. Monthly Subscription Plan (月額制プラン): A self-paced learning option where students pay monthly subscription fees for access to the DIVER platform and online individual learning with current engineers. This provides recurring revenue from students who prefer flexible, part-time learning schedules.
3. Corporate Training (法人研修): DPro offers customized IT training programs for corporate clients, generating revenue through B2B training contracts. The company also provides recruiting partner services connecting graduates with partner companies.
4. DPro EXAM IT Qualification Mock Exams: A separate service offering IT qualification mock exams, monetized as an additional product within the DPro ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

DIVE INTO CODE (DPro) is a Japanese online programming school that trains career changers and complete beginners to become employable web engineers or machine learning engineers. It delivers intensive and part-time cohort-based courses plus a self-paced monthly subscription through its proprietary DIVER LMS, with mandatory original web application graduation projects and 10-month employment support. The school also offers corporate IT training and recruiting partner services to Japanese enterprises.

Product overview

DIVE INTO CODE (株式会社ダイピック) operates its programming school brand DPro (ディープロ), which is a multi-product educational platform comprising online programming courses, an LMS, IT certification exam services, and employment support. The core offering consists of Web Engineer courses (4-month intensive, 6-month, and monthly subscription plans) and a Machine Learning Engineer course, all delivered through the proprietary DIVER online learning platform. The ecosystem is supported by DPro EXAM (IT qualification mock exams), DIVE INTO WORK (employment/career support), corporate training, and recruiting partner services. The company also operates international programs including a Rwanda campus. Students showcase their projects at DEMODAY, a regular pitch competition event. The product portfolio ranges from beginner-friendly monthly plans to intensive job-placement-focused programs with government training subsidies.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Engineer 4-Month Intensive Course (Webエンジニア4ヶ月短期集中コース)
• Web Engineer 6-Month Course (Webエンジニア6ヶ月集中コース)
• Monthly Subscription Plan (月額制プラン)
• Machine Learning Engineer Course (機械学習エンジニアコース)
• DPro EXAM (IT Qualification Mock Exams)
• Corporate Training (法人研修)
• Rwanda Campus (ルワンダ校)

Quantifiable outcome

• 90% of students aged 30+ successfully secure engineering employment
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rwanda Operations (ルワンダ校)coreStrategic or Co-development Partner · 1 August 2017DPro established its first international campus in Rwanda in August 2017, with the representative personally traveling to provide Web Engineer training. The program has produced graduates who now work as education mentors supporting Japanese students and contributing to local employment. Rwandan graduates demonstrate strong social impact orientation, creating applications addressing national challenges.
• ABE Initiative (ABEイニシアティブ)minorStrategic or Co-development PartnerJapan government-led program providing education and internship opportunities for 1,000 African students at Japanese universities and companies over 5 years. DPro participates by accepting short-term summer interns and long-term interns for post-graduate international students, providing IT education and exposure to Japanese corporate practices.
• Senegal Online Public UniversityminorStrategic or Co-development PartnerDPro provides French-language curriculum for Web Engineer and Machine Learning Engineer courses to Senegal's online public university, which addresses the shortage of physical university facilities by offering online degree programs. This mutual recognition program enables equal educational opportunities for students without access to physical campuses.
• AOTS (海外産業人材育成協会)minorStrategic or Co-development PartnerAOTS (Association for Overseas Technical Cooperation and Sustainable Partnerships) runs donation lecture programs at developing country universities with Japanese company cooperation. DPro was selected for this program, delivering Web Engineer courses in Sierra Leone, Vietnam, and Burkina Faso, and Machine Learning Engineer courses in Sierra Leone and Vietnam.
• JICA (国際協力機構) - Civil Collaboration ProgramminorStrategic or Co-development PartnerDPro's representative 野呂浩良 was featured in a JICA YouTube channel interview discussing the company's mission to provide engineering education opportunities in Africa. This partnership supports DPro's international expansion efforts and provides visibility for its social impact initiatives.
• 株式会社サポーターズ (Supporterz Inc.)minorGTM or Marketing PartnerSupporterz Inc. provides venue sponsorship for DEMODAY events at their Tokyo office in Shibuya. The partnership enables DPro to host its graduation pitch competition in a professional setting with capacity for ~100 attendees.
• YassLab株式会社minorGTM or Marketing PartnerYassLab, led by 安川要平 (representative director, Rails Tutorial/RailsGuides operator, IPA super-creator), serves as a DEMODAY judge and sponsor. The connection validates DPro's quality positioning within the Japanese Ruby/Rails ecosystem.
• 株式会社ガイアックス (GaiaX)minorGTM or Marketing PartnerGaiaX's blockchain division manager serves as DEMODAY judge. The company awards a special prize at the competition, supporting student motivation and providing potential recruitment opportunity.
• ディップ株式会社 (dip Corporation)minorGTM or Marketing Partnerdip Corporation's next-generation business division and AI.Lab director serves as DEMODAY judge and awards company prizes. The partnership connects DPro graduates with potential employment at dip's various internet service businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechAcademy (キラメックス): Operates one of Japan's largest online programming bootcamps, offering Web, AI/data science, and design courses with mentor support and career-change focus — directly comparable to DPro in target customer, course format, and pricing model.
• RaiseTech: Online bootcamp specializing in practical engineer training (AWS, Java, Rails, WordPress) with intensive curricula and 100% practical focus — overlapping DPro in mentor-driven, project-based learning.
• CodeCamp (コードキャンプ): Online programming school with one-on-one lessons and corporate training services — closely comparable to DPro's monthly subscription self-paced plan and corporate 法人研修 offerings.
• RUNTEQ: Ruby/Rails-focused intensive programming bootcamp with a strong career-changer positioning, dedicated mentor support, and 3–6 month curricula — the closest direct competitor to DPro on stack, audience, and pedagogy.
• SAMURAI Engineer (侍エンジニア): Long-running Japanese online programming school with personalized (マンツーマン) instruction targeting career changers and beginners — overlaps DPro in customer persona, mentor model, and online delivery.
• Potepan Camp (ポテパンキャンプ): Potepan subsidiary offering intensive 4–5 month web engineer courses with employment support and corporate partner network — comparable to DPro in curriculum length, Rails/Python stack, and placement guarantees.

Emerging players

• Recursion: Japanese-origin computer science and AI education company offering intensive software engineer and ML training programs — overlapping DPro's ML Engineer course in curriculum depth and Japanese career-changer audience.
• Le Wagon: Global coding bootcamp with intensive 9–24 week full-stack web development and data science tracks — comparable to DPro in pedagogy (project-based, career-focused) though more international and premium-priced.

Others

• GLOBIS (グロービス経営大学院): Japan's largest MBA provider and a known DPro investor (via GLOBIS Capital Partners); also runs business and digital leadership courses. Relevant as investor/adjacent educator in Japan's career-development ecosystem.

Broad incumbents

• TECH::CAMP (div inc.): One of Japan's largest programming schools, offering a broad multi-discipline curriculum (Web, AI, design, marketing) with both online and in-person formats — a larger, broader incumbent that overlaps DPro's beginner career-changer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dpro_school
• YouTubeyoutube.com/channel/UC3YZBzqHfVCtwj2-IAXFj-w
• Facebookfacebook.com/divic.dpro
• LinkedInlinkedin.com/company/diveintocode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVE INTO CODE