Mamy Eyewear
Mamy Eyewear is a Nairobi-based, vertically integrated direct-to-consumer optical retailer founded in 2021 that sells affordable prescription eyeglasses and sunglasses to Kenyan consumers through owned showrooms, e-commerce, hotel and airport resellers, and a mobile optometrist service.
- Company typePrivate
- Founded2021
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mamy Eyewear does
Mamy Eyewear is a Nairobi-based, vertically integrated direct-to-consumer optical retailer founded in 2021 that sells affordable prescription eyeglasses, sunglasses, and related accessories to Kenyan consumers, with stated expansion plans across East Africa. The company operates three owned retail showrooms (Nairobi Westlands, Nairobi CBD, and Mombasa Imaara Mall), an e-commerce storefront at mamy-eyewear.com, and a network of hotel boutique and airport reseller partners including Fairmont Norfolk, Peponi Hotel, Fairmont Masai Mara, Four Points by Sheraton JKIA, Safarilink, and ALS Aviation.
Its core product portfolio comprises prescription eyeglasses (entry price KSh 1,900 / approximately $15 USD with lenses included), prescription and non-prescription sunglasses with 100% UVA/UVB blocking, and lens add-ons including single vision, progressive, blue light filter, photochromic, and 1.56/1.67 high-index thin lenses. The technical differentiator is an AI-powered eye testing system that automates prescription determination from structured vision measurement inputs, enabling prescription glasses to be delivered in as little as two hours. The company also operates an "All At Home" mobile optometrist service and a flagship social-impact partnership with Dot Glasses under the "1 Pair 4 Eyes" program, financing one pair of glasses for someone in rural Kenya for each pair purchased.
Mamy Eyewear generates revenue primarily through one-time unit sales of prescription eyewear and lens upgrades, priced via a tiered unit-pricing model ranging from KSh 1,900 to KSh 17,500 per pair. Payment is accepted via Visa, MasterCard, and M-Pesa, and the company accepts multiple insurance providers. Additional revenue is generated through corporate/bulk sales to enterprise clients including hotels, aviation operators, and an insurance partner (Lami). The company has raised approximately $120,000 from Techstars Toronto (November 2022), an undisclosed round from Mo Angels (December 2023), and an undisclosed strategic investment from Japanese family office Ikemori Venture Support (January 2026) aimed at supporting East African expansion.
Mamy Eyewear firmographics
Firmographics- Name
- Mamy Eyewear
- Legal name
- Mamy Eyewear East Africa Limited
- Website
- https://mamy-eyewear.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mamy Eyewear is a Nairobi-based, vertically integrated direct-to-consumer optical retailer founded in 2021 that sells affordable prescription eyeglasses and sunglasses to Kenyan consumers through owned showrooms, e-commerce, hotel and airport resellers, and a mobile optometrist service.
- Ownership category
- akta.pro rank
Mamy Eyewear industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Optical & Eyewear Store-in-Store (CRAGAHAF)
Keywords
Where Mamy Eyewear is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices4 records
Markets served
Mamy Eyewear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Prescription Eyewear Sales: Direct sale of prescription eyeglasses and sunglasses to consumers through physical retail stores and e-commerce platform. Pricing starts at approximately $15 USD for prescription glasses with lenses included.
- Lens Services: Additional revenue from lens upgrades including progressive lenses, thin lenses, blue light filtering, and photochromic coatings
- Corporate/Bulk Sales: Sales to corporate clients for employee vision care programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level prescription eyeglasses |
| Unit Pricing | Pay-as-you-go | Single Vision Lenses |
| Unit Pricing | Pay-as-you-go | Progressive Lenses |
| Unit Pricing | Pay-as-you-go | Screen/Blue Light Glasses |
| Unit Pricing | Pay-as-you-go | Lens Upgrade Options |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Mamy Eyewear product offering
Product offeringCore offering
Mamy Eyewear is a vertically integrated direct-to-consumer optical retailer that designs, sources, and sells affordable prescription eyeglasses (starting at KSh 1,900 / ~$15 USD with prescription lenses included) and sunglasses across feminine, masculine, and kids categories. The company offers AI-powered computerized eye tests at its retail showrooms, supports rapid prescription fulfillment (delivery in as little as two hours), and distributes through e-commerce, owned flagship stores in Nairobi and Mombasa, hotel and airport resellers, and a mobile at-home service.
Product overview
Mamy Eyewear operates a vertically integrated, direct-to-consumer optical retail model offering affordable prescription glasses and sunglasses. The core product portfolio consists of prescription eyeglasses (starting at KSh 1,900 with lenses included) and sunglasses across feminine, masculine, and kids categories. Key service modules include AI-powered eye tests for automated vision screening, single vision lenses, progressive lenses for multifocal correction, and blue light-filtering screen glasses. The company offers premium lens options including thin/high-index lenses and photochromic lenses. A distinguishing feature is the '1 Pair 4 Eyes' social impact program through partner Dot Glasses, where every purchase finances a pair for someone in need in rural Kenya. The company leverages AI-powered eye tests and a vertically integrated supply chain to offer prescription glasses starting from approximately $15 USD with delivery times as fast as two hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Eyeglasses
Quantifiable outcome
- Delivery of prescription glasses in as little as 2 hours
- +1 more outcomes
Companies that use Mamy Eyewear
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Mamy Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature2 records
Mamy Eyewear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dot GlassesflagshipLocal Kenyan partner for the '1 Pair 4 Eyes' buy-one-give-one social impact programme. For every pair purchased, Mamy finances one pair that goes to someone in need in rural Kenya through Dot Glasses.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mamy Eyewear competitors and assessment
Company assessmentDirect peers
- Lenskart: India-based vertically integrated DTC optical retailer with proprietary technology and own-brand frames; the closest analog to Mamy's model globally, currently expanding internationally and targeting emerging markets.
- Warby Parker: Pioneer of the vertically integrated DTC optical retail model in the US with home try-on, own-brand frames, and physical showrooms; directly comparable in GTM motion and value proposition.
- Zenni Optical: Online-only DTC optical retailer offering extremely low-priced prescription eyewear; comparable to Mamy on the price-led DTC thesis, though without the physical retail or social impact layer.
- EyeBuyDirect: Online DTC eyewear retailer offering affordable prescription and non-prescription glasses globally; comparable on the low-cost, vertically integrated online eyewear model.
- Clearly: Online optical retailer selling affordable prescription glasses and contact lenses with virtual try-on; comparable on the digital-first, value-priced prescription eyewear proposition.
- Polette: European DTC eyewear brand offering low-priced own-brand frames online with trendy designs; comparable on DTC, value-priced, own-brand positioning targeting younger consumers.
Emerging players
- Dot Glasses: Social enterprise providing affordable reading glasses in low-income African and Asian communities; Mamy's '1 Pair 4 Eyes' partner and a relevant peer on the affordable-vision-in-Africa thesis, though focused on reading glasses rather than full prescription optical retail.
Broad incumbents
- Specsavers: Large global optical retail chain with stores across multiple continents; relevant incumbent comparable on brick-and-mortar optical retail, though operating at much larger scale and in different markets.
- 1-800 Contacts: Largest online retailer of contact lenses and prescription eyewear in the US; relevant incumbent on the online vision-products retail model, though more contact-lens focused than Mamy's prescription-frames-led offering.
Others
- PlenOptika: Developer of QuickSee, an AI-powered handheld autorefractor used for vision screening in low-resource settings; comparable to Mamy on the AI-eye-test technology layer and the underserved-markets thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mamy Eyewear social profiles
Digital presenceMamy Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamy Eyewear leadership team
Management profileNumber of profiles
Mamy Eyewear funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamy Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamy Eyewear
What does Mamy Eyewear do?
Mamy Eyewear is a vertically integrated direct-to-consumer optical retailer that designs, sources, and sells affordable prescription eyeglasses (starting at KSh 1,900 / ~$15 USD with prescription lenses included) and sunglasses across feminine, masculine, and kids categories. The company offers AI-powered computerized eye tests at its retail showrooms, supports rapid prescription fulfillment (delivery in as little as two hours), and distributes through e-commerce, owned flagship stores in Nairobi and Mombasa, hotel and airport resellers, and a mobile at-home service.
Is Mamy Eyewear a public or private company?
Mamy Eyewear is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mamy Eyewear founded?
Mamy Eyewear was founded in 2021. It employs 1 to 10 people.
Where is Mamy Eyewear based?
Mamy Eyewear is headquartered in Nairobi, Kenya, in the Africa region.
How does Mamy Eyewear make money?
Three revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are lens Services and corporate/Bulk Sales.
Who are Mamy Eyewear's main competitors?
Direct peers on record are Lenskart, Warby Parker, Zenni Optical, EyeBuyDirect, Clearly and Polette. Dot Glasses is listed as an emerging player. Broad incumbents are Specsavers and 1-800 Contacts. PlenOptika is listed as an others.
Does Mamy Eyewear have an API?
No public API is recorded for Mamy Eyewear.
What industry is Mamy Eyewear in?
Mamy Eyewear's product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.