Jay Kailash Namkeen

What Jay Kailash Namkeen does

Jay Kailash Namkeen is an India-based manufacturer and online retailer of traditional Indian savory snacks (namkeen), founded in 2013 as a sole proprietorship in Rajkot, Gujarat. The company operates a single direct-to-consumer e-commerce storefront (jaykailashnamkeen.com) selling roughly 100+ SKUs across categories including namkeen, sev and gathiya, fryums, pulses, roasted millet/makhana snacks, wafers, biscuits, sweet, farali, and mixer varieties, with regional specialties such as Ratlami Sev, Bhavnagari Gathiya, and Farali Chevda. Pricing is unit-based, ranging from ₹5 to ₹160 depending on product and weight, with periodic discounts of up to 50% and pan-India free delivery.

The company is publicly listed on the Bombay Stock Exchange under ticker bom:544160 and operates an Investor Desk disclosing prospectus, annual reports, board committees, shareholding pattern, and financial results. Distribution is currently confined to its own online storefront and a franchise opportunity offering; there are no disclosed third-party marketplace listings, B2B/enterprise contracts, or physical retail locations beyond the Rajkot headquarters. Marketing relies on organic Facebook and Instagram presence plus the e-commerce site, with no documented paid acquisition, SEO, or content marketing programs.

Jay Kailash Namkeen operates with a small team of 11–50 employees (with "50+ professional employees" cited on its website) and has no external funding rounds, parent company, subsidiaries, partnerships, or disclosed M&A activity. The sole manufacturing technology described is conventional food production of roasted and fried namkeen snacks, with no AI, software, API, or proprietary technology layer. The company's strategic posture is characterized by SKU portfolio expansion (notably into better-for-you roasted and millet-based snacks in 2025), pan-India DTC reach, and the franchise channel build-out funded by its public listing.

Name

Jay Kailash Namkeen

Legal name

Jay Kailash Namkeen

Website

https://jaykailashnamkeen.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Jay Kailash Namkeen is an India-based manufacturer and direct-to-consumer online retailer of traditional Indian savory snacks (namkeen, sev, fryums, roasted millet snacks), founded in 2013 in Rajkot and now publicly listed on BSE (bom:544160), serving individual consumers across India via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Indian Packaged Savory Snacks (Namkeen)

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAKAIAO

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional)

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYCRADABAE

Chips & Savory Snacks (Potato, Tortilla, Extruded)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Indian namkeen snacks
• Packaged savory snacks
• Snack food manufacturing
• Fryums and chips
• Roasted snacks india

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of namkeen, snacks, and food products through their e-commerce platform. One-time purchase model for individual products with various pricing tiers based on weight and variant.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Jay Kailash Namkeen manufactures and supplies a diverse range of packaged Indian savory snacks including namkeen (sev, gathiya, bhujia, bhel), fryums, roasted snacks (millet, makhana, multigrain mixes), biscuits, sweets, and traditional regional varieties such as Ratlami Sev, Bhavnagari Gathiya, and Farali Namkeen. The company sells directly to individual consumers across India through its own e-commerce website, with products tested at multiple quality stages before delivery. It also offers franchise opportunities for distribution expansion.

Product overview

Jay Kailash Namkeen is a manufacturer and supplier of Indian snacks and namkeen (savory snacks) established in 2013. The company offers a diverse portfolio of products including: Namkeen products (Tikha Mitha Mix, Salted Sev Murmura, Garlic Sev Murmura, Bhavnagari Gathiya, Ratlami Sev, Besan Sev, Cracker Munch Fire Masala, Tikha Gathiya, Punjabi Crunchy Sticks, Pasta Sticks, Soya Sticks, Bhakarwadi Coin, Bhakarwadi Mini, Bomabay Bhel, Shing Bhujia, Papdi Gathiya, Papad Bhel, Bingo, Dry Kachori), Sweet products (Shahi Gulab Revdi), Biscuits (Kaju Biscuits, Choco Cips Biscuits), Pulses/Legume snacks (Masala Chana Jor, Chatpata Chana, Plain Mung Jor, Masala Shing, Pudina Chana, Salted Aanagiri Chana, Masala Masti Chana, Masala Matar Green, Plain Chana Jor, Masala Matar Red, Mung Dal, Matar Crunch), Fryums (Moon Chips, Yummy Pasta, Half Moon, Masala Wheels, Face Lock, Non Stop, Salted Refill), Farali Namkeen (Tikha Farali Chevda), Wafers/Chips (Savory Sea Salt, Mast Masala Munch), Roasted snacks (Roasted Jawar Spicy Kurmura, Roasted Millet Mix, Roasted Makhana Mix, Roasted Millet Nacho Stick, Roasted Multigran Mix, Roasted Rangeela Mix), Mixer namkeen (Calcutta Mix, Khata Mitha Mixer, Garlic Mixer, Pauva Chevdo), and Sev And Gathiya products (Potato Onion Sev, Bhavnagari Gathiya Jina, Sev Boondi, Thika Gathiya Jinna, Garlic Sev, Ratlami Sev). The company operates as an e-commerce storefront primarily serving the Indian domestic market with B2C sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Tikha Mitha Mix A spicy and sweet mixed namkeen combining tikha (spicy) and mitha (sweet) flavors; sold to individual consumers via the company's e-commerce website.
• Salted Sev Murmura Savory sev mixed with murmura (puffed rice) and seasoned with salt; for personal snacking consumption.
• Garlic Sev Murmura Aromatic sev and murmura flavored with garlic seasoning; sold directly to consumers online.
• Bhavnagari Gathiya Traditional Bhavnagari-style gathiya, a crispy gram flour snack; sold to individual consumers.
• Ratlami Sev A crunchy chickpea flour snack seasoned with Ratlami spices; available via the company's online store.
• Besan Sev Crispy gram flour sev with traditional spices; sold to individual consumers.
• Cracker Munch Fire Masala Fire masala flavored crunchy cracker snack; sold to consumers online.
• Tikha Gathiya Spicy gram flour gathiya with hot tikha flavor; sold to individual consumers.
• Punjabi Crunchy Sticks Punjabi-style crispy stick snack; sold to consumers online.
• Pasta Sticks Crispy pasta-shaped namkeen snack; sold to individual consumers.
• Shahi Gulab Revdi A sweet confection made with rose petals and sugar; sold to individual consumers.
• Kaju Biscuits Cashew-flavored biscuits; sold to individual consumers online.
• Choco Cips Biscuits Chocolate chip biscuits; sold to individual consumers.
• Masala Chana Jor Crunchy chickpea snack with spicy masala seasoning, known for crunchy texture and spicy, tangy flavor.
• Chatpata Chana Chickpea snack with chatpata (tangy and spicy) seasoning; sold to individual consumers.
• Plain Mung Jor Plain seasoned split green gram snack; sold to individual consumers online.
• Masala Shing Spicy masala-flavored peanuts; sold to individual consumers.
• Moon Chips Crescent moon-shaped fryums snack; sold to individual consumers.
• Yummy Pasta Pasta-shaped fryums snack; sold to individual consumers online.
• Half Moon Half moon-shaped fryums; sold to individual consumers.
• Masala Wheels Wheel-shaped fryums with masala seasoning; sold to individual consumers.
• Face Lock Face-shaped fryums snack; sold to individual consumers online.
• Tikha Farali Chevda Spicy farali (fasting-friendly) chevda snack for fasting occasions; sold to individual consumers.
• Savory Sea Salt Wafer Potato chips with sea salt seasoning; sold to individual consumers online.
• Mast Masala Munch Wafer Masala-flavored potato chips; sold to individual consumers.
• Mung Dal Split moong beans coated in spices; sold to individual consumers.
• Mutter Crunchy Crunchy green peas seasoned with spices, made from pressed green peas (70%) with edible vegetable oil and seasonings.
• Plain Chana Jor Plain seasoned chickpea snack with protein-rich crunch; sold to individual consumers.
• Masala Matar Red Lightly roasted red peas with cumin and spice coating; sold to individual consumers online.
• Soya Sticks Crunchy snack sticks made from rice flour, corn flour, soya flour, and lentil flour with vegetable oil and spices.
• Bhakarwadi Coin Crunchy bite-sized bhakarwadi with crispy exterior and savory filling; sold to individual consumers.
• Bhakarwadi Mini Mini version of bhakarwadi with crispy fried batter and spicy stuffing; sold to individual consumers.
• Bomabay Bhel Bombay bhel made with puffed rice, gram flour, peanuts, and spices; sold to individual consumers.
• Shing Bhujia Classic namkeen made from besan sticks flavored with red chili and garam masala; sold to individual consumers.
• Papdi Gathiya Traditional gram flour papdi gathiya with asafoetida and bicarbonate of soda; sold to individual consumers.
• Papad Bhel Crispy vegetarian bhel puri snack with jeera papad, corn flakes, and peanuts; sold to individual consumers.
• Bingo Classic instant snack with potato and wheat flour, seasoned with chili and tomato flavors; sold to individual consumers.
• Dry Kachori Deep fried crispy and crunchy balls of spiced dough; sold to individual consumers.
• Non Stop Twist-shaped fryums with seasoning made from refined wheat flour and vegetable oil; sold to individual consumers.
• Salted Refill Simply salted fryums refill snack; sold to individual consumers.
• Roasted Jawar Spicy Kurmura Jowar kurmura with nutty flavor, made with ghee-roasted groundnuts, chana dal, cashews, curry leaves, and spices.
• Roasted Millet Mix Ready-to-eat snack made from a blend of millets (jowar, ragi, bajra) with tandoori spices and sunflower oils.
• Roasted Makhana Mix Roasted fox nuts snack with red chili, turmeric, rice poha, curry leaves and spices.
• Roasted Millet Nacho Stick Crispy millet-based nacho sticks with a combined flavor of salty, sweet, tangy and spice.
• Roasted Multigran Mix Multigrain roasted snack mix; sold to individual consumers online.
• Roasted Rangeela Mix Deep-fried snack mix with sev, cashews and peanuts; sold to individual consumers.
• Calcutta Mix Traditional Calcutta-style namkeen mix with peanuts, cashews, raisins, and spices; sold to individual consumers.
• Potato Onion Sev Crunchy savory snack made with potato flakes, gram flour, spinach, and cream onion seasoning.
• Bhavnagari Gathiya Jina Bhavnagari-style gathiya that can be eaten on its own or used as topping in chaats.
• Sev Boondi Gram flour boondi seasoned with cumin and red chili powder; sold to individual consumers.
• Thika Gathiya Jinna Slender crunchy gram flour sticks with red chili and ajwain seasoning.
• Garlic Sev Crunchy chickpea flour snack with garlic seasoning; sold to individual consumers.
• Pudina Chana Chickpea snack with mint seasoning; sold to individual consumers online.
• Salted Aanagiri Chana Plain salted aanagiri chickpea snack; sold to individual consumers.
• Masala Masti Chana Spicy masala chickpea snack; sold to individual consumers.
• Masala Matar Green Green peas with masala seasoning; sold to individual consumers.
• Matar Crunch Crunchy green peas seasoned with cumin, coriander, black salt, chaat masala, and lemon flavor.
• Khata Mitha Mixer Vegetarian snack blending sweet and sour flavors with crispy and spicy texture.
• Garlic Mixer Crunchy savory snack with chickpeas, peanuts, lentils, green peas, cornflakes, potato, and sesame seeds.
• Pauva Chevdo Rice flakes-based chevdo with split bengal gram, peanut, coconut, green chili, and curry leaves.
• Soya Sticks Crunchy snack sticks made from rice flour, corn flour, soya flour, and lentil flour with vegetable oil and spices.
• Franchise Program Franchise opportunity for entrepreneurs and small business operators to operate a branded Jay Kailash Namkeen snack retail/distribution outlet in India, supported by a dedicated franchise contact channel.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bikaji Foods International: Listed Indian manufacturer of namkeen, bhujia, sweets and snacks with national distribution. Directly comparable as a B2C/retail ethnic snack brand competing in the same categories as Jay Kailash Namkeen.
• Balaji Wafers: Major Indian savory snack and chips manufacturer (Balaji, Simply Salted, Tedhe Medhe). Directly comparable as a regional-to-national snack brand overlapping with Jay Kailash's wafers, fryums and extruded snacks.
• Prataap Snacks (Yellow Diamond): Listed Indian snack company behind Yellow Diamond, Rich Feast and Takatak brands. Comparable as a publicly traded savory snack manufacturer with overlapping chip and extruded snack categories.
• DFM Foods (Crax, Nachos): Indian snack brand known for Crax extruded snacks and packaged namkeen. Overlaps directly with Jay Kailash Namkeen's extruded products and namkeen portfolio.

Broad incumbents

• Haldiram's: Largest Indian namkeen, sweets and snack brand with nationwide distribution and export presence. A broad incumbent that competes across all of Jay Kailash Namkeen's core categories at significantly larger scale.
• Patanjali Foods: Large Indian packaged food company with growing snacks and namkeen portfolio under Patanjali and Divya brands. Broad incumbent expanding into the same categories Jay Kailash serves.
• ITC Foods (Bingo!, ITC Snacks): Diversified conglomerate's foods arm offering Bingo! chips, Aashirvaad snacks and other savory brands. Competes in chips and extruded snacks overlapping with Jay Kailash Namkeen's wafer and fryum lines.
• Britannia Industries: Large Indian packaged food company whose biscuit range (Marie, Bourbon, Good Day) overlaps with Jay Kailash Namkeen's biscuits. Broad incumbent with national retail distribution.

Emerging players

• Too Yumm (Guiltfree Industries): India-based better-for-you snack brand (baked chips, khakhra, veggie sticks). Comparable as a smaller, marketing-led Indian snack brand pursuing the health-focused consumer that Jay Kailash's roasted line also targets.

Regional players

• Bhikharam Chandmal (Bikanervala): Heritage North Indian namkeen and sweets brand with strong presence in Delhi-NCR and growing national D2C. Comparable as a regional namkeen brand with overlapping traditional Indian snack assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jaykailashnamkeen
• Instagraminstagram.com/jaykailashnamkeen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Kailash Namkeen