SAI Digital

What SAI Digital does

SAI Digital is an end-to-end digital commerce and customer experience technology solutions company founded in 2009 and headquartered in Ho Chi Minh City, Vietnam. The firm designs, implements, and operates enterprise commerce platforms for global brands, with certified delivery capability across SAP Commerce Cloud (Qualified SAP Gold Partner with 150+ SAP engineers), Shopify Plus (Certified Partner across Australia, SEA, Hong Kong, Japan), Sitecore, Stripe, and SAP Emarsys. Its proprietary AI product suite includes SmartCX (40+ intelligent modules covering demand forecasting, dynamic pricing, and inventory optimization), SmartCommerce (seven-module commerce accelerator), Catalyzer (six AI/ML products listed on the SAP Store), SpeedX (fixed-timeline CRM implementation in 98 days), and SmartLoyalty (omnichannel loyalty with AI/ML and blockchain). SAI Digital operates from six offices across Vietnam, Singapore, Hong Kong, Australia, Japan, and India, and was acquired by Concentrix Corporation (NASDAQ: CNXC) in September 2025, continuing to operate as a Concentrix Company.

The company generates revenue primarily through professional services (enterprise commerce platform implementation, system integration, custom development, and managed operations) with a growing component of recurring revenue from licensed AI modules and fixed-price accelerators such as SpeedX and the SAP B2B Quick Starter Package. Pricing is bespoke and quote-based, with fixed-timeline, fixed-price productized offerings emerging as a smaller but strategic revenue stream. Go-to-market combines direct enterprise sales with channel-driven acquisition through certified platform partnerships. Customer segments center on global enterprise brands, B2B manufacturers and distributors, and Japanese enterprise clients, with named logos spanning Suntory, Toyota, Manulife, Brother, Weir, JSR Corporation, Jim Thompson, and Kashiwagikouki.

The underlying technology stack is built around MACH architecture (Microservices, API-first, Cloud-native, Headless) principles and is delivered by a team of 220+ experts, including 150+ SAP engineers, across multiple time zones. SAI Digital claims 100% project delivery rates across 90-100+ enterprise projects and provides 24/7 commerce operations support. SOC compliance badges (SOC 1, SOC 2 Type I and II) are displayed, though specific certification details are not disclosed in available material.

Name

SAI Digital

Legal name

SAI Digital

Website

https://sai-digital.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

SAI Digital is a Vietnam-headquartered digital commerce and customer experience solutions provider serving global enterprises with certified SAP, Shopify Plus, and Sitecore implementations, proprietary AI accelerators, and six APAC offices; acquired by Concentrix in September 2025.

Ownership category

akta.pro rank

Product category

Digital Commerce & Customer Experience Technology Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Digital commerce solutions
• Enterprise CX platforms
• ECommerce implementation
• MACH architecture services
• AI commerce optimization

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Commerce & CX Technology Implementation Services: End-to-end enterprise commerce solutions including strategy & design, data & analytics, enterprise technology (platform implementation, system integration, cloud infrastructure), and commerce & CX operations. Revenue is generated through professional services, technology implementation, and managed services engagements with enterprise clients. The company operates a hybrid agency model delivering integrated capabilities across creative, technology, and marketing.
2. Technology Platform Partnership & Licensing: As a certified partner for Shopify Plus, SAP, Sitecore, and Stripe, SAI Digital generates revenue through implementation services, solution licensing, and ongoing support tied to these platforms. The company's proprietary solutions (SmartCommerce, Catalyzer, SpeedX, SmartLoyalty) are offered as licensed AI-powered modules integrated with partner platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

SAI Digital is an end-to-end digital commerce and customer experience (CX) technology solutions company that designs, builds, runs, and grows intelligent online experiences for enterprise clients. It combines professional services across strategy, data & analytics, enterprise technology, and commerce operations with proprietary AI-powered products (SmartCommerce, SmartCX, SpeedX, SmartLoyalty, Catalyzer), delivered as a certified partner for Shopify Plus, SAP (Gold), Sitecore, Stripe, and SAP Emarsys.

Product overview

SAI Digital offers an end-to-end digital commerce and customer experience technology platform built on a modular architecture. The core SmartCommerce platform provides AI-powered commerce acceleration with 7 integrated modules, while SmartCX offers 40+ intelligent modules for enterprise commerce including demand forecasting and dynamic pricing. SpeedX enables rapid CRM implementation in 98 days, and SmartLoyalty delivers omnichannel loyalty with AI/ML personalization and blockchain security. The company operates as a certified partner ecosystem for Shopify Plus, SAP (Gold Partner), Sitecore, Stripe, and SAP Emarsys, providing specialized implementation services including MACH architecture consulting, B2B accelerators, and marketing automation. Services span strategy & design, data & analytics, enterprise technology, and commerce operations with delivery centers in Vietnam supporting clients across Japan, Korea, Singapore, Australia, Hong Kong, and India.

Differentiator

Problem solved

Functional benefit

Brands

• SpeedX: CRM implementation solution enabling sales teams to get up and running in 98 days with fixed pricing and timeline.
• SmartCommerce
• SmartLoyalty
• Catalyzer

Products and services

• SmartCommerce
• SmartCX
• SmartLoyalty
• SpeedX
• Catalyzer
• SAP B2B Quick Starter Package
• Shopify Plus Implementation Services
• SAP Implementation Services
• Sitecore Implementation Services
• B2B Accelerator with Shopify
• SAP Emarsys Marketing Automation Services
• Stripe Payment Integration
• Strategy & Design Services
• Data & Analytics Services
• Enterprise Technology Services
• Commerce & CX Operations

Quantifiable outcome

• 93% demand forecasting accuracy with SmartCX
• +11 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Shopify PluscoreTechnology or Integration · 3 September 2025SAI Digital is a Shopify Plus Certified Partner across Australia, SEA, Hong Kong, and Japan. The partnership enables delivery of enterprise Shopify Plus implementations including store setup, theme development, third-party integrations, and performance optimization. SAI Digital has achieved 100% success rate on 100+ large scale global enterprise Shopify Plus projects with 220+ experts.
• SAPcoreTechnology or Integration · 3 September 2025SAI Digital is a Qualified SAP Gold Partner specializing in CX Enterprise eCommerce Technologies. With 10+ years of experience, 100% project delivery rate on 90+ projects, and 150+ SAP engineers, the company delivers SAP Commerce Cloud implementations, B2B Quick Starter Package solutions, and integration with SAP S/4HANA, SAP Service Cloud, and SAP Sales Cloud. Catalyzer suite is available on SAP Store.
• SitecorecoreTechnology or Integration · 3 September 2025SAI Digital is a certified Sitecore partner specializing in eCommerce Customer Experience Technologies. With 10+ years of experience, 100% project delivery rate on 100+ projects, and 24/7 support, the partnership provides Sitecore implementation, personalization, content management, eCommerce integration, and analytics services for medium-to-large merchants seeking rapid growth.
• StripecoreTechnology or Integration · 3 September 2025SAI Digital partners with Stripe for payment and financial solutions. The partnership enables seamless payment integration, global reach across 135+ currencies, advanced security features (PCI DSS compliance), and scalable payment infrastructure for enterprise commerce clients. Stripe's payment solutions support recurring business models and automate finance operations.
• SAP EmarsyscoreTechnology or Integration · 3 September 2025SAI Digital partners with SAP Emarsys for marketing automation and customer engagement. The partnership delivers 12-week implementation with AI-powered personalization, 6x faster campaign execution, 40%+ customer lifetime value growth, and omnichannel orchestration across email, SMS, and web personalization. Processes 250,000+ events per second with global compliance across 140+ countries.
• Concentrix CorporationflagshipStrategic or Co-development Partner · 3 September 2025SAI Digital was acquired by Concentrix Corporation in September 2025 to strengthen Concentrix's digital and AI capabilities in Vietnam and the APAC region. The acquisition brings strategic partnerships with leading technology providers, proprietary AI solution suite, and established delivery center in Vietnam supporting clients across Japan, Korea, and Singapore. SAI Digital operates as a Concentrix Company.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Elogic Commerce: Boutique digital commerce agency specialized in Shopify Plus, Magento, and B2B commerce implementations. Comparable to SAI Digital on Shopify Plus certified partner status and dedicated enterprise commerce delivery.
• AbsolutData: AI and analytics services firm with commerce-focused decisioning and customer analytics offerings. Comparable to SAI Digital on the AI/analytics layer of digital commerce, particularly the SmartCommerce predictive analytics modules.

Direct peers

• Publicis Sapient: Global digital business transformation company within Publicis Groupe that specializes in enterprise commerce, CX, and platform engineering for global brands. Directly comparable to SAI Digital on end-to-end digital commerce transformation, MACH architecture adoption, and large enterprise client base.
• Valtech: Global digital commerce agency focused on composable commerce, MACH architecture, and experience platforms. Comparable to SAI Digital on Shopify Plus/SAP/Sitecore implementations and APAC delivery capabilities.
• Thoughtworks: Global technology consultancy that delivers digital commerce, platform engineering, and AI-enabled solutions to enterprise clients. Comparable to SAI Digital on MACH-aligned architecture expertise, enterprise delivery, and global brand engagements.
• Globant: IT and digital services company with deep expertise in commerce, AI, and customer experience transformation. Comparable to SAI Digital on enterprise digital commerce delivery, AI-powered product engineering, and offshore-led delivery model.

Broad incumbents

• Accenture Song: Accenture's creative and digital experience arm delivering commerce, marketing, and CX transformation at global scale. Comparable as a broader incumbent with significantly larger bench and global reach that competes for the same enterprise transformation RFPs.
• Deloitte Digital: Digital transformation arm of Deloitte serving global enterprises on SAP, Salesforce, Adobe, and commerce platforms. Comparable on end-to-end enterprise commerce and CX engagements, particularly with SAP Commerce Cloud.
• Infosys Digital: Large global system integrator with substantial digital commerce, SAP, and CX capabilities across APAC. Comparable on offshore-led enterprise delivery, SAP Commerce Cloud expertise, and B2B eCommerce modernization services.
• WPP (VMLY&R / Ogilvy): Global marketing and commerce services group that integrates creative, technology, and commerce transformation at enterprise scale. Comparable on integrated commerce/CX delivery and marquee global brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SAIDigitalTweet
• YouTubeyoutube.com/channel/UCjZQrM0j-xcgux24mfP4geA
• Facebookfacebook.com/saidigitalofficial
• LinkedInlinkedin.com/company/sai-digital-worldwide

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAI Digital