Acushnet Holdings

What Acushnet Holdings does

Acushnet Holdings Corp. (NYSE: GOLF) is the global leader in performance-driven golf products, founded in 1932 and headquartered in Fairhaven, Massachusetts. The company operates a multi-brand portfolio anchored by Titleist, the #1 golf ball in golf for 75+ years, and FootJoy, the #1 shoe on the PGA Tour for 75+ years. Supporting brands include Vokey Design (wedges, #1 on PGA Tour since 2004), Scotty Cameron (premium putters, choice of more PGA Tour champions for 20+ years), KJUS (technical performance apparel), Club Glove (golf travel products, acquired February 2023), Pinnacle golf balls, and the MyTPI golf instruction and certification platform.

The company generates revenue through premium hardware sales across golf balls, clubs, gear and accessories, footwear, gloves, and apparel. Q4 2025 golf club revenue alone reached $150.6 million, beating consensus of $127.3 million. Premium pricing is consistent across the portfolio: Pro V1/V1x balls retail at $50-$55/dozen, T-Series irons at $1,000-$2,500, and Scotty Cameron putters at $350-$500+. Distribution occurs through golf specialty retailers and pro shops (with dedicated field sales and fitting specialists), mass merchants, brand-owned e-commerce (titleist.com, footjoy.com, vokey.com, scottycameron.com, kjus.com), and direct sponsorship relationships with PGA/LPGA Tour professionals who serve as product validators and marketing channels.

Acushnet reported FY2025 net sales of $2.56 billion (+4% on a constant currency basis) and adjusted EBITDA of $410 million. Q1 2026 revenue rose 7.1% YoY to $753 million, with Titleist balls up 8.2% and clubs up 5.9%. Management guided 2026 revenue to $2.625-$2.675 billion. The company has been publicly traded since its October 28, 2016 NYSE IPO and operates as a majority-owned subsidiary of Fila Holdings Corp., the Korean conglomerate that acquired Acushnet in 2011. Primary customer segments are dedicated amateur golfers, club professionals, and tour players, served through a horizontally segmented channel strategy. The U.S. golf market grew for the 8th consecutive year to 29 million participants in 2025, supporting demand, while tariff headwinds (reduced from $75M to ~$35M impact via supply chain adjustments) and modest EBITDA growth characterize the near-term operating backdrop.

Name

Acushnet Holdings

Legal name

Acushnet Holdings Corp.

Website

https://acushnetholdingscorp.com

Company type

Public

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Acushnet Holdings is the global leader in performance-driven golf products, anchored by Titleist (the #1 golf ball for 75+ years) and FootJoy (the #1 PGA Tour shoe for 75+ years), plus Vokey, Scotty Cameron, KJUS, and Club Glove. It designs, manufactures, and distributes premium golf equipment, apparel, and accessories to dedicated golfers, club professionals, and tour players worldwide.

Ownership category

akta.pro rank

Product category

Golf Equipment and Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Footwear Retail (CRAMAGAE), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Performance golf equipment
• Golf balls and clubs
• Golf apparel and footwear
• Golf wedges and putters
• Golf accessories gear

Headquarters

HQ city

Fairhaven

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Golf Balls: Titleist golf balls represent the core product line, with the brand being #1 in golf for 75+ years. Revenue generated from professional, club professional, and dedicated amateur golfers.
2. Golf Clubs: Titleist golf clubs including T-Series irons, SM10 wedges, and Scotty Cameron putters. Q4 2025 golf club revenue was $150.6 million.
3. Golf Gear/Accessories: Golf bags, headwear, travel gear, accessories, and gloves under Titleist and Club Glove brands. Club Glove is the industry leader in golf travel products.
4. FootJoy Golf Wear: FootJoy is the #1 shoe on the PGA TOUR for over 75 years and #1 glove in golf, generating revenue from golf shoes, gloves, outerwear, apparel, and socks.
5. KJUS Performance Wear: Premium technical performance wear for golf and skiing, originally founded by Olympic skier Lasse Kjus. Revenue from high-margin golf outerwear and apparel.
6. Tariff Impact Recovery: Company implements pricing actions to recover tariff costs, having reduced full-year tariff impact estimate from $75 million to approximately $35 million through supply chain adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Acushnet Holdings is the global leader in the design, development, manufacture, and distribution of performance-driven golf products. Its portfolio centers on Titleist golf balls (the #1 ball in golf for 75+ years), Titleist golf clubs, FootJoy golf shoes, gloves, and apparel (the #1 shoe on the PGA Tour for over 75 years), as well as Vokey Design wedges, Scotty Cameron putters, KJUS technical performance wear, Club Glove travel products, and Pinnacle golf balls.

Product overview

Acushnet Holdings is the global leader in the design, development, manufacture, and distribution of performance-driven golf products. The company operates a multi-brand portfolio architecture centered on two core brands: Titleist (performance equipment including golf balls, clubs, and gear) and FootJoy (performance wearable products including shoes, gloves, and apparel). Supporting these flagship brands are specialized sub-brands including Vokey Design (wedges), Scotty Cameron by Titleist (putters), and KJUS (technical golf apparel). The company also owns Pinnacle golf balls, Club Glove (golf travel products, acquired 2023), and MyTPI (golf instruction and certification services). This diversified brand portfolio positions Acushnet as a comprehensive golf products company serving dedicated and discerning golfers across equipment, apparel, and services.

Differentiator

Problem solved

Functional benefit

Brands

• Titleist: Golf's leading performance equipment brand, #1 ball in golf for 75+ years. Also sets standard for golf clubs through commitment to performance and meticulous attention to detail.
• FootJoy
• Vokey Design
• Scotty Cameron
• KJUS
• Club Glove

Products and services

• Titleist Golf Balls Performance golf balls under the Titleist brand, the #1 ball in golf for 75+ years, sold to professional, club professional, and dedicated amateur golfers; includes Pro V1 and Pro V1x product lines at premium price points.
• Titleist Golf Clubs Titleist golf clubs including T-Series irons (T100, T150, T200, T350), the new SM10 wedges, and drivers, sold at premium prices ($1,000-$2,500 for irons) to dedicated and tour-level golfers through fitting specialists.
• FootJoy Golf Shoes Golf shoes under FootJoy, the #1 shoe on the PGA Tour for over 75 years, manufactured at the Brockton, Massachusetts FootJoy factory, sold to golfers worldwide.
• FootJoy Gloves and Apparel Golf gloves, outerwear, apparel, and performance socks under the FootJoy brand, the #1 glove in golf, sold to dedicated and discerning golfers through specialty retailers and direct channels.
• Vokey Design Wedges Tour-validated Vokey golf wedges designed by Master Craftsman Bob Vokey, offered in loft, bounce, and sole grind options; the #1 wedge on the PGA Tour since 2004.
• Scotty Cameron Putters Super-premium milled putters developed by Master Craftsman Scotty Cameron under the 'Art of Putting' design philosophy; the choice of more PGA Tour champions for more than 20 years, priced $350–$500+.
• KJUS Golf Apparel Premium technical performance wear founded by Olympic skier Lasse Kjus, expanded into golf outerwear and apparel with focus on comfort, freedom of movement, and all-weather protection; positioned at premium price points at leading golf shops worldwide.
• Club Glove Travel Products Premium ballistic nylon golf club travel covers, backpacks, carry-on, and luggage, the industry leader in golf travel products since 1990, preferred by the majority of PGA Tour, LPGA Tour, and PGA Club Professionals; acquired by Acushnet in February 2023.
• MyTPI Golf Instruction and Certification Titleist Performance Institute (TPI) certification program for golf, fitness, and medical professionals, alongside the MyTPI consumer website and the MyTPI and MyTPI Pro mobile apps, connecting golfers with TPI-certified professionals for data-driven performance assessment and improvement.
• Pinnacle Golf Balls Value-tier golf ball brand offered as part of the Acushnet portfolio alongside Titleist and FootJoy, providing a more accessible price point for value-conscious golfers.
• Titleist Golf Gear and Accessories Golf bags, headwear, travel gear, accessories, and golf gloves marketed under Titleist, sold to dedicated golfers through golf specialty retailers, pro shops, and online.

Quantifiable outcome

• Titleist golf balls grew 8.2% to $234.5 million in Q1 2026
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Ropes & GrayminorImplementation/ SI/ Consulting Partner · 26 September 2023Ropes & Gray advised Acushnet Holdings Corp. and its subsidiary on the $350 million senior notes offering in September 2023. This was a legal advisory engagement for debt financing transactions.
• TPI (Titleist Performance Institute) Certified ProfessionalscoreOthersNetwork of golf, fitness, and medical professionals certified through TPI who use the company's products and recommend Titleist equipment. TPI connects certified professionals with golfers seeking performance improvement through data-driven assessment.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Under Armour: Under Armour is a broader athletic apparel incumbent with a golf apparel line that overlaps with FootJoy's and KJUS's apparel segments. Less specialized in golf but competes for share of wallet among dedicated golfers.
• Wilson Sporting Goods: Wilson is a broad sporting goods incumbent with a long-standing golf equipment franchise (Staff golf balls, clubs) that competes across tiers with both Titleist and Pinnacle brands within Acushnet's portfolio.
• NIKE Golf: NIKE Golf competes in golf apparel, footwear, and equipment with broader athletic brand resources. Compares to FootJoy's apparel/footwear franchise and overlaps in target consumer.

Regional players

• Yokohama (PRGR): PRGR is a Japanese golf equipment maker competing in clubs and balls primarily across Asian markets. Relevant regional peer given Acushnet's growing Asian footprint (e.g., off-course venues in Korea).

Direct peers

• Adidas Golf: Adidas Golf competes with FootJoy in golf footwear and apparel, targeting similar dedicated-golfer segments and using tour sponsorships. Relevant footwear/apparel peer for the FootJoy and KJUS categories.
• Cobra Golf (PUMA): Cobra competes directly with Titleist in drivers, irons, and women's golf equipment, with a similar tour-validated product strategy. Operates as a subsidiary of PUMA, comparable to Acushnet's structure under Fila Holdings.
• DUNLOP SPORTS / SRI Sports: DUNLOP (parent SRI Sports / Sumitomo Rubber) manufactures XXIO, Srixon, and Cleveland golf equipment, competing directly with Titleist in balls and clubs with strong tour presence in Asia and Europe. Closest APAC-headquartered competitor.
• PING (Karsten Manufacturing): PING is a leading golf club manufacturer competing with Titleist irons and custom fitting channels. Comparable business model, custom-fitting focus, and dedicated-golfer target customer.
• TaylorMade Golf: TaylorMade directly competes with Titleist in golf balls (TP5/TP5x) and clubs (Qi35/Stealth drivers and irons), with strong PGA Tour presence. Most direct product-level competitor to Acushnet's premium equipment segments.
• Callaway Golf (Topgolf Callaway Brands): Callaway is the most direct competitor to Acushnet's Titleist franchise, competing in premium golf balls (Chrome Soft), golf clubs (Paradym, Apex), and is now part of Topgolf. Highly comparable across product portfolio, target customer (dedicated golfers), and tour-validation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acushnet-holdings-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acushnet Holdings