TheWrap
TheWrap is a Los Angeles-based digital entertainment news publication founded in 2009, serving Hollywood industry professionals and entertainment consumers with breaking news, trade analysis, WrapPRO subscriptions, branded magazines, live events, and data products.
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TheWrap does
TheWrap is a privately held digital media company founded in 2009 and headquartered in Los Angeles that publishes entertainment industry news and trade intelligence for Hollywood professionals and general entertainment audiences. Its core platform, TheWrap.com, delivers breaking news, analysis, and reviews across TV, movies, awards, industry business, politics, music, theater, labor and unions, podcasts, and sports, organized into dedicated verticals (Awards Tracker, Streaming Charts, Trade Secrets, WrapStyle) and supported by named columnist franchises (WaxWord, Steve Pond, The Media Front, Inside the Ratings, Creatorverse). The company monetizes through a WrapPRO subscription tier (annual Individual and Team plans), digital and sponsored advertising on thewrap.com, recurring email newsletters, and recurring branded magazine publications including CannesWrap, OscarWrap, EmmyWrap, CollegeWrap, and the annual WrapBook volumes (Vol. 1 through Vol. 5, with Vol. 5: The Art of Cinema 2025/2026 as the most recent). It also operates a live events business anchored by The Grill conference and the Power Women Summit, plus a Screenings Series.
TheWrap's underlying technology is a web-based digital publishing platform with no disclosed proprietary AI, API, or SDK; distribution relies on the website, social channels (Facebook, X/Twitter, Instagram, YouTube), and email newsletters, with branded magazines distributed via flipdocs. The company has executed limited M&A (Videoink in 2018 and ItsOnTheGrid.com in 2011) and reported three funding rounds totaling approximately $3.5M from Maveron between 2008 and 2010, after which it has operated without disclosed external capital. Its go-to-market is primarily direct-to-consumer via subscription and advertising, with events and brand sponsorships providing a secondary B2B-style revenue layer aimed at entertainment industry marketers and PR partners. Strategic community positioning is reinforced through partnerships with American Cinematheque, Beyond Fest, the Village Directors Circle, and Paramount Pictures around the Village Theatre restoration effort in Westwood.
TheWrap firmographics
Firmographics- Name
- TheWrap
- Legal name
- TheWrap
- Website
- https://thewrap.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TheWrap is a Los Angeles-based digital entertainment news publication founded in 2009, serving Hollywood industry professionals and entertainment consumers with breaking news, trade analysis, WrapPRO subscriptions, branded magazines, live events, and data products.
- Ownership category
- akta.pro rank
TheWrap industry classification
Industry- Product category
- Entertainment News and Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where TheWrap is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheWrap business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue (WrapPRO): Premium membership subscription providing exclusive industry coverage, trade secrets content, and breaking news
- Advertising: Digital advertising through website placements, sponsored content, and display advertising
- Branded Magazine Publications: Specialized magazine issues including CannesWrap, CollegeWrap, OscarWrap, and EmmyWrap publications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WrapPRO Individual/Basic |
| Subscription | Annual | WrapPRO Team Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
TheWrap product offering
Product offeringCore offering
TheWrap operates a digital entertainment news platform (thewrap.com) that delivers breaking news, industry analysis, reviews, and award-season coverage across TV, movies, and broader entertainment verticals. It monetizes through a premium membership (WrapPRO), display and sponsored advertising, and specialized branded magazine publications including CannesWrap, CollegeWrap, OscarWrap, EmmyWrap, and the WrapBook series. The platform also hosts industry events such as The Grill conference and the Power Women Summit to engage entertainment professionals.
Product overview
TheWrap operates as a unified entertainment news platform combining its core website (TheWrap.com) with subscription membership (WrapPRO), email newsletter products, and print/digital magazine publications. The platform organizes content across specialized editorial verticals including TV, Movies, Awards, Industry news, Columns, and WrapStyle, supported by features like Trade Secrets (industry analysis) and Awards Tracker. The company also hosts live events including The Grill and Power Women Summit, and provides data products like Streaming Charts. The product portfolio functions as an integrated media ecosystem serving entertainment industry professionals and general audiences with breaking news, analysis, and exclusive content.
Differentiator
Problem solved
Functional benefit
Brands
- CollegeWrap Magazines: Annual magazine issue covering film school rankings and college-focused entertainment industry content
- CannesWrap Magazines
- WrapPRO
- WrapStyle
- Trade Secrets
Products and services
- TheWrap.com Core digital entertainment news website providing breaking news, analysis, reviews, and coverage of TV, movies, awards, industry trends, and celebrity news for entertainment professionals and general consumers.
- WrapPRO Membership Premium subscription membership program offering exclusive content, early access to breaking stories, and additional industry analysis targeted at entertainment professionals.
- Email Newsletters Email newsletter products delivering curated entertainment news and industry updates to subscribers, including daily and weekly digests.
- Trade Secrets Specialized editorial series providing behind-the-scenes industry analysis and insider perspectives on Hollywood business and production, branded as 'Hollywood Explained' and serving industry professionals.
- Awards Tracker Tracking tool monitoring awards season developments across Oscars, Emmys, and other industry awards with real-time coverage and predictions.
- Streaming Charts Analytics and charts tracking streaming content performance and viewership data across platforms to help readers decide what to watch.
- WrapBook Magazines (CannesWrap, CollegeWrap, OscarWrap, EmmyWrap, TheWrapBook series) Specialized annual and special-edition digital magazine publications including CannesWrap, CollegeWrap, OscarWrap, EmmyWrap, and TheWrapBook Vol. 5: The Art of Cinema 2025/2026, plus Vol. 4: The Art of Television 2025.
- TheWrap Events (The Grill, Power Women Summit, Screenings Series) Live event programming including The Grill conference, Power Women Summit, Screenings Series, and other industry networking and educational events for entertainment professionals.
Companies that use TheWrap
Customer profileSegments3 records
Ideal customer profiles3 records
TheWrap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TheWrap partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American CinemathequecorePartnership with American Cinematheque for Village Theatre fundraising events including Jackass marathon screening series. The Village Theatre in Westwood is being restored with support from this coalition.
- Beyond FestminorCo-presenting Jackass marathon event at Village Theatre as part of fundraising efforts for theater restoration.
- Village Directors CirclecoreLed by filmmaker Jason Reitman with support from Steven Spielberg, Christopher Nolan, and J.J. Abrams to save and restore the historic Village Theatre in Westwood.
- Paramount PicturescorePartnered for Village Theatre premiere of 'Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)' concert film directed by James Cameron.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TheWrap competitors and assessment
Company assessmentDirect peers
- Variety: The leading Hollywood trade publication covering entertainment business, awards, and industry deals. Directly comparable to TheWrap in audience (industry professionals + consumers), content mix (breaking news, analysis, awards), and subscription/event monetization.
- The Hollywood Reporter: Premier entertainment-industry trade outlet owned by Penske Media, covering film, TV, and awards with a strong subscription business and signature events. Closest large-scale analog to TheWrap's trade-intelligence positioning.
- Deadline: Penske Media-owned entertainment industry news site focused on breaking deals, TV/film business, and awards. Competes head-to-head with TheWrap for the same Hollywood professional readership and ad dollars.
- IndieWire: Digital entertainment publication (also Penske Media) covering film and TV with a more indie/creative-leaning editorial voice. Comparable business model and target segments, including awards-season coverage.
- Vulture: New York Magazine's entertainment vertical covering TV, film, and pop culture with deep criticism and recaps. Overlaps with TheWrap's reviews, awards, and industry coverage for a similar entertainment-engaged audience.
- Gold Derby: Awards-prediction and expert-odds platform owned by Penske Media. Comparable to TheWrap's Awards Tracker product and awards-season editorial franchise.
Broad incumbents
- Entertainment Weekly: Mainstream entertainment news and pop-culture magazine (Penske Media). Larger consumer audience with broader scope; overlaps TheWrap on awards, movies, and TV coverage but with more celebrity/lifestyle focus.
Emerging players
- Collider: Digital entertainment outlet covering movies, TV, and streaming with reviews and features. Comparable ad-supported content model targeting entertainment enthusiasts, though less trade-focused than TheWrap.
- Screen Rant: Large entertainment news and feature site covering film, TV, and gaming. Comparable digital publishing and advertising model, with broader pop-culture scope and weaker industry-trade positioning.
- Decider: Streaming-focused entertainment publication under Penske Media covering what-to-watch recommendations and reviews. Comparable to TheWrap's 'What to Watch' and Streaming Charts product surfaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TheWrap social profiles
Digital presenceTheWrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheWrap leadership team
Management profileNumber of profiles
Profiles5 records
TheWrap funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheWrap M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheWrap
What does TheWrap do?
TheWrap operates a digital entertainment news platform (thewrap.com) that delivers breaking news, industry analysis, reviews, and award-season coverage across TV, movies, and broader entertainment verticals. It monetizes through a premium membership (WrapPRO), display and sponsored advertising, and specialized branded magazine publications including CannesWrap, CollegeWrap, OscarWrap, EmmyWrap, and the WrapBook series. The platform also hosts industry events such as The Grill conference and the Power Women Summit to engage entertainment professionals.
Is TheWrap a public or private company?
TheWrap is a private company. It is classified as venture growth investor backed and is currently operating.
When was TheWrap founded?
TheWrap was founded in 2009. It employs 101 to 250 people.
Where is TheWrap based?
TheWrap is headquartered in Santa Monica, United States, in the North America region.
How does TheWrap make money?
Three revenue lines are on record. Subscription Revenue (WrapPRO) is the primary driver. The others are advertising and branded Magazine Publications.
Who are TheWrap's main competitors?
Direct peers on record are Variety, The Hollywood Reporter, Deadline, IndieWire, Vulture and Gold Derby. Entertainment Weekly is listed as a broad incumbent. Emerging players are Collider, Screen Rant and Decider.
Does TheWrap have an API?
No public API is recorded for TheWrap.
What industry is TheWrap in?
TheWrap's product category is Entertainment News and Media. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 51621 and its SIC code is 4833.