Valpas

What Valpas does

Valpas is a Helsinki- and Paris-headquartered hospitality technology company that provides the first permanent, pesticide-free bed bug safety certification standard for hotels. Its core product combines patented in-room smart bed leg technology, which captures bed bugs before infestations can develop, with a real-time digital certification layer that verifies safety status per room. The certification methodology is independently verified by Bureau Veritas, and Valpas positions its offering within the sustainable hospitality frameworks of GSTC, the World Sustainable Hospitality Alliance, and the EU Ecolabel revision process.

The company sells primarily through a B2B enterprise field sales motion targeting premium and luxury hotels and hotel chains, with segmented GTM teams (For Hotels and For Demand & Distribution Ecosystem). Revenue is generated through recurring subscription and technology licensing for hotel certification, supplemented by platform integration fees for OTA, booking platform, and AI travel assistant partners. Distribution is layered: direct sales in Europe, integrations reaching 1,000+ booking platforms, and a 2026 launch into the ChatGPT Apps ecosystem via a partnership with ListoAI, making Valpas the first hotel certification provider with verified bed bug-safe data accessible inside an AI travel assistant. The company also operates consumer-facing iOS and Android apps for travelers to discover certified hotels.

As of 2026 Valpas reports 300+ certified hotels, 30,000+ certified rooms, and presence across 80+ destinations. Named customers include Marriott, Accor, Small Luxury Hotels, Sokos Hotels, Strawberry, Arp Hansen, and Nordic Hotels & Resorts, alongside a long tail of European boutique hotels. The company has raised approximately $6.5M across three funding rounds (2018 seed, 2022 seed, 2024 round led by Zenith Venture Capital), with Canon Marketing Japan added as a strategic investor to support Japan market entry. Co-founder and CEO Martim Gois leads a team of 11-50 employees.

Name

Valpas

Legal name

Valpas Enterprises Oy, Inc.

Website

https://valpashotels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Valpas provides a patented, pesticide-free bed bug safety certification for hotels, combining in-room smart bed leg sensors with Bureau Veritas-verified digital certificates. It serves premium and luxury hotel chains and independents across 80+ destinations, with distribution through OTAs and AI travel assistants including ChatGPT.

Ownership category

akta.pro rank

Product category

Hotel Safety Certification Technology

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

akta.pro secondary industry

Traveler Profile, Identity & Duty-of-Care Platforms (THAKANAE)

Keywords

• Bed bug prevention
• Hotel safety certification
• Pest management technology
• Hospitality compliance
• Hotel asset monitoring

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Hotel Certification & Technology Licensing: Hotels pay for access to Valpas certification program, including patented smart bed leg installation and ongoing monitoring. Certification provides digital and physical certificates for guest communication.
2. Platform Integration Fees: Revenue from integrating certified hotel data with OTAs, travel platforms, and AI booking systems. Pushes verified bed bug-safe status to booking channels.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Valpas provides a permanent bed bug-safety certification for hotels, backed by patented in-room smart bed leg technology that captures bed bugs before infestations develop without pesticides. The offering combines real-time, room-level digital certification (independently verified by Bureau Veritas) with distribution integrations that push verified safety proof to OTAs, booking platforms, AI travel assistants (including ChatGPT), and ESG frameworks.

Product overview

Valpas is a hotel bed bug safety certification platform comprising a core certification standard backed by patented in-room smart bed leg technology. The system provides always-on, real-time monitoring that captures bed bugs before infestations form, generating digital certification that is pushed directly to OTAs, booking platforms, and AI travel assistants including ChatGPT. The platform includes mobile apps for both travelers (to find and book certified hotels) and hotel operators (for room monitoring and alerts). Distribution reaches 300+ certified hotels across 80+ destinations through integrations with 1,000+ booking platforms. The offering combines a physical technology component (smart bed legs) with a digital certification and verification layer.

Differentiator

Problem solved

Functional benefit

Products and services

• Valpas Bed Bug-Safe Certification The primary certification standard that guarantees and verifies permanently bed bug-safe hotel stays. Uses real-time data from hotel rooms with always-on monitoring, providing digital proof that hotels are bed bug-free. Certified hotels are linked to Valpas website listings with enhanced credibility.
• Valpas In-Room Smart Bed Leg Technology Patented smart bed legs installed in hotel rooms that capture bed bugs naturally attracted to them before infestations can form. Provides permanent, pesticide-free protection with no complexity.
• Valpas App for Travelers Mobile application allowing travelers to find and book certified bed bug-safe hotels. Integrated within ChatGPT Apps ecosystem for AI-powered travel assistance. Available on iOS and Android.
• Valpas App for Hotel Operators Hotel staff and management application providing real-time room monitoring, alerts when bugs are prevented, and digital proof generation for guest reassurance.
• Valpas Platform for OTAs and Booking Platforms

Quantifiable outcome

• 35% higher direct booking conversion rate for hotels with Valpas label (Hotel F6 data over 1.5+ years)
• +11 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• ListoAIcoreTechnology or Integration · 28 April 2026Collaborated with London-based ListoAI to develop the ChatGPT integration, making Valpas certified bed bug-safe hotel data accessible within AI travel assistants. This partnership enabled Valpas to become the first hotel certification provider in the ChatGPT Apps ecosystem.
• Bureau VeritascoreTechnology or IntegrationIndependent verification partner for Valpas certification methodology. Bureau Veritas audits certification standards and provides third-party credibility to the certification, trusted by AI systems and ESG frameworks.
• Select Green HotelscoreChannel Partner/ Reseller/ DistributorPlatform partnership making Valpas bed bug safety visible in sustainable hotel booking search. First platform to integrate Valpas certification into booking flow, allowing travelers to filter for pesticide-free stays.
• Global Sustainable Tourism Council (GSTC)coreStrategic or Co-development PartnerGSTC has recognized the gap in pest management within sustainable tourism criteria and is reshaping standards around verified pesticide-free operations. Valpas acknowledged by GSTC as a solution for the industry.
• World Sustainable Hospitality AlliancecoreStrategic or Co-development PartnerWSHA has included indoor chemical avoidance in sector pathway frameworks and partnered with Valpas to accelerate adoption. Valpas joined WSHA to advance safe, sustainable hospitality globally.
• TravalyststrategicStrategic or Co-development PartnerDeveloping new standards to recognize and highlight hotels that have verifiably detoxified their guest rooms and maintain pesticide-free operations. Valpas positioned to meet these emerging standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bureau Veritas: Global TICx leader that independently verifies Valpas' certification methodology. Comparable because both monetize third-party verified certification for hotels, though Bureau Veritas operates a much broader assurance portfolio and does not specialize in bed bug prevention.
• SGS: One of the world's largest TICx providers, offering inspection, certification, and testing across industries including hospitality. Comparable as a broad incumbent in the same certification category Valpas operates in, but at much larger scale and across many verticals.
• Intertek: Global TICx company providing assurance, testing, inspection, and certification services for hospitality and consumer-facing sectors. Comparable as a broad incumbent offering hotel-relevant certifications, though without Valpas' specialized bed bug focus or in-room hardware.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions, including hotel housekeeping programs and pest elimination services. Comparable as a broad incumbent addressing hotel cleanliness and pest control, but using chemical and service-based approaches rather than certified hardware prevention.
• Cloudbeds: Hospitality technology platform providing PMS, distribution, and guest experience tools to independent and chain hotels. Comparable as a broad incumbent with the hotel relationships and integration surface area that could ultimately bundle a safety certification capability.

Direct peers

• Green Key: Leading sustainability certification programme for hotels and tourism businesses. Comparable as a direct peer offering independent hotel certification recognized by travelers, though Green Key focuses on broader environmental criteria rather than a single safety attribute.
• EarthCheck: Hospitality-focused sustainability certification and advisory program used by hotels and tourism operators globally. Comparable as a direct peer in hotel-specific certification, though EarthCheck is consultancy-led rather than hardware-anchored.
• Travelife: International sustainability certification system for hotels and accommodations, widely used by European properties. Comparable as a direct peer offering third-party verified hotel certification, though focused on sustainability rather than safety or hygiene attributes.
• Nordic Swan Ecolabel: Official ecolabel of the Nordic countries covering hotels, restaurants, and accommodations. Comparable as a direct peer recognized within the same European regulatory and ESG framework that Valpas targets, though broader in scope and not specific to safety.
• Safehotels: Independent certification body focused on hotel security and safety standards. Comparable as a direct peer offering certified safety verification for hotels with third-party audit credibility, addressing an adjacent (though different) guest-trust attribute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@valpas3954
• Facebookfacebook.com/people/Valpas/61587814658816
• LinkedInfi.linkedin.com/company/valpashotels
• Instagraminstagram.com/valpashotels
• Xx.com/valpashotels

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valpas