What Azazie does

Azazie, Inc. is a direct-to-consumer e-commerce retailer specializing in made-to-order bridal and occasion wear, incorporated in California in 2014 and headquartered in San Jose. The company sells wedding gowns, bridesmaid dresses, mother-of-the-bride dresses, junior bridesmaid and flower girl dresses, men's suits and tuxedos, prom and homecoming dresses, formal and cocktail attire, and bridal accessories. Its product portfolio spans 200+ bridal gowns, 400+ bridesmaid styles, 90+ color options, and sizes 00-30, with complimentary custom sizing included on all orders. The core technology is a made-to-order production model in which fabric is cut and hand-sewn upon order placement, eliminating inventory overproduction; this is paired with an at-home sample try-on program, free fabric and color swatches, and a 'My Showroom' digital tool to support purchase confidence.

Name

Azazie

Legal name

Azazie, Inc.

Website

https://azazie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Azazie is a direct-to-consumer e-tailer of made-to-order bridal and occasion wear, offering wedding gowns, bridesmaid dresses, and formal attire in sizes 00-30 with complimentary custom sizing, serving brides, bridesmaids, and formal-event attendees across 25+ countries.

Ownership category

akta.pro rank

Product category

Bridal and Occasion Wear

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Bridal wear e-commerce
• Wedding dress retail
• Bridesmaid dress shop
• Made-to-order fashion
• Formal occasion wear

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. DTC Dress Sales: One-time purchase model for bridal gowns, bridesmaid dresses, formal dresses, and accessories sold directly through azazie.com. Made-to-order production means each garment is cut and sewn upon order placement. Revenue is generated per transaction with no subscription component.
2. Pop-Up Event Sales: In-person shopping events across US cities featuring exclusive discounts up to 85% off on bridal, bridesmaid, and formal wear. Revenue generated through on-site dress purchases at discounted pricing.
3. Designer Collaboration Collections: Exclusive limited-edition collections developed with fashion designers like Christian Siriano, combining haute couture aesthetic with accessible pricing. Debuted during New York Bridal Fashion Week with 18 bridesmaid dresses and 13 wedding gowns priced under $1,200.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Azazie is a direct-to-consumer e-tailer that designs and sells made-to-order bridal and occasion wear, including wedding dresses, bridesmaid dresses, mother-of-the-bride dresses, junior bridesmaid/flower girl dresses, prom and homecoming dresses, formal/cocktail dresses, men's suits and tuxedos, and accessories. Each garment is fabric-cut and hand-sewn upon order placement, supporting complimentary custom sizing across sizes 00-30 in 90+ color options at accessible price points (bridesmaid dresses from $69, wedding gowns under $399). The company sells through its own e-commerce site, localized international storefronts, and a US pop-up tour.

Product overview

Azazie is a direct-to-consumer e-tailer specializing in bridal and occasion wear, operating two main sub-brands: Azazie Bridal (wedding dresses) and Atelier (premium formal/occasion dresses). The core product portfolio includes wedding dresses, bridesmaid dresses (90+ color options, 400+ styles), mother of the bride dresses, junior bridesmaid/flower girl dresses, prom and homecoming dresses, and formal/cocktail dresses. The company also offers men's suits and tuxedos through a dedicated suits line, plus accessories (veils, jewelry, shoes, bags). All products are made-to-order with complimentary custom sizing across sizes 00-30. Key differentiators include affordable pricing (bridesmaid dresses starting at $69, wedding gowns under $399, Atelier dresses under $300), a Home Try-On Program for physical samples, and free color swatches. The company has partnered with designer Christian Siriano for exclusive bridal collections.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier: A sub-brand line offering formal dresses, wedding guest dresses, prom dresses, cocktail dresses, and occasion wear designed for versatility and elevated style at accessible price points.

Products and services

• Wedding Dresses
• Bridesmaid Dresses
• Mother of the Bride Dresses
• Junior Bridesmaid Dresses
• Prom & Homecoming Dresses
• Formal & Cocktail Dresses
• Suits & Tuxedos
• Bridal Accessories
• Pajamas & Robes
• Christian Siriano Bridal Collaboration Collection

Quantifiable outcome

• Over 200 bridal gowns and 400 bridesmaid dresses in portfolio
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Christian SirianoflagshipStrategic or Co-development Partner · 8 October 2024Exclusive bridal collaboration launched during New York Bridal Fashion Week on October 8, 2024. Collection features 18 bridesmaid dresses and 13 wedding gowns combining Siriano's haute couture aesthetic with Azazie's affordable pricing strategy. Pieces priced under $1,200, targeting broader accessibility to high-fashion bridal wear. Collaboration marks the beginning of Azazie's strategic initiative to establish more designer partnerships and position itself as a destination for exclusive bridal collections.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BHLDN: BHLDN is Anthropologie's bridal and bridesmaid dress brand and the closest direct competitor to Azazie, offering bridesmaid, wedding, and occasionwear with a similar multi-occasion assortment and styling-led brand positioning. Both target brides coordinating entire wedding parties with a focus on inclusive sizing and curated aesthetic.
• Birdy Grey: Birdy Grey is a direct-to-consumer bridesmaid dress brand built on an accessible price point and modern aesthetic, closely mirroring Azazie's value proposition. Both brands compete head-to-head in the under-$150 bridesmaid category and emphasize mix-and-match styling for wedding parties.
• Revelry: Revelry is a DTC bridesmaid and occasionwear brand offering made-to-order dresses with custom sizing and a contemporary aesthetic. It competes directly with Azazie's bridesmaid core on price, made-to-order production, and wedding party coordination use case.
• Jenny Yoo: Jenny Yoo is a bridesmaid dress designer with strong bridal boutique distribution and a growing DTC channel, competing with Azazie on bridesmaid silhouettes, fabric quality, and design-led positioning. Both brands anchor the contemporary bridesmaid segment with a designer aesthetic at accessible prices.
• Watters: Watters is a bridal and bridesmaid designer brand with deep wholesale penetration in bridal salons. The Watters and WTOO labels are commonly stocked alongside bridal boutiques and overlap with Azazie's mid-tier price and contemporary aesthetic positioning.
• Amsale: Amsale is a bridal designer brand known for bridesmaid and wedding dresses carried by higher-end boutiques. While positioned at a higher AOV than Azazie, Amsale competes for the same bride designing a coordinated wedding party with designer-quality dresses.

Broad incumbents

• David's Bridal: David's Bridal is the largest US bridal retailer and the category incumbent against which all DTC bridal entrants position. While David’s Bridal operates a brick-and-mortar-led model and broader assortment, it overlaps directly with Azazie on bridesmaid, wedding, and prom/formal categories.
• Dessy Group: Dessy Group is a heritage bridesmaid and special occasion dress manufacturer and wholesaler serving bridal boutiques across the US. It competes with Azazie on bridesmaid assortment and price tiers, though primarily through wholesale distribution rather than DTC.
• Anthropologie: Anthropologie is the parent of BHLDN and a broader apparel and occasionwear retailer. While Anthropologie's core assortment is women's apparel and home, its BHLDN sub-brand and standalone bridal assortment directly overlap with Azazie's bridesmaid and wedding category.

Emerging players

• Lulus: Lulus is a DTC occasionwear and bridesmaid dress brand with broad assortment, strong digital presence, and a price-comparable mid-tier positioning. While its wedding category is smaller than Azazie's, it competes on occasionwear breadth across prom, graduation, and wedding guest segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/azazie
• Pinterestpinterest.com/azazie
• Xx.com/azaziecom
• Facebookfacebook.com/azaziecom
• LinkedInlinkedin.com/company/azazie-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azazie