Grupo SURA

What Grupo SURA does

Grupo de Inversiones Suramericana S.A. (Grupo SURA) is a publicly listed Colombian financial investment holding company headquartered in Medellín and listed on the Bolsa de Valores de Colombia (GRUPSURA), the NYSE via ADR Level I, and the Bolsa de Santiago de Chile. The company operates through three core subsidiaries: Suramericana (81.1% stake), an insurance platform delivering General, Life and Health coverage in 9 Latin American countries; SURA Asset Management (93.3% stake), a Latin American pension and asset management leader operating in 6 countries through the SURA Investments platform; and Grupo Cibest (46.2% stake), the universal banking holding company that controls Bancolombia in Colombia and the Banistmo, BAM and Banco Agrícola network across Central America. As a holding company, Grupo SURA generates revenue through dividends, capital gains and investment returns from its portfolio companies rather than direct end-user fees, and operates SURA Ventures as a corporate venture unit targeting fintech, insurtech and healthtech opportunities.

The group serves 76+ million clients across 10 Latin American countries plus the USA and Luxembourg, with offerings spanning insurance, pensions, savings, investments, and universal banking. Recent strategic activity includes the July 2025 completion of a spin-off process with Grupo Argos and Cementos Argos to eliminate cross-shareholdings and refocus the portfolio on financial services, a US$500 million Club Deal financing arranged through BLADEX to support a Public Tender Offer for Grupo Nutresa in 2024, divestment of Suramericana's Argentina and El Salvador operations to optimize capital management, and the 2024 inauguration of the VaxThera biotechnology plant in Rionegro. The company is supervised by the Superintendencia Financiera de Colombia as a Financial Conglomerate (SURA-Bancolombia), and has maintained 15 consecutive years of inclusion in the Dow Jones Sustainability Index along with consistent Merco corporate reputation rankings. Leadership transitioned in 2024 with Ricardo Jaramillo assuming the presidency following the retirement of Gonzalo Pérez.

Name

Grupo SURA

Legal name

Grupo de Inversiones Suramericana S.A.

Website

https://gruposura.com

Company type

Public

Founded year

1944

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo SURA is a Colombian publicly listed financial holding company that controls Suramericana (insurance), SURA Asset Management (pensions and investments), and Grupo Cibest (universal banking), serving 76+ million clients across 10 Latin American countries through dividends and capital returns from its portfolio companies.

Ownership category

akta.pro rank

Product category

Diversified Financial Services Holding

NAICS

Offices of Bank Holding Companies (551111), Offices of Other Holding Companies (551112)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Investment holding company
• Financial services group
• Insurance underwriting
• Pension fund management
• Asset management services

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Returns and Dividends: Generates revenue through dividends, capital gains, and investment returns from subsidiaries including Suramericana (insurance), SURA Asset Management (pensions/assets), and Grupo Cibest (banking). The company operates as a holding company receiving distributions from its portfolio companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo SURA is a Colombian publicly listed investment holding company that manages long-term equity stakes in leading Latin American financial services companies. It operates through three core subsidiaries: Suramericana (insurance), SURA Asset Management (pensions, savings and asset management), and Grupo Cibest (universal banking), serving more than 76 million clients across 10 countries. The holding company generates returns through dividends, capital gains and investment income from these portfolio companies.

Product overview

Grupo SURA is a Colombian financial investment group with long-term vision and presence in 10 Latin American countries, operating through three main investment subsidiaries: Suramericana (Seguros SURA) for insurance services with 81.1% ownership, SURA Asset Management for pension, savings, investment and asset management with 93.3% ownership, and Grupo Cibest for universal banking services with 46.2% ownership. The company also maintains SURA Ventures as a corporate venture unit for innovation investments in fintech, insurtech and healthtech. Grupo SURA manages over 76 million clients across the region and specializes in insurance, pensions, savings, asset management and universal banking through its portfolio companies.

Differentiator

Problem solved

Functional benefit

Brands

• SURA Asset Management: Subsidiary expert in pension savings, investment and asset management, present in six countries. Leader in Latin America in the pension industry measured by assets under management.
• Seguros SURA
• SURA Investments
• Grupo Cibest
• SURA Ventures
• Visionistas

Products and services

• Suramericana (Seguros SURA) Insurance subsidiary of Grupo SURA specializing in trend and risk management, providing General, Life, and Health insurance solutions for individuals and businesses across 9 Latin American countries through country-level entities.
• SURA Asset Management Pension savings, investment and asset management company operating the SURA Investments regional platform for individuals, companies and institutional clients. Latin American leader in the pension industry by assets under management with presence in Chile, Colombia, Mexico, Peru, Uruguay, USA and Luxembourg.
• Grupo Cibest Universal banking services holding through which Grupo SURA holds a 46.2% stake in Bancolombia and Central American banking subsidiaries Banistmo (Panama), BAM (Guatemala) and Banco Agricola (El Salvador), serving individuals, entrepreneurs, SMEs, companies and institutions.
• SURA Ventures Corporate venture unit of Grupo SURA identifying, investing in and developing emerging business opportunities aligned with the financial services ecosystem, with a focus on fintech, insurtech and healthtech verticals.
• SURA Investments

Quantifiable outcome

• 76+ million clients served across Latin America
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• S&P GlobalcoreStrategic or Co-development Partner · 17 December 2024Inclusion in Dow Jones Sustainability Index Alliance del Pacífico MILA 2024 through Corporate Sustainability Assessment (CSA), scoring 69/100 and above 98% of financial services companies globally.
• ALAS20coreStrategic or Co-development Partner · 3 July 2024SURA Asset Management recognized in ALAS20 2024 ranking for sustainable practices, receiving 'Empresa Líder en Sustentabilidad' distinction in Colombia and 'Grand Prix Empresa ALAS20' for Latin America.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Others

• BLADEX (Banco Latinoamericano de Comercio Exterior): Panama-based Latin American trade bank that served as Joint Lead Arranger on Grupo SURA's $500 million facility for the Nutresa acquisition. Compares as a regional financial counterpart with deep LatAm corporate banking relationships.
• Banco Latinoamericano de Inversiones (Bladex): Re-listed for emphasis as a strategic financial partner with deep Latin American institutional banking expertise, comparable through its regional financial ecosystem positioning and Grupo SURA's commercial ties.

Direct peers

• Bancolombia: Colombia's largest universal bank, operating as the main subsidiary of Grupo Cibest in which Grupo SURA holds 46.2%. Compares as Grupo SURA's core banking exposure and the largest financial asset in the holding portfolio.
• Grupo Bolívar: Latin American financial conglomerate with insurance, banking, and investment operations primarily in Venezuela, Colombia, and the broader region. Compares through its multi-line financial services holding model.
• Grupo Aval: Colombian financial conglomerate with a similar multi-subsidiary structure covering banking (Banco de Bogotá, Banco de Occidente, Banco Popular), pensions, and insurance. Most direct comparable given shared Colombian home market and parallel holding structure.
• Grupo Financiero Banorte: Mexican diversified financial holding with banking, insurance, pensions, and asset management across Mexico and select international markets. Comparable business mix and LatAm financial holding structure to Grupo SURA.

Broad incumbents

• Banco do Brasil: Largest Brazilian bank with comprehensive banking, asset management, and insurance services across Brazil and select international markets. Comparable as a major LatAm banking and financial services incumbent.
• Bradesco: Brazilian financial conglomerate with insurance (Bradesco Seguros), pensions, asset management, and banking. Compares through its integrated insurance + banking + pensions model across Latin America's largest market.
• Itaú Unibanco: Largest private-sector financial institution in Latin America with operations across banking, insurance, asset management, and pensions throughout South America. Comparable as a multi-line regional financial incumbent.
• Banco Santander (Brasil and South America operations): Global financial group with major Brazilian and South American retail banking, asset management, and insurance operations. Comparable scale and multi-country LatAm financial services presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gruposura
• YouTubeyoutube.com/user/GRUPOSURA
• LinkedInlinkedin.com/company/grupo-sura

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo SURA