Penetron
Penetron International is a private specialty chemicals manufacturer founded in 1970 that produces proprietary crystalline waterproofing admixtures, topical treatments, waterstops, and sealers for concrete protection, selling through a global distributor network across 80+ countries to municipal infrastructure, commercial real estate, sports, industrial, and mining customers.
- Company typePrivate
- Founded1970
- HeadquartersEast Setauket, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Penetron does
Penetron International, Ltd. is a privately held specialty chemicals manufacturer founded in 1970 and headquartered in Orlando, Florida, that develops and distributes crystalline waterproofing products for concrete protection. The company's core technology comprises proprietary chemicals that react with moisture and cementitious compounds inside concrete to generate insoluble crystalline formations within pores, capillaries, and microcracks, providing permanent, self-healing waterproofing for the structure's service life. The product portfolio spans three categories: crystalline waterproofing (PENETRON topical treatment, PENETRON ADMIX/ADMIX SB/ADMIX RP admixtures, PENECRETE MORTAR, PENEPLUG, PENETRON INJECT, PENETRON PLUS), waterstops (PENEBAR SW-55, PENEBAR SW-45 RAPID, PENEBAR PRIMER), and liquid sealers (PENESEAL FH, PENESEAL PRO, PENESEAL FH-PS).
The company sells primarily through a global distributor network covering 80+ countries, supported by regional sales offices, country managers, and direct technical sales staff. Strategic partnerships with ready-mix concrete suppliers (Boral, Cemex, UNICAL, Silvi, Concreserv, Cape Cod Ready-Mix) embed Penetron admixtures into concrete batching for large infrastructure and commercial projects. Penetron also generates revenue from AIA-accredited continuing education programs for architects, engineers, and contractors. Pricing is project-specific and quote-based, with no public pricing disclosed. Key customer segments include municipal water and wastewater infrastructure (notable for NSF 61 potable-water certification), sports and recreation facilities, residential and commercial real estate, cultural and educational buildings, industrial manufacturing, mining, and transportation infrastructure. Manufacturing is based in the United States, with new plants opened in Alexandria, Egypt in December 2025 and under construction in Medzilaborce, Slovakia for 2026 completion to serve Eastern European and MENA markets. Notable project references include Estadio Azteca (Mexico), Sydney Adventist Hospital ($225M), Mercado Livre Arena ($70M), Acqua Vale Water Park (Brazil), the European Library of Information and Culture (Milan), and Carajás Mine Tailings Dams (Vale, Brazil). Penetron has been identified by Future Market Insights as one of three dominant players (with Sika and Kryton) in the global hydrophobic pore-blocking agents for waterproof concrete market.
Penetron firmographics
Firmographics- Name
- Penetron
- Legal name
- Penetron International, Ltd.
- Website
- https://penetron.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Penetron International is a private specialty chemicals manufacturer founded in 1970 that produces proprietary crystalline waterproofing admixtures, topical treatments, waterstops, and sealers for concrete protection, selling through a global distributor network across 80+ countries to municipal infrastructure, commercial real estate, sports, industrial, and mining customers.
- Ownership category
- akta.pro rank
Penetron industry classification
Industry- Product category
- Construction Chemicals & Waterproofing Materials
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (325520)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Adhesives & Sealants Chemicals (IMAEABAA)
- akta.pro secondary industries
- Concrete Repair, Crack Injection & Grouts (IMADAOAD), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)
Keywords
Where Penetron is headquartered
LocationHeadquarters
- HQ city
- East Setauket
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Penetron business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Concrete Waterproofing Products: Penetron generates revenue through the sale of its crystalline waterproofing product line, including admixtures (PENETRON ADMIX, PENETRON ADMIX SB, PENETRON ADMIX RP), topical treatments (PENETRON, PENETRON PLUS), repair products (PENECRETE MORTAR, PENEPLUG, PENETRON INJECT), waterstops (PENEBAR SW-55, PENEBAR SW-45 RAPID, PENEBAR PRIMER), and liquid sealers (PENESEAL FH, PENESEAL PRO, PENESEAL FH-PS). Products are sold through a global network of distributors and direct sales teams serving construction projects worldwide.
- Technical Services and Continuing Education: Penetron provides technical support, training, and continuing education presentations for architects, engineers, contractors, municipalities, and other construction professionals on crystalline waterproofing technology and antimicrobial concrete protection technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing through technical sales |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Penetron product offering
Product offeringCore offering
Penetron manufactures and globally distributes crystalline waterproofing and concrete protection products used by construction professionals. Its portfolio includes crystalline admixtures (PENETRON ADMIX, ADMIX SB, ADMIX RP), surface-applied treatments (PENETRON, PENETRON PLUS), repair grouts and mortars (PENECRETE MORTAR, PENEPLUG, PENETRON INJECT), swellable waterstops (PENEBAR SW-55, PENEBAR SW-45 RAPID, PENEBAR PRIMER), and liquid sealers (PENESEAL FH, PENESEAL PRO, PENESEAL FH-PS). Products are sold through ready-mix concrete suppliers, contractors, distributors, and direct sales teams for use in new construction and repair of concrete infrastructure.
Product overview
Penetron is a comprehensive concrete waterproofing and protection solutions provider, offering an integrated system of crystalline waterproofing products, waterstops, liquid sealers, and repair products. The product portfolio includes: (1) Crystalline Waterproofing products (PENETRON surface-applied material, PENETRON ADMIX/ADMIX SB/ADMIX RP admixtures, PENECRETE MORTAR repair grout, PENEPLUG rapid-setting mortar, PENETRON PLUS dry-shake treatment, PENETRON INJECT injection grout); (2) Waterstop products (PENEBAR SW-55, PENEBAR SW-45 RAPID, PENEBAR PRIMER); and (3) Liquid Sealer products (PENESEAL FH, PENESEAL PRO, PENESEAL FH-PS). The Penetron System provides permanent, self-healing concrete protection through crystalline technology that fills microcracks, pores, and capillaries with insoluble crystal formations.
Differentiator
Problem solved
Functional benefit
Products and services
- PENETRON (Topical) Surface-applied integral crystalline waterproofing material applied by brush or spray to either the positive or negative side of concrete. In the presence of moisture, it penetrates deeply and fills microcracks, pores, and capillaries with insoluble crystalline formation. Used by contractors and engineers for waterproofing above- and below-grade concrete structures.
- PENETRON ADMIX Third-generation crystalline admixture in powder form added to new concrete during batching by ready-mix concrete suppliers. Permanently self-heals microcracks, pores, and capillaries to protect concrete against water penetration and deterioration even under high hydrostatic pressure. Compatible with all commonly used workability admixtures.
- PENETRON ADMIX SB Identical to PENETRON ADMIX but packaged in convenient pre-measured soluble bags for easy application. Features a unique green tracer indicator to signal genuine PENETRON ADMIX is in the concrete mix. Used by ready-mix concrete suppliers and contractors for below-grade structures.
- PENETRON ADMIX RP PENETRON ADMIX formulation with red pigment added to meet precast underground market specifications. Packaged in pre-measured soluble bags with visibility indicator for inspection. Used in precast concrete products for underground applications.
- PENETRON PLUS Unique integral crystalline chemical treatment formulated for dry-shake applications on horizontal concrete surfaces or precast segments. Contains Portland cement, proprietary chemicals, and synthetic aggregate hardener for impact and abrasion resistance. Used by contractors and precast manufacturers.
- PENECRETE MORTAR Crystalline repair grout consisting of Portland cement, treated silica sand, and proprietary active chemicals. Used for filling non-moving cracks, construction joints, form-tie holes, honeycombed areas, and structurally damaged concrete. Applied in laminated layers by contractors.
- PENEPLUG Rapid-setting crystalline-based cementitious compound for stopping active leaks even under high hydrostatic pressure. Recommended as waterproof plugging mortar. Used by contractors for emergency leak remediation.
- PENETRON INJECT Advanced crystalline-based two-component injection grout with integral crystalline waterproofing ability. Waterproofs concrete by filling and sealing deeply embedded voids, cracks, and fissures. Very low water-like viscosity allows injection into extremely fine cracks. Used by specialized repair contractors.
- PENEBAR SW-55 Swellable waterstop that expands in a controlled fashion when exposed to water, creating a physical barrier against water penetration through cast-in-place concrete joints. Replaces passive tied-in PVC waterstop systems. Used by contractors at construction joints.
- PENEBAR SW-45 RAPID Swellable waterstop designed to expand rapidly when exposed to water. Recommended for building foundations, slabs, retaining walls, storage tanks, and immovable cold construction joints.
- PENEBAR PRIMER Preformed sealant bond enhancer that improves bonding between pre-formed sealants such as PENEBAR SW products and concrete surfaces.
- PENESEAL FH Clear, reactive penetrating sealer that permanently protects, preserves, and strengthens concrete and masonry. Penetrates deep into surfaces and reacts with elemental concrete ingredients to create a harder, denser, stronger concrete mass.
- PENESEAL PRO Spray-on liquid sealer that forms a barrier to seal hairline cracks and protect concrete against water penetration. Creates a sub-surface gel that seals pores, capillaries, and cracks. Remains active as long as water is present, sealing future hairline cracks.
- PENESEAL FH-PS Clear, reactive penetrating sealer designed to permanently protect, preserve, and strengthen concrete and masonry. Absorbs deep into concrete capillaries and reacts with hydration products to transform them into a harder, denser, stronger concrete mass.
Quantifiable outcome
- Adds 50-60+ years of service life to concrete structures before onset of corrosion
- +4 more outcomes
Companies that use Penetron
Customer profileNamed customers31 records
Segments8 records
Ideal customer profiles5 records
Penetron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Penetron partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- UNICALcoreReady-mix concrete supplier in Italy that added PENETRON ADMIX to concrete mix for the European Library of Information and Culture (BEIC) project in Milan. Provided concrete for foundation slab and below-grade retaining walls.
- GE.DI. GroupcoreContractor and engineer for the European Library of Information and Culture (BEIC) in Milan. Identified high groundwater threat to below-grade concrete structures and specified PENETRON ADMIX for permanent waterproofing solution.
- Cape Cod Ready-MixcoreReady-mix concrete supplier in Massachusetts that has incorporated PENETRON ADMIX SB into concrete for multiple municipal projects including the Chatham Water Treatment Plant and Falmouth TASA wastewater project. Close working relationship enables Penetron to win specifications in Cape Cod region.
- Altavista Sur Inmobiliaria y FútbolcoreGeneral contractor for the Estadio Azteca Complex expansion in Mexico City. Faced construction challenges including exposure of below-grade concrete structures to aggressive environment with high groundwater levels and high hydrostatic pressure. PENETRON ADMIX specified to meet 50-year durability design.
- Azzolini ConstructioncoreGeneral contractor for Line Ocampo luxury residences in Buenos Aires, Argentina. Construction site located less than half-mile from Río de la Plata estuary mandated comprehensive waterproofing solution for below-grade concrete elements exposed to water, climate, and high groundwater levels.
- Silvi ConcretecoreReady-mix concrete supplier serving the Eastern seaboard of the USA. Silvi has worked successfully with Penetron on numerous projects including Courthouse Square development (Union Hotel), Asbury Park Condos, and other New Jersey projects. Products specified for elevator pits and below-grade structures.
- Veetõke OÜminorContractor that performed concrete repair and restoration work on the Coop Shopping Center firefighting water tank in Värska, Estonia. Conducted initial assessment of concrete, joints, penetrations, and cracks, then applied Penetron System products.
- Minno & WaskominorArchitecture firm that designed the Courthouse Square mixed-use development in Flemington, NJ. Project includes Union Hotel expansion (100 rooms) and 206 rental apartments with PENETRON ADMIX SB specified for below-grade elevator pits.
- MetrostavminorEngineering firm that reviewed and specified the Penetron System as the most durable concrete waterproofing result for the DPMŽ Bus Depot wastewater tank renovation in Žilina, Slovakia.
- City of Clayton, North CarolinacoreMunicipal government that commissioned Sam's Branch Wastewater Plant expansion in October 2025. Clayton has experienced significant population growth, nearly doubling since 2010, driving need for increased treatment capacity with durable concrete waterproofing.
- SofidelcoreSofidel, a leading global tissue paper producer present in over 17 countries, partnered with Penetron for the waterproofing of concrete structures at its Circleville, Ohio paper mill expansion. Sofidel products are sold worldwide, and the partnership supports Penetron's presence in the industrial manufacturing sector.
- ConcreservcoreReady-mix concrete supplier in Brazil that added PENETRON ADMIX to approximately 2,000 m³ of concrete for the Mercado Livre Arena Pacaembu project in São Paulo. Concrete used for below-grade arena, pool, hotel, and new stadium structures.
- ProgencoreGeneral contractor for the Mercado Livre Arena Pacaembu project in São Paulo. Engaged Penetron Brazil to provide concrete waterproofing solution that would protect concrete without affecting appearance of stadium's iconic Art Deco concrete façades.
- Poryatun BetoncoreLocal concrete supplier in Ukraine that worked with Penetron Ukraine to provide waterproofing solutions for McDonald's restaurant foundations. The partnership involved adding PENETRON ADMIX SB to concrete mixes for below-ground structures exposed to high groundwater levels.
- BoralcoreMajor ready-mix concrete supplier in Australia that added PENETRON ADMIX to over 2,000 m³ of concrete for the Palm Beach Aquatic & Community Centre project. Concrete used for foundation slabs and all pool structures.
- Melnick and EngenhosulcoreProject developers for Parque do Pontal Tower in Porto Alegre, Brazil. Engaged Penetron Brazil during planning phase to provide optimal concrete waterproofing solution for below-grade structures situated 65m below water table due to proximity of Guaíba River.
- MBRACEminorProject contractor for Sofia Metro underground parking garage repair in Bulgaria. Worked with Penetron Hellas to apply crystalline repair solution including PENETRON INJECT, PENEPLUG and PENETRON to seal leaks in cracks and joints.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Penetron competitors and assessment
Company assessmentBroad incumbents
- Sika AG: Sika is a Swiss-based global specialty chemicals leader with a comprehensive waterproofing admixture portfolio (Sika® WT, Sika® Watertight). It is named alongside Penetron as a top-three player in the crystalline waterproofing market and competes directly across most of Penetron's geographies.
- Mapei S.p.A. Mapei is a large Italian specialty chemicals manufacturer with a broad construction waterproofing portfolio (Mapeplast, Idrocrete) sold through a global distributor network. Competes with Penetron in admixtures, sealants, and concrete repair across multiple geographies.
- BASF Master Builders Solutions: BASF's Master Builders Solutions division offers waterproofing admixtures (MasterLife, MasterSeal) as part of a broader concrete chemicals portfolio. A scaled global competitor with deeper R&D resources than Penetron and overlap on major infrastructure projects.
- GCP Applied Technologies: GCP (now part of Saint-Gobain) produces concrete admixtures and waterproofing systems (Adva, Betec) used in major commercial and infrastructure construction. A broad incumbent competitor to Penetron in admixture-based waterproofing.
- Euclid Chemical Company: Euclid Chemical manufactures concrete admixtures, waterproofing products (Eucothane, Tammscoat), and repair materials for the North American construction market. A regional broad incumbent with significant overlap in commercial and infrastructure applications.
Direct peers
- Kryton International: Kryton is the closest direct competitor to Penetron, specializing in crystalline waterproofing admixtures (Krystol Internal Membrane / Hard-Cem) with comparable self-healing technology and global distribution. Frequently co-mentioned with Penetron by industry analysts as a top-three player.
- Xypex Chemical Corporation: Xypex is a Canadian manufacturer of crystalline waterproofing products (Admix C-500/C-1000, Concentrate) with a technology platform directly comparable to Penetron's crystalline admixtures and topical treatments. Closely overlapping product, customer base, and value proposition.
- Fosroc International: Fosroc is a UK-based specialty chemicals manufacturer offering concrete waterproofing admixtures, sealants, and repair mortars globally (Nitobond, Polyurea). Direct competitor with comparable product portfolio and geographic reach.
Emerging players
- Normet International: Normet provides waterproofing solutions for underground mining and tunneling (Normet TamSeal, TamCrete), overlapping with Penetron's mining infrastructure business (e.g., Carajás Mine). Adjacent but meaningful overlap in mining/tunnel waterproofing admixtures.
Others
- CEMEX S.A.B. de C.V. CEMEX is a global ready-mix concrete and cement producer that incorporates Penetron ADMIX into its mixes for specified projects. While a partner rather than direct competitor, it represents an alternative channel for waterproofing-ready concrete solutions and influences specification decisions in Penetron's core markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Penetron social profiles
Digital presencePenetron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penetron leadership team
Management profileNumber of profiles
Profiles15 records
Penetron subsidiaries and ownership
Company hierarchySubsidiaries10 records
Penetron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penetron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penetron
What does Penetron do?
Penetron manufactures and globally distributes crystalline waterproofing and concrete protection products used by construction professionals. Its portfolio includes crystalline admixtures (PENETRON ADMIX, ADMIX SB, ADMIX RP), surface-applied treatments (PENETRON, PENETRON PLUS), repair grouts and mortars (PENECRETE MORTAR, PENEPLUG, PENETRON INJECT), swellable waterstops (PENEBAR SW-55, PENEBAR SW-45 RAPID, PENEBAR PRIMER), and liquid sealers (PENESEAL FH, PENESEAL PRO, PENESEAL FH-PS). Products are sold through ready-mix concrete suppliers, contractors, distributors, and direct sales teams for use in new construction and repair of concrete infrastructure.
Is Penetron a public or private company?
Penetron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penetron founded?
Penetron was founded in 1970. It employs 51 to 100 people.
Where is Penetron based?
Penetron is headquartered in East Setauket, United States, in the North America region.
How does Penetron make money?
Two revenue lines are on record. Concrete Waterproofing Products are the primary driver. The others are technical Services and Continuing Education.
Who are Penetron's main competitors?
Broad incumbents on record are Sika AG, Mapei S.p.A., BASF Master Builders Solutions, GCP Applied Technologies and Euclid Chemical Company. Direct peers are Kryton International, Xypex Chemical Corporation and Fosroc International. Normet International is listed as an emerging player. CEMEX S.A.B. de C.V. is listed as an others.
Does Penetron have an API?
No public API is recorded for Penetron.
What industry is Penetron in?
Penetron's product category is Construction Chemicals & Waterproofing Materials. Its primary akta.pro industry code is IMAEABAA, Adhesives & Sealants Chemicals, with a secondary code of IMADAOAD, Concrete Repair, Crack Injection & Grouts. Its NAICS code is 3255 and its SIC code is 2891.