What fotocasa does

Fotocasa is a Spain-based online real estate marketplace operating as Fotocasa Group under Scout24 SE ownership following a $178 million acquisition from EQT that closed in March 2026. Founded in 1999, the platform lists over 1.5 million residential properties for sale, rent, and shared accommodation across Spain, operating a dual-brand strategy with Fotocasa serving the national market and Habitaclia focused on Catalonia and northeastern Spain. The consumer-facing portal at fotocasa.es offers property search, free home valuation (Valora tu casa), mortgage calculation (Hipoteca), agent matching (Vende con agencia), and rental payment protection insurance (Seguro de impago).

The professional product suite targets real estate agents and agencies through profesionales.fotocasa.es. Core B2B tools include Datavenues (a data intelligence platform consolidating listings from Fotocasa, Habitaclia, and Milanuncios with notary-recorded closing prices and energy efficiency data), DataVentures Go (acquisition optimization), and Gestor de Oportunidades (lead management prioritizing commercial contacts). AI-powered features include AI-Assisted Search for natural language property discovery (launched November 2025), a ChatGPT app integration (April 2026), virtual staging, and recommendation engines. The platform integrates with Witei (CRM) and Inmoweb (agent software) as partner solutions.

Fotocasa's business model is a B2B2C marketplace monetized primarily through agent and agency listing fees, recurring subscriptions to professional tools, and advertising solutions, while consumers access property search and ancillary services free. Revenue is generated from a long tail of Spanish real estate professionals rather than enterprise anchors. The company operates exclusively in Spain and competes head-to-head with Idealista under the strategic direction of Tony Blamey, who was appointed to lead Fotocasa Group with an explicit mandate to challenge Idealista's dominant market position through marketing investment, AI-led product innovation, and the dual-brand approach.

Name

fotocasa

Legal name

Adevinta Real Estate, S.L.U.

Website

https://fotocasa.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Fotocasa is a Spain-based online real estate marketplace offering over 1.5 million property listings for buying, renting, and sharing, serving Spanish consumers with AI-powered search and real estate agents with data intelligence and lead management tools under Scout24 SE ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees: Revenue generated from real estate agents and agencies paying to list properties on the platform. The platform serves as a marketplace connecting property seekers with agents.
2. Professional Services: B2B services including Gestor de Oportunidades (lead management), Datavenues (data intelligence), and advertising solutions for real estate professionals.
3. Advertising: Marketing and advertising services for agents and agencies looking to promote their property listings prominently on the platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fotocasa is an online real estate marketplace in Spain offering property listings for buying, renting, and sharing across the country, with over 1.5 million properties listed. The platform serves both consumers searching for homes using AI-assisted search, home valuation, and mortgage calculation tools, and real estate professionals via a dedicated portal offering lead management (Gestor de Oportunidades) and data intelligence (Datavenues/DataVentures) products. A Catalonia-focused regional portal, Habitaclia, is operated alongside Fotocasa under the Fotocasa Group umbrella.

Product overview

Fotocasa operates as a comprehensive real estate marketplace platform with a multi-product portfolio. The core offering is the Fotocasa portal (now part of Fotocasa Group following Scout24's acquisition) providing residential property listings for buying and renting across Spain. The platform offers over 1.5 million properties and serves both consumers and real estate professionals. Professional tools include Datavenues/DataVentures for market intelligence, DataVentures Go for acquisition optimization, and Gestor de Oportunidades for lead management. AI-powered features include AI-Assisted Search for natural language property discovery and a ChatGPT App integration. Additional services span home valuation, mortgage calculation, insurance comparison, and agent matching. The portfolio also includes the Catalonia-focused Habitaclia brand acquired through Scout24's expansion.

Differentiator

Problem solved

Functional benefit

Brands

• DataVentures: Data intelligence platform consolidating listings from Fotocasa, Habitaclia, and Milanuncios portals, providing market analytics for real estate professionals
• Gestor de Oportunidades
• AI-Assisted Search
• Datavenues
• DataVentures

Products and services

• Fotocasa Marketplace Portal Spain-based online real estate marketplace portal offering property listings for buying, renting, and sharing apartments and houses, with over 1.5 million properties and tools for search, valuation, and mortgage calculation, targeting Spanish consumers and real estate professionals.
• Habitaclia Regional real estate marketplace focused on Catalonia and northeastern Spain, operating alongside Fotocasa as a wholly owned regional brand of Fotocasa Group.
• Datavenues (DataVentures) Data intelligence platform for real estate agents that consolidates listings from Fotocasa, Habitaclia, and Milanuncios portals and includes notary-recorded closing prices, energy efficiency, and emissions data for market analytics.
• DataVentures Go Tool designed to help real estate agents optimize their acquisition strategy using real-time data, centralizing property offers for users.
• Gestor de Oportunidades Lead management tool for real estate agents designed to prioritize commercial contacts, monitor market activity, and identify sales opportunities ahead of competitors.

Quantifiable outcome

• Over 1.5 million properties listed on the platform

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Tony BlameycoreOthersTony Blamey is the head of Fotocasa Group (formerly Adevinta's Spanish real estate division), previously leading Domain in Australia before joining Adevinta. He outlined Fotocasa's strategy to challenge Idealista's dominant position in Spain.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Idealista: Spain's #1 real estate portal and Fotocasa's primary direct competitor. Operates the same listings-based marketplace model serving Spanish property seekers and agents, with documented dominant market position that Fotocasa explicitly aims to challenge.
• Habitaclia: Catalonia-focused real estate portal now operating as a wholly-owned subsidiary under Fotocasa Group. Comparable product offering (listings, agent tools) but with regional specialization in Catalonia and northeastern Spain.
• Yaencontre: Spanish property portal operating in the same listings-marketplace category as Fotocasa, serving Spanish property buyers, sellers, and agents with similar search and lead-generation functionality.
• Rightmove: UK's leading residential property portal with the same listings-based classifieds business model serving agents and consumers. Closest European analog in terms of marketplace scale, agent monetization, and consumer brand recognition.
• SeLoger: France's leading property portal operating the same agent-listings marketplace model as Fotocasa. Comparable in consumer-facing search experience, agent subscription model, and vertically adjacent financial services.
• Immobilienscout24: Germany's largest property portal and Scout24 SE's flagship asset. Now a sister company to Fotocasa under Scout24, operating the identical listings/agent-subscription model in a different European geography.
• Immowelt: German property portal also owned by Scout24 SE, making it a direct sister company to Fotocasa. Comparable agent subscription and consumer property search business model with cross-portol product overlap potential.

Emerging players

• Milanuncios: Spanish general classifieds platform (formerly under Adevinta) whose real estate listings feed into Fotocasa's Datavenues. Overlaps with Fotocasa in property listings but competes across broader classifieds verticals.

Regional players

• Casa.it: Italy's leading property portal operating the same agent-listings marketplace model as Fotocasa in a different Southern European geography. Comparable in business model, monetization, and consumer/agent value proposition.

Broad incumbents

• Zillow: US real estate platform with a broader portfolio (Zillow Offers, mortgages, Premier Agent) but anchored on the same agent-listing marketplace model. Useful benchmark for Fotocasa's trajectory toward vertically integrated property services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fotocasa
• Facebookfacebook.com/fotocasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fotocasa