Journal of Medical Insight (JoMI)

What Journal of Medical Insight (JoMI) does

Journal of Medical Insight (JoMI), founded in 2013 and operated by JOMI LLC out of Boston, is a peer-reviewed surgical video journal that publishes multimodal surgical case articles — video, animation, transcript, and references — across 25+ specialties. Its stated library exceeds 361 articles, with top titles drawing tens of thousands of views (e.g., 42,939 views on a surgical staplers article). The platform is built on Wistia-embedded video players with SAML and OpenAthens-based institutional authentication, and carries ISSN 2373-6003, peer-review status, and endorsements from senior academic surgeons such as Keith Lillemoe.

JoMI's revenue model is anchored in institutional subscriptions to academic medical centers and teaching hospitals, with named customers including Harvard Medical School, Stanford University School of Medicine, UCLA David Geffen School of Medicine, Weill Cornell Medicine, Massachusetts General Hospital, Houston Methodist Hospital, Walter Reed National Military Medical Center, UMass Chan Medical School, and Hebrew University of Jerusalem. The company layers on individual monthly and annual subscriptions, a group-subscription tier for 10+ users (currently waitlisted), and a transactional per-article rental at $30 for 48-hour access. Distribution is augmented through partnerships with the American College of Surgeons Bulletin and, as of 2026, with OpenEvidence's AI clinical decision-support platform, where JoMI content is surfaced for AI-assisted retrieval.

Strategically, JoMI has operated as a lean, largely bootstrapped publisher (only ~$300K of disclosed cumulative funding across two rounds in 2013 and 2016) with a team of 11–50 employees, treating content quality, peer review, and institutional credibility as the primary moat. The OpenEvidence integration represents the most significant strategic pivot to date, positioning JoMI's clinically validated case library as a differentiated source for AI-driven medical education and clinical decision support.

Name

Journal of Medical Insight (JoMI)

Legal name

JOMI LLC

Website

https://jomi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Journal of Medical Insight (JoMI) is a peer-reviewed surgical video journal serving medical institutions and clinicians, with 361+ articles across 25+ specialties monetized through institutional subscriptions, group access, and per-article rentals.

Ownership category

akta.pro rank

Product category

Surgical Video Education

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industries

Scholarly & Academic Multimedia (Research Videos, Interactive Figures) (EDAGALAJ), Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC)

Keywords

• Surgical video education
• Peer-reviewed medical videos
• Surgical training content
• Medical video journal
• Residency curriculum videos

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Subscriptions: JOMI sells annual or multi-year site licenses to medical schools, teaching hospitals, and healthcare institutions. These institutional subscriptions provide free access to all affiliated personnel — surgeons, residents, medical students, scrub techs, and nurses — via authenticated institutional credentials.
2. Individual Subscriptions: Individuals not affiliated with a subscribing institution can purchase personal monthly or annual subscriptions after creating an account. Individual subscription pricing is available upon request.
3. Group Subscriptions: Groups of 10 or more individuals purchasing outside of an institutional license can subscribe at a discounted group rate. Interested users join a waitlist via [email protected].
4. Per-Article Rental: Individual articles can be rented for a 2-day access window for $30 per article (e.g., 'Incorrect Number of Sponges in the Initial Count' available for rent at $30).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JoMI publishes and distributes a peer-reviewed surgical video journal containing 361+ incision-to-closure procedure recordings across 25+ surgical specialties and subspecialties. Each video article includes full-length procedure video with chapter navigation, procedural animations, short clips, expert commentary, searchable transcripts, procedural outlines, references, and author credentials. The journal is accessed via institutional subscriptions (medical schools, teaching hospitals, residency programs), individual subscriptions, group subscriptions, and per-article rentals.

Product overview

Journal of Medical Insight (JOMI) is a video-based surgical education platform publishing peer-reviewed surgical videos as its core product. The platform offers a library of 361+ surgical procedure videos spanning 27+ specialties (including general surgery, orthopaedics, otolaryngology, urology, pediatric surgery, and more), with each video article featuring full procedure recordings, animations, transcripts, case overviews, equipment lists, and references. Access is provided through institutional subscriptions (partnering with major academic medical centers), group subscriptions, and individual subscriptions. The platform recently partnered with OpenEvidence to integrate its video library into AI-powered clinical decision support systems.

Differentiator

Problem solved

Functional benefit

Products and services

• JOMI Surgical Video Journal
• Per-Article Rental

Quantifiable outcome

• 42,939 views on top article 'Surgical Staplers' — indicating strong learner engagement with foundational OR skills content
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• OpenEvidencecoreTechnology or Integration · 25 June 2026JOMI has partnered with OpenEvidence to integrate its library of 357+ peer-reviewed surgical videos into OpenEvidence's AI-powered clinical decision support platform. This integration enables clinicians to access specific video segments demonstrating surgical techniques at the point of care, extending OpenEvidence beyond written literature into multimodal clinical knowledge for procedural specialties. The collaboration marks the first time peer-reviewed video has been used as a source for AI medical retrieval platforms. Executives from both companies indicated this is the first of several planned announcements to address the unique knowledge requirements of surgical specialties.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Visible Body: 3D anatomy and physiology education platform widely used in medical school curricula. Adjacent to JOMI in medical education distribution channels and institutional buyer overlap, though focused on foundational anatomy rather than surgical procedures.
• Lecturio: Medical education video platform covering pre-clinical and clinical topics including surgical procedures, used by medical students and residents. Comparable subscription-based model and target learner segments, though broader in scope and not peer-reviewed in the journal sense.

Broad incumbents

• Elsevier: Largest academic publisher including Journal of Surgical Research, American Journal of Surgery, and the Osmosis medical education platform. Established peer-reviewed surgical journal portfolio with embedded institutional relationships — the most direct large-scale incumbent to JOMI's video journal positioning.
• Springer Nature: Major academic and surgical journal publisher (e.g., Surgical Endoscopy, World Journal of Surgery) with deep institutional penetration through SpringerLink. Represents an alternative academic publishing channel for the same surgical authorship pool JOMI draws contributors from.
• Wolters Kluwer Health: Major medical publisher operating Lippincott journals including Annals of Surgery and other surgical peer-reviewed publications. Represents the broad incumbent that JOMI could either partner with for distribution or compete against as an academic surgical content destination.

Direct peers

• Proximie: Augmented reality and live/recorded surgical video platform used for remote surgical collaboration, education, and training. Comparable to JOMI in distributing surgical video content to clinical learners, though Proximie's emphasis is on live collaboration rather than a curated peer-reviewed library.
• Osso VR: VR-based surgical training platform offering immersive procedural modules for surgeons, residents, and medtech sales teams. Competes with JOMI for the same residency program and medical device training budgets, representing an alternative modality (interactive VR) for the same procedural learning use case.
• Touch Surgery: Medtronic-owned surgical video and simulation platform offering step-by-step procedure videos and decision-tree training for surgeons. Direct comparable to JOMI's peer-reviewed video library in format and target user (surgical trainees and practicing surgeons), though Touch Surgery lacks JOMI's academic peer-review layer.
• FundamentalVR: Haptic-enabled VR surgical training platform that simulates tactile feedback during procedures. Targets the same surgical residency and medical education market as JOMI, offering an immersive alternative to JOMI's recorded-video learning format.
• Surgical Science: Publicly traded surgical simulation company providing virtual reality simulators for minimally invasive surgery, endovascular procedures, and robotic surgery. Competes for surgical training budgets at academic medical centers and teaching hospitals — JOMI's institutional buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JoMIJournal
• YouTubeyoutube.com/channel/UC4tzwuDDsZsfRswMRAXjVSg
• Facebookfacebook.com/JomiJournal
• LinkedInlinkedin.com/company/jomijournal
• Instagraminstagram.com/jomijournal
• TikToktiktok.com/@jomijournal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journal of Medical Insight (JoMI)