GiveCard
GiveCard is a U.S. fintech that provides an API-first prepaid card-issuing and fund-disbursement platform for government agencies, nonprofits, enterprises, and universities to issue cards, move money, and manage recipients at scale.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GiveCard does
GiveCard Financial Inc is a private U.S. fintech, founded in 2018 and headquartered in New York City, that operates a unified prepaid card-issuing and fund-disbursement platform. The platform enables organizations to issue reloadable prepaid cards, capture and verify recipient information, execute large-scale bank transfers, run automated workflows and spend rules, and export audit-ready transaction reports. It is delivered through both a no-code web dashboard and APIs, with native integrations into Salesforce, Quickbooks, Netsuite, and a stated 1,000+ integration ecosystem.
The company's customer base spans city and local government agencies (including San Francisco, Somerville, and El Monte), nonprofits running guaranteed-income, disaster-relief, and social-service programs (GiveDirectly, My Sister's Place, Community Spring, March of Dimes, Uplift Foundation, and others), enterprises managing employee rewards, fleet, and operational spend (Postscript, Rynse, Propel), and educational and research institutions (University of Chicago, RAND Corporation). Public case studies include the delivery of emergency SNAP grocery relief to 112,000 San Francisco residents and Postscript issuing 50,000 cards in a single week and migrating more than 100,000 cards via APIs. In December 2025 the company filed an SEC Form D reporting an $8.86M exempt equity offering under Rule 506(b) with 17 investors, and it announced a partnership with Lorikeet to embed conversational AI voice support into emergency benefit deployments.
GiveCard monetizes through platform subscription and usage-based fees tied to card issuance, fund disbursement, and API usage, with pricing handled via sales rather than public rate cards. Its go-to-market combines enterprise field sales with an API-first self-serve motion, supported by content marketing through its "Tales" case-study series and LinkedIn presence. The company emphasizes differentiated terms—low minimums, simple contracts, no technical prerequisites, and 24/7 multilingual human support with trauma-informed practice—aimed at government and nonprofit buyers that traditional prepaid issuers underserve.
GiveCard firmographics
Firmographics- Name
- GiveCard
- Legal name
- GiveCard Financial Inc
- Website
- https://givecard.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GiveCard is a U.S. fintech that provides an API-first prepaid card-issuing and fund-disbursement platform for government agencies, nonprofits, enterprises, and universities to issue cards, move money, and manage recipients at scale.
- Ownership category
- akta.pro rank
GiveCard industry classification
Industry- Product category
- Prepaid Card Payments Platform
- NAICS
- Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Government Benefit & EBT / Social Program Cards (FSAMANAF)
Keywords
Where GiveCard is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GiveCard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / Usage Fees: GiveCard likely generates revenue through platform subscription and usage-based fees for card issuing, fund disbursement, and API usage. Organizations pay for access to the platform's card issuing, fund management, and disbursement capabilities.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
GiveCard product offering
Product offeringCore offering
GiveCard provides a unified prepaid card-issuing and fund-disbursement platform that lets organizations issue reloadable prepaid cards, move money at scale, and manage recipients through a no-code web dashboard and APIs. It targets government agencies, nonprofits, and enterprises with features such as card issuing, bulk CSV imports, automated workflows, spend rules, autoloading, bank transfers, recipient intake, and audit-ready reporting. The platform eliminates large minimum-fund requirements and engineering-heavy implementations typical of legacy card-issuing providers.
Product overview
GiveCard is a single unified platform for prepaid card payments and fund disbursement. The core GiveCard Platform provides the foundational infrastructure for issuing cards and moving money at scale, with integrated features including Card Issuing, Bank Transfers, Recipient Intake, Funds Withdrawal, Bulk Imports, Automated Workflows, Autoloading, Spend Rules, and Transaction Reports. These capabilities work together as a cohesive system accessible via both a no-code web dashboard and APIs, enabling organizations to manage the complete lifecycle of fund disbursement from card issuance through reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- GiveCard Platform
Quantifiable outcome
- San Francisco delivered emergency SNAP relief to 112,000 residents
- +3 more outcomes
Companies that use GiveCard
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
GiveCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
GiveCard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LorikeetcoreLorikeet partnered with GiveCard to deploy Voice 2.0 conversational AI platform during an emergency SNAP financial assistance rollout. The AI system supported over 300,000 families and answered more than 60,000 calls during the deployment, providing multilingual support and autonomous issue resolution without human handoffs.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
GiveCard competitors and assessment
Company assessmentDirect peers
- Payit by Blackhawk Network: Government-focused digital disbursement and prepaid platform owned by Blackhawk Network. Directly comparable to GiveCard's government benefits, tax refund, and emergency assistance workloads.
- Marqeta: Public card-issuing platform providing API-driven prepaid and debit issuance with bank sponsor rails. Most direct comparable for GiveCard's core card-issuing infrastructure, though Marqeta skews to larger fintech and enterprise customers.
- Bento: Prepaid debit and disbursement platform historically focused on benefits, payroll, and small-business spend. Overlaps with GiveCard's prepaid issuance and benefit-program use cases, particularly in the public-sector segment.
- Lithic: API-first card-issuing platform focused on fintechs and program managers. Closely comparable developer experience, BIN sponsorship model, and target use cases such as rewards and disbursement.
Emerging players
- Sardine: Payments and risk infrastructure platform focused on fraud, compliance, and issuer-side controls. Adjacent to GiveCard's spend-rule and recipient-intake capabilities, particularly relevant for fintech and crypto on-ramp programs.
- Unit: Banking-as-a-service platform offering embedded accounts, cards, and lending. Competes with GiveCard for embedded card issuance, particularly among fintechs and SaaS companies adding card functionality.
- Synctera: BaaS platform pairing fintechs with community bank sponsors for accounts and card issuance. Comparable embedded-issuing positioning, though typically geared to deposit-account plus card bundles.
- Highnote: Card-issuing platform with BIN sponsorship targeting fintechs and brands building card programs. Closely comparable API-first issuance model and target customer profile.
Broad incumbents
- Stripe Issuing: Stripe's embedded card-issuing product sits inside the broader Stripe payments suite. Competes with GiveCard on developer-first issuing but benefits from Stripe's broader commerce, payments, and balance-sheet capabilities.
- Modern Treasury: Payment-operations platform for moving and reconciling money at scale. Adjacent rather than head-to-head: comparable to GiveCard's bank-transfer and reconciliation surface area, but does not issue cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GiveCard social profiles
Digital presenceGiveCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveCard leadership team
Management profileNumber of profiles
GiveCard funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveCard
What does GiveCard do?
GiveCard provides a unified prepaid card-issuing and fund-disbursement platform that lets organizations issue reloadable prepaid cards, move money at scale, and manage recipients through a no-code web dashboard and APIs. It targets government agencies, nonprofits, and enterprises with features such as card issuing, bulk CSV imports, automated workflows, spend rules, autoloading, bank transfers, recipient intake, and audit-ready reporting. The platform eliminates large minimum-fund requirements and engineering-heavy implementations typical of legacy card-issuing providers.
Is GiveCard a public or private company?
GiveCard is a private company. It is classified as venture growth investor backed and is currently operating.
When was GiveCard founded?
GiveCard was founded in 2018. It employs 11 to 50 people.
Where is GiveCard based?
GiveCard is headquartered in New York, United States, in the North America region.
How does GiveCard make money?
One revenue line is on record: platform Subscription / Usage Fees.
Who are GiveCard's main competitors?
Direct peers on record are Payit by Blackhawk Network, Marqeta, Bento and Lithic. Emerging players are Sardine, Unit, Synctera and Highnote. Broad incumbents are Stripe Issuing and Modern Treasury.
Does GiveCard have an API?
Yes. GiveCard offers APIs for integrating payments and card functionality into proprietary software. The API enables developers to issue cards at scale, manage payments, handle bulk imports via CSV, and disburse funds programmatically. Developer documentation is at givecard.readme.io/reference/getting-started-with-your-api.
What industry is GiveCard in?
GiveCard's product category is Prepaid Card Payments Platform. Its primary akta.pro industry code is FSAGALAC, Embedded Card Issuing & Card-as-a-Service, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 522210 and its SIC code is 6199.