Good City Brewing
Good City Brewing operates a six-venue Milwaukee hospitality group under The Explorium Hospitality Group, comprising three brewpubs, a craft cocktail concept, and dedicated event and rooftop bars. The company serves local diners, private event organizers, and visitors through on-site food, beverage, and venue-rental sales.
- Company typePrivate
- Founded2015
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Good City Brewing does
Good City Brewing operates as a multi-venue craft brewery and hospitality group in the Milwaukee, Wisconsin metropolitan area, doing business under the parent identity The Explorium Hospitality Group (EHG). The company was founded in 2015 and has grown to a six-location physical footprint that includes three The Explorium Brewpub locations (Third Ward at the historic Pritzlaff Building, Wauwatosa at the Mayfair Collection, and Greendale at Southridge Mall), the Wayfinder MKE event venue on the East Side, the Explorium Distilled restaurant and craft cocktail concept in the Deer District, and The Rooftop at Wayfinder tiki-inspired bar. Founded by Dan Katt (co-founder and CEO) and David Dupee (founder), the company operates with a headcount of 51–100 employees. Its primary customer base is segmented across local community members seeking neighborhood dining and craft beverages, event organizers hosting private and corporate gatherings (40–140 guests), and visitors to Milwaukee seeking experiential dining venues.
The company's revenue mechanics are entirely direct-to-consumer and physical-venue based. Income is generated through on-site food and beverage sales, private event venue rentals, and a recurring Pub Perks membership/loyalty program with associated merchandise revenue. Distribution is exclusively local — six venues across distinct Milwaukee submarkets — with a direct sales motion for private events, online reservations, and a lightweight digital presence across Instagram, Facebook, and an email newsletter. The competitive positioning rests on the character and architectural distinctiveness of its venues (historic Pritzlaff Building, industrial-chic Wayfinder, tiki rooftop), differentiated beverage programs (in-house craft beer plus handcrafted cocktails), and event hosting capabilities. Operationally, the company raised a single disclosed funding round of $483,000 from TACK Ventures in 2018; no subsequent capital-formation, M&A, or partnership activity is reflected in the available data. The business has no proprietary technology platform, no app, and no disclosed AI/ML capabilities, consistent with a hospitality-first operating model.
Good City Brewing firmographics
Firmographics- Name
- Good City Brewing
- Website
- https://goodcitybrewing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good City Brewing operates a six-venue Milwaukee hospitality group under The Explorium Hospitality Group, comprising three brewpubs, a craft cocktail concept, and dedicated event and rooftop bars. The company serves local diners, private event organizers, and visitors through on-site food, beverage, and venue-rental sales.
- Ownership category
- akta.pro rank
Good City Brewing industry classification
Industry- Product category
- Craft Brewpub and Event Venue Hospitality
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where Good City Brewing is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Good City Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue from on-site dining and bar service at brewpub locations, including craft beers, cocktails, and scratch-made food menu items.
- Private Event Venue Rental: Revenue from hosting private events in dedicated event spaces, including corporate gatherings, celebrations, and large parties.
- Retail Merchandise: Pub Perks membership program offering customer loyalty benefits and merchandise.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Good City Brewing product offering
Product offeringCore offering
Good City Brewing operates as The Explorium Hospitality Group, running a portfolio of craft brewpubs and event venues across the Milwaukee metropolitan area. The company brews and serves craft beer alongside a scratch-made food menu and handcrafted cocktails at multiple brewpub locations, while also operating dedicated private event spaces for corporate gatherings and celebrations.
Product overview
The Explorium Hospitality Group operates a multi-venue hospitality portfolio centered on craft beverages and dining experiences. The portfolio includes three The Explorium Brewpub locations (Greendale, Third Ward, and Wauwatosa) offering craft beer, food, and cocktails; Wayfinder MKE as a premier event venue for 40-140 guests; Explorium Distilled combining food, cocktails, and unique brews in the Deer District; and The Rooftop at Wayfinder featuring a tropical tiki-inspired bar experience. The venues span Milwaukee-area locations and cater to dine-in, private events, and casual bar experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- The Explorium Brewpub Greendale
Companies that use Good City Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Good City Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good City Brewing partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Good City Brewing competitors and assessment
Company assessmentBroad incumbents
- Yard House: National upscale brewpub and gastropub chain with extensive craft beer selection and large-format event dining. Comparable multi-venue upscale brewpub format at broader scale.
- Stone Brewing: Large-scale craft brewer operating destination brewpubs with full kitchens and event spaces. Comparable multi-location craft brewery with strong on-premise hospitality focus.
Regional players
- New Glarus Brewing Company: Wisconsin-based craft brewery with destination Hilltop brewery and tasting room. Comparable Wisconsin craft competitor with on-site hospitality component.
- Central Waters Brewing Company: Wisconsin craft brewer with taproom. Comparable as a Wisconsin craft competitor, though primarily production-focused rather than hospitality-led.
Direct peers
- Indeed Brewing Company: Midwest craft brewery operating taprooms with food and event programming. Comparable multi-location brewpub model with on-site hospitality focus.
- 1840 Brewing Company: Milwaukee-area craft brewery with taproom and private event capabilities. Comparable as a local brewpub operator in the same metro.
- HopCat: Multi-location craft beer bar and restaurant chain with extensive tap list and food menu. Comparable on-premise multi-venue craft beverage operator.
- Lakefront Brewery: Milwaukee-based craft brewery operating its own brewpub, beer hall, and event spaces. Most directly comparable local competitor in production brewing combined with on-premise hospitality.
- World of Beer: Craft beer-focused bar and gastropub chain. Comparable multi-location hospitality concept centered on craft beverage service.
- Third Space Brewing: Milwaukee craft brewery with a sizeable taproom and event venue. Closely comparable Milwaukee craft competitor combining on-site beer service and private events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Good City Brewing social profiles
Digital presenceGood City Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good City Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Good City Brewing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good City Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good City Brewing
What does Good City Brewing do?
Good City Brewing operates as The Explorium Hospitality Group, running a portfolio of craft brewpubs and event venues across the Milwaukee metropolitan area. The company brews and serves craft beer alongside a scratch-made food menu and handcrafted cocktails at multiple brewpub locations, while also operating dedicated private event spaces for corporate gatherings and celebrations.
When was Good City Brewing founded?
Good City Brewing was founded in 2015. It employs 51 to 100 people.
Where is Good City Brewing based?
Good City Brewing is headquartered in Milwaukee, United States, in the North America region.
How does Good City Brewing make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Venue Rental and retail Merchandise.
Who are Good City Brewing's main competitors?
Broad incumbents on record are Yard House and Stone Brewing. Regional players are New Glarus Brewing Company and Central Waters Brewing Company. Direct peers are Indeed Brewing Company, 1840 Brewing Company, HopCat, Lakefront Brewery, World of Beer and Third Space Brewing.
Does Good City Brewing have an API?
No public API is recorded for Good City Brewing.
What industry is Good City Brewing in?
Good City Brewing's product category is Craft Brewpub and Event Venue Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.