HomecomingEx
HomecomingEx is a Johannesburg-based executive search firm founded in 2003 that places globally experienced African professionals into senior permanent, part-time, and hourly engagements across 30+ African countries and 45 industries, serving blue-chip African corporates and investment firms.
- Company typePrivate
- Founded2003
- HeadquartersJohannesburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HomecomingEx does
HomecomingEx (legal entity: African Homecoming Revolution) is a Johannesburg-based executive search firm founded in 2003 that specialises in placing globally experienced African professionals into senior roles across the African continent. The firm operates three core service lines — Permanent Talent (retained executive search for full-time C-suite and senior leadership), Part-Time Talent (interim management, fractional executive, and board placements), and Hourly Talent (on-demand expert consultations) — unified by a proprietary database of 20,000+ senior African professionals curated over two decades across 30+ countries and 45+ industries. Client engagement begins with a brief submitted via website or email, followed by an upfront engagement fee and assignment to a dedicated point of contact. The firm claims to have recruited for 75% of Africa's top banks, retailers, and advisory firms, and 50% of Africa's top FMCG, non-profit, and logistics firms.
In October 2021 the company launched Insights by Experts, a wholly-owned subsidiary operating a B2B e-commerce platform described as Africa's first on-demand expertise marketplace. The platform enables investors, private equity firms, multinationals, management consultancies, and Development Finance Institutions to self-service book one-on-one video consultations with vetted African experts, with expert availability and pricing displayed publicly. Launch Africa Ventures invested in the platform in March 2022. The underlying technology stack relies on Zoho Recruit and Zoho Campaign for candidate and client data management, email marketing, and workflow automation.
The business is founder-led by CEO Angel Jones (who also founded the firm in 2003) alongside Director Faye Tessendorf, with a small team of 11-50 employees operating from Rosebank, Johannesburg. Revenue is generated through retained search fees, flexible part-time engagement structures, and transactional hourly platform bookings, though specific financials are not publicly disclosed. Distribution is entirely direct — enterprise field sales for the core search business and self-service platform access for Insights by Experts — supplemented by content marketing, monthly newsletters, webinars, bespoke global networking events, and earned media across CNBC Africa, BBC, Forbes Africa, and other outlets.
HomecomingEx firmographics
Firmographics- Name
- HomecomingEx
- Legal name
- African Homecoming Revolution
- Website
- https://homecomingex.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomecomingEx is a Johannesburg-based executive search firm founded in 2003 that places globally experienced African professionals into senior permanent, part-time, and hourly engagements across 30+ African countries and 45 industries, serving blue-chip African corporates and investment firms.
- Ownership category
- akta.pro rank
HomecomingEx industry classification
Industry- Product category
- Executive Search Services
- NAICS
- Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Repatriation & End-of-Assignment Support (HSAKAJAL)
- akta.pro secondary industry
- Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ)
Keywords
Where HomecomingEx is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomecomingEx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Permanent Executive Placements: Retained executive search for full-time permanent roles across Africa, ranging from middle management to C-suite. Companies engage via a brief, sign terms, and pay an upfront engagement fee before the assignment begins. The firm searches its database and network of 20,000 senior professionals.
- Part-Time Talent (Interim, Fractional, Board): Placement of experienced executives for part-time needs including interim management roles, fractional executive engagements, and board positions. Tailored to client requirements with flexible engagement structures.
- Hourly Expert Insights: Access to a wide network of deeply experienced sector specialists, speakers, and guides for hourly engagements. Delivered through the Insights by Experts platform for one-on-one video consultations, project work, and advice on an hourly basis.
- Insights by Experts Platform (B2B e-commerce): The platform charges for expert consultations booked through the self-service portal. Clients include investors, multinationals, private equity firms, management consulting companies, and Development Finance Institutions seeking on-the-ground African market intelligence, due diligence, and expert advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Permanent Executive Search — Full-Service Retained Search |
| Subscription | Multi-year contract | Part-Time Talent — Interim, Fractional, and Board Roles |
| Usage-based | Pay-as-you-go | Insights by Experts — On-Demand Hourly Expert Consultations |
| Other | Multi-year contract | Turnaround Time: 2 Weeks to 3 Months |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
HomecomingEx product offering
Product offeringCore offering
HomecomingEx is a pan-African executive search firm that recruits globally experienced African executives for permanent, part-time (interim, fractional, board), and hourly engagements across 30+ African countries. It also operates Insights by Experts, an on-demand B2B platform enabling companies and investors to book one-on-one video consultations with vetted African professionals for market intelligence and due diligence.
Product overview
HomecomingEx operates as a pan-African executive search firm offering three core talent engagement models: Permanent Talent (full-time executive placements), Part-time Talent (interim, fractional, and board roles), and Hourly Talent (sector specialists, speakers, and expert consultants). The company also operates Insights by Experts, an on-demand expertise platform launched in 2021 that enables B2B clients to book one-on-one video consultations with vetted African professionals. The portfolio is unified by a shared database of over 20,000 senior African professionals available for various engagement types across 30+ African countries.
Differentiator
Problem solved
Functional benefit
Brands
- Insights by Experts: Africa's first On-Demand Expertise Platform that allows companies and investors to connect with vetted African professionals for one-on-one video consultations, market intelligence, and expert insights.
Products and services
- Permanent Talent Executive search and placement service for permanent senior-level roles across Africa, serving enterprise clients seeking full-time C-suite, management, and leadership positions. Covers 45 industries across 30+ African countries.
- Part-Time Talent Flexible talent solutions for interim management, fractional executive, and board-level positions, allowing companies to access senior expertise without full-time commitments. Tailored to client requirements with flexible engagement structures.
- Hourly Talent On-demand access to experienced sector specialists, speakers, and expert guides for hourly consulting, advisory, and insights engagements. Delivered via the Insights by Experts platform for one-on-one video consultations, project work, and advice on an hourly basis.
- Insights by Experts Africa's first on-demand expertise platform enabling companies and investors to book one-on-one video consultations with vetted African professionals across industries and countries. Built as a B2B e-commerce offering with automated calendar invites, video links, and self-service booking for investors, multinationals, private equity firms, management consulting companies, and Development Finance Institutions.
Quantifiable outcome
- 75% of Africa's top banks, retailers, and advisory firms recruited through HomecomingEx
- +2 more outcomes
Companies that use HomecomingEx
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
HomecomingEx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HomecomingEx partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
HomecomingEx competitors and assessment
Company assessmentBroad incumbents
- Heidrick & Struggles: Global executive search firm with established Africa practice serving multinationals and large enterprises for C-suite and board placements. Comparable as a direct competitor for senior-level mandates across African markets, though HomecomingEx differentiates by specialising exclusively in African diaspora talent.
- Spencer Stuart: Premier global executive search and leadership advisory firm with significant Africa presence. Comparable as a direct competitor for top-tier executive search mandates, particularly with multinationals and large African corporates — HomecomingEx competes on Africa-specific specialisation and diaspora focus.
- Korn Ferry: Global organisational consulting firm with a large executive search practice covering Africa. Comparable as a broad incumbent offering overlapping executive recruitment, talent assessment, and advisory services; competes for the same enterprise C-suite mandates as HomecomingEx but at much larger scale.
- Egon Zehnder: Global executive search and leadership advisory firm with Africa coverage. Directly comparable for senior executive placements and board advisory across African markets; competes for the same enterprise clients but lacks HomecomingEx's diaspora-specific positioning.
- Odgers Berndtson: International executive search firm with a dedicated Africa practice headquartered in South Africa. Highly comparable as a competitor for senior executive mandates across African markets, including fractional and board work; Odgers has stronger global brand but less diaspora specialisation.
- Boyden: Global executive search firm with significant Africa operations serving multinational, private equity, and public sector clients. Comparable in serving enterprise executive search mandates across Africa; competes head-to-head with HomecomingEx for senior placements.
- Russell Reynolds Associates: Global executive search firm with Africa presence serving board, CEO, and senior leadership needs. Comparable as a competitor for top-tier executive mandates; HomecomingEx differentiates through Africa-specific focus and the Insights by Experts platform.
Direct peers
- Signium Africa: Executive search firm with strong Africa presence operating across multiple African countries. Closely comparable to HomecomingEx in serving senior executive mandates for African enterprises, multinationals, and development finance institutions.
- Global Careers Africa: Africa-focused executive search firm placing senior talent across the continent. Direct peer competing for similar enterprise mandates, with comparable focus on African senior leadership placement.
- Africa Executive Search (AES): Boutique executive search firm focused on senior leadership placements across Africa. Direct regional peer serving multinationals and African corporates for C-suite and senior executive roles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HomecomingEx social profiles
Digital presenceHomecomingEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomecomingEx leadership team
Management profileNumber of profiles
Profiles2 records
HomecomingEx subsidiaries and ownership
Company hierarchySubsidiaries1 record
HomecomingEx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomecomingEx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomecomingEx
What does HomecomingEx do?
HomecomingEx is a pan-African executive search firm that recruits globally experienced African executives for permanent, part-time (interim, fractional, board), and hourly engagements across 30+ African countries. It also operates Insights by Experts, an on-demand B2B platform enabling companies and investors to book one-on-one video consultations with vetted African professionals for market intelligence and due diligence.
Is HomecomingEx a public or private company?
HomecomingEx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomecomingEx founded?
HomecomingEx was founded in 2003. It employs 11 to 50 people.
Where is HomecomingEx based?
HomecomingEx is headquartered in Johannesburg, United States, in the North America region.
How does HomecomingEx make money?
Four revenue lines are on record. Permanent Executive Placements are the primary driver. The others are part-Time Talent (Interim, Fractional, Board), hourly Expert Insights and insights by Experts Platform (B2B e-commerce).
Who are HomecomingEx's main competitors?
Broad incumbents on record are Heidrick & Struggles, Spencer Stuart, Korn Ferry, Egon Zehnder, Odgers Berndtson, Boyden and Russell Reynolds Associates. Direct peers are Signium Africa, Global Careers Africa and Africa Executive Search (AES).
Does HomecomingEx have an API?
No public API is recorded for HomecomingEx.
What industry is HomecomingEx in?
HomecomingEx's product category is Executive Search Services. Its primary akta.pro industry code is HSAKAJAL, Repatriation & End-of-Assignment Support, with a secondary code of EDAAAOAJ, Immigrant & Refugee Workforce Integration Programs. Its NAICS code is 561312 and its SIC code is 7361.