iTrust

What iTrust does

iTrust is an AI-enabled cybersecurity testing platform operated by TrustNet, headquartered in Atlanta, Georgia, and founded in 2016. The platform's core offering is Penetration Testing as a Service (PTaaS), which combines automated security validation with expert-led penetration testing performed by senior security professionals. Surrounding modules include Cybersecurity Posture Monitoring (real-time scoring of internal and external attack surfaces), Third-Party Risk Management (continuous vendor assessment across more than 10 technical and qualitative metrics), AI-Driven Remediation Guidance (an embedded AI assistant that prioritizes fixes), and the proprietary "iTrust Score" for tracking security posture over time.

The product portfolio also extends into adjacent operational modules under the GhostWatch sub-brand, including GhostWatch Security (managed security) and GhostWatch Compliance (an intelligent compliance management platform covering SOC 2, ISO 27001, HITRUST, PCI DSS, CSA STAR, CMMC, GDPR, CCPA, and HIPAA). iTrust serves primarily healthcare and financial services organizations, with additional reach into retail, education, and energy/utilities verticals. Named customers include Grubhub, Calendly, ICF Next, and Phaedon.

The company runs a dual revenue model: subscription-based platform access (annual billing, quote-based pricing) supplemented by professional security services revenue from expert-led engagements. Go-to-market is enterprise field sales with inside sales support for mid-market, supplemented by content marketing, whitepapers, knowledge hubs, and "The Cyber Kitchen" Substack podcast for top-of-funnel demand generation. The company is private, has 11–50 employees, and has raised approximately $1M in disclosed funding across two early rounds (2016 seed, 2018 follow-on).

Name

iTrust

Legal name

TrustNet

Website

https://itrustinc.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

iTrust, operated by TrustNet, is an Atlanta-based cybersecurity testing platform combining AI-enabled automation with expert-led penetration testing, third-party risk management, and compliance services for healthcare, financial services, and enterprise customers.

Ownership category

akta.pro rank

Product category

Cybersecurity Testing Platform

NAICS

Testing Laboratories and Services (541380), Computer Systems Design and Related Services (54151)

SIC

Services-Testing Laboratories (8734), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Penetration Testing Platforms (PTaaS) (HDADAHAG)

akta.pro secondary industries

Vulnerability Management & Penetration Testing Services (BPAEADAD), IT Risk Management (ITRM) (HDADAIAD), Vulnerability Management, Pen Testing & Attack Surface Management (ASM) (HLACAJAN)

Keywords

• Cybersecurity testing platform
• Penetration testing services
• Third-party risk management
• Compliance management platform
• Managed security services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Cybersecurity Testing Platform Subscription: iTrust operates as a subscription-based cybersecurity testing platform providing ongoing security validation services including penetration testing, posture monitoring, and third-party risk management.
2. Professional Security Services: Expert-led penetration testing and security assessments performed by senior security professionals, complementing the automated platform capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

iTrust provides an AI-enabled, expert-led cybersecurity testing platform with Penetration Testing as a Service (PTaaS) at its core. The platform delivers real-time cybersecurity posture visibility, continuous third-party vendor risk assessment, AI-driven remediation guidance, and unified security scoring (iTrust Score), complemented by GhostWatch managed security and compliance platforms and professional security services performed by senior practitioners.

Product overview

iTrust offers a cybersecurity testing platform combining AI-enabled technology with expert-led security validation. The core product is the iTrust Platform, which serves as the central hub delivering adaptive, engineer-aligned security validation with Penetration Testing as a Service (PTaaS) at its core. Supporting the platform are integrated modules including GhostWatch Security (Managed Security), GhostWatch Compliance Management Platform, Third-Party Risk Management, Cybersecurity Posture Monitoring, and AI-Driven Remediation Guidance. The portfolio provides a unified approach to security testing, compliance management, and continuous risk assessment.

Differentiator

Problem solved

Functional benefit

Brands

• iTrust Platform: AI-enabled, expert-led Cybersecurity Testing Platform delivering adaptive, engineer-aligned security validation with PTaaS at its core.
• GhostWatch
• GhostWatch Compliance

Products and services

• iTrust Platform AI-enabled, expert-led Cybersecurity Testing Platform delivering adaptive, engineer-aligned security validation with PTaaS at its core; provides real-time visibility into cybersecurity posture, third-party risk assessment, and on-demand penetration testing for enterprise customers.
• GhostWatch Managed Security Managed security service offering always-on protection with expert insight and cutting-edge technology, transforming risk into resilience for organizations requiring outsourced security operations.
• GhostWatch Compliance Management Platform Compliance management platform that blends expert insight and intelligent automation to simplify compliance, reduce risk, and keep organizations audit-ready in real time across frameworks such as SOC, PCI DSS, ISO 27001, HITRUST, HIPAA, GDPR, and CCPA.
• Penetration Testing as a Service (PTaaS) Accelerated, expert-led penetration testing delivered as a service with full transparency, faster cycles, and remediation support built in; test kickoffs are automated based on triggering real-world events such as new product launches.
• Third-Party Risk Management Continuously assesses vendors and partners across the supply chain using over 10 technical and qualitative metrics to monitor third-party security risks and provide ongoing visibility into third-party posture.

Quantifiable outcome

• Reduced time-to-fix for critical security issues through AI-assisted remediation guidance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tenable: Tenable is a broad enterprise vulnerability management and exposure platform (Nessus, Tenable One); it competes at the infrastructure-vulnerability layer that iTrust's Cybersecurity Posture Monitoring overlaps with.
• Rapid7: Rapid7 Insight platform bundles vulnerability management, SIEM, and managed detection, competing for the same security testing and continuous monitoring budget as iTrust's posture and PTaaS modules.

Direct peers

• Cobalt: Cobalt is the leading pure-play PTaaS platform connecting customers with vetted security researchers for on-demand penetration testing - the closest direct competitor to iTrust's PTaaS core offering.
• Bishop Fox: Bishop Fox provides offensive security services including continuous penetration testing and security consulting, competing directly for the same expert-led testing engagements iTrust sells.
• BitSight: BitSight provides external cybersecurity ratings and third-party risk management used by enterprise boards - the most established incumbent against iTrust's vendor risk and posture scoring modules.
• NetSPI: NetSPI delivers enterprise penetration testing, vulnerability management, and attack surface management through a hybrid platform + services model, mirroring iTrust's expert-led, AI-augmented approach.
• SecurityScorecard: SecurityScorecard is a category-defining third-party risk ratings vendor with scoring and continuous monitoring - directly comparable to iTrust's Third-Party Risk Management and iTrust Score features.
• UpGuard: UpGuard offers third-party risk management and vendor security ratings, competing specifically with iTrust's supply-chain TPRM module that scores vendors on multiple technical and qualitative metrics.
• HackerOne: HackerOne operates the largest bug bounty and crowdsourced PTaaS platform, competing for the same continuous, on-demand penetration testing budget iTrust targets.
• Pentera: Pentera offers automated security validation (BAS) that continuously emulates attacker behavior - a direct substitute for the automated/AI-enabled pen-test posture monitoring iTrust markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iTrust_Inc
• LinkedInlinkedin.com/company/itrust-inc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTrust