All Aboard

What All Aboard does

All Aboard AB is a Stockholm-based, private B2B SaaS company founded in 2019/2020 by Anton Trollbäck, Carl Törnqvist, and Therese Albertsson. It operates a unified European rail ticketing infrastructure platform that connects travel companies, tour operators, travel agents, OTAs, and travel startups to inventory from 100+ train carriers across 33 European countries, including national operators such as SNCF, Renfe, NS, SBB, Avanti West Coast, LNER, ScotRail, and CrossCountry.

The platform is delivered through three product tiers: The API for custom integrations, The Dashboard for manual agent-based booking, and The Embeds for no-code website widgets. All Aboard holds official accreditation to sell tickets and resell Interrail and Eurail passes, processes payments via Stripe, and is GDPR-compliant with an appointed Data Protection Officer. The company maintains a secondary office in Berlin alongside its Stockholm headquarters on Bohusgatan 27 in Södermalm.

All Aboard monetizes via a reseller transaction-fee model: resellers purchase tickets at official prices, apply their own markup, and earn commissions on rail pass sales, while All Aboard takes a cut on each transaction. The company raised 3 MSEK (~$300K USD) in initial funding in 2020 from investors including Propel Capital and Sting, was part of the Sting Accelerate Spring 2020 cohort, and was recognized in the 2024 European Startup Prize for Mobility Top 50. GTM combines API self-serve, a channel partner/reseller program, and embed-driven PLG, supported by content marketing and presence at European travel industry events.

Name

All Aboard

Legal name

All Aboard AB

Website

https://allaboard.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

All Aboard AB is a Stockholm-based B2B platform providing European rail ticketing infrastructure via API, dashboard, and embeddable widgets. It enables travel agents, tour operators, OTAs, and travel startups to sell tickets and Interrail/Eurail passes across 100+ carriers in 33 European countries.

Ownership category

akta.pro rank

Product category

Travel Technology / Rail Ticketing Platform

NAICS

Freight Transportation Arrangement (488510), Rail Transportation (482), Tour Operators (56152)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Rail & Intercity Bus Booking Engines (THALADAD)

Keywords

• European rail ticketing
• Travel booking API
• Train ticket platform
• Rail inventory integration
• Travel reseller tools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Reseller Model: Travel companies purchase tickets at official prices and apply their own markup/service fees. Resellers earn revenue through the difference between official prices and retail prices charged to end customers.
2. Rail Pass Commission: Earn commission on every Interrail and Eurail pass sold through the platform. Resellers can offer these passes with pricing certainty to their customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

All Aboard operates a unified European rail ticketing platform that connects travel companies, tour operators, and travel agents to over 100 train carriers via an API, a web-based Dashboard, and no-code embeddable widgets. Resellers purchase tickets at official prices and apply their own markup, while earning commissions on Interrail and Eurail pass sales.

Product overview

All Aboard is a unified European rail booking platform that enables travel companies, tour operators, and travel agents to sell train tickets and rail passes. The platform comprises three core product lines: The API for custom integrations, The Dashboard for manual booking, and The Embeds for no-code website widgets—all connected to a single inventory of 100+ European train carriers. Direct consumer-facing booking includes train tickets and rail passes (Interrail and Eurail) with seat reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• The API

Quantifiable outcome

• High booking precision and success rate for European train tickets

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• SNCFcoreTechnology or IntegrationFrench national railway operator integrated into All Aboard's inventory, enabling booking of French train tickets and services through the platform.
• RenfecoreTechnology or IntegrationSpanish national railway operator integrated into the platform, providing access to Spanish train routes and tickets.
• Nederlandse Spoorwegen (NS)coreTechnology or IntegrationDutch national railway operator providing access to Netherlands rail network through All Aboard platform.
• SBBcoreTechnology or IntegrationSwiss Federal Railways operator integrated into the platform for Swiss rail bookings.
• Avanti West CoastcoreTechnology or IntegrationUK train operator providing access to West Coast mainline routes through the platform.
• London North Eastern RailwaycoreTechnology or IntegrationUK train operator integrated for LNER routes and services.
• Great Western RailwaycoreTechnology or IntegrationUK train operator providing access to Great Western rail network.
• Rhätische BahncoreTechnology or IntegrationSwiss narrow-gauge railway operator integrated for regional Swiss routes.
• TrenordcoreTechnology or IntegrationItalian regional train operator integrated into the platform.
• ScotRailcoreTechnology or IntegrationScottish train operator providing access to Scotland rail network.
• CrossCountrycoreTechnology or IntegrationUK cross-country train operator integrated into the platform.
• ZSSKcoreTechnology or IntegrationSlovak national railway operator integrated for Slovak rail services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trainline: UK-headquartered, publicly-listed European rail booking aggregator and reseller with 270+ carriers and a B2C/B2B platform (Trainline Partner Solutions). Most direct competitor to All Aboard's reseller/distribution model, though larger and B2C-first.
• Omio: Berlin-based multi-modal travel aggregator (train, bus, flight) selling European tickets D2C and through B2B/partner APIs. Direct competitor in rail inventory aggregation with deeper B2C brand and similar B2B ambition.
• Rail Europe: Long-established European rail ticket distributor selling SNCF, Trenitalia, SBB, DB and others to international customers. Shares All Aboard's core reseller/API proposition for non-domestic European rail buyers.
• Rome2Rio: Multi-modal door-to-door travel search engine covering trains, buses, flights, ferries and driving across Europe. Complementary comparator in the search/booking funnel for rail itineraries.

Emerging players

• TrainSplit: UK-based rail booking platform focused on splitting tickets and uncovering cheaper fares using existing rail operator inventory. Smaller, geographically narrower rail reseller with overlapping API/distribution style.
• Wanderu: North American ground-travel aggregator (bus + train) that combines operator inventory on a single booking platform. Same aggregator/reseller model as All Aboard but focused on US/Canadian ground transport instead of European rail.

Broad incumbents

• Amadeus (Rail & Travel Platform): Global travel GDS with a rail distribution platform serving major rail operators. Indirect competitor on the B2B distribution side, with far broader scope (air, hotel, rail) but is the incumbent All Aboard would need to displace or integrate with for enterprise resellers.
• Travelport (Rail): Global travel distribution platform with rail booking within its broader GDS. Another incumbent rail distributor with enterprise-grade reseller contracts; comparable business model at much larger scale.
• Skyscanner: Major travel search and OTA with growing rail inventory alongside flights. Comparable in offering rail as one product line and competing for the same D2C rail customer that All Aboard's resellers serve.

Others

• Byway: Slow-travel tour startup and an All Aboard customer (publicly featured). Comparable as a rail-first tour/itinerary operator using All Aboard's API, illustrating the customer-side pattern All Aboard enables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allaboard
• LinkedInlinkedin.com/company/all-aboard
• Instagraminstagram.com/allaboard.eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Aboard