Imobia
Imobia is a Brazilian SaaS platform that automates rent collection, disbursement, and tax compliance for real estate agencies nationwide. Operating on a pay-per-collection model, it serves 2,500+ users with WhatsApp portals, digital signatures, and a CashGo-powered rent anticipation add-on.
- Company typePrivate
- Founded2009
- HeadquartersBrusque, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Imobia does
Imobia is a Brazilian cloud-based SaaS platform that automates rent collection, disbursement, and administrative workflows for real estate agencies (imobiliárias) and property administrators. Founded in 2009 and headquartered in Brusque, Santa Catarina, the company serves agencies and administrators throughout Brazil that manage residential and commercial rental portfolios. The primary users include real estate agencies ranging from small operations (1–15 active rentals) to large portfolios (200+ rentals), property owners seeking transparency on receipts and transfers, and tenants needing streamlined payment options via PIX or Boleto.
The platform is built around a unified rental management dashboard that integrates automated rent billing via WhatsApp and email, a configurable collection workflow ("régua de cobrança") with scheduled delinquency reminders, automatic funds transfer (repasse) to property owners via PIX or TED, digital contract signing with legal validity, tenant credit and criminal background analysis, automatic NF-e electronic invoice issuance, and DIMOB tax file export. Payment infrastructure is delivered through Asaas (a Brazilian Banking-as-a-Service provider), and the rent-anticipation add-on ImobiaCash is delivered via a fintech partnership with CashGo. Notable technical and product differentiators include a multi-profile WhatsApp-based client portal accessible to tenants, owners, and agencies, and the integrated ImobiaCash capability, which allows property owners to receive up to 24 months of rent upfront with rates below market and zero credit risk to the agency.
Imobia generates revenue primarily through a transaction-based fee charged at the moment of rent receipt, with no fixed monthly subscription. The company also earns commission on each ImobiaCash rent-anticipation operation, with credit risk borne entirely by CashGo. Pricing is supplemented by free migration services and an exclusive account manager for agencies with 100+ active rentals. Distribution is Brazil-only and combines direct sales (demo request forms with 24-hour follow-up), inside sales via phone and WhatsApp, a referral-based Imobia Partners program, and CashGo's distribution reach into property owners. Operational scale signals include 2,500+ users that have automated rent collections, 900+ partner real estate agencies active in the CashGo program, R$170M processed through ImobiaCash, and 240,000+ property-owner customers with access to the rent-anticipation feature. The company is privately held, operates with a team of 1–10, and received its first disclosed external funding ($103,430) from SCAngels in November 2024.
Imobia firmographics
Firmographics- Name
- Imobia
- Legal name
- Imobia
- Website
- https://imobia.app
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imobia is a Brazilian SaaS platform that automates rent collection, disbursement, and tax compliance for real estate agencies nationwide. Operating on a pay-per-collection model, it serves 2,500+ users with WhatsApp portals, digital signatures, and a CashGo-powered rent anticipation add-on.
- Ownership category
- akta.pro rank
Imobia industry classification
Industry- Product category
- Real Estate Rental Management Software
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro industry
- Accounts Receivable (Invoicing, Cash Application, Deductions)Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)
Keywords
Where Imobia is headquartered
LocationHeadquarters
- HQ city
- Brusque
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Imobia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Transaction Fee on Rent Collections: The primary revenue model is transaction-based: Imobia charges a single fee at the moment of rent receipt. No fixed monthly subscription. Agencies pay only when they receive payments, aligning costs with usage.
- ImobiaCash Commission: Commission earned on each rent anticipation operation performed through the CashGo partnership. The real estate agency receives a commission for each advance payment processed, generating additional recurring revenue without any credit risk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based (pay-per-collection) - no monthly fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Imobia product offering
Product offeringCore offering
Imobia operates a transaction-based SaaS platform that automates rent billing, collection, and owner disbursement for Brazilian real estate agencies and property administrators. The platform handles the entire rental financial lifecycle — digital contract signing, tenant credit and criminal screening, automatic billing via WhatsApp and email, delinquency follow-up, PIX/Boleto payment reception, automatic repasses to property owners, NF-e issuance, and DIMOB tax reporting. An exclusive ImobiaCash add-on lets property owners advance up to 24 months of rent through a CashGo fintech partnership, generating commission revenue for the partner agency.
Product overview
Imobia is a unified rental management and payment automation SaaS platform for Brazilian real estate agencies and property administrators. The core platform (Imobia) integrates automated rent collection, real-time disbursements via PIX/TED, tenant credit analysis, digital contract signing, collection workflow management, NF-e invoicing, and DIMOB tax reporting into a single system. It is offered alongside ImobiaCash, an exclusive add-on for rent advance/early payment powered by fintech partner CashGo, which enables property owners to receive up to 24 months of rent in advance while generating commission revenue for the agency. A multi-profile client portal (Área do Cliente) serves tenants, property owners, and agencies. Pricing follows a transaction-based model with no fixed monthly fee — clients pay per successful payment received.
Differentiator
Problem solved
Functional benefit
Products and services
- Imobia (Core Platform) A unified rental management and payment automation SaaS platform for Brazilian real estate agencies and property administrators that automates rent collection, automatic disbursements to property owners via PIX or TED, real-time delinquency control, digital contract signing, tenant credit analysis, electronic invoice (NF-e) generation, and DIMOB tax reporting in a single system.
- ImobiaCash A rent advance add-on exclusive to Imobia clients, powered by fintech partner CashGo, that enables property owners to receive up to 24 months of rent in advance through a fully digital journey with below-market rates, while generating commission revenue for the real estate agency on each advance operation with zero credit risk borne by the agency.
Quantifiable outcome
- Over 2,500 users have automated their rent collections with Imobia
- +2 more outcomes
Companies that use Imobia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Imobia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Imobia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CashGocoreOfficial partnership between Imobia and CashGo (a fintech specialized in online credit for the real estate ecosystem) to deliver ImobiaCash — an exclusive rent anticipation feature for Imobia clients. CashGo provides the credit and disbursement technology while Imobia integrates the service into its collection management dashboard. Over 900 partner real estate agencies and R$ 170M in anticipations processed through this partnership. The risk of credit is entirely borne by CashGo, while the real estate agency earns commission on each operation at zero cost and zero risk.
- Asaas (BaaS Provider)coreAsaas provides Banking-as-a-Service infrastructure enabling Imobia to offer financial services including PIX and Boleto payments, automated transfers, and billing management. Imobia's website carries Asaas's official 'Financial Services' trust seal, indicating a live operational BaaS integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Imobia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imobia social profiles
Digital presenceImobia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imobia leadership team
Management profileNumber of profiles
Imobia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imobia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imobia
What does Imobia do?
Imobia operates a transaction-based SaaS platform that automates rent billing, collection, and owner disbursement for Brazilian real estate agencies and property administrators. The platform handles the entire rental financial lifecycle — digital contract signing, tenant credit and criminal screening, automatic billing via WhatsApp and email, delinquency follow-up, PIX/Boleto payment reception, automatic repasses to property owners, NF-e issuance, and DIMOB tax reporting. An exclusive ImobiaCash add-on lets property owners advance up to 24 months of rent through a CashGo fintech partnership, generating commission revenue for the partner agency.
Is Imobia a public or private company?
Imobia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imobia founded?
Imobia was founded in 2009. It employs 1 to 10 people.
Where is Imobia based?
Imobia is headquartered in Brusque, Brazil, in the Latin America region.
How does Imobia make money?
Two revenue lines are on record. Transaction Fee on Rent Collections are the primary driver. The others are imobiaCash Commission.
Does Imobia have an API?
No public API is recorded for Imobia.
What industry is Imobia in?
Imobia's product category is Real Estate Rental Management Software. Its primary akta.pro industry code is BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its NAICS code is 531311 and its SIC code is 6531.