United Way of Greater Richmond and Petersburg
United Way of Greater Richmond and Petersburg is a 501(c)(3) nonprofit that mobilizes donations, workplace campaigns, and volunteer networks to deliver free community programs — tax preparation, childcare scholarships, food/shelter assistance, and youth resilience resources — to low-income residents across the Richmond and Petersburg region of Virginia.
- Company typePrivate
- Founded1900
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What United Way of Greater Richmond and Petersburg does
United Way of Greater Richmond and Petersburg is an independent, Virginia-based 501(c)(3) nonprofit charitable organization operating in the Greater Richmond and Petersburg region as part of the national United Way federation. Founded in 1900 (per organizational history) and headquartered at 7814 Carousel Lane, #400, Richmond, VA, the organization convenes community resources across three stated impact areas — youth opportunity, financial stability, and healthy community — through direct service delivery, strategic grantmaking to partner nonprofits, and donor mobilization. Programs include the Emergency Food and Shelter Program (EFSP) administered locally with federal funding, the IRS-certified Volunteer Income Tax Assistance (VITA) program operating 14 physical sites that filed 3,358 returns generating $3.2M in federal refunds in the 2025 season, WomenRise childcare scholarships for single mothers, EveryDay Strong youth resilience resources, Ride United transportation assistance, and SingleCare prescription discount cards accepted at 60,000 pharmacies. The Richmond Christmas Mother Fund, administered since 1935, provides seasonal holiday assistance.
The organization's revenue model is donation-dependent rather than transactional: all services are provided free to recipients. Funding streams include individual donations across four tiered giving communities (Leadership Circle from $1,000, Alexis de Tocqueville Society from $10,000, Women United, Always United planned giving), corporate workplace giving campaigns across hundreds of regional employers, special event fundraising (High Tea, Day of Action), and government grants (EFSP, IRS VITA) and private foundation grants. The go-to-market motion is community-led, relying on volunteer mobilization, workplace campaign managers, and a federated network of partner nonprofits. The stated headcount is 51-100 employees. Key partners include the IRS, Code for America (GetYourRefund), 211 Virginia, SingleCare, Human Kind, Greater Richmond SCAN, Petersburg City Public Schools, FreeWill, and a roster of EFSP-funded agencies including CARITAS, Housing Families First, The Salvation Army Central Virginia Area Command, and CAPUP.
United Way of Greater Richmond and Petersburg firmographics
Firmographics- Name
- United Way of Greater Richmond and Petersburg
- Legal name
- United Way of Greater Richmond and Petersburg
- Website
- https://yourunitedway.org
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- United Way of Greater Richmond and Petersburg is a 501(c)(3) nonprofit that mobilizes donations, workplace campaigns, and volunteer networks to deliver free community programs — tax preparation, childcare scholarships, food/shelter assistance, and youth resilience resources — to low-income residents across the Richmond and Petersburg region of Virginia.
- Ownership category
- akta.pro rank
United Way of Greater Richmond and Petersburg industry classification
Industry- Product category
- Human Services
- NAICS
- Other Individual and Family Services (62419), Other Individual and Family Services (624190), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
Keywords
Where United Way of Greater Richmond and Petersburg is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Way of Greater Richmond and Petersburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Individual donors contribute through various giving communities including Leadership Circle ($1,000+), Alexis de Tocqueville Society ($10,000+), Women United, and Always United planned giving programs.
- Workplace Campaigns: Corporate workplace giving campaigns where employers facilitate employee donations through payroll deductions, with United Way acting as a corporate social responsibility partner.
- Event Fundraising: Special events including High Tea Fundraiser supporting WomenRise program and other community fundraising events.
- Government Grants: Funding from Emergency Food and Shelter Program (EFSP) administered through federal channels, and IRS VITA Grant for tax assistance programs.
- Foundation Grants: Foundation funding for specific programs and initiatives administered by United Way.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free tax preparation for households earning $69,000 or less |
| Freemium | One time | Childcare scholarships for single mothers with annual income $65,000 or less |
| Freemium | One time | Free prescription discount cards for all community members |
| Subscription | Annual | Leadership Circle donor tier starting at $1,000 annually |
| Subscription | Annual | Alexis de Tocqueville Society donor tier starting at $10,000 annually |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
United Way of Greater Richmond and Petersburg product offering
Product offeringCore offering
United Way of Greater Richmond and Petersburg is a nonprofit human services organization that identifies community challenges and drives impact through programs in youth opportunity, financial stability, and healthy community. It delivers direct services such as free tax preparation (VITA), emergency food and shelter assistance (EFSP), childcare scholarships (WomenRise), prescription discounts (SingleCare), transportation (Ride United), and youth resilience resources (EveryDay Strong), while also mobilizing corporate and individual donors through workplace campaigns and giving communities.
Product overview
United Way of Greater Richmond and Petersburg operates as a community impact organization offering a portfolio of social service programs and fundraising/donor engagement services. The core programs include the Emergency Food and Shelter Program (EFSP) for housing and food assistance, the Tax Assistance Program (VITA) providing free tax preparation, WomenRise for single-mother childcare scholarships, EveryDay Strong for youth resilience resources, Ride United for transportation access, and SingleCare for prescription discounts. These are complemented by seasonal initiatives like the Richmond Christmas Mother Fund. Fundraising services include Workplace Campaigns for corporate partners, and donor engagement through four giving communities: Alexis de Tocqueville Society ($10,000+), Leadership Circle ($1,000-$9,999), Women United, and Always United for planned giving. The organization also facilitates volunteer engagement through Day of Action and operates the 211 Virginia referral service.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Food and Shelter Program (EFSP)
Quantifiable outcome
- $3.2 million in total federal refunds for families through 3,358 returns filed in 2025 tax season
- +2 more outcomes
Companies that use United Way of Greater Richmond and Petersburg
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
United Way of Greater Richmond and Petersburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
United Way of Greater Richmond and Petersburg partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- SingleCare (formerly FamilyWize)corePartnership to offer free prescription discount cards increasing access to healthcare. Cards provide pharmacy discounts up to 75% on FDA-approved prescription medicines at 60,000 participating pharmacies nationwide. Addresses the top concern of uninsured adults (80,000+) in the region who cannot afford medications.
- Richmond Times-DispatchcorePartnership to administer the Richmond Christmas Mother Fund. Founded in 1935, the Fund has helped families experience holiday joy for over 90 years. Richmond Times-Dispatch provides media support and United Way handles donation processing and fund distribution.
- Human KindcorePartner for Ride United transportation program. Human Kind processes ride requests and provides transportation services to connect people with education, employment, healthcare and other critical services for priority populations.
- Community College Workforce AlliancecorePartner for Ride United transportation program. Helps connect program participants to workforce training and education opportunities through the Community College Workforce Alliance.
- Greater Richmond SCAN (Stop Child Abuse Now)corePartner in EveryDay Strong program to deliver free resilience resources and trainings to the community. SCAN helps adults learn simple tools for supporting youth mental health and emotional well-being.
- Petersburg City Public SchoolscorePartner in EveryDay Strong program to deliver free resilience resources and trainings to the community through the school system.
- Code for AmericacorePartnership through GetYourRefund.org for virtual tax preparation services. Code for America built this nonprofit service in partnership with IRS-certified VITA sites nationally. Meets all IRS security standards.
- Internal Revenue Service (IRS)coreIRS VITA Grant supports the Tax Assistance Program. United Way operates IRS-certified volunteer tax preparation sites following IRS guidelines and training standards.
- Virginia Community Action PartnershipsupportingPartner supporting the Tax Assistance Program, providing additional resources and coordination for volunteer income tax assistance efforts across Virginia.
- FreeWillsupportingPartnership to offer free online will-writing service to supporters. Helps donors include United Way in their estate planning through an easy digital process.
- 211 VirginiacorePartnership for referrals to United Way services. 211 is a free, confidential referral and information helpline connecting people to essential health and human services 24 hours a day, 7 days a week.
- CARITAScoreEFSP-funded partner providing mass shelter assistance at two Richmond locations (2200 Stockton Street and 700 Dinwiddie Avenue). Serves homeless individuals and families.
- Housing Families FirstcoreEFSP-funded partner providing shelter services for families experiencing homelessness in Henrico County at 3900 Nine Mile Road.
- The Salvation Army Central Virginia Area CommandcoreEFSP-funded partner providing shelter and emergency services at 2 West Grace Street in Richmond.
- Capital Area Partnership Uplifting People (CAPUP)coreEFSP-funded partner providing rent and mortgage assistance at 1021 Oliver Hill Way in Richmond. Also serves as a VITA tax site location.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
United Way of Greater Richmond and Petersburg competitors and assessment
Company assessmentBroad incumbents
- United Way Worldwide: National umbrella organization for the United Way network. Operates the same brand, similar workplace-campaign fundraising model, and shared programmatic frameworks (VITA, ALICE, Ride United) that this local affiliate directly participates in.
- Feeding America / FeedMore: Regional food bank (FeedMore) operating in the same Richmond geography as part of the national Feeding America network. Comparable model of corporate partnerships, volunteer mobilization, and direct food/shelter services for low-income populations.
- Catholic Charities of Eastern Virginia: Regional faith-based social services organization serving Virginia. Operates a comparable model of direct service programs (housing, food, financial assistance), donor cultivation, and volunteer engagement for vulnerable populations in the same state.
Direct peers
- Greater Richmond Community Foundation: Regional community foundation serving the same Greater Richmond geography. Operates a comparable model of fundraising from individuals, workplaces, and foundations to grant to local nonprofits addressing community needs, often overlapping with United Way-funded partners.
- United Way of Central Virginia: Another regional Virginia United Way affiliate based in Lynchburg. Operates the same brand model, workplace giving campaigns, and direct social services portfolio (financial stability, youth opportunity, health) in an adjacent Virginia geography.
- CARITAS: Richmond-based nonprofit providing mass shelter, housing, and workforce development services. An explicit EFSP-funded partner of United Way, operating in the same geography with overlapping donor base and client population.
- Salvation Army Central Virginia Area Command: Regional arm of the Salvation Army operating in Richmond and an explicit EFSP-funded partner of United Way. Provides overlapping emergency services (shelter, food, rent assistance) with similar donor and volunteer mobilization model.
- Habitat for Humanity of Richmond and Greater Virginia: Regional Habitat for Humanity affiliate operating in the same Richmond geography with comparable corporate-partner fundraising model, volunteer engagement programs, and community development focus on housing stability.
- United Way of South Hampton Roads: Regional Virginia United Way affiliate serving the Hampton Roads region. Same brand, similar workplace giving and community impact model, with comparable programs addressing financial stability, education, and health for low-income populations.
Regional players
- Virginia Community Action Partnership: Statewide nonprofit association focused on poverty reduction, and an explicit partner of United Way in VITA tax assistance operations. Operates overlapping programs in financial empowerment, weatherization, and community services across Virginia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
United Way of Greater Richmond and Petersburg social profiles
Digital presenceUnited Way of Greater Richmond and Petersburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Way of Greater Richmond and Petersburg leadership team
Management profileNumber of profiles
Profiles4 records
United Way of Greater Richmond and Petersburg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Way of Greater Richmond and Petersburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Way of Greater Richmond and Petersburg
What does United Way of Greater Richmond and Petersburg do?
United Way of Greater Richmond and Petersburg is a nonprofit human services organization that identifies community challenges and drives impact through programs in youth opportunity, financial stability, and healthy community. It delivers direct services such as free tax preparation (VITA), emergency food and shelter assistance (EFSP), childcare scholarships (WomenRise), prescription discounts (SingleCare), transportation (Ride United), and youth resilience resources (EveryDay Strong), while also mobilizing corporate and individual donors through workplace campaigns and giving communities.
Is United Way of Greater Richmond and Petersburg a public or private company?
United Way of Greater Richmond and Petersburg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was United Way of Greater Richmond and Petersburg founded?
United Way of Greater Richmond and Petersburg was founded in 1900. It employs 51 to 100 people.
Where is United Way of Greater Richmond and Petersburg based?
United Way of Greater Richmond and Petersburg is headquartered in Richmond, United States, in the North America region.
How does United Way of Greater Richmond and Petersburg make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are workplace Campaigns, event Fundraising, government Grants and foundation Grants.
Who are United Way of Greater Richmond and Petersburg's main competitors?
Broad incumbents on record are United Way Worldwide, Feeding America / FeedMore and Catholic Charities of Eastern Virginia. Direct peers are Greater Richmond Community Foundation, United Way of Central Virginia, CARITAS, Salvation Army Central Virginia Area Command, Habitat for Humanity of Richmond and Greater Virginia and United Way of South Hampton Roads. Virginia Community Action Partnership is listed as a regional player.
Does United Way of Greater Richmond and Petersburg have an API?
No public API is recorded for United Way of Greater Richmond and Petersburg.
What industry is United Way of Greater Richmond and Petersburg in?
United Way of Greater Richmond and Petersburg's product category is Human Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 62419 and its SIC code is 8300.