RCX sports

What RCX sports does

RCX Sports is a multi-sport youth sports platform headquartered in Roswell, Georgia, operating as the official youth sports partner for all six major North American professional leagues: the NFL (NFL FLAG), NBA and WNBA (Jr. NBA / Jr. WNBA Leagues), NHL (NHL STREET), MLS (MLS GO), and MLB (MLB Pitch, Hit & Run). Founded in 2019 as Reigning Champs Experiences and rebranded in 2020, the company provides local league operators, parks and recreation departments, YMCAs, schools, and community organizations with officially licensed branded jerseys, equipment, operational support, and tournament pathways. NFL FLAG alone serves more than 830,000 youth athletes across 2,000+ locally operated leagues in all 50 states, and the broader portfolio engaged nearly one million kids in 2025.

The underlying operating model is a B2B2C licensing and operations platform rather than a software product. RCX monetizes through (i) per-athlete seasonal packages priced at $25–$40 that bundle sublimated league-branded jerseys, equipment, and core operations services; (ii) tournament and event revenue, including NFL FLAG Championships televised on ESPN and Disney+ with 32 U.S. and 7 Canadian regional qualifying events; and (iii) league partnership and sponsorship income derived from official licenses with all six professional leagues. Distribution is hybrid: direct sales to league operators plus channel partnerships with state parks and recreation associations (Arizona, Michigan, Pacific Northwest, Pennsylvania), YMCA networks (Heartland YMCAs/YPN Chapter 43, Missouri State Alliance of YMCAs), and the National Police Athletic League. Operating partners TeamSnap, Franklin Sports, Players Health, and SafeSport provide scheduling, equipment, safety, and abuse-prevention infrastructure.

In June 2026, RCX was acquired by Brand Velocity Group from Raine Partners, with backing from Hamilton Lane's Impact platform, St. Cloud Capital (via its $236M Fund IV), Darco Capital, Three Ocean Partners, and athlete investors including Eli Manning, Emmitt Smith, Larry Fitzgerald, and Jameis Winston; founder and CEO Izell Reese remains in place and the company operates under its existing brand as BVG's specialty sports platform cornerstone. The company employs 101–250 people and reported 2026 recognition as one of Fast Company's Most Innovative Companies, reflecting sustained investment in accessibility, multi-sport coverage, and pathway development (including the NCAA Emerging Sports for Women designation for flag football secured in January 2026).

Name

RCX sports

Legal name

RCX Sports LLC

Website

https://rcxsports.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

RCX Sports is a Roswell, Georgia-based youth sports platform operating officially licensed leagues for all six major North American professional leagues (NFL FLAG, Jr. NBA/WNBA, NHL STREET, MLS GO, MLB Pitch Hit & Run), serving nearly one million kids annually through 2,000+ local league operators and national channel partners. Acquired by Brand Velocity Group in June 2026.

Ownership category

akta.pro rank

Product category

Youth Sports Leagues and Events

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth sports leagues
• Flag football programs
• Sports event management
• Licensed sports apparel
• Youth athletic programming

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. League Operator Licensing and Packages: RCX Sports generates revenue by providing comprehensive packages to league operators that include sublimated branded jerseys, equipment, and core youth operation services. NFL FLAG programs cost between $25-$40 per athlete per season.
2. Tournament and Event Fees: RCX organizes and operates regional tournaments, championships, and showcases that generate revenue through participation fees, sponsorships, and media rights. The NFL FLAG Championships are televised on ESPN and Disney+.
3. Professional League Partnerships and Sponsorships: RCX maintains official licenses with NFL, NBA, WNBA, NHL, MLB, and MLS, creating revenue through league partnerships, sponsorship activation, and brand partnerships across youth sports properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

RCX Sports operates officially licensed youth sports leagues and events as the exclusive youth sports operating partner for all six major North American professional leagues (NFL, NBA, WNBA, NHL, MLB, MLS). The company provides local league operators with licensed branded uniforms, equipment, operational toolkits, and access to regional and national tournament pathways, including ESPN and Disney+-televised championships. Core programs include NFL FLAG, Jr. NBA/Jr. WNBA Leagues, NHL STREET, MLS GO, and MLB Pitch, Hit & Run.

Product overview

RCX Sports is a multi-sport youth sports platform operating as the official youth sports operating partner for all six major North American professional leagues: NFL, NBA, WNBA, NHL, MLS, and MLB. The company provides officially licensed uniforms, resources, and dedicated support to empower league operators to run youth sports leagues and events. The core portfolio includes five league programs (NFL FLAG, NHL STREET, MLS GO, Jr. NBA/Jr. WNBA Leagues, and MLB Pitch Hit & Run) supplemented by tournament and event products (NFL FLAG Regional Tournaments, NFL FLAG Championships, NHL STREET Showcases). RCX also operates the RCX Sports Foundation for community outreach. The company was acquired by Brand Velocity Group in June 2026 and was recognized by Fast Company as one of the World's Most Innovative Companies of 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL FLAG The official youth flag football league of the NFL, serving over 830,000 youth athletes nationwide through more than 2,000 locally operated leagues in all 50 states. League operator packages include sublimated NFL-Club branded jerseys, branded flag belts, footballs, core youth operation services, and access to regional and national tournaments. Pricing is $25-$40 per athlete per season.
• NHL STREET The official youth street hockey league of the NHL, offering leagues in the U.S. and Canada. Provides official NHL-branded jerseys, gear, equipment, and activities with options for ball hockey programming for youth athletes.
• MLS GO The official youth recreational soccer league of Major League Soccer, creating an inclusive and elevated experience for participants. Packages include official MLS-branded jerseys and equipment, matching socks and shorts, soccer balls, and perks such as complimentary tickets to local MLS matches.
• Jr. NBA/Jr. WNBA Leagues The official youth basketball league of the NBA and WNBA, serving 50,000+ youth athletes nationally. Designed for boys and girls of all skill levels, providing sublimated NBA and WNBA-team branded jerseys, basketballs, and core youth operator services with professionally curated programming.
• MLB Pitch, Hit & Run A free one-day event for boys and girls aged 7-14 providing the opportunity to learn softball and baseball skills. The program tests three core skills: pitching accuracy, hitting distance, and running speed. Winners can advance to Team Championships at MLB ballparks and the World Series Finals. Hosts receive comprehensive event kits with dedicated support.
• NFL FLAG Regional Tournaments 32 tournaments in the U.S. and 7 in Canada backed by local NFL Clubs. Offers teams a pathway to compete in the NFL FLAG Championships, with support including pro athlete appearances, sponsors, prizes, and national exposure.
• NFL FLAG Championships A three-day televised Championship tournament event on ESPN and Disney+ featuring over 2,000 elite players including international teams. Presented by Toyota at the Pro Football Hall of Fame, in partnership with NFL, ESPN, RCX Sports, and Omaha Productions.
• NHL STREET Showcases Year-round events featuring interactive experiences and pro athlete appearances. Provides families and athletes opportunities to be active, have fun, and showcase street hockey skills with NHL Club support and guest appearances by NHL stars.
• RCX Sports Foundation Community-focused arm of RCX Sports that partners with organizations like ZOLL Medical to expand cardiac emergency readiness in youth sports settings, including grant programs for AEDs across youth sports facilities.

Quantifiable outcome

• NFL FLAG alone serves over 830,000 participants across more than 2,000 locally operated leagues in all 50 states
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, minor and core.

• YPN Chapter 43 / Heartland YMCAsmajorStrategic or Co-development Partner · 27 April 2026RCX Sports partnered with YPN Chapter 43 and Heartland YMCAs to expand youth sports across Iowa, Nebraska, North Dakota, and South Dakota. The partnership is RCX's 15th regional partner, bringing NFL FLAG, MLS GO, Jr. NBA/WNBA, NHL STREET, and MLB programs to 47 YMCA associations serving over 750,000 people.
• Arizona Parks and Recreation Association (APRA)majorStrategic or Co-development Partner · 6 April 2026RCX Sports partnered with Arizona Parks and Recreation Association to expand youth sports across Arizona, bringing professional league-affiliated programming to local communities statewide.
• Michigan Recreation and Parks AssociationmajorStrategic or Co-development Partner · 22 January 2026RCX Sports partnered with Michigan Recreation and Parks Association to expand inclusive, professional-level youth sports programming across Michigan communities.
• Missouri State Alliance of YMCAsmajorStrategic or Co-development Partner · 12 January 2026RCX Sports partnered with Missouri State Alliance of YMCAs to expand access to high-quality, inclusive youth sports programming, bringing professional league-affiliated experiences, coach training, and educational resources to local communities.
• Pennsylvania Recreation and Park SocietymajorStrategic or Co-development Partner · 12 January 2026RCX Sports partnered with Pennsylvania Recreation and Park Society to expand youth sports access and programming across Pennsylvania communities.
• Pacific Northwest Park and Recreation AssociationsmajorStrategic or Co-development Partner · 14 October 2025RCX Sports announced new state partnerships with Washington, Idaho, and Oregon Park and Recreation Associations to expand youth sports access in the Pacific Northwest.
• National Police Athletic League (National PAL)majorStrategic or Co-development Partner · 9 October 2025RCX Sports and National PAL announced a strategic nationwide partnership to expand NFL FLAG football opportunities to hundreds of PAL chapters across the country.
• ZOLL Medical CorporationminorStrategic or Co-development Partner · 28 May 2025ZOLL Medical partnered with RCX Sports Foundation to strengthen cardiac emergency readiness in youth sports settings across the United States. ZOLL is providing AEDs through grant programs as the Official AED provider for Boston Red Sox and Fenway Park.
• National Football League (NFL)coreStrategic or Co-development PartnerRCX Sports operates NFL FLAG, the official youth flag football league of the NFL, serving over 830,000 youth athletes nationwide. NFL FLAG is one of the most influential grassroots youth sports programs with leagues in all 50 states.
• National Basketball Association (NBA)coreStrategic or Co-development PartnerRCX operates Jr. NBA and Jr. WNBA Leagues as the official youth basketball league of the NBA and WNBA, serving 50,000+ youth athletes with official NBA and WNBA branded jerseys and equipment.
• Major League Baseball (MLB)coreStrategic or Co-development PartnerRCX operates MLB Pitch, Hit & Run, a free youth baseball and softball skills competition for ages 7-14, with events leading to Team Championships at MLB ballparks and World Series Finals.
• National Hockey League (NHL)coreStrategic or Co-development PartnerRCX operates NHL STREET, the official youth street hockey league of the NHL, offering leagues in U.S. and Canada with official NHL-branded jerseys, gear, and equipment. NHL STREET officially launched in 2023.
• Major League Soccer (MLS)coreStrategic or Co-development PartnerRCX operates MLS GO, Major League Soccer's recreational youth soccer program with mission of creating inclusive and elevated experiences, with leagues continuing to launch in additional markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/RCXsports
• YouTubeyoutube.com/@RCX_Sports
• Facebookfacebook.com/profile.php?id=61568067161021
• LinkedInlinkedin.com/company/rcxsports
• Instagraminstagram.com/rcxsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCX sports