Overly
Overly is a Riga, Latvia-based no-code DIY augmented reality platform enabling SMBs, educators, publishers, and individuals to create and publish marker-based and WebAR experiences on mobile and web without coding skills, serving fragmented use cases across e-commerce, education, museums, and marketing.
- Company typePrivate
- Founded2014
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Overly does
Overly is a Riga, Latvia-based no-code augmented reality (AR) creation platform founded in 2014 by Ainārs Kļaviņš (CEO) and Gatis Zvejnieks (CTO). Originally operated as a custom AR solutions agency before pivoting to SaaS in 2021. The platform comprises three interconnected products: the Overly App (a marker-based AR mobile application on iOS and Android with 67,800 lifetime downloads), Overly AR Creator (a self-serve SaaS platform enabling users to publish AR experiences without coding), and WebAR (browser-based AR accessible via short links like over.ly/get without requiring an app download). The underlying technology combines computer vision and AI for image/marker recognition, supporting 16 AR experience types including video layers, 3D models, 360-degree tours, multilingual campaigns, and NFT visualization, with integrations into Sketchfab, OpenSea, Rarible, and Shopify.
The company serves a broad, fragmented customer base spanning e-commerce, education, publishing, museums, marketing, telecom, and individual consumers. Named customers include BITE Latvija (telecom), Latvian National Museum of Art, TopShop, Ogilvy PR Latvia, Brain Games, and Anatomy for Sculptors, alongside numerous SMBs and nonprofits. Its go-to-market is primarily product-led growth with a freemium onboarding tier, monthly/annual SaaS subscriptions, and one-time WebAR payment plans. Distribution is multi-channel including Google Play, Apple App Store, the Shopify plugin, the Overly Creator web platform, and WebAR short-links, supplemented by content marketing, social media, XR community events, and case-study-driven demand generation.
Overly has remained a small operation (1-10 employees), bootstrapped primarily through grants rather than venture capital. Disclosed funding consists of an undetermined European Regional Development Fund Technology Transfer Program grant (Project No. JU-PI-2022/58) and a roughly $103,180 investment from Startup Wise Guys in August 2022. The platform is available in 20 languages with 4,000+ markers deployed globally, is GDPR and CCPA compliant, and was recognized in G2's Winter 2025 Grid Report as one of five AR/VR software platforms.
Overly firmographics
Firmographics- Name
- Overly
- Legal name
- Overly Creator SIA
- Website
- https://overlyapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Overly is a Riga, Latvia-based no-code DIY augmented reality platform enabling SMBs, educators, publishers, and individuals to create and publish marker-based and WebAR experiences on mobile and web without coding skills, serving fragmented use cases across e-commerce, education, museums, and marketing.
- Ownership category
- akta.pro rank
Overly industry classification
Industry- Product category
- Augmented Reality Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)
Keywords
Where Overly is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
Overly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&, D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to the Overly Creator platform for creating AR experiences. Users pay according to their selected pricing plan with options for monthly or annual billing.
- One-time Payments: One-time payment option for WebAR experiences. The 'forever' service guarantee covers 2 years or as long as Overly supports the experience. 3D models for these experiences must be under 10MB each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier available |
| Subscription | Annual | Subscription plans (monthly and annual) |
| One time/ perpetual license | Pay-as-you-go | One-time Payment Plan for WebAR |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Overly product offering
Product offeringCore offering
Overly provides a no-code DIY augmented reality platform comprising the Overly mobile app (for end-users to scan and experience AR content), the Overly Creator SaaS platform (for users to build AR experiences without coding), and WebAR (browser-based AR without app download). The platform supports 16 AR experience types including video overlays, 3D models, NFT visualization, and multilingual campaigns, targeting e-commerce, education, publishing, marketing, museums, and individual consumers.
Product overview
Overly is a DIY Augmented Reality Platform consisting of three interconnected products: (1) Overly App - a marker-based AR mobile application for Android and iOS that end-users download to scan triggers and experience AR content; (2) Overly AR Creator - a SaaS platform where users create AR experiences by uploading marker images and overlaying video, image, or 3D content; and (3) WebAR - a web-based AR solution enabling browser-based AR access without app downloads. The platform supports app-based AR with 16 different AR experience features (including video layers, 3D models, image galleries, multilingual campaigns, NFT visualization) and web-based AR for wider accessibility. Available in 20 languages with over 4,000 markers deployed globally across 67,800 total app downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Overly AR Creator: A no-code DIY augmented reality creation platform enabling users to build AR experiences for app-based and WebAR campaigns without coding skills.
- Overly App
Products and services
- Overly App Marker-based augmented reality mobile application for Android and iOS. End-users download the app to scan trigger images (markers) and experience AR content including videos, images, 3D models, and animations. Available in 20 languages with 67,800+ total lifetime downloads.
- Overly AR Creator No-code DIY SaaS platform that enables anyone to create AR experiences by uploading marker images and overlaying video, animation, or 3D content. Users can publish campaigns for app-based or WebAR distribution without programming skills.
- WebAR Web-based augmented reality solution that allows users to access AR experiences directly from a mobile browser without downloading a mobile app. Supports QR code accessibility and short link distribution for frictionless AR engagement.
Quantifiable outcome
- 94% increase in conversion rates when AR is incorporated into products
- +2 more outcomes
Companies that use Overly
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Overly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Overly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ShopifycoreOfficial Overlyapp Shopify plugin enables e-commerce stores to integrate AR experiences into their online stores quickly, supporting print-on-demand and retail businesses.
- XR.LVminorCo-organizer of XR community meetups and events in Latvia, supporting the extended reality developer community in the Baltics.
- Gamedev.lvminorCo-organizer of cross-industry XR meetups, supporting game development and extended reality community in Latvia.
- Latvian Environmental Protection FundminorFunder of educational AR campaigns like 'Create without creating waste' postcards teaching circular economy to teens.
- European Regional Development FundcoreFunding through Technology Transfer Program (1.2.1.2/16/I/001) supporting development of world's leading augmented reality platform and attracting highly qualified employees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Overly competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Overly social profiles
Digital presenceOverly compliance and trust
Trust signalCompliance2 records
Overly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overly leadership team
Management profileNumber of profiles
Profiles4 records
Overly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overly
What does Overly do?
Overly provides a no-code DIY augmented reality platform comprising the Overly mobile app (for end-users to scan and experience AR content), the Overly Creator SaaS platform (for users to build AR experiences without coding), and WebAR (browser-based AR without app download). The platform supports 16 AR experience types including video overlays, 3D models, NFT visualization, and multilingual campaigns, targeting e-commerce, education, publishing, marketing, museums, and individual consumers.
Is Overly a public or private company?
Overly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overly founded?
Overly was founded in 2014. It employs 1 to 10 people.
Where is Overly based?
Overly is headquartered in Riga, Latvia, in the Europe region.
How does Overly make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are one-time Payments.
Does Overly have an API?
Yes. Overly provides APIs that enable users to add or generate their own content. The Terms & Conditions reference 'application programming interfaces (API)' as part of the Services provided. The Overly administration tool and APIs allow content generated or procured by users to be transferred to the Overly platform. Developer documentation is at create.overlyapp.com.
What industry is Overly in?
Overly's product category is Augmented Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 5132 and its SIC code is 7372.