Overly

Augmented Reality Softwareoverlyapp.com

Overly is a Riga, Latvia-based no-code DIY augmented reality platform enabling SMBs, educators, publishers, and individuals to create and publish marker-based and WebAR experiences on mobile and web without coding skills, serving fragmented use cases across e-commerce, education, museums, and marketing.

Company typePrivate
Founded2014
HeadquartersRiga, Latvia
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Overly does

Overly is a Riga, Latvia-based no-code augmented reality (AR) creation platform founded in 2014 by Ainārs Kļaviņš (CEO) and Gatis Zvejnieks (CTO). Originally operated as a custom AR solutions agency before pivoting to SaaS in 2021. The platform comprises three interconnected products: the Overly App (a marker-based AR mobile application on iOS and Android with 67,800 lifetime downloads), Overly AR Creator (a self-serve SaaS platform enabling users to publish AR experiences without coding), and WebAR (browser-based AR accessible via short links like over.ly/get without requiring an app download). The underlying technology combines computer vision and AI for image/marker recognition, supporting 16 AR experience types including video layers, 3D models, 360-degree tours, multilingual campaigns, and NFT visualization, with integrations into Sketchfab, OpenSea, Rarible, and Shopify.

The company serves a broad, fragmented customer base spanning e-commerce, education, publishing, museums, marketing, telecom, and individual consumers. Named customers include BITE Latvija (telecom), Latvian National Museum of Art, TopShop, Ogilvy PR Latvia, Brain Games, and Anatomy for Sculptors, alongside numerous SMBs and nonprofits. Its go-to-market is primarily product-led growth with a freemium onboarding tier, monthly/annual SaaS subscriptions, and one-time WebAR payment plans. Distribution is multi-channel including Google Play, Apple App Store, the Shopify plugin, the Overly Creator web platform, and WebAR short-links, supplemented by content marketing, social media, XR community events, and case-study-driven demand generation.

Overly has remained a small operation (1-10 employees), bootstrapped primarily through grants rather than venture capital. Disclosed funding consists of an undetermined European Regional Development Fund Technology Transfer Program grant (Project No. JU-PI-2022/58) and a roughly $103,180 investment from Startup Wise Guys in August 2022. The platform is available in 20 languages with 4,000+ markers deployed globally, is GDPR and CCPA compliant, and was recognized in G2's Winter 2025 Grid Report as one of five AR/VR software platforms.

Overly firmographics

Firmographics

Name: Overly
Legal name: Overly Creator SIA
Website: https://overlyapp.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: Overly is a Riga, Latvia-based no-code DIY augmented reality platform enabling SMBs, educators, publishers, and individuals to create and publish marker-based and WebAR experiences on mobile and web without coding skills, serving fragmented use cases across e-commerce, education, museums, and marketing.
Ownership category
akta.pro rank

Overly industry classification

Industry

Product category: Augmented Reality Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
akta.pro secondary industries: Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

Keywords

Augmented reality platform
No-code AR creation
Marker-based AR
WebAR campaigns
3D content creation

Where Overly is headquartered

Location

Headquarters

HQ city: Riga
HQ country: Latvia
HQ region: Europe

Offices2 records

Markets served

Overly business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&amp, D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Platform Subscriptions: Subscription-based access to the Overly Creator platform for creating AR experiences. Users pay according to their selected pricing plan with options for monthly or annual billing.
One-time Payments: One-time payment option for WebAR experiences. The 'forever' service guarantee covers 2 years or as long as Overly supports the experience. 3D models for these experiences must be under 10MB each.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free trial tier available
Subscription	Annual	Subscription plans (monthly and annual)
One time/ perpetual license	Pay-as-you-go	One-time Payment Plan for WebAR

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Overly product offering

Product offering

Core offering

Overly provides a no-code DIY augmented reality platform comprising the Overly mobile app (for end-users to scan and experience AR content), the Overly Creator SaaS platform (for users to build AR experiences without coding), and WebAR (browser-based AR without app download). The platform supports 16 AR experience types including video overlays, 3D models, NFT visualization, and multilingual campaigns, targeting e-commerce, education, publishing, marketing, museums, and individual consumers.

Product overview

Overly is a DIY Augmented Reality Platform consisting of three interconnected products: (1) Overly App - a marker-based AR mobile application for Android and iOS that end-users download to scan triggers and experience AR content; (2) Overly AR Creator - a SaaS platform where users create AR experiences by uploading marker images and overlaying video, image, or 3D content; and (3) WebAR - a web-based AR solution enabling browser-based AR access without app downloads. The platform supports app-based AR with 16 different AR experience features (including video layers, 3D models, image galleries, multilingual campaigns, NFT visualization) and web-based AR for wider accessibility. Available in 20 languages with over 4,000 markers deployed globally across 67,800 total app downloads.

Differentiator

Problem solved

Functional benefit

Brands

Overly AR Creator: A no-code DIY augmented reality creation platform enabling users to build AR experiences for app-based and WebAR campaigns without coding skills.
Overly App

Products and services

Overly App Marker-based augmented reality mobile application for Android and iOS. End-users download the app to scan trigger images (markers) and experience AR content including videos, images, 3D models, and animations. Available in 20 languages with 67,800+ total lifetime downloads.
Overly AR Creator No-code DIY SaaS platform that enables anyone to create AR experiences by uploading marker images and overlaying video, animation, or 3D content. Users can publish campaigns for app-based or WebAR distribution without programming skills.
WebAR Web-based augmented reality solution that allows users to access AR experiences directly from a mobile browser without downloading a mobile app. Supports QR code accessibility and short link distribution for frictionless AR engagement.

Quantifiable outcome

94% increase in conversion rates when AR is incorporated into products
+2 more outcomes

Companies that use Overly

Customer profile

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Overly technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Overly partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

ShopifycoreTechnology or IntegrationOfficial Overlyapp Shopify plugin enables e-commerce stores to integrate AR experiences into their online stores quickly, supporting print-on-demand and retail businesses.
XR.LVminorStrategic or Co-development PartnerCo-organizer of XR community meetups and events in Latvia, supporting the extended reality developer community in the Baltics.
Gamedev.lvminorStrategic or Co-development PartnerCo-organizer of cross-industry XR meetups, supporting game development and extended reality community in Latvia.
Latvian Environmental Protection FundminorOthersFunder of educational AR campaigns like 'Create without creating waste' postcards teaching circular economy to teens.
European Regional Development FundcoreOthersFunding through Technology Transfer Program (1.2.1.2/16/I/001) supporting development of world's leading augmented reality platform and attracting highly qualified employees.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Overly competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Overly compliance and trust

Trust signal

Compliance2 records

Overly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Overly leadership team

Management profile

Number of profiles

Profiles4 records

Overly funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Overly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overly

What does Overly do?

Is Overly a public or private company?

Overly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Overly founded?

Overly was founded in 2014. It employs 1 to 10 people.

Where is Overly based?

Overly is headquartered in Riga, Latvia, in the Europe region.

How does Overly make money?

Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are one-time Payments.

Does Overly have an API?

Yes. Overly provides APIs that enable users to add or generate their own content. The Terms & Conditions reference 'application programming interfaces (API)' as part of the Services provided. The Overly administration tool and APIs allow content generated or procured by users to be transferred to the Overly platform. Developer documentation is at create.overlyapp.com.

What industry is Overly in?

Overly's product category is Augmented Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 5132 and its SIC code is 7372.