What Impactly does

Impactly ApS is a privately held Danish consultancy headquartered at Frederiksberggade 21 in central Copenhagen, founded in 2019 with a team of one to ten people. The company helps Danish municipalities, foundations, welfare providers, and workplaces make social and well-being decisions more comparable by translating citizens' and employees' self-reported life satisfaction into WELLBY (well-being point) scores and aggregated Trivselsregnskab (well-being accounts). Its core technical offering is a research-anchored methodology rather than a software product: a single-question life-satisfaction scale (0–10) is supplemented by validated psychometric instruments such as WHO-5, PSS-10, and UCLA-3, then aggregated into WELLBYs (one point = one point of life satisfaction for one person for one year) and translated into a cost-per-WELLBY comparator across initiatives, target groups, and domains.

The commercial product portfolio is offered as professional services: workshops and strategic sparring, single-initiative WELLBY analyses and well-being reports, multi-initiative Trivselsregnskab roll-ups, a workplace well-being practice linking well-being data to sick leave, turnover, mental absence, and productivity, and bounded pilot projects as on-ramps. Distribution is entirely direct and consultative — a sales-led, relationship-driven motion that begins with exploratory conversations and progresses from workshops or single pilots into broader advisory engagements; pricing is quote-based and not publicly disclosed. No self-service product, app, public API, or software SDK exists, and the company has no manufacturing, retail, or marketplace distribution.

Impactly monetises through bespoke consulting engagements delivered to a small set of named Danish public-sector and social-sector buyers — including Gentofte Kommune, Roskilde Kommune, and Viborg Kommune on the municipal side, and Løkkefonden, Mind Your Own Business, and Plus Sundhed among foundations and welfare providers. The company has raised a single disclosed funding round of approximately $112K led by Accelerace in March 2022 and operates only in Denmark, building credibility through partnerships with the University of Copenhagen, DSI (Danish Social Innovation), Copenhagen Economics, SUS, SKF, and Landsbyggefanden rather than through external investors or geographic expansion.

Name

Impactly

Legal name

Impactly

Website

https://impactly.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Impactly is a Copenhagen-based consultancy that helps Danish municipalities, foundations, welfare providers, and workplaces measure and compare social impact through life-satisfaction surveys, WELLBY (well-being point) scoring, and aggregated Trivselsregnskab well-being accounts delivered as bespoke advisory engagements.

Ownership category

akta.pro rank

Product category

Well-being Consulting

NAICS

Other Management Consulting Services (541618), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Impact Investment & Social Finance Programs (BPADAOAJ)

akta.pro secondary industries

Compensation, Benefits & Rewards Consulting (BPAHAGAF), Education Policy Evaluation & Impact Assessment Organizations (EDADADAD)

Keywords

• Well-being measurement
• Social impact analytics
• Welfare consulting
• Life satisfaction analysis
• Well-being economics

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Workshops and Advisory Services: Consulting engagements including workshops, strategic sparring, and delimited clarification processes. Clients pay for advisory services to gain clarity on direction, data, concepts, and first steps. The engagement scope varies from single workshops to more comprehensive advisory relationships.
2. WELLBY Analyses and Well-being Reports: Analysis of specific initiatives delivering reports showing development in life satisfaction and other relevant measures, well-being points per participant, and where relevant, cost per WELLBY. Used for before/after measurements, initiative comparison, supplier dialogue, and documentation for funders and partners.
3. Trivselsregnskab (Well-being Accounting): Aggregated well-being reporting services that consolidate results across initiatives, target groups, or areas into a comprehensive overview. Supports prioritization, follow-up, and quality dialogue across professional, financial, and management perspectives.
4. Workplace Well-being Services: Services connecting validated well-being data with sick leave, employee turnover, and mental absence to help organizations see the connection between employee well-being and economic consequences in daily operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Impactly provides consulting and advisory services centered on life satisfaction measurement and the WELLBY (well-being point) methodology, helping Danish municipalities, foundations, welfare providers, and workplaces measure, compare, and prioritize social initiatives using validated psychometric instruments and a proprietary Trivselsregnskab (well-being accounting) framework.

Product overview

Impactly offers a unified service portfolio centered on life satisfaction measurement and wellbeing economics. The core methodology uses life satisfaction as a broad measure, WELLBY (wellbeing points) as a common comparison unit, and Trivselsregnskab (Wellbeing Accounts) as an integrated management tool. Service offerings include Workshops og rådgivning (consulting), WELLBY-analyser og trivselsrapporter (analyses), Trivselsregnskab (cross-initiative aggregation), Trivsel på arbejdspladsen (workplace wellbeing), and Pilotprojekt (pilot projects). The company serves municipalities, foundations, welfare providers, and workplaces across Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshops og rådgivning (Workshops and Advisory) Advisory services including workshops, strategic sparring, and clarifying processes that help municipalities, foundations, welfare providers, and workplaces understand how life satisfaction, WELLBY, and social value can be applied meaningfully in their operations and decision-making.
• WELLBY-analyser og trivselsrapporter (WELLBY Analyses and Well-being Reports) Analysis of specific initiatives producing reports showing development in life satisfaction and other relevant measures, well-being points per participant, and cost per WELLBY, used for before/after measurements, initiative comparison, supplier dialogue, and documentation for funders and partners.
• Trivselsregnskab (Well-being Accounting)

Quantifiable outcome

• One WELLBY equals one point of life satisfaction for one person in one year, enabling standardized comparison of well-being impact across interventions.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Københavns Universitet (University of Copenhagen)minorStrategic or Co-development PartnerAcademic partnership providing research foundation and methodological credibility to Impactly's well-being measurement approach.
• DSI (Danish Social Innovation)minorStrategic or Co-development PartnerPartnership with Danish Social Innovation organization supporting the development and validation of social measurement methodologies.
• SKF (Selskabet for Kirkelig Kirkegård)minorStrategic or Co-development PartnerPartnership contributing to social sector research and development activities.
• Copenhagen EconomicsminorStrategic or Co-development PartnerPartnership with leading economics consultancy providing analytical expertise in well-being economics and social value quantification.
• SUSminorStrategic or Co-development PartnerPartnership with SUS organization contributing to sustainable development and social impact measurement.
• LandsbyggefondenminorStrategic or Co-development PartnerPartnership with the National Building Fund supporting well-being measurement in housing and community contexts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Happiness Research Institute: Copenhagen-based research and consultancy organization that produces reports, indices, and advisory work on well-being and life satisfaction. Closest direct peer to Impactly in geography, methodology (well-being/life satisfaction), and Danish public-sector engagement.
• What Works Centre for Wellbeing: UK-based evidence centre focused on measuring what works to improve well-being. Direct peer in well-being measurement methodology, public-sector advisory, and research-based WELLBY-style analysis.
• Better Impact: Software provider for nonprofits and social-purpose organizations, including impact measurement and reporting tools. Comparable as a technology-enabled impact measurement vendor serving foundations and social-sector clients.

Others

• Sustainalytics: Global provider of ESG and impact analytics to investors and corporates. Comparable as an adjacent analytics-and-data provider operating in the broader 'measuring non-financial value' category that Impactly's WELLBY/Trivselsregnskab approach also addresses.

Emerging players

• New Economics Foundation: UK think tank that has done foundational work on well-being measurement (including the methodology behind WELLBY). Comparable as a research-and-advisory body translating well-being economics into practical frameworks for governments and funders.
• Social Value International: Global network promoting the Social Value Framework and SROI methodology for measuring social impact. Comparable as a methodology- and standards-driven player in the same social-value measurement space Impactly serves.

Broad incumbents

• Kantar Public: Global public-sector evidence and research business, including well-being and social research for governments. Comparable as a broad incumbent delivering measurement, evaluation, and policy advisory to public-sector clients.
• Gallup: Global analytics and advisory firm with a major well-being research franchise (Gallup World Poll, well-being index) and workplace engagement work. Comparable as a broad incumbent bringing well-being measurement into workplace and public-sector decisions.
• Tietoevry: Nordic IT and digital services company serving Nordic public sector, healthcare, and welfare organizations. Comparable as a broad incumbent with scale, data infrastructure, and existing municipal relationships that could encroach on Impactly's analytics space.
• Rambøll Management Consulting: Large Danish-headquartered engineering, design, and management consultancy with a Nordic public-sector practice. Comparable as a broad incumbent that could bundle WELLBY-style well-being analytics into larger municipal and welfare engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/impactlydk
• LinkedInlinkedin.com/company/impactlydk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impactly