MAG-LEV Audio
MAG-LEV Audio, a Slovenian private company founded in 2016, designs and sells the ML1 — the world's first commercially available magnetic levitation turntable — producing 365 units per year across four finish editions priced €5,900 to €6,200+, sold direct-to-consumer globally to high-end audiophiles.
- Company typePrivate
- Founded2016
- HeadquartersNova Gorica, Slovenia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAG-LEV Audio does
MAG-LEV Audio, operated by Slovenian private limited company Boxed d.o.o. (headquartered in Ljubljana), designs and sells the ML1, the world's first commercially available magnetic levitation turntable. Founded in 2016, the company manufactures a single product platform in four finish editions — Wood (€5,900), Black Silver (€6,000), Black Gold (€6,200), and a Black Queen private-request edition priced on inquiry — built around a floating platter levitated by magnetic suspension that eliminates physical contact between the platter and the base, reducing mechanical vibration and noise during vinyl playback. The proprietary architecture integrates a UPS safety system that lifts the tonearm and raises support feet beneath the platter on power interruption, plus hand-applied reflective markers beneath the platter used to verify rotational precision on every unit. The company caps annual production at 365 ML1 units in total across all editions, framing the limitation as deliberate scarcity rather than capacity constraint.
Revenue is generated exclusively through direct-to-consumer e-commerce on the company's own storefront (maglevaudio.com) with global shipping via DPD, GLS, Pošta Slovenije, UPS, and FedEx, plus a high-touch private purchase assistance channel for edition selection and Black Queen inquiries. Pricing is one-time/perpetual with no recurring subscription or software component, and the company also maintains a differentiated commercial terms structure for business customers (bulk, trade, resale). The customer base consists of more than 1,000 individual owners across 40+ countries, primarily premium audiophiles and vinyl enthusiasts seeking a high-end functional object that also functions as an interior design centerpiece, supplemented by a smaller business-buyer segment. Marketing is driven by earned media (Unbox Therapy feature, international audio/design/technology press since 2016), an owned content channel (MAG-LEV Audio Journal blog), an email newsletter, and the natural word-of-mouth appeal of the levitating form factor. No paid advertising, no external investors beyond an early-stage 2016 funding event, no M&A, no software platform, and no AI/ML capabilities are evident in the source data.
MAG-LEV Audio firmographics
Firmographics- Name
- MAG-LEV Audio
- Legal name
- Boxed d.o.o.
- Website
- https://maglevaudio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAG-LEV Audio, a Slovenian private company founded in 2016, designs and sells the ML1 — the world's first commercially available magnetic levitation turntable — producing 365 units per year across four finish editions priced €5,900 to €6,200+, sold direct-to-consumer globally to high-end audiophiles.
- Ownership category
- akta.pro rank
MAG-LEV Audio industry classification
Industry- Product category
- High-End Audio Turntables
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where MAG-LEV Audio is headquartered
LocationHeadquarters
- HQ city
- Nova Gorica
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
MAG-LEV Audio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- ML1 Levitating Turntable Sales: Primary revenue stream from direct sales of the ML1 levitating turntable across four finish editions (Wood, Black Silver, Black Gold, Black Queen). Limited annual production of 365 units total across all editions, creating artificial scarcity and premium positioning. One-time hardware purchase model with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ML1 Wood - Entry-level finish option |
| One time/ perpetual license | Pay-as-you-go | ML1 Black Silver - Mid-tier finish option |
| One time/ perpetual license | Pay-as-you-go | ML1 Black Gold - Premium finish option |
| One time/ perpetual license | Pay-as-you-go | ML1 Black Queen - Limited/Private request edition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MAG-LEV Audio product offering
Product offeringCore offering
MAG-LEV Audio designs, manufactures and sells the ML1, the world's first commercially available levitating turntable. The product uses magnetic levitation to suspend the vinyl platter in mid-air during playback, eliminating physical contact with the base and reducing mechanical vibration. The ML1 is offered in four finish editions (Wood, Black Silver, Black Gold, and Black Queen), with production limited to 365 units per year total.
Product overview
MAG-LEV Audio is a single-product company offering the ML1 levitating turntable as its core product. The ML1 is a premium vinyl record player that uses magnetic levitation to float the platter during playback. The product line consists of four editions (Wood, Black Silver, Black Gold, and Black Queen) that share the same ML1 platform but differ in finish, materials, and price. The company produces only 365 units per year across all editions, emphasizing craftsmanship over volume. The company also offers private purchase assistance for edition selection and support services including shipping, warranty, and returns.
Differentiator
Problem solved
Functional benefit
Products and services
- ML1 Wood Entry-level ML1 edition featuring a wood top finish, black anodised sides, and silver details. Magnetic levitation turntable for premium home vinyl playback, priced at €5,900.00.
- ML1 Black Silver Mid-tier ML1 edition featuring a high-gloss black top, silver details, and black anodised sides. Magnetic levitation turntable for premium home vinyl playback, priced at €6,000.00.
- ML1 Black Gold Premium ML1 edition featuring a high-gloss black top, gold details, and black anodised sides. Magnetic levitation turntable for premium home vinyl playback, priced at €6,200.00.
- ML1 Black Queen Most exclusive ML1 edition finished with black rock crystal and black anodised sides. Magnetic levitation turntable for premium home vinyl playback. Available by private request only; price not publicly disclosed.
Quantifiable outcome
- More than 1,000 owners across 40+ countries since 2016
- +2 more outcomes
Companies that use MAG-LEV Audio
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
MAG-LEV Audio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MAG-LEV Audio partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
MAG-LEV Audio competitors and assessment
Company assessmentDirect peers
- Pro-Ject Audio Systems: Austrian manufacturer of premium consumer turntables with a similarly design-led, multi-edition product strategy. Direct category peer competing for the same affluent audiophile and design-conscious vinyl customer.
- Rega Research: UK-based premium turntable maker known for high-performance, hand-built decks at mid-to-high audiophile price points. Comparable in targeting vinyl enthusiasts who value craftsmanship and engineering.
- Clearaudio: German manufacturer of handcrafted high-end turntables and tonearms in the same premium price band as MAG-LEV. Competes directly for the same luxury audiophile segment.
- VPI Industries: US-based manufacturer of premium audiophile turntables emphasizing handmade US construction, directly competing for high-end vinyl buyers.
- Thorens: Swiss heritage turntable brand offering premium and ultra-premium belt-drive decks. Comparable in positioning to audiophiles who treat the turntable as a long-term ownership product.
- Linn: Scottish high-end audio maker whose flagship Klimch and LP12 turntables are aspirational objects for the same premium audiophile audience MAG-LEV targets.
- Sota (Somatic Sound): US manufacturer of premium high-mass turntables targeting serious audiophiles in a similar price tier. Comparable niche positioning within the audiophile category.
- Goldmund: Swiss ultra-premium audio brand with statement-priced turntables and electronics that double as interior design objects — an analogous luxury audio positioning.
Broad incumbents
- Technics: Panasonic-owned heritage turntable brand (SL-1200 line) with global retail scale. Competes broadly in premium turntables and has the manufacturing and marketing resources to enter adjacent premium form factors.
- McIntosh Laboratory: Iconic US high-end audio company spanning amplifiers, speakers, and turntables. Competes in the same luxury home audio / interior design-driven purchase context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
MAG-LEV Audio social profiles
Digital presenceMAG-LEV Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAG-LEV Audio leadership team
Management profileNumber of profiles
MAG-LEV Audio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAG-LEV Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAG-LEV Audio
What does MAG-LEV Audio do?
MAG-LEV Audio designs, manufactures and sells the ML1, the world's first commercially available levitating turntable. The product uses magnetic levitation to suspend the vinyl platter in mid-air during playback, eliminating physical contact with the base and reducing mechanical vibration. The ML1 is offered in four finish editions (Wood, Black Silver, Black Gold, and Black Queen), with production limited to 365 units per year total.
Is MAG-LEV Audio a public or private company?
MAG-LEV Audio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAG-LEV Audio founded?
MAG-LEV Audio was founded in 2016. It employs 11 to 50 people.
Where is MAG-LEV Audio based?
MAG-LEV Audio is headquartered in Nova Gorica, Slovenia, in the Europe region.
How does MAG-LEV Audio make money?
One revenue line is on record: ML1 Levitating Turntable Sales.
Who are MAG-LEV Audio's main competitors?
Direct peers on record are Pro-Ject Audio Systems, Rega Research, Clearaudio, VPI Industries, Thorens, Linn, Sota (Somatic Sound) and Goldmund. Broad incumbents are Technics and McIntosh Laboratory.
Does MAG-LEV Audio have an API?
No public API is recorded for MAG-LEV Audio.
What industry is MAG-LEV Audio in?
MAG-LEV Audio's product category is High-End Audio Turntables. Its primary akta.pro industry code is MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its SIC code is 3651.