SEiF

What SEiF does

SEiF Group (赛夫集团) is a privately held Chinese enterprise that provides omnichannel brand services to 150+ global consumer brands, founded in 2016 and headquartered in Daxing, China. The company operates through four interconnected service modules: an Omnichannel Ecosystem that connects online and offline channels across B2B and B2C operations; a Full-funnel Marketing Growth Ecosystem covering brand strategy, integrated marketing, media buying, and content; a Global Digital Supply Chain & Financial Services module; and an AI-Driven Commerce Intelligence Engine that combines data, algorithms, and AI to deliver end-to-end commerce solutions. SEiF positions itself as a full-lifecycle brand partner rather than a point-solution vendor, with a stated mission to drive long-term brand equity and sustainable commercial value.

The company delivers services through an enterprise field-sales go-to-market motion targeting global brand clients across multiple countries and regions in China, East Asia, and Southeast Asia. SEiF maintains a 15-location operational footprint in China, including offices in Beijing, Shanghai, Xiamen, Suqian (Jiangsu), Zhuhai, and a regional headquarters in Hong Kong, supported by 1,500+ employees and a dedicated SEiF STAR graduate talent program. Pricing is quote-based and not publicly disclosed, and the company does not list individual client logos, naming only an aggregate of '150+ Global Brands' across multiple consumer categories.

SEiF's claimed annual revenue exceeds 400 [亿] RMB (40 billion RMB) per its own corporate overview, supported by an aggregate customer base of 150+ global brand clients, a multi-pillar integrated service platform, and direct enterprise sales distribution. The company is privately held with no disclosed institutional investors beyond a single 2016 seed/pre-seed round of $434,104 from Zhongding Asset Management, and no evidence of public listing, M&A activity, named leadership, or external validation (patents, awards, certifications) appears in source materials.

Name

SEiF

Legal name

赛夫集团 (SEiF Group)

Website

https://seif.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SEiF Group (赛夫集团) is a privately held Chinese brand services company founded in 2016 that delivers omnichannel ecosystem, full-funnel marketing, digital supply chain, and AI-driven commerce intelligence solutions to 150+ global consumer brands across China, East Asia, and Southeast Asia via 15 office locations and 1,500+ employees.

Ownership category

akta.pro rank

Product category

Brand Management Services

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Search Engine Marketing (SEM) Media Buying (MPAAABAC)

Keywords

• Brand management services
• Omnichannel marketing
• Digital supply chain
• Commerce intelligence
• Integrated marketing solutions

Headquarters

HQ city

Daxing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Brand Services Revenue: SEiF generates revenue through comprehensive brand service offerings including omnichannel ecosystem services, full-funnel marketing solutions, digital supply chain services, and AI-powered commerce intelligence. The company operates as a full-service brand management platform serving 150+ global brands across multiple categories and regions with annual revenue exceeding 400 billion RMB.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SEiF is a B2B brand services enterprise that delivers four integrated service modules to global consumer brands: an Omnichannel Ecosystem connecting online and offline channels, a Full-funnel Marketing Growth Ecosystem spanning brand strategy through content, a Global Digital Supply Chain with Financial Services, and an AI-Driven Commerce Intelligence Engine. Together these modules form a full-lifecycle brand growth platform serving 150+ brands across multiple countries and regions.

Product overview

SEiF Group is a comprehensive brand service provider offering four interconnected core service modules: (1) Omnichannel Ecosystem providing integrated online/offline channel connectivity; (2) Full-funnel Marketing Growth Ecosystem delivering data-driven marketing solutions from brand strategy to content creation; (3) Global Digital Supply Chain & Financial Services enabling efficient multi-channel supply chain operations; and (4) AI-Driven Commerce Intelligence Engine powering brand growth through data, algorithms, and AI. Together, these modules form a full-lifecycle brand service system that positions SEiF not merely as a service provider but as a co-creator of brand value.

Differentiator

Problem solved

Functional benefit

Brands

• SEiF Star (赛夫新星计划): A long-term talent development program for fresh graduates designed to cultivate future talent who embody the SEiF spirit, understand the company's culture and values, and build expertise in core business areas to support the company's long-term strategy and diversified growth.

Products and services

• Omnichannel Ecosystem (全渠道生态网络) An omnichannel collaborative service module that connects online and offline channels and integrates B2B and B2C operations, providing brands with full-domain coverage, real-time responsiveness, and efficient coordinated growth infrastructure. Designed for global consumer brand owners seeking integrated channel operations.
• Full-funnel Marketing Growth Ecosystem (全域营销增长体系) A data-driven marketing service module that delivers end-to-end solutions spanning brand strategy, integrated marketing, media buying, and content ecosystem, building a growth system that advances both brand equity and business performance. Designed for enterprise brand clients seeking one-stop marketing services.
• Global Digital Supply Chain and Financial Services (全球数智供应链与金融服务) A digital supply chain service module backed by strong financial capabilities, delivering fast-response, efficient, and high-quality integrated supply chain solutions that support brand growth across multiple channels, regions, and consumer scenarios. Designed for consumer brand clients requiring multi-channel distribution.
• AI-Driven Commerce Intelligence Engine (AI驱动的商业智能引擎) An integrated engine combining data, algorithms, and AI to deliver end-to-end commerce solutions that empower brand growth, innovation, and operational efficiency, providing a reliable driver of growth certainty. Designed for enterprise brand clients seeking AI-enabled commerce decision support.

Quantifiable outcome

• 150+ global brand clients across multiple countries and regions
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BlueFocus Intelligent Communications Group: Beijing-headquartered digital marketing and brand services group providing omnichannel, full-funnel marketing, data-driven commerce, and supply-chain solutions to global and Chinese brands — the closest China-based direct competitor to SEiF's four-module platform.
• Hylink Digital Solution: China-based digital marketing agency offering integrated brand strategy, media buying, content, e-commerce, and data services to multinational and Chinese brands, directly comparable to SEiF's full-funnel marketing growth module.
• Focus Media: China's largest offline-to-online advertising and marketing services platform, providing brand management, digital marketing, and supply-chain support to consumer brands — overlapping with SEiF's omnichannel ecosystem and brand-services positioning.

Broad incumbents

• WPP: Global advertising holding company with Ogilvy, GroupM, VMLY&R and other networks delivering brand strategy, media planning/buying, commerce, and data services to the world's largest brands — a broad incumbent offering the same integrated stack SEiF delivers at a global scale.
• Dentsu Group: Tokyo-headquartered global advertising holding company with deep APAC roots, providing brand, media, creative, CXM, and commerce services — a broad incumbent whose Japan/China presence most directly overlaps SEiF's Asia-centric brand services market.
• Accenture Song: Global professional-services brand and commerce practice within Accenture, delivering marketing transformation, commerce operations, and AI-driven customer experience work to enterprise brands — comparable to SEiF's combined strategy, marketing, and AI-engineering offering but at far greater scale.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Hearts & Science) providing integrated brand, media, commerce, and data-driven marketing services to enterprise clients — a broad incumbent operating the same one-stop agency model as SEiF.
• Publicis Groupe: Global advertising holding group with Publicis Sapient, Starcom, Zenith and Leo Burnett offering full-funnel marketing, commerce, and data/AI services comparable to SEiF's full-service platform, though at a much larger global scale.
• Alibaba's Tmall & 1688 (Alimama / Fliggy Marketing Services): Alibaba's merchant services and Alimama advertising platform provide brands with integrated omnichannel commerce, full-funnel digital marketing, and supply-chain enablement across China — a large incumbent operating an analogous four-pillar stack to SEiF, though from a platform/ecosystem position.

Emerging players

• PwC Digital Services / Halo (China brand solutions): Big-Four consulting firms including PwC, Deloitte Digital, and EY-Parthenon have built China-based digital, brand, and supply-chain transformation practices serving Chinese consumer brands going global — an emerging adjacent competitor to SEiF's brand-globalization thesis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imo-serveis-informatics-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEiF