Jago
Jago (PT Bank Jago Tbk, IDX:ARTO) is an Indonesia-licensed digital bank offering up to 60-account Pocket-based retail, sharia, and SME banking embedded across Gojek, Tokopedia, Bibit, and Stockbit to 18.2 million customers.
- Company typePublic
- Founded1992
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Jago does
Jago (PT Bank Jago Tbk, IDX:ARTO) is an Indonesia-licensed, OJK- and BI-supervised digital bank headquartered in Jakarta. Originally incorporated in 1992 as PT Bank Artos Indonesia Tbk in Bandung, the bank was acquired by MEI and WTT in 2019, listed on the Indonesia Stock Exchange, and rebranded as Bank Jago in 2020 following a 22.16% strategic investment by Gojek/GoPay. It operates three product brands: Aplikasi Jago for conventional retail banking, Aplikasi Jago Syariah for sharia-compliant banking (under a separate Sharia Business Unit with DSN MUI-compliant contracts), and Jago Bisnis, a web-based platform serving SMEs with multi-account controls, bulk transfers, and payroll.
The bank's technology is built on a mobile-first architecture (iOS/Android apps, plus a web business platform) with biometric authentication (fingerprint, Face ID, liveness check), video-call and KTP KYC for remote account opening, and partner-facing APIs that embed Jago accounts natively into Gojek/GoPay, Tokopedia, Bibit, Stockbit, and BFI Finance. The signature product is the "Kantong" (Pocket) system, allowing up to 60 sub-accounts per user for savings, spending, locked deposits, foreign currency (USD/SGD/EUR/JPY/AUD), joint/sharing pockets, RDN investor accounts, and gifting. Lending products include Jago Dana Cepat (unsecured installment loans) and Dana Siaga (revolving credit); payments span QRIS, international Visa debit, GPN, and BI-FAST/RTOL/SKN/RTGS transfers.
Jago generates revenue primarily through net interest income (FY2025: Rp2.1 trillion, +59% YoY) on its Rp24.3 trillion loan book, plus fee-based income (+57% YoY) from transfers, QRIS, cards, and partner cross-sell. Deposits stood at Rp25.9 trillion (+38% YoY), customer deposits fund most of the balance sheet, with a $100 million UOB-arranged syndicated term loan added in December 2025 to diversify funding. The bank reported Rp2.9 trillion in total operating income and Rp276 billion in net profit (more than double Rp129 billion in 2024) on 18.2 million KYC-verified customers, supported by six branches and embedded distribution across Indonesia's leading super-apps.
Jago firmographics
Firmographics- Name
- Jago
- Legal name
- PT Bank Jago Tbk
- Website
- https://jago.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jago (PT Bank Jago Tbk, IDX:ARTO) is an Indonesia-licensed digital bank offering up to 60-account Pocket-based retail, sharia, and SME banking embedded across Gojek, Tokopedia, Bibit, and Stockbit to 18.2 million customers.
- Ownership category
- akta.pro rank
Jago industry classification
Industry- Product category
- Digital Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)
- akta.pro secondary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Jago is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Jago business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Net Interest Income (NII): Interest income from lending activities (Jago Dana Cepat, Dana Siaga, and other credit products) minus interest paid on deposits. 2025 NII grew 59% year-on-year, driven by expansion of loan balances. This is the primary revenue driver.
- Fee-based Income: Transaction fees from interbank transfers (BI-FAST, RTOL, SKN, RTGS), QRIS payments, card transactions, account management, and cross-sell revenue from partner integrations (e.g., Bibit RDN fees, GoPay top-up fees). 2025 fee income grew 57% year-on-year. Additional fees include foreign currency transaction fees, bulk transfer fees for business customers, and card replacement/administration fees.
- Sharia Banking Revenue (Jago Syariah): Revenue from sharia-compliant products including mudharabah profit-sharing on deposits and financing activities using musyarakah/mudharabah contracts. Profit-sharing competitive rate of 16.21% nisbah equivalent to ~5% per annum on sharia deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | No monthly admin fee — individual savings accounts (Kantong Nabung & Bayar) free to maintain |
| Subscription | Pay-as-you-go | Deposito (Term Deposit) — up to 6% p.a. interest, early withdrawal without penalty with prorated interest |
| Subscription | Pay-as-you-go | Deposito Syariah — nisbah bagi hasil 16.21% (equivalent to ~5% p.a.) with no early withdrawal penalty |
| Subscription | Monthly | GoPay Tabungan by Jago — 1.5% p.a. interest, no balance limit |
| Subscription | Monthly | Level Akun Jagoan — tiered benefits including free transfer quotas and e-wallet top-ups |
| Subscription | Monthly | Kartu Debit Jago Visa — accepted globally, contactless enabled |
| Transaction based/ take rate | Pay-as-you-go | Transaction limits — transfer minimums from Rp1 to Rp100,000,001 depending on method |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels15 records
Jago product offering
Product offeringCore offering
Jago operates a fully digital bank providing consumer and SME banking through the Jago and Jago Syariah mobile applications and the Jago Bisnis web platform. Customers open accounts remotely via video call or biometric KYC and access up to 60 sub-account 'Kantong' (Pockets) for savings, spending, locked savings, deposits, foreign currency, investments, charity, and shared group finances, plus unsecured installment lending (Jago Dana Cepat), revolving credit (Dana Siaga), QRIS payments, and interbank transfers.
Product overview
Jago (PT Bank Jago Tbk) is an Indonesia-based digital bank offering a multi-product digital banking platform organized into three main brands: Aplikasi Jago (conventional retail banking), Aplikasi Jago Syariah (Sharia-compliant banking), and Jago Bisnis (business banking web platform). The core Aplikasi Jago and Jago Syariah products center around the 'Pocket' (Kantong) system, allowing users to create up to 60 sub-accounts per app for savings, spending, deposits, investments, and specialized purposes. Lending products include Jago Dana Cepat (unsecured installment loans) and Dana Siaga (flexible credit line via current account). Payment capabilities include QRIS, international Visa debit cards, GPN domestic cards, and bank transfers via BI-FAST/RTOL/SKN/RTGS. The ecosystem extends via API integrations with GoPay, Bibit, Stockbit, and BFI Finance. A tiered account level program (Jagoan levels) unlocks benefits such as free transfer quotas and e-wallet top-ups. The company also operates Jago Bisnis, a web-based platform for business customers providing multi-account management, bulk transfers, and consolidated financial views.
Differentiator
Problem solved
Functional benefit
Brands
- Jago Syariah: Islamic banking product line operating under Sharia principles, offering savings, transactions, and investments compliant with Sharia law.
- Jago Bisnis
Products and services
- Aplikasi Jago Primary mobile banking application for Jago's conventional retail banking services. Enables remote account opening via video call and KTP, up to 60 Pocket (Kantong) sub-accounts, BI-FAST/RTOL/SKN/RTGS transfers, QRIS payments, international Visa debit card issuance, time deposits, RDN investment account opening, spending analysis, automated planning, and JagoID for peer-to-peer transfers. Targeted at Indonesian retail and mass-market consumers.
- Aplikasi Jago Syariah Sharia-compliant mobile banking variant using Wadiah Yad Dhamanah contracts for Pockets (savings and spending) and Mudharabah Muthlaqah for Deposito Syariah. Provides up to 60 Sharia Pockets, QRIS, international Visa debit, GoPay integration, and RDN investment access aligned with Islamic banking principles and DSN MUI fatwas. Targeted at Muslim Indonesian consumers seeking interest-free, profit-sharing banking.
- Jago Bisnis Web-based digital banking platform for business customers (UMKM and SMEs). Provides multi-account management, tiered authorization controls, bulk transfers including payroll, user management, and consolidated real-time cash flow monitoring across all business accounts. Sold directly via jagobisnis.com with self-registration and supported by dedicated hotline, WhatsApp, and email channels.
- Jago Dana Cepat Collateral-free unsecured installment loan product offered directly through the Jago app to selected customers for consumptive financing needs. Loan limits are determined by the bank and repayment is in installments. Loan disbursements increased significantly following the April 2021 digital platform launch.
- Dana Siaga (Riplay) Current account (Giro) pocket with a flexible revolving credit limit using bank whitelisting. Customers can repay in full at the end of the period or through scheduled installments. Available to selected customers only and cannot be used as a shared or locked Pocket.
- Deposito (Time Deposit Pocket) Time deposit pocket offering competitive interest rates up to 6% per annum with no penalty for early withdrawal and prorated interest upon redemption. Users can set their own tenure and open or cash out the deposit entirely from the app. Also offered as Deposito Syariah using Mudharabah Muthlaqah contract.
- Kartu Debit Visa Internasional International Visa debit card accepted worldwide for online and offline transactions and ATM cash withdrawals. Standard card limit is Rp50,000,000 per transaction and per day; the Digital Pro Card variant raises this to Rp200,000,000 per transaction. Contactless-enabled with limits raised to Rp3,000,000 per transaction and Rp5,000,000 per day (default, up to Rp10,000,000 maximum) effective 28 July 2026.
- Kartu Debit Jago GPN Domestic debit card operating on the GPN (Gerbang Nasional Pembayaran) national payment network, enabling ATM withdrawals and transactions within Indonesia.
- GoPay Tabungan by Jago Joint product with GoTo Financial combining GoPay e-money functionality with Jago banking. Displays GoPay balance within the Jago app, enables GoPay top-up from any Jago Pocket, earns 1.5% per annum interest with no balance minimum or maximum. Also available as GoPay Tabungan Syariah. Targeted at users of the Gojek ecosystem.
Quantifiable outcome
- Net profit more than doubled in 2025 to 276 billion rupiah ($16.3 million), a 115% increase from 129 billion rupiah in 2024.
- +4 more outcomes
Companies that use Jago
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Jago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature10 records
Jago partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PT KSEI (Indonesia Central Securities Depository)minorBank Jago was appointed as RDN Administrator and Payment Bank by PT KSEI for the period 2024–2029, enabling the bank to serve as custodian and settlement agent for securities transactions.
- UNEP FI (United Nations Environment Programme Finance Initiative)minorBank Jago partnered with UNEP FI to develop a sustainable finance framework and formally committed to the Principles for Responsible Banking. Collaboration aims to advance ESG standards and sustainable finance practices within the bank's operations.
- TokopediacoreJago, Jago Syariah, and GoPay Tabungan by Jago can be used to pay for shopping on Tokopedia. Transactions via Jago pockets capped at Rp7,000,000 per transaction and Rp12,000,000 daily. Visa debit card payments on Tokopedia use Jago-set limits up to Rp50,000,000.
- Rumah ZakatminorBank Jago collaborated with Rumah Zakat in March 2026 to support post-disaster reading interest recovery for children in Aceh, demonstrating commitment to social impact through the Jagoan Baca literacy program.
- BibitcoreJago and Bibit collaborate to enable mutual fund investments directly through the Jago app. Users can open RDN accounts and invest in mutual funds with free top-up. Over 1 million Jago customers connected to Bibit were reported in 2023. Bibit partnership provides investment product cross-sell without additional account switching.
- StockbitcoreJago and Stockbit partnership enables stock investing through the Jago app. RDN (Customer Fund Account) can be opened within hours via Stockbit integration. Jago x Stockbit promo offers bonus rewards for first-time stock investors. Partnership includes joint marketing campaigns and fee-free RDN account opening.
- Gojek / GoPay / GoTo FinancialcoreGojek (through GoPay) entered as a non-controlling strategic investor with 22.16% ownership. GoTo Financial partnership enables GoPay Tabungan by Jago and GoPay Tabungan Syariah by Jago — combining e-money and banking. Integration with GoBiz app allows Jago services within the GoTo merchant ecosystem. Gojek is also the anchor ecosystem partner for Jago's digital banking services, with GoPay Tabungan offering 1.5% p.a. interest with no balance limit.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Jago competitors and assessment
Company assessmentDirect peers
- Bank Neo Commerce (BNC): Indonesian digital bank listed on IDX (BBYB) targeting retail and SME customers via a mobile-first app. Directly comparable to Jago as a publicly listed, ecosystem-driven Indonesian digital bank competing for the same mass-market and SME deposits and lending.
- Jenius (Bank BTPN): Digital banking service from Bank BTPN (part of SMBC Group) offering pocket-based savings, payments, and lending to Indonesian consumers. Closely comparable to Jago in mobile-first UX, life-centric savings features, and Indonesian mass-market targeting.
- SeaBank Indonesia: Indonesian digital bank backed by Sea Group, distributed via Shopee and other Sea ecosystem apps. Highly comparable to Jago in its embedded-distribution model (Shopee parallels Gojek) and rapid-deposit-growth playbook, but operates at larger scale.
- Blu by BCA Digital: Digital bank from Indonesia's largest private bank (BCA) targeting young, digital-savvy consumers with mobile-first accounts and lifestyle integrations. Comparable as a domestic digital bank competitor, though backed by BCA's deposit franchise and brand rather than a super-app ecosystem.
Emerging players
- Bank Aladin Syariah: Indonesian digital sharia bank focused on retail and SME sharia products. Comparable to Jago's Jago Syariah variant as a competitor in the underpenetrated Indonesian digital sharia banking segment.
- Krom Bank Indonesia (formerly Bank KEB Hana): Indonesian digital bank focused on SME lending and integrated finance. Comparable to Jago as an Indonesian digital bank pursuing SME/UMKM credit, though with a more credit-led rather than deposit-led strategy.
Regional players
- TMRW by UOB: UOB's regional digital banking proposition active across ASEAN including Indonesia. Comparable as a mobile-first digital bank competing for the same Indonesian retail and SME segments, with the added backing of a regional banking group and UOB's recent $100M syndicated term loan to Jago.
Broad incumbents
- KakaoBank: South Korea's leading mobile-first digital bank, distributed via the KakaoTalk super-app with strong consumer lending and deposit franchises. Comparable to Jago as a reference benchmark for embedded-distribution digital banking economics, though at much greater scale and in a different regulatory environment.
- WeBank: China's largest digital bank, backed by Tencent and embedded inside WeChat. Comparable to Jago as a global benchmark for super-app-distributed digital banking, particularly for the consumer lending, deposit, and SME monetization playbooks Jago is pursuing.
- Digibank by DBS: Regional digital banking proposition from DBS operating across Southeast Asia including Indonesia. Comparable as a broader incumbent digital bank competing for the same Indonesian retail/SME segments, with deeper capital and a regional product roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Jago social profiles
Digital presenceJago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jago leadership team
Management profileNumber of profiles
Profiles15 records
Jago funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jago M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jago
What does Jago do?
Jago operates a fully digital bank providing consumer and SME banking through the Jago and Jago Syariah mobile applications and the Jago Bisnis web platform. Customers open accounts remotely via video call or biometric KYC and access up to 60 sub-account 'Kantong' (Pockets) for savings, spending, locked savings, deposits, foreign currency, investments, charity, and shared group finances, plus unsecured installment lending (Jago Dana Cepat), revolving credit (Dana Siaga), QRIS payments, and interbank transfers.
Is Jago a public or private company?
Jago is a public company. It is classified as public and is currently operating.
When was Jago founded?
Jago was founded in 1992. It employs 251 to 500 people.
Where is Jago based?
Jago is headquartered in Jakarta, Indonesia, in the Asia region.
How does Jago make money?
Three revenue lines are on record. Net Interest Income (NII) is the primary driver. The others are fee-based Income and sharia Banking Revenue (Jago Syariah).
Who are Jago's main competitors?
Direct peers on record are Bank Neo Commerce (BNC), Jenius (Bank BTPN), SeaBank Indonesia and Blu by BCA Digital. Emerging players are Bank Aladin Syariah and Krom Bank Indonesia (formerly Bank KEB Hana). TMRW by UOB is listed as a regional player. Broad incumbents are KakaoBank, WeBank and Digibank by DBS.
Does Jago have an API?
Yes. Jago provides a partner-facing API service that enables integration between Jago's banking systems and partner platforms, allowing real-time banking transactions directly through partner applications. Partners can integrate via API to offer features such as linking Jago Pocket accounts as funding sources, enabling fund transfers, loan management (BFI Finance), and investment account opening (Bibit, Stockbit). The API supports Direct Debit functionality using switching partner infrastructure. Partners must sign confidentiality agreements with Jago before data is shared.
What industry is Jago in?
Jago's product category is Digital Banking. Its primary akta.pro industry code is FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 52211 and its SIC code is 6021.