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South Asian Network

Full company profile

uuid00052zo

Namestring
South Asian Network
Legal namestring
South Asian Network Inc
Company typeenum
Private
Founded yearint
1990
Descriptiontext

South Asian Network (SAN) is a 501(c)(3) nonprofit organization founded around 1990 and headquartered in Artesia, California, that delivers free, confidential, culturally and linguistically competent direct services to South Asian immigrants, survivors, seniors, youth, and low-income families across Southern California. The organization operates two physical offices (Artesia at 18173 Pioneer Blvd. and Los Angeles at 154 S. Vermont Ave.) and runs six integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors; CHAI (Community Health Action Initiative) for healthcare access and enrollment; CCE (Citizenship & Civic Engagement) for immigration legal services and voting; EMH (Emotional & Mental Health) for therapy and counseling; a Small Business Program; and the SAN Youth Program (including the API Youth Forum for ages 13-22). It has 11-50 employees under Executive Director Shakeel Syed and pursues active legislative advocacy (e.g., SB 995 / Masuma Khan Justice Act with CHIRLA and APPI Equity Alliance) and civic campaigns (DESI VOTE 2026).

SAN has no proprietary technology platform; service delivery is grounded in in-person case management, community workshops and health camps, virtual support, mobile outreach (e.g., Mobile Vote Centers, Free Health Camps in Santa Ana), and coalition referral networks (SAHARA, Stop AAPI Hate, National CAPACD, CAUSE, CalOptima Health, SWAA). The technology surface consists of a WordPress website (southasiannetwork.org), email newsletter, Instagram and Facebook accounts, and a Give Lively donation page — no app, no API, and no documented AI or data infrastructure.

The business model is charitable: services are provided at no cost to beneficiaries, and operating revenue is sourced from individual donations (tax-deductible, processed via Give Lively), institutional grants (e.g., $175,000 from the Weingart Foundation in September 2023), and routed funding from AAPI-aligned intermediaries such as Stand With Asian Americans (SWAA). No parent company, subsidiary, or venture/PE ownership exists. Geographic scope is regional — Southern California — with no disclosed international footprint.

Short descriptiontext

South Asian Network is a 501(c)(3) nonprofit founded ~1990 that provides free, culturally and linguistically competent health, mental health, immigration, violence prevention, and civic engagement services to South Asian immigrants and families across Southern California through two offices in Artesia and Los Angeles.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersArtesia, United States
HQ citystring
Artesia
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community health services, immigration legal assistance, domestic violence support, civic engagement programs, mental health counseling
NAICS code3 codes
  • Individual and Family Services6241
  • Social Assistance624
  • Child and Youth Services62411
SIC code2 codes
  • Services-Social Services8300
  • Services-Health Services8000
Product category
Community Social Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Donations and Charitable Contributions
TypeGrants Donations
Description

SAN operates as a 501(c)(3) nonprofit organization funded primarily through donations from individuals and institutional funders. Donations are tax-deductible and are used to support core programs in healthcare access, gender-based violence, and civic engagement.

southasiannetwork.org
2Grant Funding
TypeProfessional Services
Description

SAN receives grant funding from institutional funders and government sources to support specific programs and services, including immigrant rights, community health, and elder abuse prevention.

southasiannetwork.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

South Asian Network (SAN) is a 501(c)(3) nonprofit organization that delivers free, confidential, culturally and linguistically competent direct services to South Asian individuals and families across Southern California. Its core offerings span six integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors, CHAI (Community Health Action Initiative) for healthcare access and enrollment, CCE (Citizenship & Civic Engagement) for immigration legal services and voter participation, EMH (Emotional & Mental Health) for counseling and therapy, a Small Business Program for South Asian entrepreneurs, and the SAN Youth Program for youth ages 13–22.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • SAN has helped reunify families separated by child welfare systems through language access advocacy.
+1 more record
Product overview1 text field

South Asian Network (SAN) is a community-rooted nonprofit organization serving Southern California's South Asian community through a portfolio of direct service programs. The core offerings include five integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors, CHAI (Community Health Action Initiative) for healthcare access, CCE (Citizenship & Civic Engagement) for immigration and voting services, EMH (Emotional & Mental Health) for counseling and therapy, plus the Small Business Program and Youth Program. These programs are supported by extensive resource libraries (AWAZ Resources, CCE Resources, EMH Resources, Chai Resources) and public education initiatives like the DESI VOTE 2026 campaign. All services are provided free and confidentially, with culturally and linguistically competent support.

Product and service7 records
1AWAZ: Voices Against Violence
CategoryViolence Prevention & Survivor Support
2CHAI: Community Health Action Initiative
CategoryCommunity Health & Healthcare Access
3CCE: Citizenship & Civic Engagement Program
CategoryImmigration & Civic Engagement
4EMH: Emotional & Mental Health Program
CategoryMental Health & Counseling
5Small Business Program
CategorySmall Business Development
6SAN Youth Program
CategoryYouth Development & Leadership
7Anti-Asian Hate Resources
CategoryHate Crime Response & Advocacy
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
1CAUSE (Coalition of Asian American Associations)
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN partnered with CAUSE as part of a coalition of 40 AANHPI organizations led by KADC and CAUSE to co-host a California Gubernatorial Candidates Forum in Los Angeles County in April 2026.

southasiannetwork.org
2LA Vote
Strategic tierMinorTypeGTM or Marketing Partner
Description

SAN partnered with LA Vote and lacountyrrcc to bring a Mobile Vote Center to the community, making voting more accessible, welcoming, and local for South Asian voters.

southasiannetwork.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

SAN partnered with Cause USA and LA County Rapid Response Network to bring a Mobile Vote Center to South Asian communities in Los Angeles.

4SAHARA (South Asian Helpline and Referral Agency)
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN co-organized protests with SAHARA over violence against women, and both organizations work together on anti-hate initiatives, mental health resources, and community advocacy for South Asian survivors.

southasiannetwork.org
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN collaborated with CHIRLA on advocacy for SB 995 (Masuma Khan Justice Act) to hold immigration detention facilities accountable to California standards.

6APPI Equity Alliance
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN partnered with APPI Equity Alliance on legislative advocacy including SB 995, working together to advance immigrant rights and accountability in California detention facilities.

southasiannetwork.org
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN works with Stop AAPI Hate, an initiative tracking and addressing anti-Asian hate, and participated in introducing a House resolution condemning Trump's amplification of hateful posts targeting Indians and Chinese.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

SAN collaborates with CalOptima Health to provide workshops and health education resources, particularly for seniors and low-income community members in Orange County.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

SAN contributed to the National CAPACD South Asian Financial Security Report, highlighting financial struggles and recovery journeys of low-income South Asian Americans in the wake of COVID-19.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

SWAA pledged $10M to Asian American organizations supporting communities impacted by hate crimes. SAN is listed as a trusted resource for Asian American victims of hate crimes and mental health assistance.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

LA immigrant-rights coalition and SAN's named advocacy partner on SB 995; operates overlapping immigration legal services, civic engagement, and Know Your Rights programming for immigrant communities.

TypeDirect peer
Description

LA-based Asian American community services nonprofit offering youth programming, health access, and immigrant support; comparable to SAN's Youth Program, CHAI health, and small business support pillars.

TypeDirect peer
Description

Oakland-based community health center serving AAPI patients; closely comparable to SAN's CHAI program in delivering health screenings, insurance enrollment, and culturally competent primary care access for Asian Americans.

TypeEmerging player
Description

AAPI hate-incident reporting and advocacy coalition; SAN is a named partner. Comparable on the anti-Asian hate resource and reporting axis, though Stop AAPI Hate focuses nationally on data/advocacy rather than direct service.

TypeDirect peer
Description

Los Angeles-based AAPI-focused mental health nonprofit; directly comparable to SAN's EMH (Emotional & Mental Health) program in delivering culturally and linguistically competent counseling and therapy.

TypeDirect peer
Description

Los Angeles-based AAPI legal and civil rights nonprofit; overlaps with SAN on immigration legal services, civic engagement, language access, and anti-hate advocacy for AAPI communities.

TypeDirect peer
Description

AAPI LGBTQ+ and immigrant rights organization in LA; SAN's named coalition partner on SB 995 and other legislative advocacy, operating in overlapping civic-engagement and immigrant-rights space.

8SAHARA (South Asian Helpline and Referral Agency)
TypeDirect peer
Description

South Asian-focused referral, case management, and violence-prevention nonprofit; an explicit SAN partner (coalition/anti-hate work) with overlapping helpline and survivor-services programming.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

South Asian Network

Community Social Servicessouthasiannetwork.org

South Asian Network is a 501(c)(3) nonprofit founded ~1990 that provides free, culturally and linguistically competent health, mental health, immigration, violence prevention, and civic engagement services to South Asian immigrants and families across Southern California through two offices in Artesia and Los Angeles.

What South Asian Network does

South Asian Network (SAN) is a 501(c)(3) nonprofit organization founded around 1990 and headquartered in Artesia, California, that delivers free, confidential, culturally and linguistically competent direct services to South Asian immigrants, survivors, seniors, youth, and low-income families across Southern California. The organization operates two physical offices (Artesia at 18173 Pioneer Blvd. and Los Angeles at 154 S. Vermont Ave.) and runs six integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors; CHAI (Community Health Action Initiative) for healthcare access and enrollment; CCE (Citizenship & Civic Engagement) for immigration legal services and voting; EMH (Emotional & Mental Health) for therapy and counseling; a Small Business Program; and the SAN Youth Program (including the API Youth Forum for ages 13-22). It has 11-50 employees under Executive Director Shakeel Syed and pursues active legislative advocacy (e.g., SB 995 / Masuma Khan Justice Act with CHIRLA and APPI Equity Alliance) and civic campaigns (DESI VOTE 2026).

SAN has no proprietary technology platform; service delivery is grounded in in-person case management, community workshops and health camps, virtual support, mobile outreach (e.g., Mobile Vote Centers, Free Health Camps in Santa Ana), and coalition referral networks (SAHARA, Stop AAPI Hate, National CAPACD, CAUSE, CalOptima Health, SWAA). The technology surface consists of a WordPress website (southasiannetwork.org), email newsletter, Instagram and Facebook accounts, and a Give Lively donation page — no app, no API, and no documented AI or data infrastructure.

The business model is charitable: services are provided at no cost to beneficiaries, and operating revenue is sourced from individual donations (tax-deductible, processed via Give Lively), institutional grants (e.g., $175,000 from the Weingart Foundation in September 2023), and routed funding from AAPI-aligned intermediaries such as Stand With Asian Americans (SWAA). No parent company, subsidiary, or venture/PE ownership exists. Geographic scope is regional — Southern California — with no disclosed international footprint.

South Asian Network firmographics

Firmographics
Name
South Asian Network
Legal name
South Asian Network Inc
Website
https://southasiannetwork.org
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
11–50 employees
Short description
South Asian Network is a 501(c)(3) nonprofit founded ~1990 that provides free, culturally and linguistically competent health, mental health, immigration, violence prevention, and civic engagement services to South Asian immigrants and families across Southern California through two offices in Artesia and Los Angeles.
Ownership category
akta.pro rank

Where South Asian Network is headquartered

Location

Headquarters

HQ city
Artesia
HQ country
United States
HQ region
North America

Offices2 records

Markets served

South Asian Network business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Donations and Charitable Contributions: SAN operates as a 501(c)(3) nonprofit organization funded primarily through donations from individuals and institutional funders. Donations are tax-deductible and are used to support core programs in healthcare access, gender-based violence, and civic engagement.
  2. Grant Funding: SAN receives grant funding from institutional funders and government sources to support specific programs and services, including immigrant rights, community health, and elder abuse prevention.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

South Asian Network product offering

Product offering

Core offering

South Asian Network (SAN) is a 501(c)(3) nonprofit organization that delivers free, confidential, culturally and linguistically competent direct services to South Asian individuals and families across Southern California. Its core offerings span six integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors, CHAI (Community Health Action Initiative) for healthcare access and enrollment, CCE (Citizenship & Civic Engagement) for immigration legal services and voter participation, EMH (Emotional & Mental Health) for counseling and therapy, a Small Business Program for South Asian entrepreneurs, and the SAN Youth Program for youth ages 13–22.

Product overview

South Asian Network (SAN) is a community-rooted nonprofit organization serving Southern California's South Asian community through a portfolio of direct service programs. The core offerings include five integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors, CHAI (Community Health Action Initiative) for healthcare access, CCE (Citizenship & Civic Engagement) for immigration and voting services, EMH (Emotional & Mental Health) for counseling and therapy, plus the Small Business Program and Youth Program. These programs are supported by extensive resource libraries (AWAZ Resources, CCE Resources, EMH Resources, Chai Resources) and public education initiatives like the DESI VOTE 2026 campaign. All services are provided free and confidentially, with culturally and linguistically competent support.

Differentiator

Problem solved

Functional benefit

Products and services

  • AWAZ: Voices Against Violence
  • CHAI: Community Health Action Initiative
  • CCE: Citizenship & Civic Engagement Program
  • EMH: Emotional & Mental Health Program
  • Small Business Program
  • SAN Youth Program
  • Anti-Asian Hate Resources

Quantifiable outcome

  • SAN has helped reunify families separated by child welfare systems through language access advocacy.
  • +1 more outcomes

Companies that use South Asian Network

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

South Asian Network technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

South Asian Network partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered major and minor.

  • CAUSE (Coalition of Asian American Associations)majorStrategic or Co-development PartnerSAN partnered with CAUSE as part of a coalition of 40 AANHPI organizations led by KADC and CAUSE to co-host a California Gubernatorial Candidates Forum in Los Angeles County in April 2026.
  • LA VoteminorGTM or Marketing PartnerSAN partnered with LA Vote and lacountyrrcc to bring a Mobile Vote Center to the community, making voting more accessible, welcoming, and local for South Asian voters.
  • Cause USAminorGTM or Marketing PartnerSAN partnered with Cause USA and LA County Rapid Response Network to bring a Mobile Vote Center to South Asian communities in Los Angeles.
  • SAHARA (South Asian Helpline and Referral Agency)majorStrategic or Co-development PartnerSAN co-organized protests with SAHARA over violence against women, and both organizations work together on anti-hate initiatives, mental health resources, and community advocacy for South Asian survivors.
  • CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles)majorStrategic or Co-development PartnerSAN collaborated with CHIRLA on advocacy for SB 995 (Masuma Khan Justice Act) to hold immigration detention facilities accountable to California standards.
  • APPI Equity AlliancemajorStrategic or Co-development PartnerSAN partnered with APPI Equity Alliance on legislative advocacy including SB 995, working together to advance immigrant rights and accountability in California detention facilities.
  • Stop AAPI HatemajorStrategic or Co-development PartnerSAN works with Stop AAPI Hate, an initiative tracking and addressing anti-Asian hate, and participated in introducing a House resolution condemning Trump's amplification of hateful posts targeting Indians and Chinese.
  • CalOptima HealthminorStrategic or Co-development PartnerSAN collaborates with CalOptima Health to provide workshops and health education resources, particularly for seniors and low-income community members in Orange County.
  • National CAPACD (National Coalition of Asian Pacific American Community Development)majorStrategic or Co-development PartnerSAN contributed to the National CAPACD South Asian Financial Security Report, highlighting financial struggles and recovery journeys of low-income South Asian Americans in the wake of COVID-19.
  • Stand With Asian Americans (SWAA)minorStrategic or Co-development PartnerSWAA pledged $10M to Asian American organizations supporting communities impacted by hate crimes. SAN is listed as a trusted resource for Asian American victims of hate crimes and mental health assistance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

South Asian Network competitors and assessment

Company assessment

Direct peers

  • CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles): LA immigrant-rights coalition and SAN's named advocacy partner on SB 995; operates overlapping immigration legal services, civic engagement, and Know Your Rights programming for immigrant communities.
  • Koreatown Youth + Community Center (KYCC): LA-based Asian American community services nonprofit offering youth programming, health access, and immigrant support; comparable to SAN's Youth Program, CHAI health, and small business support pillars.
  • Asian Health Services: Oakland-based community health center serving AAPI patients; closely comparable to SAN's CHAI program in delivering health screenings, insurance enrollment, and culturally competent primary care access for Asian Americans.
  • Pacific Asian Counseling Services: Los Angeles-based AAPI-focused mental health nonprofit; directly comparable to SAN's EMH (Emotional & Mental Health) program in delivering culturally and linguistically competent counseling and therapy.
  • Asian Americans Advancing Justice - Southern California (AJSOCAL): Los Angeles-based AAPI legal and civil rights nonprofit; overlaps with SAN on immigration legal services, civic engagement, language access, and anti-hate advocacy for AAPI communities.
  • API Equality LA (APPI Equity Alliance): AAPI LGBTQ+ and immigrant rights organization in LA; SAN's named coalition partner on SB 995 and other legislative advocacy, operating in overlapping civic-engagement and immigrant-rights space.
  • SAHARA (South Asian Helpline and Referral Agency): South Asian-focused referral, case management, and violence-prevention nonprofit; an explicit SAN partner (coalition/anti-hate work) with overlapping helpline and survivor-services programming.

Emerging players

  • Stop AAPI Hate: AAPI hate-incident reporting and advocacy coalition; SAN is a named partner. Comparable on the anti-Asian hate resource and reporting axis, though Stop AAPI Hate focuses nationally on data/advocacy rather than direct service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

South Asian Network social profiles

Digital presence

South Asian Network financial estimates

Financial estimate

Revenue estimate

Valuation estimate

South Asian Network leadership team

Management profile

Number of profiles

Profiles4 records

South Asian Network funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

South Asian Network M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Asian Network

What does South Asian Network do?

South Asian Network (SAN) is a 501(c)(3) nonprofit organization that delivers free, confidential, culturally and linguistically competent direct services to South Asian individuals and families across Southern California. Its core offerings span six integrated programs: AWAZ (Voices Against Violence) for domestic violence survivors, CHAI (Community Health Action Initiative) for healthcare access and enrollment, CCE (Citizenship & Civic Engagement) for immigration legal services and voter participation, EMH (Emotional & Mental Health) for counseling and therapy, a Small Business Program for South Asian entrepreneurs, and the SAN Youth Program for youth ages 13–22.

Is South Asian Network a public or private company?

South Asian Network is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was South Asian Network founded?

South Asian Network was founded in 1990. It employs 11 to 50 people.

Where is South Asian Network based?

South Asian Network is headquartered in Artesia, United States, in the North America region.

How does South Asian Network make money?

Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are grant Funding.

Who are South Asian Network's main competitors?

Direct peers on record are CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles), Koreatown Youth + Community Center (KYCC), Asian Health Services, Pacific Asian Counseling Services, Asian Americans Advancing Justice - Southern California (AJSOCAL), API Equality LA (APPI Equity Alliance) and SAHARA (South Asian Helpline and Referral Agency). Stop AAPI Hate is listed as an emerging player.

Does South Asian Network have an API?

No public API is recorded for South Asian Network.

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Live signals
ArabnewsSaudi Arabia to host first professional T20 cricket competitionSaudi Arabia will host its first professional T20 cricket competition, the Dunes T20 League, in October 2026. The six-team tournament is operated by South Asian Network Limited with Yuvraj Singh as league ambassador, aiming to grow cricket in the region.YahooSaudi Arabia's Dunes T20 league to launch in OctoberA new men's T20 cricket tournament called the Dunes T20 is set to launch in Saudi Arabia in October, representing the Gulf state's first official entry into professional cricket. The league is being organized through an agreement between the Saudi Arabia Cricket Federation, entertainment company South Asian Network, and sports agencies Unique Sports and Prolithic, with the 4,000-capacity Taif Cricket Ground near Jeddah as the likely venue and former India all-rounder Yuvraj Singh signed as an ambassador. A Women's World T20 Challenge scheduled for later this year was postponed until 2027 due to safety concerns stemming from the conflict in Iran.BBCDunes T20: Saudi Arabia franchise league to launch in OctoberSaudi Arabia is set to launch its first official professional cricket tournament, the Dunes T20, in October through an agreement between the Saudi Arabia Cricket Federation and private entities South Asian Network, Unique Sports, and Prolithic. The six-team league aims to expand business relations with international franchise owners and serve as a precursor to a major future tournament, with English players and ambassador Yuvraj Singh involved despite regional geopolitical tensions.TimesNowSaudi Arabia Announces Major Cricket League After Disrupting Football; Rope In Yuvraj SinghSaudi Arabia has announced its first-ever franchise cricket league, the Dunes T20 League, with six teams set to compete in Taif near Jeddah starting October 2026. The South Asian Network (SAN), awarded rights by the Saudi Arabian Cricket Federation, has formed a strategic partnership with Unique Sports Group and Prolithic Talent Agency to launch and operate the league, with Yuvraj Singh serving as League Ambassador. The announcement reflects Saudi Arabia's broader pivot toward cricket following challenges with LIV Golf, as part of its strategy to diversify its oil-dependent economy through sports investments.