Enroller

What Enroller does

Enroller is a New Zealand-based cloud SaaS company founded in 2015 by co-founders Michael Barry (CEO) and Andrew Harris (CPO) that operates an international student enrollment management platform connecting education providers, education agents, and prospective students across more than 50 countries. The platform serves 400+ education providers (schools, universities) in New Zealand, Australia, Canada, Europe, and the USA, supported by a network of 3,500+ registered education agents in 40+ countries that have collectively enrolled 12,000+ students. Enroller addresses the fragmented, manual workflow of international student recruitment by providing a single system of record spanning marketing, online applications, eligibility and vetting, documentation and payment processing, visa management, pre-arrival tracking, and alumni tracking.

The product portfolio is structured around two primary tiers: EnrollerConvert, a marketing and admissions platform that gives schools access to the global agent network plus pipeline analytics, and EnrollerOptimise (also referenced as Enroller Enterprise), an add-on module that adds CRM/ERP integration, senior-leadership reporting, and alumni lifecycle management. The platform is cloud-hosted on AWS, available in five languages, GDPR-compliant, and integrates with Flywire for payments, accounting systems such as Xero, and external Student Management Systems and CRMs. Government-level integrations with Education New Zealand and Immigration New Zealand enable instant propagation of immigration rule changes across all schools on the platform.

Enroller operates on a tiered annual subscription model priced by the number of international students enrolled at each school, with initial training and ongoing customer success management included. Go-to-market combines direct sales to education providers (demos, personalized onboarding) with a channel-led model where the 3,500-agent network functions as both customer and distribution channel. The company has raised modest disclosed funding totaling approximately $543K across 2016, 2018, and 2021 (including Newchip Accelerator) and operates with 1-10 employees, suggesting a lean, founder-led operating model.

Name

Enroller

Legal name

Enroller Limited

Website

https://enroller.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Enroller is a New Zealand-based SaaS platform that streamlines international student enrollment for 400+ schools and 3,500+ education agents across 50+ countries, covering recruitment, applications, payments, visa management, and alumni tracking end-to-end.

Ownership category

akta.pro rank

Product category

Education Technology - Student Enrollment Management

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)

akta.pro secondary industries

Enrollment Management & Admissions Administration (EDADAKAD), Application Intake & Processing (EDALAAAB), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• International student recruitment
• Education enrollment software
• Student management platform
• Education agent network
• Admissions management software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription/Tiered Licensing: Pricing is tiered based on the number of international students enrolled at schools. Schools pay a subscription fee that scales with their enrolled student volume. Initial setup and training are included in the pricing.
2. Platform Commission: The platform facilitates connections between education providers and agents, potentially earning commission or referral fees from third-party providers associated with the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Enroller provides a cloud-based SaaS platform that connects international education providers, education agents, and students to manage the entire student recruitment and enrollment lifecycle. The platform offers marketing, admissions, eligibility vetting, documentation, payment processing, visa management, pre-arrival tracking, and alumni tracking capabilities across multiple languages.

Product overview

Enroller offers a cloud-based SaaS platform for international education recruitment and enrollment management. The product portfolio consists of two primary tiers: EnrollerConvert (marketing and admissions platform for schools to recruit international students through a global agent network) and EnrollerOptimise (add-on module adding CRM/ERP integration capabilities on top of EnrollerConvert). The platform also includes Enroller Enterprise, described as an end-to-end student management platform spanning marketing through alumni tracking. Core features include online applications, agent marketing profiles, eligibility and vetting, documentation and payments, visa management, pre-arrival tracking, enquiry nurture, and reporting and analytics. The platform is available in 5 languages and supports integration with student management systems, CRMs, and payment processors like Flywire.

Differentiator

Problem solved

Functional benefit

Brands

• EnrollerConvert: A full-service marketing & admissions platform to recruit, convert and grow international student enrollments
• Enroller Enterprise

Products and services

• EnrollerConvert A full-service marketing and admissions platform designed to recruit, convert, and grow international student enrollments. Includes agent management, pipeline reporting and analytics, enrollment-ready student applications, and promotion to 1,500+ global agents. Targeted at schools and universities seeking to grow international enrollment.
• EnrollerOptimise A comprehensive student admissions management platform building on EnrollerConvert with seamless integration to existing CRM/ERP solutions, providing administrative time savings. Targeted at education providers wanting to integrate with existing student management systems.
• Enroller Enterprise An end-to-end student management platform designed to improve quality and efficiency within education businesses, spanning from marketing through to alumni tracking. Targeted at larger educational institutions needing comprehensive student lifecycle management.

Quantifiable outcome

• 20%+ increase in application to enrollment conversion rates for schools using the platform
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• FlywirecoreTechnology or Integration · 1 January 2021Payment processing integration partnership enabling secure payment methods for international student tuition and fees through the Enroller platform. Flywire provides local payment options and facilitates transfers without bank fees.
• Education New ZealandflagshipStrategic or Co-development Partner · 1 January 2021Government education body partnership. Enroller shares enrollment status updates with Education New Zealand as students progress through the application process. Education New Zealand uses the platform to ensure consistency of visa applications across enroller schools and reduce immigration processing delays.
• Immigration New ZealandcoreStrategic or Co-development PartnerGovernment immigration authority partnership enabling standardized visa application processes. The platform instantly reflects immigration requirement changes for all enroller schools, ensuring consistency and reducing visa processing delays.
• MaiENZminorGTM or Marketing PartnerMarketing partnership with New Zealand education marketing organization, featured as a valued partner logo.
• EducatiusminorChannel Partner/ Reseller/ DistributorGlobal education organization partnership, featured as a valued partner logo.
• AEASminorChannel Partner/ Reseller/ DistributorAustralian Education Advisory Services partnership, featured as a valued partner logo.
• School ConnectionsminorChannel Partner/ Reseller/ DistributorEducation network partnership, featured as a valued partner logo.
• Castleton GreenminorChannel Partner/ Reseller/ DistributorEducation consultancy partnership, featured as a valued partner logo.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enroller

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enroller