What FruBon does

FruBon is a consumer dairy and ice cream brand operated by Dev Milk Foods Pvt Ltd, a private limited company headquartered in Jaipur, Rajasthan, India. The company manufactures and sells a portfolio of more than 200 SKUs spanning three categories: premium ice cream (cups, sticks, cones, bars, kulfis, and ice cream cakes), bakery products (cookies and rusk), and dairy staples (milk, dahi, chhach, and paneer). Its stated product differentiation rests on using fresh cream or milk fat rather than vegetable oil, and on being 100% vegetarian with no eggs or animal fat.

The company operates from a 60,000+ square foot manufacturing facility at Mahindra World City, Jaipur, equipped with microbiological testing infrastructure and an Effluent Treatment Plant for water recycling. It controls upstream supply through milk collection centers across Rajasthan, supplying the manufacturing plant. Distribution is omnichannel: general trade, modern retail, HORECA (hotels, restaurants, cafes), and quick commerce, with current presence in 75+ cities concentrated in North India. The parent entity, Dev Milk Foods, was founded in 2004 and pioneered the private dairy business in Rajasthan; the FruBon brand itself was launched in 2017.

FruBon's commercial model is B2C-direct with a secondary B2B HORECA channel; products are sold via retail outlets without disclosed subscription or licensing mechanics. The company has raised cumulative disclosed funding of approximately $10.6M, including a $10.5M Series A and subsequent rounds in February 2024 and April 2026 led by Fireside Ventures with participation from Narotam Sekhsaria Family Office and Pi Ventures, with stated use of funds for retail expansion, production upgrades, cold-chain enhancement, and new product launches. The company is led by founders Rahul Verma and Rohit Verma and operates with a small employee base of 11–50.

Name

FruBon

Legal name

Dev Milk Foods Pvt Ltd

Website

https://frubon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FruBon is a Jaipur-based consumer dairy and ice cream brand operated by Dev Milk Foods, manufacturing 200+ SKUs across ice cream, bakery, and dairy categories from a 60,000+ sq ft plant and selling omnichannel across 75+ cities in North India.

Ownership category

akta.pro rank

Product category

Ice Cream and Dairy Products

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product (except Frozen) Manufacturing (31151), Cookie and Cracker Manufacturing (311821), Fluid Milk Manufacturing (311511)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Cookies & Crackers (2052)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industry

Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB)

Keywords

• Ice cream products
• Dairy products
• Bakery products
• Frozen desserts
• Consumer dairy

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ice Cream Sales: Sale of premium ice cream products across multiple formats including cups, cones, sticks, and specialty items. Products made from fresh cream or milk fat, not vegetable oil.
2. Dairy Products Sales: Sale of value-added dairy products including curd, butter milk, flavored milk, paneer, and milk variants
3. Bakery Products Sales: Sale of bakery products including cookies, rusk, and other baked goods under the FruBon brand

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

FruBon manufactures and sells premium ice cream (made from fresh cream or milk fat), value-added dairy products (milk, curd, buttermilk, paneer), and bakery products (cookies, rusk) under the FruBon brand of Dev Milk Foods. The company offers 200+ SKUs across formats including cups, cones, sticks, bars, kulfis, ice cream cakes, and tubs, distributed across 75+ Indian cities through general trade, modern retail, HORECA, and quick commerce channels.

Product overview

FruBon is a consumer dairy and ice cream brand operated by Dev Milk Foods, offering a diversified portfolio of more than 200 SKUs across three main categories: ice cream (including cups, sticks, cones, bars, kulfis, and ice cream cakes), bakery products (cookies and rusks), and dairy products (milk, dahi, chhach, and paneer). The brand's ice cream portfolio spans multiple product formats (CUPS, FRULICKS, FRUFIES, FRUDOLLY, FRUPOP, CHOCO BON, CHUNKY, FRUCONE, FRUDAE, FRUPPLE, FRUJOY, FRUBLAST, CASSATA SLICE, MATKA KULFI, ICE CREAM CAKES, SWEET SURPRISE) and is distinguished by using fresh cream or milk fat rather than vegetable oil. The company operates from a 60,000+ square feet manufacturing facility in Mahindra World City, Jaipur, and distributes through an omnichannel strategy covering general trade, modern retail, HORECA, and quick commerce across 75+ cities in India.

Differentiator

Problem solved

Functional benefit

Brands

• FruBon: Ice cream, bakery products like Cookies, Rusk, and dairy products like Curd, Butter Milk, Flavoured milk under the Frubon brand

Products and services

• CUPS Ice cream cups available in multiple flavors including Choco Chips, Cookie N Cream, American Nuts, Tutti Frutti, Butter Scotch, Kesar Pista, Kaju Draksha, Strawberry, Mango, and Vanilla, made from fresh cream or milk fat.
• FRULICKS Ice cream stick/lollipop format available in Mango, Orange, and Cola flavors for everyday consumer snacking.
• FRUFIES Kulfi-style ice cream sticks featuring traditional Indian flavors including Pista Kulfi, Kesar Badam Kulfi, and Kewra Kulfi.
• FRUDOLLY Ice cream dollies available in Mango and Strawberry flavors.
• CHOCO BON Chocolate-covered ice cream bar with variants including Mini Champ, Bash, Almond Truffle, and Fruit n Nut.
• CHUNKY Chunky ice cream bar with inclusions for consumers seeking a textured premium ice cream experience.
• FRUPOP Ice cream pops available in Butter Scotch and Ice Spice flavors.
• FRUCONE Cone ice cream in various flavors including Pista Passion, Choco Treat, Butter Scotch, Choco Vanilla, and Vanilla Kesar Ripple.
• FRUDAE Premium ice cream bar with Choco Almond Frudae and Bash Frudae variants.
• FRUPPLE Frozen fruit-flavored ice treat available in Strawberry Frupple and Chocolate Frupple varieties.
• FRUJOY Premium ice cream cup line with multiple variants including Alphonso Mango, American Nuts, Butter Scotch, Chocolate, Kaju Kishmish, Kesar Badam, Kesar Pista, Vanilla Choco Chips, Vanilla, and Strawberry.
• FRUBLAST Premium ice cream tub in flavors including Butter Scotch, Choco Chips, Choco Fudge, Fruit n Nut, Nepolitan, Shahi Rajbhog, and Vanilla.
• CASSATA SLICE Ice cream slice in Cassatta flavor for celebration and shared consumption occasions.
• MATKA KULFI Traditional Indian kulfi served in Matka (clay pot) format, leveraging authentic regional dessert formats.
• ICE CREAM CAKES Ice cream cakes available in Black Fantasy and Golden Fantasy variants for celebration occasions.
• SWEET SURPRISE Ice cream cups available in Low Fat, Medium Fat, and regular variants for calorie-conscious consumers.
• BON COOKIES Bakery cookies under the FruBon brand including Tutti Frutti Cookies, Choco Chips Cookies, Atta Cookies, and Zeera Cookies.
• MILK Liquid milk products including Full Cream Milk, Double Toned Milk, and Toned Milk for daily household consumption.
• DAHI Fresh curd/yogurt (dahi) product for household and culinary use.
• CHHACH Traditional Indian buttermilk (chhach) beverage for refreshment and digestion.
• PANEER Fresh Indian cottage cheese (paneer) for household cooking and culinary applications.

Quantifiable outcome

• 200+ SKUs across ice cream, dairy, and bakery categories
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• GoonjminorOthersDev Milk Foods' head office is the official drop-off centre for old clothes and donations for the poor for Goonj, a Delhi-based NGO whose founder Mr. Anshu Gupta was awarded the Magsaysay award.
• Make a WishminorOthersDMF is associated with Make a Wish NGO as part of its CSR initiatives.
• Faith AlinganminorOthersDMF is associated with Faith Alingan NGO as part of its CSR initiatives.
• RaysminorOthersDMF is associated with Rays NGO as part of its CSR initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amul (GCMMF): India's largest dairy cooperative and dominant ice cream brand (Amul Ice Cream) with national distribution and a multi-category portfolio (milk, curd, paneer, butter, frozen desserts). Directly comparable as a dairy-plus-ice cream mass-market brand, though far larger in scale.
• Mother Dairy: Major Indian dairy processor operating a full dairy portfolio (milk, dahi, paneer, lassi, ice cream) with strong North India distribution. Closely comparable to FruBon in product mix and category approach, with similar North India focus but significantly larger scale.
• Vadilal Industries: One of India's largest ice cream brands with deep penetration in Gujarat and growing national presence, offering cups, cones, sticks, tubs, and family packs. Directly comparable as a regionally-rooted ice cream brand expanding nationally.
• Havmor Ice Cream: Gujarat-headquartered premium Indian ice cream brand with strong regional presence and a diversified novelty/cone/stick portfolio. Comparable to FruBon as a regional premium ice cream player scaling into national distribution.
• Naturals Ice Cream: India's leading premium fruit-based and 'real ingredient' ice cream chain and brand, founded in Mumbai. Closely comparable to FruBon's premium, real-dairy, ingredient-forward positioning and D2C retail store model.
• NIC Ice Creams: South India-based regional ice cream brand known for authentic regional flavors and parlor-led D2C expansion. Comparable as a regional Indian ice cream brand pursuing retail store and direct-to-consumer growth.
• Hangyo Ice Creams: South India-focused premium ice cream manufacturer with a wide flavor range and modern processing facility. Comparable as a regional ice cream manufacturer competing on quality and SKU breadth rather than national scale.
• Dinshaws: Indian dairy-and-ice cream brand with a long history in value-added dairy (curd, paneer, kulfi, ice cream) and bakery (rusks, cookies). Closely comparable to FruBon in being a multi-category dairy-plus-bakery CPG brand with regional roots.
• GRB Dairy Foods: South India-based dairy brand known for ghee, paneer, curd, and ice cream with modern manufacturing and growing distribution. Comparable as a regional Indian dairy-plus-ice cream brand pursuing multi-category expansion.

Broad incumbents

• Kwality Wall's (Hindustan Unilever): Hindustan Unilever's mass-market ice cream brand with national distribution, deep cold-chain, and large marketing budget. Comparable as a major incumbent in the same ice cream category, though backed by a multinational FMCG parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FRUBONINDIA
• Xx.com/frubonindia
• LinkedInlinkedin.com/company/devmilkfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FruBon