Viya
Viya is a UAE-based golf membership network operating five championship venues, providing members preferential booking access to UAE courses and European Tour Destinations championship venues across Europe and the Middle East via recurring subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Viya does
Viya operates a golf membership network headquartered in the United Arab Emirates, with operations centered on five championship venues across the UAE. The company is led by CEO Christopher May. According to the most recent and specific source material (December 2025), Viya generates revenue through recurring membership subscriptions that grant members preferential booking access to its UAE venues and, via an expanded partnership with European Tour Destinations, to championship courses in Italy, France, and Spain — including former Ryder Cup venues. The core product is membership-based access to a curated network of premium golf properties rather than a technology platform; core technology is explicitly not disclosed and no AI, integrations, or proprietary software features are listed.
The company was founded in 2019, operates with 11-50 employees, and is privately held. Its only disclosed funding round was a $150,000 seed in March 2020 with participation from Y Combinator, Global Founders Capital, and Asymmetry Ventures — notably thin capital for a six-year-old company. The GTM motion is partnership/channel-driven: Viya scales reach through ETD's distribution network rather than owning international venues directly. A significant data inconsistency exists: the firmographics block describes Viya as a fully-furnished room rental provider for young professionals, while every other block describes the current golf membership business; the most recent, most specific source (December 2025) governs. Additionally, the viyaliving.com domain — historically associated with Viya per the firmographics URL — is currently listed for sale on HugeDomains for $10,595, which may indicate a rebrand, dormancy, or transition in the company's digital identity.
Viya firmographics
Firmographics- Name
- Viya
- Website
- https://viyaliving.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viya is a UAE-based golf membership network operating five championship venues, providing members preferential booking access to UAE courses and European Tour Destinations championship venues across Europe and the Middle East via recurring subscriptions.
- Ownership category
- akta.pro rank
Viya industry classification
Industry- Product category
- Golf Club Memberships
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industries
- Golf Tours & Professional Circuits (MPAKAAAK), Luxury Golf Resorts (THAGACAH)
Keywords
Where Viya is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Golf Membership and Venue Access: Viya generates revenue through membership at their golf venues, providing members with access to the network of partner courses including European Tour Destinations venues across Europe and the Middle East.
Go-to-market motion1 record
Distribution channels1 record
Viya product offering
Product offeringCore offering
Viya operates a golf membership network that gives members access to championship golf venues across the UAE and the wider European Tour Destinations network. The offering includes five Viya venues in the UAE and preferential booking at European Tour Destinations courses, including former Ryder Cup venues in Italy, France, and Spain.
Product overview
Viya operates as a golf membership network offering access to championship golf venues. The company partners with European Tour Destinations to provide members with booking privileges at major venues including former Ryder Cup courses in Italy, France, and Spain, with coverage across five golf venues in the UAE.
Differentiator
Problem solved
Functional benefit
Products and services
- Viya Golf Membership Network A membership-based network of golf venues that grants members access to five championship venues across the UAE, including Yas Links Abu Dhabi and Saadiyat Beach Golf Club, plus preferential booking privileges at European Tour Destinations courses including former Ryder Cup venues in Italy, France, and Spain. Designed for individual golf enthusiasts and members seeking premium international course access.
Companies that use Viya
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Viya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viya partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- European Tour DestinationscoreViya has expanded its partnership with European Tour Destinations by adding Yas Links Abu Dhabi and Saadiyat Beach Golf Club to the network. The expanded partnership covers five Viya golf venues across the UAE, providing members with access to European Tour Destinations expertise and preferred booking at major venues including former Ryder Cup courses in Italy, France, and Spain.
- Yas Links Abu DhabicoreYas Links Abu Dhabi, a championship golf venue in Abu Dhabi, has joined the Viya network as part of the expanded partnership with European Tour Destinations. This is one of two championship venues added in Abu Dhabi.
- Saadiyat Beach Golf ClubcoreSaadiyat Beach Golf Club, a championship venue in Abu Dhabi, has joined the Viya network as part of the expanded partnership with European Tour Destinations. This is one of two championship venues added in Abu Dhabi.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Viya competitors and assessment
Company assessmentBroad incumbents
- Trump Golf: Multi-venue portfolio of premium and championship golf courses operating under a unified brand. Comparable as a scaled, branded portfolio play in the luxury-golf segment.
- Troon Golf: The world's largest golf course management company, operating hundreds of premium and daily-fee clubs globally. Troon represents the broad incumbent in golf hospitality that Viya is attempting to compete against via a curated membership model.
- ClubCorp (Invitation Homes Golf): Operator of a large portfolio of private golf and country clubs in the US. Comparable as an established membership-club operator whose business model aligns with Viya's subscription-based access to premium venues.
- Pebble Beach Resorts: Premium US golf destination combining championship links with luxury lodging. Comparable as a reference point for the high-end golf-and-hospitality experience Viya aspires to curate internationally.
Direct peers
- European Tour Destinations: The umbrella network of championship golf venues in Europe and the Middle East. It is Viya's primary strategic partner and the most direct comparand for a curated, multi-venue golf membership programme.
Regional players
- Emirates Golf Club: Iconic UAE-based championship golf venue (host of the Dubai Desert Classic) and direct comparable to Yas Links and Saadiyat Beach. Overlaps with Viya's UAE operating geography and target demographic.
- Yas Links Abu Dhabi: Championship links course in Abu Dhabi that is itself part of the Viya/ETD network. Comparable as a venue-level peer operating in the same UAE luxury-golf segment that Viya aggregates.
- Saadiyat Beach Golf Club: Troon-managed championship course in Abu Dhabi and a member of the Viya/ETD network. Comparable as a venue peer serving the same high-net-worth golf tourist segment in the UAE.
- Mission Hills China: One of the world's largest golf and leisure conglomerates in Asia. Comparable as a regional mega-portfolio operator showing the scale potential — and execution complexity — of multi-venue golf businesses.
Emerging players
- Cabot (Cabot Links / Cabot Cape Breton): Curated collection of destination golf resorts and residential communities. Comparable to Viya's curated-membership positioning around championship-grade venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Viya social profiles
Digital presenceViya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viya leadership team
Management profileNumber of profiles
Profiles1 record
Viya funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viya
What does Viya do?
Viya operates a golf membership network that gives members access to championship golf venues across the UAE and the wider European Tour Destinations network. The offering includes five Viya venues in the UAE and preferential booking at European Tour Destinations courses, including former Ryder Cup venues in Italy, France, and Spain.
Is Viya a public or private company?
Viya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viya founded?
Viya was founded in 2019. It employs 11 to 50 people.
Where is Viya based?
Viya is headquartered in Mountain View, United States, in the North America region.
How does Viya make money?
One revenue line is on record: golf Membership and Venue Access.
Who are Viya's main competitors?
Broad incumbents on record are Trump Golf, Troon Golf, ClubCorp (Invitation Homes Golf) and Pebble Beach Resorts. European Tour Destinations is listed as a direct peer. Regional players are Emirates Golf Club, Yas Links Abu Dhabi, Saadiyat Beach Golf Club and Mission Hills China. Cabot (Cabot Links / Cabot Cape Breton) is listed as an emerging player.
Does Viya have an API?
No public API is recorded for Viya.
What industry is Viya in?
Viya's product category is Golf Club Memberships. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of MPAKAAAK, Golf Tours & Professional Circuits. Its NAICS code is 713910 and its SIC code is 7997.