National Asian American Coalition

What National Asian American Coalition does

National Asian American Coalition (NAAC) is a Daly City, California-based 501(c)(3) nonprofit operating as a US Department of the Treasury Certified Community Development Financial Institution (CDFI) and HUD-Approved Housing Counseling Agency. The organization delivers a vertically integrated suite of community lending and financial education services to underserved minority, low-income, and women-owned small businesses and consumers across California (and parts of Nevada), including SBA-approved microloans, the Spring Loan credit-builder program ($1,000–$2,500 at 20% interest / 32.15% APR), and bank-sponsored down payment assistance programs. The technology stack is a digital lending and housing counseling platform ecosystem built around a ServiceNow-based application portal (NAAC WebApp), Counselor Max housing counseling management, Lending Front for small business microloan processing, and the NAAC-Finance.org digital banking platform, supplemented by partner services eCredable (utility/telecom payment credit reporting) and MyFreeTaxes (free tax filing with United Way).

NAAC's business model is multi-revenue: SBA-backed microloan interest income, Spring Loan interest, bank-funded forgivable DPA administration (Tri Counties Bank, Mechanics Bank, Pacific Western Bank, Axos Bank, Charter Communications), federal and state grants (CDFI Fund, HUD, IBank), and corporate philanthropic donations. The organization monetizes its distribution through three primary go-to-market motions: (1) sales-led direct lending via the website application portal with 1–2 business day loan review; (2) community-led referrals and partnerships with local governments, police associations, and community organizations; and (3) channel-partner distribution of bank-sponsored DPA programs (Tri Counties, SDPOA). Customer segments include minority-owned SMBs, first-time LMI home buyers, low-income consumers seeking credit-building, and defined professional cohorts (San Diego police officers earning under 80% AMI).

NAAC serves over 25,000 minority families cumulatively, with a leadership team including President/CEO Faith Bautista, Interim CEO Richard Pallay (30+ years CDFI/mortgage experience), Interim CFO Mel Dimacali, and General Counsel Lidell Page. Headcount is 101–250 employees across Daly City HQ and a Pasadena regional office. Funding to date includes a $1M Charter investment (Dec 2020), $250K Axos Bank donation (Dec 2020), and a $941,958 CDFI Fund award (April 2023).

Name

National Asian American Coalition

Legal name

National Asian American Coalition

Website

https://naac.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

National Asian American Coalition (NAAC) is a California-based 501(c)(3) nonprofit CDFI providing SBA microloans, credit-builder loans, and bank-sponsored down payment assistance to underserved minority small businesses, first-time LMI home buyers, and low-income consumers across California.

Ownership category

akta.pro rank

Product category

Community Development Financial Services

NAICS

Credit Bureaus (561450), Credit Unions (52213)

SIC

Federal & Federally-Sponsored Credit Agencies (6111), Personal Credit Institutions (6141)

akta.pro primary industry

Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents) (FSALAJAC)

akta.pro secondary industries

Public Mortgage Insurance & Government Credit Guarantee Programs (FSALAKAD), Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Community development lending
• SBA microloan intermediary
• Down payment assistance
• Housing counseling services
• Credit builder loans

Headquarters

HQ city

Daly City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Small Business Microloans: NAAC provides SBA-backed microloans to small businesses in underserved California communities. Loans are originated and serviced with the goal of providing affordable financing to borrowers who may not qualify for traditional bank loans.
2. Spring Loan Program: Personal/small business credit builder micro-loans ranging from $1,000 to $2,500 with 12-month terms at 20% interest rate. Provides pathway to credit improvement and mortgage readiness.
3. Down Payment Assistance: Down payment assistance programs sponsored by local banks, providing forgivable loans to qualifying low-to-moderate income home buyers. Partners include Tri Counties Bank, Mechanics Bank, and Pacific Western Bank.
4. Housing Counseling Services: HUD-approved comprehensive homeownership counseling, mortgage preparation, and foreclosure prevention services provided to minority families throughout California.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

NAAC is a US Department of the Treasury Certified CDFI and HUD-Approved 501(c)(3) nonprofit that provides SBA-approved microloans to small businesses, down payment assistance to first-time home buyers (sponsored by partner banks such as Tri Counties Bank, Mechanics Bank, and Pacific Western Bank), and credit-builder micro-loans (Spring Loan Program, $1,000 to $2,500) to consumers. It also delivers HUD-approved comprehensive homebuyer counseling, credit counseling, foreclosure prevention, and financial literacy training to underserved minority communities in California and Nevada.

Product overview

NAAC is a community lending organization providing a comprehensive suite of financial products and services focused on underserved communities in California. The core offerings include: Small Business Lending (SBA-approved microloans), Down Payment Assistance Programs (sponsored by banks including Tri Counties Bank, Mechanics Bank, and Pacific Western Bank), and the Spring Loan Program (credit-building micro-loans). Supporting services include HUD-approved homebuyer and credit counseling, financial literacy training (FDIC Smart Money, Framework), and partnership services like eCredable for business credit building and MyFreeTaxes for free tax filing. NAAC also partners with California's Manufacturing Network (via CMTC) and administers the Affordable Connectivity Program for broadband access.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Loan Program: Personal loans from $1000 to $2500 with 12 months to pay, 20% interest rate, and 32.15% APR for credit building and financial management education
• Tri Counties Bank Down Payment Assistance Program
• SDPOA DPA (San Diego Police Officer Homebuyer Down-Payment Assistance Program)
• eCredable
• MyFreeTaxes

Products and services

• Small Business Lending Program SBA-approved microloan intermediary providing affordable small business loans and working capital to help owners restore, maintain, build, or grow their business in underserved California communities.
• Down Payment Assistance Program Homeownership program sponsored by local banks providing forgivable down payment assistance to qualifying first-time home buyers, particularly in underserved California communities.
• Spring Loan Program Credit builder micro-loan program offering personal loans from $1,000 to $2,500 with 12-month terms at 20% interest rate (32.15% APR), providing pathways to credit improvement and financial management education for consumers and small business owners.
• Homebuyer Counseling HUD-approved comprehensive homeownership counseling including credit review, mortgage counseling, foreclosure prevention, and professional real estate agent recommendations for minority families in California.
• Credit Counseling Free expert credit counseling services provided by certified counselors to help individuals get personal finances back on track and improve credit scores.
• Financial Literacy Training Educational programs including FDIC Smart Money, 'How Money Smart Are You?' financial education, and webinar trainings covering business planning, sources of credit, and financial presentation.
• San Diego Police Officer Homebuyer Down-Payment Assistance Program Partnership with City of San Diego providing up to $50,000 in down payment assistance as five-year zero-percent loans for qualifying police officers, with bank partners including Mechanics Bank and Pacific Western Bank.
• Tri Counties Bank Down Payment Assistance Program Partnership with Tri Counties Bank to assist home buyers with Down Payment Assistance in the Bay Area and Central Valley. Qualifying buyers receive forgivable loans up to 3% of home price with $10,000 maximum, plus the WISH program up to $22,000.

Quantifiable outcome

• Over 25,000 minority families served with homeownership counseling
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tri Counties BankcoreStrategic or Co-development Partner · 23 May 2023NAAC partnered with Tri Counties Bank to assist home buyers with Down Payment Assistance (DPA) Program in the Bay Area and Central Valley. The program aims to assist qualifying low- to moderate-income home buyers with forgivable loans up to 3% of home price with $10,000 maximum.
• City of KingsburgminorStrategic or Co-development Partner · 1 April 2021NAAC worked with City of Kingsburg to support T-Mobile's Central Valley Customer Experience Center, which created approximately 1,000 new jobs in the community.
• City of San DiegocoreStrategic or Co-development Partner · 3 December 2020Innovative public-private partnership to administer the Homebuyer Down-Payment Assistance Program for qualified San Diego police officers, allowing them to receive up to $50,000 toward home purchases in one of the nation's most expensive real estate markets.
• California Manufacturing Network (CMN/CMTC)minorStrategic or Co-development PartnerNAAC is a member of California's Manufacturing Network led by CMTC to efficiently serve manufacturers statewide. The Network serves more than 2,000 companies annually, with NAAC delivering technical assistance services addressing regional challenges for diverse manufacturing communities.
• National Diversity Coalition (NDC)minorStrategic or Co-development PartnerStrategic partnership with National Diversity Coalition providing expanded network and resources for serving diverse communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiftFund: LiftFund is one of the largest US CDFIs providing microloans to minority-owned and underserved small businesses, with California operations. Comparable to NAAC for SBA-style microloans, credit-building products, and technical assistance targeting underbanked entrepreneurs.
• Main Street Launch: Main Street Launch is an Oakland-based CDFI providing small business loans, coaching, and technical assistance to underserved entrepreneurs in Northern California. It is a near-direct peer given shared geography, CDFI status, microloan product, and target customer base of minority and women-owned small businesses.
• Grameen America: Grameen America is a leading microfinance nonprofit providing small-dollar credit-builder loans to low-income women entrepreneurs, with California branches. Highly comparable to NAAC's Spring Loan credit-builder product in structure, mission, and target borrower profile (underserved, thin-file consumers).
• Accion Opportunity Fund (formerly Opportunity Fund): Accion Opportunity Fund is a California-based CDFI providing small business microloans and lending to underserved entrepreneurs, directly comparable to NAAC's SBA microloan program serving minority-owned small businesses. Both are US Treasury-certified CDFIs operating in California with similar products and target markets.
• Working Solutions (Working Solutions CDFI): Working Solutions is a San Francisco-based nonprofit CDFI that provides microloans and small business lending to low-income and minority entrepreneurs in the Bay Area. It competes head-to-head with NAAC in California for SBA microloan funding and serves an overlapping demographic of underserved SMB borrowers.
• CDC Small Business Finance: CDC Small Business Finance is a California-based CDFI providing SBA 504 and microloans to underserved small businesses. Its SBA intermediary lender status and geographic overlap with NAAC make it a direct competitor for SBA microloan program referrals and bank capital partnerships.
• Pacific Community Ventures: Pacific Community Ventures is a Berkeley-based CDFI/nonprofit providing small business capital, advisory, and jobs-focused lending to underserved communities in California. Directly comparable to NAAC for its CDFI status, California footprint, and triple-bottom-line focus on small business owners of color.

Emerging players

• National Association for Latino Community Asset Builders (NLCAB): NLCAB is a national network supporting CDFIs and asset-building nonprofits serving Latino communities, with similar housing counseling and small business lending focus as NAAC. Comparable as an advocacy and capacity-building network for ethnic-minority-focused community lending nonprofits.
• National CAPACD (National Coalition for Asian Pacific American Community Development): National CAPACD is a national advocacy coalition for AAPI-serving community development organizations, including CDFIs and housing counseling agencies. Comparable to NAAC for shared AAPI community focus, HUD-approved counseling work, and affordable housing mission.

Others

• Charter Communications / Spectrum Community Investment Loan Fund: Spectrum Community Investment Loan Fund is the corporate philanthropic fund within Charter that supplied NAAC's $1M loan capital. Comparable as a funder/partner rather than competitor; relevant for understanding the corporate-CDFI capital channel that underwrites NAAC's small business lending scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NAAC_CDFI
• Facebookfacebook.com/naaccdfi
• Instagraminstagram.com/naac_cdfi
• LinkedInlinkedin.com/company/national-asian-american-coalition

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Asian American Coalition