Auberge Resorts
Auberge Resorts Collection is a privately-held luxury hospitality brand that owns, manages, and licenses 46 hotels, resorts, branded residences, and safari camps across the US, Mexico/Caribbean, Europe, and Africa, serving high-net-worth travelers and ultra-high-net-worth residence buyers through direct booking and management agreements.
- Company typePrivate
- Founded1998
- HeadquartersMill Valley, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Auberge Resorts does
Auberge Resorts Collection is a privately-held luxury hospitality company that owns, manages, and licenses a portfolio of distinctive hotels, resorts, safari camps, and branded residences. Founded in 1998 and headquartered in Bethesda, Maryland, the company operates 46 properties across the United States, Mexico/Caribbean/Central America, Europe, and East Africa, with seven additional properties in the development pipeline. The portfolio spans flagship US assets such as Auberge du Soleil (Napa Valley), Hotel Jerome (Aspen), Mauna Lani (Hawaii), and The Lodge at Blue Sky (Utah), European properties including Grace Hotel Santorini and Collegio alla Querce (Florence), and the newly launched Auberge Safari in Tanzania comprising nine camps and lodges.
The business operates through four primary revenue streams: (1) hotel and resort operations covering rooms, food and beverage, spa, and experiential programming; (2) branded residences and vacation home ownership at properties including Mauna Lani, Madeline Hotel, and Chileno Bay, generating both real estate sales and recurring management fees; (3) safari operations across Tanzania; and (4) wellness programming formalized through the Joy of Wellbeing initiative launched in October 2025. Pricing is opaque and quote-based, typically ranging from $500 to $3,000+ per night depending on property and season. The company reaches customers through direct-to-consumer digital channels (reserve.auberge.com and individual property websites), branded residence real estate partnerships, and travel advisor networks, with the underlying technology stack consisting of standard hospitality booking and property management systems rather than proprietary platforms. The customer base is anchored in high-net-worth and ultra-high-net-worth travelers, with a secondary corporate segment for retreats and incentive travel.
Auberge Resorts firmographics
Firmographics- Name
- Auberge Resorts
- Legal name
- Auberge Resorts LLC
- Website
- https://aubergeresorts.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Auberge Resorts Collection is a privately-held luxury hospitality brand that owns, manages, and licenses 46 hotels, resorts, branded residences, and safari camps across the US, Mexico/Caribbean, Europe, and Africa, serving high-net-worth travelers and ultra-high-net-worth residence buyers through direct booking and management agreements.
- Ownership category
- akta.pro rank
Auberge Resorts industry classification
Industry- Product category
- Luxury Hospitality and Hotel Management
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Safari & Wilderness Luxury Resorts (THAGACAD), Luxury Eco-Resorts (THAGACAK)
Keywords
Where Auberge Resorts is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auberge Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel and Resort Operations: Core revenue from managing luxury hotels and resorts globally, including room rentals, food and beverage, spa services, and experiential activities at 46 operational properties across the US, Mexico, Europe, and Africa.
- Branded Residences and Vacation Homes: Ownership model offering branded residences and vacation homes at select properties, generating revenue through real estate sales and ongoing management fees.
- Safari Operations: Nine safari camps and lodges across Tanzania generating revenue through luxury safari experiences, tented accommodations, and guided wilderness activities.
- Wellness Programming: Wellbeing-focused experiences, spa services, and wellness retreats offered across properties as part of the Auberge Collection wellness initiative launched in October 2025.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Auberge Resorts product offering
Product offeringCore offering
Auberge Resorts Collection acquires, develops, and manages a portfolio of luxury hotels, resorts, branded residences, and safari camps worldwide. It sells overnight accommodations, food and beverage, spa and wellness programming, weddings and events, and safari experiences directly to affluent leisure travelers, and offers branded residence ownership at select properties.
Product overview
Auberge Collection is a luxury hospitality brand operating a portfolio of distinct hotels, resorts, safari camps, and branded residences across the Americas, Europe, and Africa. The platform architecture consists of: (1) core hotel/resort properties offering accommodations, dining, wellness, and experiences; (2) Auberge Safari - nine luxury safari camps and lodges across Tanzania; (3) vacation home rentals and branded residence ownership programs; (4) specialized experience verticals including wellbeing/wellness, culinary/food & wine, and weddings & events. The portfolio spans 26 US properties, 6 Mexico/Caribbean/Central America properties, 5 European properties, and 9 African safari properties, with 7 upcoming developments. Notable US properties include Auberge du Soleil (Napa Valley), Hotel Jerome (Aspen), Mauna Lani (Hawaii), and The Lodge at Blue Sky (Utah). European highlights include Grace Hotel Santorini (ranked #1 in Greece) and Collegio alla Querce (Florence).
Differentiator
Problem solved
Functional benefit
Brands
- Auberge Safari: Luxury safari experience featuring nine camps and lodges across Tanzania's most iconic wilderness areas including Legendary Lodge, Chem Chem Lodge, Little Chem Chem, Forest Chem Chem, Mwiba Lodge, Mwiba Plains, Mila, Songa, and Nyasi.
Products and services
- Auberge Collection Hotels & Resorts Luxury hotel and resort properties offering accommodations, fine dining, wellness, and experiential travel across 26 US hotels, 6 Mexico/Caribbean/Central America properties, 5 European hotels, and 9 African safari camps, for affluent leisure and corporate guests.
- Auberge Safari Luxury safari experience spanning nine camps and lodges across Tanzania's iconic wilderness areas including the Serengeti, Tarangire, and Lake Manyara, offering privately guided tented and lodge accommodations.
- Vacation Home Rentals Rental of vacation residences at Auberge Collection properties for guests seeking home-style stays with hotel services.
- Weddings & Events Event planning, venue, catering, and coordination services for weddings, private celebrations, and corporate events across Auberge Collection properties.
- Wellbeing & Wellness Wellness experiences, spa treatments, fitness activities, mindfulness programs, and the Joy of Wellbeing initiative aimed at increasing guests' happiness, well-being, and longevity across Auberge Collection resorts.
- Culinary & Food & Wine Experiences Chef-driven dining, wine programs, and curated culinary getaways at resort properties, supported by partnerships with renowned culinary talent.
- Gift Cards Digital gift cards redeemable for stays, dining, spa, and experiences at Auberge Collection properties, sold through the brand's own e-commerce storefront.
- Ownership / Branded Residences Sale of luxury branded residences at select Auberge Collection properties including Mauna Lani, Madeline Hotel & Residences, Chileno Bay Resort & Residences, and other locations, with ongoing hotel-style management services.
Quantifiable outcome
- Multiple properties consistently achieving Forbes Four-Star, AAA Four Diamond, and MICHELIN Key ratings
- +1 more outcomes
Companies that use Auberge Resorts
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Auberge Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auberge Resorts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, minor and moderate.
- DoveHillmajorDoveHill, a Fort Lauderdale-based real estate investment firm, acquired the Mayflower Inn & Spa, Auberge Collection from Auberge. Auberge Collection will continue to manage operations under a new partnership agreement, maintaining the property within their brand portfolio while ownership transferred to DoveHill for investment and enhancement.
- Wheeler Opera HouseminorHotel Jerome and Wheeler Opera House, two Aspen landmarks, announced a year-long cultural collaboration featuring artist residencies, acoustic evenings, and culinary events emphasizing Aspen's artistic community.
- Bluebird CafeminorBishop's Lodge, Auberge Collection in Santa Fe partners with Nashville's legendary Bluebird Cafe for the fourth consecutive year to host songwriting performances featuring top Nashville songwriters and artists. The partnership includes exclusive ticket packages and dining experiences.
- Wellness and lifestyle personalitiesmoderateAuberge Collection launched a new wellness concept with collaborations featuring wellness and lifestyle personalities to expand their strategic programs aimed at increasing guests' happiness, well-being, and longevity.
- TranswesternmajorTranswestern's flagship urban mixed-use development 'The RO' in Houston's River Oaks neighborhood will feature Houston's first Auberge Collection branded property with 44 private residences and a 105-room boutique hotel. Development expected to deliver in late 2027.
- Texas Hill Country Development PartnersmoderateLuxury hospitality brands including Waldorf Astoria, Aman, and Auberge Resorts Collection are investing in major projects across Texas Hill Country to capitalize on rising regional wealth and corporate relocations.
- Local Tanzanian safari operatorsmajorAuberge Collection announced its first major entry into the African market through acquisition of nine safari properties in Tanzania, partnering with established local operators to quickly expand while maintaining authentic regional experiences.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Auberge Resorts competitors and assessment
Company assessmentEmerging players
- Soneva: Boutique ultra-luxury operator with strong sustainability, wellness, and villa/resort hybrid model. Comparable in experiential positioning and ultra-high-net-worth targeting, with meaningful presence in resort-led destinations.
Direct peers
- Belmond: LVMH-owned luxury hospitality collection operating one-of-a-kind hotels, lodges, and trains. Closely comparable in curated collection model, iconic-property strategy, and UHNW experiential positioning.
- One&Only Resorts: Ultra-luxury resort brand under Kerzner International operating flagship resort properties in destinations including Mexico and the Caribbean. Comparable in luxury ADR positioning and resort-led destination strategy.
- Aman: Ultra-luxury hospitality brand operating a small portfolio of high-ADR, experiential resorts in iconic destinations. Closely comparable in positioning (UHNW experiential luxury), collection-of-one-of-a-kind-properties model, and ownership model that includes branded residences.
- Rosewood Hotels & Resorts: Operates a globally distributed collection of luxury hotels and residences with similar experiential positioning. Comparable size, branded-residence business model, and emphasis on unique property character tied to destination.
- The Leading Hotels of the World: Soft-brand collection of independent luxury hotels with global distribution. Comparable in curated multi-property collection model and independent-property positioning.
- Montage Hotels & Resorts: US-anchored luxury collection with resort and branded-residence focus, including ski, beach, and wellness properties. Direct overlap with Auberge in California, Telluride, and Hawaii markets, with similar residential and ownership strategy.
- Six Senses: Luxury hospitality brand now under IHG, focused on wellness-driven, destination-led resorts. Directly comparable in experiential luxury positioning, wellness-as-differentiator strategy, and resort/residence blend.
Broad incumbents
- Four Seasons Hotels and Resorts: Larger luxury hotel operator with both urban and resort properties worldwide, plus branded residences. Comparable in customer base and luxury positioning, but broader in scale and includes many large-format urban hotels.
- Mandarin Oriental Hotel Group: Internationally recognized luxury hotel group with strong design and culinary positioning. Overlaps with Auberge in luxury pricing, destination resorts, and lifestyle programming, but with broader geographic and format mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auberge Resorts social profiles
Digital presenceAuberge Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auberge Resorts leadership team
Management profileNumber of profiles
Profiles9 records
Auberge Resorts funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auberge Resorts M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auberge Resorts
What does Auberge Resorts do?
Auberge Resorts Collection acquires, develops, and manages a portfolio of luxury hotels, resorts, branded residences, and safari camps worldwide. It sells overnight accommodations, food and beverage, spa and wellness programming, weddings and events, and safari experiences directly to affluent leisure travelers, and offers branded residence ownership at select properties.
Is Auberge Resorts a public or private company?
Auberge Resorts is a private company. It is classified as private equity controlled and is currently operating.
When was Auberge Resorts founded?
Auberge Resorts was founded in 1998. It employs 1,001 to 5,000 people.
Where is Auberge Resorts based?
Auberge Resorts is headquartered in Mill Valley, United States, in the North America region.
How does Auberge Resorts make money?
Four revenue lines are on record. Hotel and Resort Operations are the primary driver. The others are branded Residences and Vacation Homes, safari Operations and wellness Programming.
Who are Auberge Resorts's main competitors?
Soneva is listed as an emerging player. Direct peers are Belmond, One&Only Resorts, Aman, Rosewood Hotels & Resorts, The Leading Hotels of the World, Montage Hotels & Resorts and Six Senses. Broad incumbents are Four Seasons Hotels and Resorts and Mandarin Oriental Hotel Group.
Does Auberge Resorts have an API?
No public API is recorded for Auberge Resorts.
What industry is Auberge Resorts in?
Auberge Resorts's product category is Luxury Hospitality and Hotel Management. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAD, Safari & Wilderness Luxury Resorts. Its NAICS code is 7211 and its SIC code is 7000.