What Saucony does

Saucony's first factory was founded in 1898 at Kutztow

Name

Saucony

Legal name

Saucony, Inc.

Website

http://www.saucony.com

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saucony's first factory was founded in 1898 at Kutztow

Ownership category

akta.pro rank

Product category

Running Footwear

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Performance Footwear (Running, Training, Court) (CRAAAEAI)

akta.pro secondary industries

Running & Endurance Wear (CRAAAEAD), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Running shoes
• Athletic footwear
• Trail running shoes
• Running apparel
• Carbon plate racing shoes

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Running Footwear Sales: Core revenue stream from selling running shoes across multiple price tiers from entry-level ($80) to premium carbon-plated racing shoes ($290). Includes road running, trail running, and walking shoes for men, women, and children.
2. Running Apparel Sales: Sale of running-specific clothing including jackets, tops, bottoms, socks, and accessories to complement the footwear product line.
3. Lifestyle/Casual Footwear: Retro-inspired and lifestyle sneakers (e.g., Jazz Original, Shadow 5000, Shadow 6000) targeting casual wearers and sneaker enthusiasts, often sold at premium prices and through collaborations.
4. Limited Edition Collaborations: Premium-priced limited-edition collaborations (e.g., $250 Saucony x Minted New York Endorphin Pro 5, $180 Engineered Garments Shadow Original Wingtip) that generate margin premium and brand heat.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Saucony designs, manufactures, and sells performance running shoes, trail running shoes, lifestyle sneakers, and running apparel under its own Saucony, Endorphin, and ProGrid sub-brand names. Its core catalog spans entry-level to premium carbon-plated racing shoes ($80–$290) for men, women, and children, distributed via saucony.com, Amazon, specialty running stores, streetwear retailers, and a London flagship store.

Product overview

Saucony is a leading running footwear and apparel brand founded in 1898, offering a comprehensive product portfolio organized into distinct collections for different running needs. The Endorphin Collection (Elite 3, Pro 5, Speed 5, Azura) targets performance runners with carbon/nylon plate technology, SPEEDROLL geometry, and PWRRUN PB/PWRRUN+ cushioning foams for race day to daily training. The Comfort Zone line (Hurricane 26, Triumph 24, Paramount Max, Ride 19, Guide 19) provides maximum cushioning and stability options for long-distance comfort and daily training. The lightweight Kinvara series offers responsive everyday trainers, while the Peregrine trail collection provides off-road capability with Vibram Megagrip outsoles. The heritage ProGrid line (Omni 9, Triumph 4, Ride 1, Guide 7, V2) combines classic Saucony technology with modern design. Lifestyle offerings include retro-inspired Shadow 5000/6000, Jazz Original, Grid Legacy, Trainer 80, and Racer 80. Walking shoes include Integrity Metro and Guide Metro LE. Complete line includes kids' shoes and running apparel (jackets, tops, bottoms, socks, accessories).

Differentiator

Problem solved

Functional benefit

Brands

• Endorphin: Performance running shoe collection featuring carbon plate technology for racing and speed training, including Endorphin Pro, Endorphin Speed, Endorphin Elite, and Endorphin Azura models.
• ProGrid

Products and services

• Endorphin Elite 3 Pro performance carbon plate racing shoe with dual layers of IncrediRUN foam for maximum energy return and propulsion on race day, priced at $290.
• Endorphin Pro 5 Premium carbon plate racing shoe featuring dual-layer PWRRUN PB and Super Critical PWRRUN HG foam midsole fusion with slotted carbon plate for explosive propulsion, priced at $240.
• Endorphin Speed 5 Race and training shoe with full-length semi-rigid nylon plate between two layers of responsive PWRRUN PB foam, offering propulsion and cushioning balance for varied paces, priced at $175.
• Endorphin Azura Daily trainer with neutral support featuring PWRRUN PB cushioning and SPEEDROLL technology for fast, smooth daily miles without sacrificing comfort, priced at $150.
• Hurricane 26 Max cushion stability running shoe with Aliphatic TPU incrediLUX foam technology for plush, broad feel and maximum comfort on long runs.
• Triumph 24 Neutral cushioning daily trainer with incrediLUX foam midsole and EVA insole delivering high comfort and energy return for everyday miles.
• Ride 19 Neutral cushioning daily trainer with PWRRUN+ foam cushioning, plush cushioning and smooth consistent ride perfect for daily miles, priced at $145.
• Guide 19 Stability running shoe with PWRRUN foam and natural guidance system, delivering smooth breathable ride with broad protective feel for everyday runs, priced at $145.
• Kinvara 16 Lightweight everyday trainer with responsive cushioning and 4mm offset for a natural ride feel, priced at $130.
• Peregrine 16 Trail running flagship shoe with Vibram Megagrip outsole for confident traction on wet rock and loose gravel, featuring PWRRUN foam cushioning, priced at $145.
• Xodus Ultra 4 Max cushioning trail running shoe designed for ultra distances and aggressive terrain with reliable traction.
• Cohesion 19 Entry-level neutral running shoe providing reliable comfort and cushioning for new runners, priced at $80.
• Paramount Max Max cushioning running shoe featuring incrediRUN foam for maximum shock absorption and plush comfort on longer distances.
• ProGrid Omni 9 Stability running shoe with ProGrid technology providing reliable cushioning and support for neutral to overpronating runners.
• ProGrid Triumph 4 Premium cushioned running shoe with ProGrid technology delivering responsive comfort and durability.
• Shadow 5000 Retro lifestyle running shoe with vintage-inspired design and modern comfort for casual everyday wear, priced at $115.
• Shadow 6000 Retro lifestyle running shoe featuring classic silhouette with contemporary colorways for casual style.
• Jazz Original Heritage retro lifestyle shoe featuring iconic Saucony design with contemporary comfort for casual wear, priced at $110.
• Integrity Metro Walking shoe designed for comfort and support during everyday walking activities.
• Running Apparel Complete running apparel line including jackets, tops, bottoms, socks, and accessories designed for running performance and comfort.
• Kids Running Shoes Children's running shoes available in Little Kid (4-10) and Big Kid (10.5+) sizes with designs inspired by adult Saucony models for young runners.

Quantifiable outcome

• 31.1% FY25 revenue growth
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Minted New YorkflagshipStrategic or Co-development Partner · 6 May 2026Third collaboration between the two brands, launching limited-edition chrome version of Saucony Endorphin Pro 5 priced at $250. Features chrome-painted midsole, metallic silver laces, and Minted blue accents. Early-access pop-up hosted at Saucony's Covent Garden store in London, followed by global release. Combines Saucony's performance technology with Minted New York's design aesthetic.
• Engineered GarmentsflagshipStrategic or Co-development Partner · 6 April 2026Redesigned Shadow sneaker with Velcro closures, marking a fresh take on the classic silhouette. Features mixed material upper available in several colors, priced at $125. First collaboration between the two brands, blending streetwear aesthetics with formalwear sensibilities.
• FloSports (FloTrack)coreGTM or Marketing Partner · 27 February 2026Comprehensive partnership reuniting two brands rooted in run culture. Saucony became presenting sponsor of FloTrack Night In America and the new FloTrack Division I Rankings Show, while also sponsoring the TFRRS platform. Partnership includes original content initiatives such as 'In The Lab' and 'Workout Wednesdays' video series showcasing Saucony's product development and elite training sessions, and coverage of Boston, Chicago, and NYC Marathons.
• SNIPES UScoreGTM or Marketing Partner · 30 January 2026Launch of 'City Lights' collection featuring Saucony Ride Millennium ($110) and ProGrid Omni 9 ($155) with reflective neon colorways inspired by urban street culture and parkour. Available exclusively at SNIPES stores and online, supported by parkour-themed campaign featuring athletes Travis Nguyen, Ramcis Valdez, and Chloe Reynolds.
• Westside GunnminorStrategic or Co-development Partner · 2 December 2025Collaboration featuring reimagined version of ProGrid Triumph 4 shoe; marks start of ongoing partnership. Teased on social media and officially launched December 4, 2025 through selected retailers.
• Julia PaternaincoreGTM or Marketing Partner · 12 November 2025Multi-year partnership renewal with elite distance runner who won bronze in women's marathon at 2025 World Athletics Championships in Tokyo. She set a Uruguayan national record of 2:27:09 in her debut marathon wearing Saucony's Endorphin Elite 2s. Partnership will support her training, competition goals, brand storytelling, and community initiatives.
• Black Girls RUN! (BGR!)coreGTM or Marketing Partner · 9 September 2024Brand's first footwear partnership with BGR!, an organization focused on empowering Black women through running. Collaboration shoe features BGR! signature hot pink and black colorway incorporating award-winning technology from Saucony's Endorphin Collection including SPEEDROLL technology, PWRRUN PB cushioning, and an engineered plate, priced at $170.
• Xtep International Holdings Ltd.flagshipOthers · 1 January 2023Xtep acquired full control of Saucony/Merrell China joint venture from Wolverine World Wide in January 2024 for $61 million, enabling accelerated localization. Saucony's store count in mainland China expanded from 110 at end-2023 to 175 by end-2025. Positioned Saucony as bridge between professional running heritage and mainstream consumer appeal in China.
• Unsanctioned Race OrganizersminorGTM or Marketing PartnerSaucony actively sponsors unsanctioned races (operate without closed streets, creative formats) to authentically connect with runners as major marathons sell out faster than ever. Nike, Adidas, New Balance, Hoka, Merrell, Salomon, and Puma also sponsoring these events as community-building strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASICS: ASICS is a leading performance running brand co-leading brand consideration with Saucony per the Running Shoes Guru survey; both compete across carbon-plate super shoes, daily trainers, trail, and racing flats.
• Brooks Running: Brooks is a US-headquartered performance running specialist with comparable daily-trainer and racing shoe lineup (e.g., Glycerin vs Triumph, Adrenaline GTS vs Guide) and similar specialty-retail distribution strategy.
• New Balance: New Balance competes head-to-head with Saucony across performance running (Fresh Foam X, FuelCell SC Elite vs Endorphin Pro) and has overlapping lifestyle/streetwear collaborations and marathon sponsorships.
• Hoka: Hoka, a Deckers Outdoor brand, competes directly in max-cushion and carbon-plated super shoes (Clifton, Bondi, Rocket X) against Saucony's Hurricane/Triumph/Endorphin Elite lines and is one of the fastest-growing rivals.
• On Running: On Running competes in premium performance running (Cloudmonster, Cloudboom) with proprietary foam and plate technologies analogous to Saucony's Endorphin collection, and has expanded aggressively into lifestyle and DTC.
• Mizuno: Mizuno is a heritage Japanese running brand with comparable Wave Plate technology and racing flats/daily-trainer lineup (Wave Rebellion, Wave Rider) competing in the same specialty running channel as Saucony.
• Altra Running: Altra is a US-based performance running brand specializing in zero/low-drop and wide-footbox designs (Torin, Escalante, Vanish), directly overlapping Saucony's performance running target customer.

Broad incumbents

• Nike Running: Nike Running (Vaporfly, Alphafly, Pegasus, Vomero) is the dominant incumbent in performance running with much greater scale and marketing spend; competes with Saucony across racing, daily training, and lifestyle categories.
• adidas Running: adidas Running (Adizero Adios Pro, Ultraboost) is a broad incumbent competing in carbon-plated super shoes and daily trainers with significant global brand reach that overlaps Saucony's target consumer.
• PUMA Running: PUMA competes in performance running (Deviate Nitro, Magnify) and is among the brands sponsoring unsanctioned races alongside Saucony, indicating overlapping community marketing strategies in the running category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saucony
• Facebookfacebook.com/Saucony
• LinkedInlinkedin.com/company/saucony
• Instagraminstagram.com/saucony

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saucony