Leejam

What Leejam does

Leejam Sports Company is a Saudi joint-stock company incorporated in 2008 (with brand activity originating in 2005 under Fitness Time Establishment for Trading) that operates the largest network of fitness and sports centers in the Middle East and North Africa. As of March 2023, the network comprised 160 centers across 28 cities in Saudi Arabia and the UAE, serving both male and female segments. The company runs a tiered brand portfolio under the Fitness Time umbrella: Fitness Time Plus (premium luxury), Fitness Time (high-end full-service), Fitness Time Pro (professional and aspiring athletes), Fitness Time Xpress (economy, 24/7 access), Fitness Time-Ladies (women-only centers), and 3Days (specialized three-day-per-week training programs). The company is publicly listed on the Saudi Stock Exchange (Tadawul) under ticker 1830 with trading name Fitness Time, after completing its IPO in September 2018.

The product surface is anchored in physically owned and operated fitness centers offering pools, jacuzzis, saunas, plunge pools, indoor running tracks, courts for basketball, football, volleyball, squash, and padel, plus cycling studios and group classes. Technology stack components include the Fitness Time mobile application for member engagement and class bookings; an Oracle Cloud vendor portal for procurement, RFx, and purchase order workflows; and Oracle HCM Cloud for candidate experience and workforce administration. The Al-Tatheer Sports Company subsidiary, acquired in 2023, expands the offering into concept studios, personal training services, and B2B sports consulting plus sports equipment supply to government and private entities.

Revenue is generated primarily through recurring monthly membership subscriptions across the brand tiers, with members paying to access facilities under monthly billing cadence. The Al-Tatheer subsidiary contributes professional services revenue from consulting, equipment supply, and concept studio operations. Distribution is direct-to-consumer through owned retail-style centers, with a parallel enterprise sales motion for corporate wellness and government procurement via Al-Tatheer. Customer segments span affluent premium members (Plus), business-class mid-tier members (Fitness Time), budget-conscious members (Xpress), professional athletes and aspirants (Pro), and women seeking private, culturally appropriate environments (Ladies). The Al-Sagri family controls the company through Mr. Hamad Ali Al-Sagri's 51.1% stake, with the broader shareholder base totaling 18,215 investors as of December 2022, including 26.1% foreign ownership.

Name

Leejam

Legal name

Leejam Sports Company

Website

https://leejam.com.sa

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Leejam Sports Company operates the largest fitness center network in the MENA region, running 160+ Fitness Time-branded centers across Saudi Arabia and UAE serving individual consumers via premium-to-economy tiers and women-only facilities, plus B2B sports consulting through its Al-Tatheer subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Center Membership Subscriptions: Recurring membership fees from individual consumers at fitness centers operating under the Fitness Time brand family (Fitness Time Plus, Fitness Time, Fitness Time Pro, Fitness Time Xpress). Members pay subscription fees for access to gym facilities, pools, classes, and related amenities. This constitutes the primary revenue stream.
2. Sports Consulting and Personal Training (Al-Tatheer Sports Company): Sports and fitness consulting services, operation of concept studios, and personal training programs offered through the acquired subsidiary Al-Tatheer Sports Company. Also includes supply of sports equipment to government and private entities.
3. 3Days Training Programs: Specialized training programs offered three days per week through the 3Days brand, focusing on individual and group personal training curriculum, representing a differentiated service tier within the fitness ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Leejam Sports Company operates the largest network of sports and fitness centers in the MENA region, providing tiered subscription-based memberships (Fitness Time Plus, Fitness Time, Fitness Time Pro, Fitness Time Xpress, Fitness Time-Ladies, and 3Days) along with sports consulting, personal training, concept studios, and sports equipment supply to government and private entities through its subsidiary Al-Tatheer Sports Company.

Product overview

Leejam Sports Company operates the largest network of sports and fitness facilities in the MENA region, offering a diversified portfolio of gym and sports center brands under the Fitness Time umbrella. The portfolio spans four primary tiers: Fitness Time Plus (premium luxury), Fitness Time (high-end full service), Fitness Time Pro (professional athlete-focused), and Fitness Time Xpress (economical, high-value), complemented by women-only Fitness Time Ladies centers. Additional offerings include 3Days, a specialized three-day-per-week training concept, and Al-Tatheer Sports Company, a subsidiary providing sports consultations, concept studio operations, personal training, and equipment supply. The company positions itself as a 'One Stop Shop for Sports,' managing both male and female segments across Saudi Arabia and the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness Time Plus: Premium luxury and exclusive fitness experience with best-in-class swimming pools, high-end jacuzzis, plunge pools, comprehensively equipped gyms, indoor running tracks, steam rooms, saunas, and lavish communal lounges. 4 centers.
• Fitness Time
• Fitness Time Pro
• Fitness Time Xpress
• 3Days

Products and services

• Fitness Time Plus Premium luxury and exclusive fitness experience combining sports with privacy, including best-in-class swimming pools, high-end jacuzzis, plunge pools, indoor running tracks, steam rooms, saunas, hairdresser facilities, squash room, and lavish communal lounges. Target members seek an exclusive wellness journey.
• Fitness Time High-end, full-service fitness and sports center offering comprehensive facilities including swimming pools, jacuzzis, plunge pools, fully equipped gyms, indoor running and walking tracks, and supplemental athletic activities such as football, volleyball, squash, and table tennis. Targets the business-class segment seeking moderate, comprehensive sports services.
• Fitness Time Pro Fitness center designed for professional and aspiring athletes, offering large training pools, jacuzzis, plunge pools, and designated workout spaces for each exercise category, with facilities outfitted with the latest technology to support full sports ambition.
• Fitness Time Xpress Economical, no-frills fitness center with high-value services and a digitally enabled experience. Male centers operate 24 hours a day. Includes cardio programs, cardio equipment, and strength training equipment offering maximum efficiency and accessibility at a lower price point.
• Fitness Time Ladies Women-only fitness centers operated under the Fitness Time-Ladies brand, including ladies-only swimming pools and female-only classes; Leejam became the largest Ladies Gym Network in Saudi Arabia through this offering.
• 3Days Distinct training concept offering individual or group training programs three days per week, focused on personal training curriculum exercises designed to maximize benefits and guide trainees on their fitness journey.
• Al-Tatheer Sports Company Subsidiary providing sports and fitness consultations, operating fitness clubs and concept studios, personal training services, and supplying sports and fitness equipment to government and private entities. Acquired by Leejam to expand into specialized studio offerings beyond the traditional gym model.

Quantifiable outcome

• Largest fitness center network in the MENA region — 160 operational fitness centers as of March 2023
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Multi Business Group Co.minorStrategic or Co-development Partner · 1 December 2024Leejam contracted with Multi Business Group Co. in December 2024 to design and build a sports club in the King Abdullah Financial District. The contract value exceeded 10% of Multi Business's 2023 topline revenue of SAR 124.83 million. The contract was terminated by Leejam in June 2026 due to failure to obtain required design approvals. No material costs associated with the development to date.
• Al-Tatheer Sports CompanycoreOthersLeejam acquired Al-Tatheer Sports Company and launched the Concept Studios segment. Al-Tatheer's activities include sports and fitness consulting, operating fitness clubs and concept studios, personal training, and supplying sports equipment to government and private entities. The acquisition accelerated Leejam's expansion into specialized studio offerings and B2B sports services.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Fitness First Middle East: Operates premium multi-tier fitness clubs across the Middle East including Saudi Arabia and the UAE, directly competing with Leejam's Fitness Time and Fitness Time Plus brands for the same male and female segments in overlapping cities.
• The Gym Group plc: UK-listed low-cost gym chain offering 24/7 multi-tier facilities with broad geographic footprint, structurally similar to Leejam's combined Fitness Time + Xpress positioning as a publicly listed multi-format operator.
• Basic-Fit N.V. Europe's largest publicly listed low-cost fitness chain with ~1,500+ clubs across multiple countries - demonstrates the scaled growth and capital-recycling playbook that Leejam is pursuing in MENA with multi-tier formats.
• Gold's Gym International: Global franchise-based fitness brand with a strong MENA presence and historically large-club format aligned with Leejam's flagship Fitness Time centers, competing for the same mainstream fitness consumer.

Broad incumbents

• Life Time Fitness Holdings (LTH): US-listed premium multi-format fitness and wellness operator with hundreds of large sports clubs featuring pools, courts, and group training - the closest publicly traded analog to Leejam's full-service Fitness Time centers in business model and amenity mix.
• Planet Fitness (PLNT): NYSE-listed low-cost, high-value 24/7 economy gym operator; directly comparable to Leejam's Fitness Time Xpress tier in value proposition and target member, illustrating a scaled, public-market model for the Xpress segment.
• Equinox Holdings: Privately held premium fitness and lifestyle club operator with luxury positioning in major cities, the most direct global analog to Leejam's Fitness Time Plus tier in targeting affluent members with high-amenity experiences.

Emerging players

• Xponential Fitness (XPOF): NYSE-listed boutique fitness franchisor with brands such as Club Pilates, Rumble Boxing, and StretchLab; relevant emerging comparator for Leejam's 3Days concept studio line as boutique formats compete for premium and specialty demand.
• NuYu Fitness (KSA): Saudi-based boutique fitness chain offering premium small-group and specialized training; an emerging in-market operator that competes for Leejam's mid- to high-tier members with differentiated, experience-led formats.

Regional players

• PureGym: UK-based low-cost fitness chain with hundreds of 24/7 self-service clubs - illustrates the operating model and cost discipline of an unsubsidized, multi-site 24/7 economy format relevant to Leejam's Xpress expansion outside MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leejam-sports-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leejam