Academia Medica

What Academia Medica does

Academia Medica is a Brazilian private, for-profit company founded in 2012 and headquartered in Curitiba, Brazil, that operates a web-based "Medical Community as a Service" platform targeting Brazilian healthcare professionals and medical students. The platform reports approximately 245,000 members and centers on Portuguese-language medical content — discussion groups organized by medical specialty (Neurologia, Cardiologia, Geriatria, COVID-19, Livraria Medica, among roughly 20 groups), a curated publication/tagging system, a 39-publication medical book library, and a podcast sub-brand called "Literatura Viral" distributed on Spotify, iTunes, and Deezer and hosted by Aureo Lustosa Guerios. The platform is organized at academiamedica.com.br and is described as an independently operated entity with no parent company, institutional investor backing, or acquisition history evidenced in the source material.

The company's core technology is a self-serve web community and learning management platform — a course delivery system (recorded video lessons plus recommended reading/film lists and study groups), publication/tagging/discussion engine, and enrollment/payment workflow — without a proprietary model, public API, SDK, MCP integration, or mobile app. It sells an 11-course catalog covering topics including intubation, arterial blood gas analysis, mechanical ventilation, telemedicine, design thinking for health, and medical humanities (Humanidades Medicas); the top course has 244 enrolled students and the bottom visible course has 26 enrolled. There is no AI/ML capability, no API surface, and no disclosed integrations.

Revenue is generated from one-time course enrollment fees priced at R$987 (upfront boleto/credit card with discount) or R$98.70 across 12 monthly credit-card installments, with 1-year access and group discounts available for purchases of 20+ students. Three contact inboxes are operated (curso@, comercial@, cursos@) supporting individual and institutional/group purchases. The company has raised approximately $239,642 across four small funding rounds in 2016, 2018, 2020, and 2021, and is led by founder/CEO Fernando Carbonieri with an 11–50 employee footprint consistent with a community/content-led operation.

Name

Academia Medica

Legal name

Academia Medica

Website

https://academiamedica.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Academia Medica is a Curitiba-based web platform founded in 2012 that operates a Portuguese-language medical community of ~245,000 Brazilian healthcare professionals and students, providing specialty discussion groups, an 11-course marketplace, a curated medical library, and the Literatura Viral podcast.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Colleges, Universities, and Professional Schools (61131), Software Publishers (513210)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Medicine & Allied Health (Clinical) (EDAGABAG), Health Sciences & Nursing (EDAGABAF), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Medical education platform
• Online medical courses
• Healthcare community network
• Continuing medical education
• Medical professional development

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Paid Online Courses: The platform generates revenue through the sale of online courses in Portuguese covering medical and health topics. Courses are priced at R$987.00 a vista or R$98.70 x 12 installments on the Humanidades Medicas course. Group discounts are offered for 20+ students.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Academia Medica operates a Portuguese-language medical community platform serving approximately 245,000 members. Its core offering consists of paid online courses on clinical and medical humanities topics, specialty-based community discussion groups (Neurologia, Cardiologia, Geriatria, etc.), a community-curated medical book library (Livraria Medica), and the Literatura Viral podcast on medical history and epidemics.

Product overview

Academia Médica is a Brazilian medical community platform that operates as a unified ecosystem combining educational courses, scientific publications, specialty discussion groups, and a curated medical library. The core offering includes structured courses (such as Intubação Orotraqueal, Gasometria Arterial, Ventilação Mecânica, Telemedicina, and Humanidades Médicas), community groups for specialties (Neurologia, Cardiologia, Geriatria, COVID-19), and the Livraria Médica library. The platform also features a companion podcast called Literatura Viral. All components are integrated within the same community platform, allowing users to access courses, participate in groups, and read publications in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• Academia Medica Community Platform Web-based medical community platform for Brazilian healthcare professionals and medical students, integrating educational courses, scientific publications, specialty discussion groups, a medical book library, and a companion podcast into a single ecosystem.
• Online Medical Courses Paid online courses in Portuguese covering clinical skills (orotracheal intubation, arterial blood gas analysis, mechanical ventilation, telemedicine) and medical humanities, delivered with recorded video lessons, discussion areas, study groups, and recommended reading/film lists. Course access is provided for 12 months from purchase.
• Livraria Medica (Medical Library) Community-curated collection of book recommendations, reviews, and free resources focused on medicine and health sciences, accessible to medical students and professionals.
• Specialty Community Groups Discussion groups organized by medical specialty (Neurologia, Cardiologia, Geriatria) and topical themes (COVID-19, Saude News), where members publish articles, share resources, and discuss clinical and professional topics.
• Literatura Viral Podcast Podcast series exploring medical history and epidemics through literature, used as a top-of-funnel content channel to drive community engagement and course conversions.

Quantifiable outcome

• 1,919 participants in the Livraria Medica group; 244 students enrolled in the most popular course; 88+ participants in specialty groups

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medscape: Global medical news, clinical reference, and continuing medical education platform serving physicians worldwide. Competes for clinician attention but is largely English-first, leaving the Portuguese-language niche Academia Medica occupies.
• Afya: Largest Brazilian medical education group operating medical schools, residency programs, and digital content for clinicians. A broader incumbent that competes for the same physician mindshare and CME spend, with significantly greater capital and institutional reach.
• Doctoralia: Brazilian/LatAm health platform connecting patients with doctors and offering professional content for clinicians. Comparable as a Brazilian medical professional ecosystem with content and community surfaces, though anchored on patient-booking rather than education.
• Docplanner Group: Global healthcare professional platform operating in multiple LatAm countries with booking, practice management, and clinician content. Comparable as a multi-product medical professional platform targeting the same regional clinician base.
• Khan Academy Medicine (Salman Khan / Khan Academy Brazil): Global free educational content platform with health and medicine content, including Portuguese localization through Khan Academy Brazil. Competes at the free end of the medical education continuum, setting a price ceiling Academia Medica must differentiate above.

Direct peers

• Sanar: Brazilian medical education platform providing courses, study materials, and residency-prep content to medical students and clinicians. Directly comparable as a Portuguese-language medical learning and community platform targeting the same Brazilian healthcare-professional segment.
• PEBMED: Brazilian medical app and content platform delivering clinical decision-support, medical news, and educational content to Brazilian physicians. Closely comparable in language, audience, and freemium community-plus-content model.
• Sermo: Global physician-only social and clinical discussion community. Directly comparable as a peer-to-peer medical community platform, though operating at much larger scale and predominantly in English.
• Whitebook / MedicinaNET: Brazilian clinical decision-support and medical reference platform for physicians and medical students. Directly comparable in Portuguese-language clinical content delivery to Brazilian clinicians.

Emerging players

• Figure 1: Medical case-sharing community where clinicians post and discuss clinical images. Comparable as a community-led medical knowledge platform, though with a narrower case-image focus rather than courses and publications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/academiamedica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academia Medica