Frame
Frame, operated by Dizzion, is a cloud-based desktop-as-a-service platform that delivers Windows and Linux virtual desktops through a browser across AWS, Azure, Google Cloud, IBM Cloud, and Nutanix, serving enterprise and mid-market customers with secure remote work, GPU, and AI/ML workloads.
- Company typePrivate
- Founded2012
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Frame does
Frame is the core desktop-as-a-service platform operated by Dizzion, a privately held U.S. company headquartered in San Antonio, Texas, with operations also tied to San Mateo, California. Founded in 2012 and employing 101–250 people, Frame delivers Windows and Linux virtual desktops and applications through a browser without requiring plugins or local client installations, supporting video conferencing, 4K resolution, 60fps performance, and multi-monitor configurations. The platform runs across AWS, Microsoft Azure, Google Cloud, IBM Cloud, and Nutanix infrastructure, as well as hybrid environments, and integrates with enterprise identity systems including Microsoft Entra ID (Azure AD) and ADFS.
The product portfolio is organized around three primary offerings: Frame Platform (the underlying virtual desktop delivery engine), Cloud PC (persistent personal desktops on a fixed-price model), and enterprise DaaS (a multi-cloud, managed Desktop as a Service with dedicated customer success support). The C3 Control Center provides SaaS-based account and billing administration, and the Halo module supports training and enablement. Revenue is generated through subscription-based per-user or per-VM pricing, usage-based Flex Credits for compute consumption, and a flat-rate Cloud PC tier, sold via a direct enterprise sales motion targeting mid-market and enterprise customers. Frame's customer base includes Autodesk, Omaha Steaks, Transcom, Skidmore Owings & Merrill, Creighton University, and Robert Gordon University, with named use cases spanning remote work, AI/ML and GPU workloads, higher education, BPO and customer experience operations, financial services, healthcare, and state and local government.
Dizzion has raised approximately $28.5 million across four funding rounds from 2013 to 2017, with investors including Bain Capital Ventures, Columbus Nova Technology Partners, IQT, M12 (Microsoft's venture fund), SQN Venture Partners, and Plug and Play. The company was recognized as a Visionary in both the 2025 Gartner Magic Quadrant and the Critical Capabilities report for Desktop as a Service, and reports NPS scores consistently above 90. No revenue, ARR, or ownership details are disclosed in the available source material.
Frame firmographics
Firmographics- Name
- Frame
- Legal name
- Dizzion
- Website
- https://fra.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Frame, operated by Dizzion, is a cloud-based desktop-as-a-service platform that delivers Windows and Linux virtual desktops through a browser across AWS, Azure, Google Cloud, IBM Cloud, and Nutanix, serving enterprise and mid-market customers with secure remote work, GPU, and AI/ML workloads.
- Ownership category
- akta.pro rank
Frame industry classification
Industry- Product category
- Desktop as a Service (DaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
- akta.pro secondary industry
- Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming) (MPAFAHAC)
Keywords
Where Frame is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frame business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based DaaS: Dizzion/Frame charges on a per-user, per-VM, or usage-based model for cloud desktop services. Also offers flat-rate Cloud PC model with fixed pricing for predictable budgets.
- Flexible Pricing Options: Per user pricing, per VM pricing, or usage-based consumption models. Flex Credits allow pre-purchasing compute capacity. Enterprise features include dedicated customer success manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud PC - Fixed price persistent desktop |
| Subscription | Monthly | DaaS - Enterprise-grade cloud desktop |
| Usage-based | Pay-as-you-go | Flex Credits - Pre-purchased compute |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Frame product offering
Product offeringCore offering
Frame is a cloud-based virtual desktop and application streaming platform that delivers Windows and Linux desktops through a browser without requiring plugins or local installations. It offers enterprise-grade Desktop as a Service (DaaS) and fixed-price Cloud PC products, deployable across AWS, Azure, Google Cloud, IBM Cloud, Nutanix, and hybrid environments, with support for video conferencing, 4K resolution, 60fps, multi-monitor configurations, GPU/AI workloads, and identity provider integration (Microsoft Entra ID, ADFS, SAML).
Product overview
Frame is Dizzion's core desktop-as-a-service platform, forming the backbone of Dizzion's Cloud PC and DaaS product lines. The product portfolio consists of the Frame Platform (the underlying virtual desktop delivery engine), augmented by Cloud PC (a fixed-price persistent desktop product) and enterprise DaaS (a multi-cloud, scalable Desktop as a Service offering with managed services). C3 Control Center serves as the SaaS account management and billing interface, while Halo provides training and enablement. The platform supports GPU workloads and AI & ML workload use cases, runs across AWS, Azure, Google Cloud, IBM Cloud, and Nutanix infrastructure, and delivers desktops via browser with no plugins required, supporting video conferencing, 4K, 60 fps, and multi-monitor configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Frame: Desktop as a Service platform providing virtual desktops and applications delivered through the browser
- Cloud PC
- C3
Products and services
- Frame Platform The core desktop virtualization engine that delivers cloud-hosted Windows and Linux desktops and applications via the browser without plugins. Runs across AWS, Azure, Google Cloud, IBM Cloud, and Nutanix, with built-in API and developer tooling. Used by enterprise IT teams to deliver secure virtual workspaces.
- Cloud PC Persistent, personal cloud-hosted desktops sold on a fixed-price monthly model with built-in infrastructure. Designed to eliminate complex setup and surprise costs while delivering a modern desktop experience across any device for end users and distributed teams.
- DaaS (Desktop as a Service) Enterprise-grade Desktop as a Service offering with cloud choice across AWS, Azure, Google Cloud, IBM Cloud, Nutanix, or hybrid environments. Provides secure, compliant, scalable virtual desktops with managed services and a dedicated customer success manager for mid-market and enterprise customers.
- Private Cloud PC Private cloud variant of the Cloud PC offering listed in the product navigation, intended for organizations requiring dedicated/single-tenant deployment of persistent cloud-hosted desktops rather than multi-tenant public cloud infrastructure.
- C3 Control Center SaaS-based control center for managing Frame accounts, users, billing, and subscriptions. Provides administrative capabilities including role-based access control and identity provider integration for IT administrators.
Quantifiable outcome
- NPS scores consistently above 90
- +1 more outcomes
Companies that use Frame
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Frame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Frame partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreFrame DaaS platform runs on AWS cloud infrastructure, providing enterprise customers with AWS-based deployment options for virtual desktop workloads.
- Microsoft AzurecoreAzure cloud deployment option for Frame platform, enabling customers to leverage Azure infrastructure for DaaS workloads.
- Google CloudcoreGoogle Cloud platform option for Frame DaaS deployments, providing multi-cloud flexibility for enterprise customers.
- IBM CloudcoreIBM Cloud infrastructure option for Frame platform, supporting enterprise customers with IBM Cloud requirements.
- NutanixcoreNutanix cloud infrastructure support for Frame DaaS, with Frame Console accessible at console.nutanix.com, indicating deeper Nutanix integration.
- Microsoft Entra ID (Azure AD)coreFrame supports Microsoft Entra ID Single Sign-On (formerly Azure AD SSO) integration for enterprise identity and authentication management.
- Microsoft Active Directory Federation Services (ADFS)coreFrame integrates with Microsoft ADFS for enterprise identity federation and single sign-on capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Frame competitors and assessment
Company assessmentDirect peers
- Paperspace (DigitalOcean): Paperspace, now part of DigitalOcean, offers cloud-hosted GPU virtual workstations and virtual desktops targeted at developers, designers, and AI/ML workloads. It overlaps directly with Frame's GPU workstation use case, especially for ML training and rendering.
- Microsoft Azure Virtual Desktop: Azure Virtual Desktop is Microsoft's native cloud DaaS offering running on Azure infrastructure. It directly competes with Frame's Azure deployment option and benefits from deep Microsoft Entra ID/ADFS integration — Frame even integrates with Entra ID as a selling point.
- Amazon AppStream 2.0: Amazon AppStream 2.0 is AWS's application streaming service for delivering Windows applications to a browser. It is comparable to Frame's app-streaming capabilities and runs on the same AWS infrastructure that Frame supports.
- Amazon WorkSpaces: AWS's managed cloud desktop service competes with Frame across general enterprise and developer DaaS workloads. As Frame itself runs on AWS, Amazon WorkSpaces is both an infrastructure neighbor and direct commercial competitor.
- Workspot: Workspot is a focused enterprise DaaS provider running on Azure and AWS with strong CAD/engineering and GPU workstation positioning. It is closely comparable to Frame on multi-cloud GPU workstation delivery and mid-market/enterprise GTM.
- Google Cloud Workstations: Google's managed cloud-based developer workstations target data science, AI/ML, and engineering workloads — the same GPU/AI use cases Frame markets. It is a direct competitor within Google's customer base and adjacent to Frame's GCP deployment.
- Citrix DaaS (Cloud Software Group): Citrix's Desktop as a Service / XenDesktop offering is the most established VDI/DaaS platform for enterprise Windows workloads. Frame competes head-to-head against Citrix on browser-delivered virtual desktops, multi-cloud support, and large enterprise deployments.
- Omnissa Horizon (formerly VMware Horizon): VMware's Horizon VDI platform (now operated by Omnissa/KKR after Broadcom's divestiture) is one of Frame's primary direct competitors in enterprise desktop virtualization, particularly for hybrid cloud and on-prem VDI migrations.
Emerging players
- Shadow (Blade): Shadow provides high-performance cloud-based Windows PCs targeting prosumer and gaming-adjacent users. While not a direct enterprise competitor, it overlaps with Frame's high-end GPU/4K cloud desktop positioning and represents a competing vision for browser-delivered cloud PCs.
Broad incumbents
- Nutanix: Nutanix is a broad enterprise hybrid cloud infrastructure platform and a key Frame integration partner (Frame Console runs on console.nutanix.com). Nutanix's own desktop virtualization solutions (Xi Frame legacy, Nutanix Frame) overlap with Frame's offerings, making Nutanix both partner and adjacent competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frame social profiles
Digital presenceFrame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frame leadership team
Management profileNumber of profiles
Profiles2 records
Frame funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frame
What does Frame do?
Frame is a cloud-based virtual desktop and application streaming platform that delivers Windows and Linux desktops through a browser without requiring plugins or local installations. It offers enterprise-grade Desktop as a Service (DaaS) and fixed-price Cloud PC products, deployable across AWS, Azure, Google Cloud, IBM Cloud, Nutanix, and hybrid environments, with support for video conferencing, 4K resolution, 60fps, multi-monitor configurations, GPU/AI workloads, and identity provider integration (Microsoft Entra ID, ADFS, SAML).
Is Frame a public or private company?
Frame is a private company. It is classified as venture growth investor backed and is currently operating.
When was Frame founded?
Frame was founded in 2012. It employs 101 to 250 people.
Where is Frame based?
Frame is headquartered in San Mateo, United States, in the North America region.
How does Frame make money?
Two revenue lines are on record. Subscription-based DaaS are the primary driver. The others are flexible Pricing Options.
Who are Frame's main competitors?
Direct peers on record are Paperspace (DigitalOcean), Microsoft Azure Virtual Desktop, Amazon AppStream 2.0, Amazon WorkSpaces, Workspot, Google Cloud Workstations, Citrix DaaS (Cloud Software Group) and Omnissa Horizon (formerly VMware Horizon). Shadow (Blade) is listed as an emerging player. Nutanix is listed as a broad incumbent.
Does Frame have an API?
Yes. The Frame Platform provides a developer API documented in the Developer's Guide book (docs.difr.com/books/developers-guide). The platform supports authentication via Microsoft Entra ID (formerly Azure AD SSO), ADFS (Active Directory Federation Services), and role-based access control (RBAC). It includes a Sandbox for each Frame Account allowing administrators to manage and test configurations. Availability is indicated by the presence of a dedicated Developer's Guide documentation book. Developer documentation is at docs.difr.com/books/developers-guide.
What industry is Frame in?
Frame's product category is Desktop as a Service (DaaS). Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions), with a secondary code of MPAFAHAC, Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming). Its NAICS code is 51821 and its SIC code is 7372.