Consumer Technology Association
CTA is a 501(c)(6) non-profit trade association representing 1,300+ consumer technology companies through Capitol Hill advocacy, ANSI-accredited standards, market research, and CES—the world's largest annual technology trade show held in Las Vegas.
- Company typePrivate
- Founded1990
- HeadquartersArlington, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Consumer Technology Association does
The Consumer Technology Association (CTA) is a 501(c)(6) non-profit trade association incorporated in the Commonwealth of Virginia and headquartered at 1919 S. Eads Street, Arlington, Virginia. Founded in the 1990s under longtime CEO Gary Shapiro (now Executive Chair), with Kinsey Fabrizio succeeding as President & CEO effective May 1, 2026, CTA represents more than 1,300 consumer technology member companies—from early-stage startups to global Fortune 500 brands including Amazon, Samsung, Qualcomm, Verizon, Sony, Meta, Microsoft, Intel, LG, and Panasonic. The association operates with 51-100 employees and supports an industry tied to roughly 17 million American jobs.
CTA's core offerings span four pillars: (1) flagship event production, principally CES® in Las Vegas which ran January 6-9, 2026 with 148,392 attendees (+4% YoY), 4,100+ exhibitors across 2.6 million square feet, 55,841 international participants from 141 countries, and 2,162 investors; (2) policy advocacy on Capitol Hill, including policy filings, trade and tariff work, the Innovation Scorecard, and frameworks like the Digital Health Privacy Guiding Principles; (3) ANSI-accredited standards development across areas such as networked standby power, wireless charging, e-publishing, and a Women's Health Standard; and (4) market research, including 30+ free reports for members and the annual U.S. Consumer Technology Industry Forecast projecting $565B in 2026 revenue. CTA also operates the CTA Foundation, a wholly-owned 501(c)(3) focused on assistive technology for older adults and people with disabilities.
Revenue is generated across four interlocking streams: recurring membership dues on tiered Basic and Enterprise plans, CES and CES Unveiled event revenue (registration, exhibition booths, sponsorship—anchored at the Las Vegas Convention Center with regional events such as the new CES Unveiled Milan), paid participation in standards committees and certification programs, and research reports and publications sold to members and non-members. CTA distributes through direct enterprise sales to technology companies, self-serve digital access via cta.tech, and channel partners such as the Italian Trade Agency, with CES itself functioning simultaneously as the brand, revenue engine, and primary member acquisition vehicle.
Consumer Technology Association firmographics
Firmographics- Name
- Consumer Technology Association
- Legal name
- Consumer Technology Association (CTA)®
- Website
- https://cta.tech
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CTA is a 501(c)(6) non-profit trade association representing 1,300+ consumer technology companies through Capitol Hill advocacy, ANSI-accredited standards, market research, and CES—the world's largest annual technology trade show held in Las Vegas.
- Ownership category
- akta.pro rank
Consumer Technology Association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
Keywords
Where Consumer Technology Association is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Consumer Technology Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: CTA generates revenue through annual membership fees from technology companies. Members receive benefits including advocacy representation, free research reports, standards participation, and CES benefits.
- CES Event Revenue: Major revenue source from producing CES events including registration fees, exhibition booth sales, sponsorship revenue, and related event services at the Las Vegas Convention Center and global CES Unveiled events.
- Standards Participation: Revenue from companies participating in CTA's standards development processes and accessing CTA standards documents and certification programs.
- Research Reports and Publications: CTA sells research reports and market forecasts to members and non-members, including the annual U.S. Consumer Technology Industry Forecast projecting $565 billion in 2026 revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Membership - Core benefits for small to mid-size technology companies |
| Subscription | Annual | Enterprise Membership - Full suite of benefits for large technology companies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Consumer Technology Association product offering
Product offeringCore offering
CTA is a 501(c)(6) trade association that represents 1,300+ consumer technology companies. Its primary sellable offerings are paid membership (annual dues), the annual CES trade show in Las Vegas with exhibition space and sponsorships, ANSI-accredited industry standards participation, and market research reports. Supporting programs include Capitol Hill advocacy and the CTA Foundation's accessibility grantmaking.
Product overview
The Consumer Technology Association (CTA) is a trade association and industry organization, not a software product company. CTA's portfolio consists of event production (CES), industry research and forecasting, standards development, policy advocacy, membership services, and the CTA Foundation philanthropy program. CES is the flagship annual technology event in Las Vegas, serving as the primary platform for product announcements and industry networking. Supporting offerings include research reports for market intelligence, ANSI-accredited standards development, Capitol Hill advocacy, and a foundation supporting accessibility technology for seniors and people with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- CES (Consumer Electronics Show) Annual trade show produced by CTA in Las Vegas serving as the world's primary venue for consumer technology companies to launch products, meet partners, and conduct business. Sold via exhibition booth sales, sponsorships, and attendee registration to global technology companies.
- CTA Membership Annual paid membership program for consumer technology companies, with Basic and Enterprise tiers. Members receive advocacy representation, 30+ free research reports, access to 20+ divisions/councils/working groups, standards participation, and CES benefits.
- CTA Research Reports Market intelligence and forecasting reports sold to members and non-members, including the annual U.S. Consumer Technology Industry Forecast, the Ownership & Market Potential Study, and Nasdaq CTA Indexes. Members receive 30+ reports free.
- CTA Standards ANSI-accredited standards development program producing industry standards covering network standby power, wireless charging, digital health privacy, and women's health. Companies participate via paid committee membership and access CTA standards documents and certification programs.
- CTA Advocacy Policy and regulatory advocacy services before Congress and federal agencies on behalf of the consumer technology industry, including policy filings, trade and tariff advocacy, and the Innovation Scorecard. Delivered as part of CTA membership.
- CTA Foundation Public 501(c)(3) foundation affiliated with CTA that provides grants to nonprofit organizations focused on aging, caregiving, cognitive and neurological differences, hearing, mobility, vision, and accessibility technology. Supported by donations from CTA, Verizon, Salesforce, Meta, Microsoft, Intel, and Amazon.
Quantifiable outcome
- 148,392 attendees at CES 2026 with 4% YoY growth
- +3 more outcomes
Companies that use Consumer Technology Association
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Consumer Technology Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Consumer Technology Association partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Italian Trade AgencycoreCTA partnered with the Italian Trade Agency to organize CES Unveiled Milan on October 21 at Allianz MiCo convention center. The event showcases European startups across aerospace, AI, agritech, digital health, and luxury technology sectors, with a pitch competition winner receiving exhibition space at CES 2027.
- Cannes Marché du FilmminorCTA expanded CES 2026 with a new partnership with the Cannes Marché du Film, signaling the tech confab's growing role in entertainment. The partnership increases entertainment industry presence alongside Netflix, Disney, Amazon, and NBCUniversal.
- Cox CommunicationscoreCox Communications provides the advanced fiber network and managed services powering CES 2026, supporting 2,800 Wi-Fi access points, distributed antenna systems, and redundant 40 gigabit fiber connections across the Las Vegas Convention Center with over 450 terabytes of data expected.
- NVIDIAcoreNVIDIA CEO Jensen Huang delivered keynote at CES 2026 with expanded partnership with Siemens to build an industrial AI operating system. NVIDIA showcased over 20 AI demonstrations at the event.
- CTA Foundation DonorscoreCTA Foundation has major donors including CTA ($75,000+), Next50 ($75,000+), Verizon ($75,000+), WITH ($75,000+), Salesforce ($50,000-$74,999), Ability Central, Bluetooth, Meta, Microsoft ($25,000-$49,999), Amazon, Intel ($15,000-$24,999), and others supporting accessibility programs.
- Indian Technology CompaniesminorIndian companies including Ultrahuman, Noise, ArvyaX Technologies, aabo, Sona Comstar, and Zoondia participate at CES 2026, representing India's growing presence at the global technology showcase.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Consumer Technology Association competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Consumer Technology Association social profiles
Digital presenceConsumer Technology Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Technology Association leadership team
Management profileNumber of profiles
Profiles11 records
Consumer Technology Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Consumer Technology Association funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Technology Association M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Technology Association
What does Consumer Technology Association do?
CTA is a 501(c)(6) trade association that represents 1,300+ consumer technology companies. Its primary sellable offerings are paid membership (annual dues), the annual CES trade show in Las Vegas with exhibition space and sponsorships, ANSI-accredited industry standards participation, and market research reports. Supporting programs include Capitol Hill advocacy and the CTA Foundation's accessibility grantmaking.
Is Consumer Technology Association a public or private company?
Consumer Technology Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Consumer Technology Association founded?
Consumer Technology Association was founded in 1990. It employs 251 to 500 people.
Where is Consumer Technology Association based?
Consumer Technology Association is headquartered in Arlington, United States, in the North America region.
How does Consumer Technology Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are CES Event Revenue, standards Participation and research Reports and Publications.
Does Consumer Technology Association have an API?
No public API is recorded for Consumer Technology Association.
What industry is Consumer Technology Association in?
Consumer Technology Association's product category is Trade Association Services. Its primary akta.pro industry code is MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture). Its NAICS code is 813910 and its SIC code is 8600.