Consumer Technology Association

What Consumer Technology Association does

The Consumer Technology Association (CTA) is a 501(c)(6) non-profit trade association incorporated in the Commonwealth of Virginia and headquartered at 1919 S. Eads Street, Arlington, Virginia. Founded in the 1990s under longtime CEO Gary Shapiro (now Executive Chair), with Kinsey Fabrizio succeeding as President & CEO effective May 1, 2026, CTA represents more than 1,300 consumer technology member companies—from early-stage startups to global Fortune 500 brands including Amazon, Samsung, Qualcomm, Verizon, Sony, Meta, Microsoft, Intel, LG, and Panasonic. The association operates with 51-100 employees and supports an industry tied to roughly 17 million American jobs.

CTA's core offerings span four pillars: (1) flagship event production, principally CES® in Las Vegas which ran January 6-9, 2026 with 148,392 attendees (+4% YoY), 4,100+ exhibitors across 2.6 million square feet, 55,841 international participants from 141 countries, and 2,162 investors; (2) policy advocacy on Capitol Hill, including policy filings, trade and tariff work, the Innovation Scorecard, and frameworks like the Digital Health Privacy Guiding Principles; (3) ANSI-accredited standards development across areas such as networked standby power, wireless charging, e-publishing, and a Women's Health Standard; and (4) market research, including 30+ free reports for members and the annual U.S. Consumer Technology Industry Forecast projecting $565B in 2026 revenue. CTA also operates the CTA Foundation, a wholly-owned 501(c)(3) focused on assistive technology for older adults and people with disabilities.

Revenue is generated across four interlocking streams: recurring membership dues on tiered Basic and Enterprise plans, CES and CES Unveiled event revenue (registration, exhibition booths, sponsorship—anchored at the Las Vegas Convention Center with regional events such as the new CES Unveiled Milan), paid participation in standards committees and certification programs, and research reports and publications sold to members and non-members. CTA distributes through direct enterprise sales to technology companies, self-serve digital access via cta.tech, and channel partners such as the Italian Trade Agency, with CES itself functioning simultaneously as the brand, revenue engine, and primary member acquisition vehicle.

Name

Consumer Technology Association

Legal name

Consumer Technology Association (CTA)®

Website

https://cta.tech

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

CTA is a 501(c)(6) non-profit trade association representing 1,300+ consumer technology companies through Capitol Hill advocacy, ANSI-accredited standards, market research, and CES—the world's largest annual technology trade show held in Las Vegas.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Trade association services
• Technology industry advocacy
• Industry standards development
• Technology trade shows
• Consumer electronics events

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CTA generates revenue through annual membership fees from technology companies. Members receive benefits including advocacy representation, free research reports, standards participation, and CES benefits.
2. CES Event Revenue: Major revenue source from producing CES events including registration fees, exhibition booth sales, sponsorship revenue, and related event services at the Las Vegas Convention Center and global CES Unveiled events.
3. Standards Participation: Revenue from companies participating in CTA's standards development processes and accessing CTA standards documents and certification programs.
4. Research Reports and Publications: CTA sells research reports and market forecasts to members and non-members, including the annual U.S. Consumer Technology Industry Forecast projecting $565 billion in 2026 revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CTA is a 501(c)(6) trade association that represents 1,300+ consumer technology companies. Its primary sellable offerings are paid membership (annual dues), the annual CES trade show in Las Vegas with exhibition space and sponsorships, ANSI-accredited industry standards participation, and market research reports. Supporting programs include Capitol Hill advocacy and the CTA Foundation's accessibility grantmaking.

Product overview

The Consumer Technology Association (CTA) is a trade association and industry organization, not a software product company. CTA's portfolio consists of event production (CES), industry research and forecasting, standards development, policy advocacy, membership services, and the CTA Foundation philanthropy program. CES is the flagship annual technology event in Las Vegas, serving as the primary platform for product announcements and industry networking. Supporting offerings include research reports for market intelligence, ANSI-accredited standards development, Capitol Hill advocacy, and a foundation supporting accessibility technology for seniors and people with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• CES (Consumer Electronics Show) Annual trade show produced by CTA in Las Vegas serving as the world's primary venue for consumer technology companies to launch products, meet partners, and conduct business. Sold via exhibition booth sales, sponsorships, and attendee registration to global technology companies.
• CTA Membership Annual paid membership program for consumer technology companies, with Basic and Enterprise tiers. Members receive advocacy representation, 30+ free research reports, access to 20+ divisions/councils/working groups, standards participation, and CES benefits.
• CTA Research Reports Market intelligence and forecasting reports sold to members and non-members, including the annual U.S. Consumer Technology Industry Forecast, the Ownership & Market Potential Study, and Nasdaq CTA Indexes. Members receive 30+ reports free.
• CTA Standards ANSI-accredited standards development program producing industry standards covering network standby power, wireless charging, digital health privacy, and women's health. Companies participate via paid committee membership and access CTA standards documents and certification programs.
• CTA Advocacy Policy and regulatory advocacy services before Congress and federal agencies on behalf of the consumer technology industry, including policy filings, trade and tariff advocacy, and the Innovation Scorecard. Delivered as part of CTA membership.
• CTA Foundation Public 501(c)(3) foundation affiliated with CTA that provides grants to nonprofit organizations focused on aging, caregiving, cognitive and neurological differences, hearing, mobility, vision, and accessibility technology. Supported by donations from CTA, Verizon, Salesforce, Meta, Microsoft, Intel, and Amazon.

Quantifiable outcome

• 148,392 attendees at CES 2026 with 4% YoY growth
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Italian Trade AgencycoreStrategic or Co-development Partner · 15 April 2026CTA partnered with the Italian Trade Agency to organize CES Unveiled Milan on October 21 at Allianz MiCo convention center. The event showcases European startups across aerospace, AI, agritech, digital health, and luxury technology sectors, with a pitch competition winner receiving exhibition space at CES 2027.
• Cannes Marché du FilmminorStrategic or Co-development Partner · 4 January 2026CTA expanded CES 2026 with a new partnership with the Cannes Marché du Film, signaling the tech confab's growing role in entertainment. The partnership increases entertainment industry presence alongside Netflix, Disney, Amazon, and NBCUniversal.
• Cox CommunicationscoreStrategic or Co-development PartnerCox Communications provides the advanced fiber network and managed services powering CES 2026, supporting 2,800 Wi-Fi access points, distributed antenna systems, and redundant 40 gigabit fiber connections across the Las Vegas Convention Center with over 450 terabytes of data expected.
• NVIDIAcoreTechnology or IntegrationNVIDIA CEO Jensen Huang delivered keynote at CES 2026 with expanded partnership with Siemens to build an industrial AI operating system. NVIDIA showcased over 20 AI demonstrations at the event.
• CTA Foundation DonorscoreStrategic or Co-development PartnerCTA Foundation has major donors including CTA ($75,000+), Next50 ($75,000+), Verizon ($75,000+), WITH ($75,000+), Salesforce ($50,000-$74,999), Ability Central, Bluetooth, Meta, Microsoft ($25,000-$49,999), Amazon, Intel ($15,000-$24,999), and others supporting accessibility programs.
• Indian Technology CompaniesminorStrategic or Co-development PartnerIndian companies including Ultrahuman, Noise, ArvyaX Technologies, aabo, Sona Comstar, and Zoondia participate at CES 2026, representing India's growing presence at the global technology showcase.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ctatech
• YouTubeyoutube.com/user/ctatechnology
• Facebookfacebook.com/ConsumerTechnologyAssociation
• LinkedInlinkedin.com/company/consumer-electronics-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Technology Association