Multiple Sclerosis Society of Canada
MS Canada is a national non-profit founded in 1948 that provides free support services, education, and advocacy for Canadians living with multiple sclerosis, while funding MS research through donations and event-based fundraising including MS Bike and MS Walk.
- Company typePrivate
- Founded1948
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Multiple Sclerosis Society of Canada does
Multiple Sclerosis Society of Canada (operating as MS Canada) is a national charitable organization founded in 1948 and headquartered in Toronto, Canada. The organization provides free support services, education, and advocacy for Canadians living with multiple sclerosis and their caregivers, while funding MS research across the country. MS Canada is registered as a charitable organization with the Canada Revenue Agency under registration number 10774 6174 RR0001, with a separately registered Quebec Division (10 490 2523 RR0001) operating the French-language portal spcanada.ca. The organization holds the Imagine Canada Standards Program trustmark, indicating accredited nonprofit governance and transparency standards.
MS Canada's core service portfolio spans four functional areas. Support services include the MS Navigator program (delivered via phone at 1-844-859-6789, email, and live chat), the MS Knowledge Network of healthcare professionals, 1:1 Peer Support matching, MS Support Groups (including a specialized 2SLGBTQI+ group), the We Talk MS virtual community platform, and a Quality of Life Equipment Program. Education and wellness offerings include MS 101 newly diagnosed sessions, the TIME virtual exercise program, and an active content blog. Fundraising is delivered through three flagship event franchises - MS Bike, MS Walk, and We Challenge MS - all operated on the DonorDrive peer-to-peer fundraising platform. Research engagement is facilitated through the dedicated msresearch.ca portal, which recruits participants for studies and disseminates research findings.
MS Canada operates as a non-profit with no product or service sales. Revenue is generated entirely through charitable giving channels including one-time donations, monthly recurring giving, legacy gifts, corporate sponsorships (TD Bank is a disclosed $1M partner as of November 2019), and event-based fundraising. Services are provided free of charge to beneficiaries. The organization is governed by a board of directors, led by President and CEO Pamela Valentine, and operates with a workforce of 251-500 employees nationally. Distribution is direct-to-consumer across Canada via website, phone, email, in-person community events, and a network of community-based support groups spanning all provinces and territories.
Multiple Sclerosis Society of Canada firmographics
Firmographics- Name
- Multiple Sclerosis Society of Canada
- Legal name
- MS Canada
- Website
- https://mssociety.ca
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MS Canada is a national non-profit founded in 1948 that provides free support services, education, and advocacy for Canadians living with multiple sclerosis, while funding MS research through donations and event-based fundraising including MS Bike and MS Walk.
- Ownership category
- akta.pro rank
Multiple Sclerosis Society of Canada industry classification
Industry- Product category
- Multiple Sclerosis Support and Advocacy Services
- NAICS
- Voluntary Health Organizations (813212), Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Community Health & Prevention Program Funding (HLAJALAF), Mental Health & Crisis Support Services (BPAGACAD), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Multiple Sclerosis Society of Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Multiple Sclerosis Society of Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Distribution channels4 records
Marketing channels6 records
Multiple Sclerosis Society of Canada product offering
Product offeringCore offering
MS Canada delivers free support, education, and advocacy services to Canadians living with multiple sclerosis and their families, including the MS Navigator personalized support service, peer support programs, MS Support Groups, and the Quality of Life Equipment Program. The organization funds MS research through grants and provides public education about the disease, its symptoms, diagnosis, and treatments. Revenue is generated through charitable donations, fundraising events (MS Bike, MS Walk, We Challenge MS), and community giving campaigns.
Product overview
MS Canada operates as a service-oriented nonprofit organization providing a comprehensive suite of programs and resources for Canadians affected by multiple sclerosis. The organization's digital offerings are delivered through its website platform, which integrates support services (MS Navigator, MS Knowledge Network, peer support programs), educational resources (MS 101 sessions, wellness programs, blog content), and fundraising events (MS Bike, MS Walk, We Challenge MS). The portfolio functions as a unified support ecosystem connecting individuals with information, peer networks, healthcare resources, and community engagement opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- We Talk MS: Virtual peer support program connecting MS community members
- MS Bike
- MS Walk
- We Challenge MS
Products and services
- MS Navigator Service Personalized support service that connects individuals with MS Navigators from the MS Knowledge Network for disease, treatment, and support information customized to their MS journey. Available to people living with MS and their families via live chat, phone, and email.
- MS Knowledge Network A network of healthcare professionals and resources providing disease, treatment, and support information to the Canadian MS community, accessed primarily through the MS Navigator Service.
- MS Support Groups Peer support groups connecting individuals living with MS for mutual support and community engagement, including specialized cohorts such as the 2SLGBTQI+ MS Support Group.
- 1:1 Peer Support One-on-one peer matching service that connects individuals newly diagnosed or seeking support with others who share similar MS experiences.
- We Talk MS Virtual community platform connecting Canadians affected by MS for peer conversations and mutual support.
- Quality of Life Equipment Program Program providing equipment and resources to enhance quality of life for people living with MS.
- MS 101 – Newly Diagnosed Sessions
Quantifiable outcome
- Canada is recognized as a global leader in MS research, with research contributions advancing MS treatment and care, understanding disease progression, and working toward prevention.
Companies that use Multiple Sclerosis Society of Canada
Customer profileSegments3 records
Ideal customer profiles3 records
Multiple Sclerosis Society of Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Multiple Sclerosis Society of Canada partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Multiple Sclerosis Society of Canada competitors and assessment
Company assessmentDirect peers
- National Multiple Sclerosis Society: The largest MS-focused nonprofit in the United States, providing research funding, support services, advocacy, and fundraising events. Most direct international comparable given identical disease focus, service model, and revenue approach.
- MS Society UK: The UK's leading MS charity, offering research funding, information, peer support, and policy advocacy. Closely comparable mission and service architecture to MS Canada despite operating in a different national health system.
- MS Australia: Australia's national MS organization funding research and delivering support services to people living with MS. Directly comparable in mission, national scope, and integrated research-plus-service model.
- Multiple Sclerosis Foundation: US-based MS nonprofit providing direct support services, education, and financial assistance programs to people living with MS. Comparable in the service-delivery and quality-of-life program layers of MS Canada's portfolio.
Regional players
- ALS Society of Canada: Canadian disease-specific nonprofit offering support services, advocacy, and research funding for ALS patients. Comparable as a fellow national Canadian health charity with similar structure, fundraising events, and service portfolio.
- Crohn's and Colitis Canada: Canadian disease-specific nonprofit funding research and supporting patients with Crohn's disease and ulcerative colitis. Closely comparable as a mid-sized Canadian disease-focused charity with research and patient support programs.
Broad incumbents
- Canadian Cancer Society: One of Canada's largest health charities, funding cancer research, providing support services, and running nationwide advocacy and fundraising campaigns. Comparable in scale, national scope, and integrated research-plus-support model.
- Heart & Stroke Foundation of Canada: Major Canadian health charity funding research, delivering public health education, and running national fundraising campaigns. Comparable in national reach, event-based fundraising, and multi-program structure.
- Diabetes Canada: National Canadian charity supporting research, advocacy, and education for people living with diabetes. Comparable disease-specific nonprofit with similar research funding and patient support service architecture.
Others
- March of Dimes Canada: Canadian nonprofit supporting people with disabilities through programs, advocacy, and community engagement. Comparable as a fellow Canadian health/disability-focused charity with similar service-delivery and fundraising structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Multiple Sclerosis Society of Canada social profiles
Digital presenceMultiple Sclerosis Society of Canada compliance and trust
Trust signalCompliance2 records
Multiple Sclerosis Society of Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiple Sclerosis Society of Canada leadership team
Management profileNumber of profiles
Profiles1 record
Multiple Sclerosis Society of Canada subsidiaries and ownership
Company hierarchySubsidiaries1 record
Multiple Sclerosis Society of Canada funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiple Sclerosis Society of Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiple Sclerosis Society of Canada
What does Multiple Sclerosis Society of Canada do?
MS Canada delivers free support, education, and advocacy services to Canadians living with multiple sclerosis and their families, including the MS Navigator personalized support service, peer support programs, MS Support Groups, and the Quality of Life Equipment Program. The organization funds MS research through grants and provides public education about the disease, its symptoms, diagnosis, and treatments. Revenue is generated through charitable donations, fundraising events (MS Bike, MS Walk, We Challenge MS), and community giving campaigns.
Is Multiple Sclerosis Society of Canada a public or private company?
Multiple Sclerosis Society of Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Multiple Sclerosis Society of Canada founded?
Multiple Sclerosis Society of Canada was founded in 1948. It employs 251 to 500 people.
Where is Multiple Sclerosis Society of Canada based?
Multiple Sclerosis Society of Canada is headquartered in Toronto, Canada, in the North America region.
Who are Multiple Sclerosis Society of Canada's main competitors?
Direct peers on record are National Multiple Sclerosis Society, MS Society UK, MS Australia and Multiple Sclerosis Foundation. Regional players are ALS Society of Canada and Crohn's and Colitis Canada. Broad incumbents are Canadian Cancer Society, Heart & Stroke Foundation of Canada and Diabetes Canada. March of Dimes Canada is listed as an others.
Does Multiple Sclerosis Society of Canada have an API?
No public API is recorded for Multiple Sclerosis Society of Canada.
What industry is Multiple Sclerosis Society of Canada in?
Multiple Sclerosis Society of Canada's product category is Multiple Sclerosis Support and Advocacy Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813212 and its SIC code is 8300.