YMCA of the Roses

What YMCA of the Roses does

YMCA of the Roses is a 501(c)(3) nonprofit organization founded in 1854 and headquartered in York, Pennsylvania, serving residents of York and Lancaster Counties. It operates eight or more physical branches (York/Arthur J. Glatfelter, Dover/Bob Hoffman, Lancaster/City Center, Lampeter-Strasburg, Shrewsbury/W. Dale Brougher Foundation, Spring Grove opening early 2026, Graham Aquatic Center, Leola outdoor pool) and the TechRev York STEM/workforce development facility. Its portfolio spans three mission pillars: youth development (childcare, Pre-K, seven summer camps, youth sports, Young Thinkers of York robotics), healthy living (membership tiers from $25-$131/month, group exercise, aquatics, personal training, LIVESTRONG at the YMCA cancer survivor program), and social responsibility (New American Welcome Center, The Men's Residence housing, Membership for All financial assistance).

The organization runs no proprietary technology platforms; operations rely on standard nonprofit program management systems, a Constant Contact email instance, and the Y Wellness 24/7 virtual content platform. TechRev York is a notable facility-side investment offering FANUC robotics certification, Industrial Maintenance Technician training, co-working desks ($200/month), private offices ($500/month), and hourly event space ($50/hour). Revenue is generated through a hybrid model combining recurring membership dues, program fees (camps $200-215/week per child, swim, youth sports), seasonal outdoor pool memberships ($180-270/season), corporate sponsorships and EITC pass-through funding, individual and foundation donations (Community Champions, Roses Society, George Williams Society), TechRev workspace rentals, and signature fundraising events (Y Impact Experience gala, LIVESTRONG Golf Outing, Scott Kimmel Memorial Golf Outing, Race Series, Welcoming Week).

Distribution is hybrid: walk-in branch sales, online self-service registration, corporate/employer partnerships (15% discount), insurance wellness partnerships (SilverSneakers, Silver&Fit, Renew Active), and a referral program (Stronger Together, 20% off). The organization is governed autonomously as one of 2,700 independent YMCA associations in the U.S. network and partners with WellSpan Health, Fulton Bank, United Way of York County, Glatfelter Insurance, Precor, Pennsylvania DCED, UPMC, M&T Bank, Truist, and the York County Community Foundation.

Name

YMCA of the Roses

Legal name

YMCA of the Roses

Website

https://rosesymca.org

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

251–500 employees

Short description

YMCA of the Roses is a 501(c)(3) nonprofit founded in 1854, operating 8+ branches across York and Lancaster Counties in Pennsylvania to deliver youth development, healthy living, and social responsibility programs to community members.

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Services

NAICS

Arts, Entertainment, and Recreation (71), Civic and Social Organizations (8134), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness memberships
• Youth development programs
• Childcare and summer camps
• Nonprofit wellness services
• Workforce development training

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Monthly membership fees providing access to fitness facilities, pools, group exercise classes, and branch amenities. Membership tiers include individual, household, senior, and youth categories with pricing varying by branch location.
2. Program Fees: Fees for fee-based programs including summer camp, childcare, swim lessons, youth sports, personal training, and specialty programs. Programs offered at discounted rates to members.
3. Outdoor Pool Memberships: Seasonal outdoor pool memberships at York, Lampeter-Strasburg, and Leola locations. Separate from indoor YMCA memberships with member and non-member day pass rates.
4. Donations and Fundraising: Charitable contributions from individuals through Community Champions program, Roses Society legacy giving, George Williams Society major donor recognition, and corporate sponsorships. Events include golf outings and galas.
5. Corporate Partnerships: Corporate membership discounts, event sponsorships, and Educational Improvement Tax Credit (EITC) program participation. Companies sponsor youth programs and community initiatives.
6. TechRev York Co-Working and Rentals: Rental income from co-working spaces, dedicated desks, private offices, and labs at TechRev York STEM center. Hourly event space rentals also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

YMCA of the Roses is a 501(c)(3) nonprofit community organization operating 8+ branch facilities across York and Lancaster Counties in Pennsylvania. It sells membership-based access to fitness facilities, pools, group exercise classes, and youth programs (childcare, summer camps, youth sports, STEM), and delivers social responsibility programs including LIVESTRONG cancer survivor support, the New American Welcome Center for immigrants, the Men's Residence for formerly homeless men, and the TechRev York STEM workforce development center.

Product overview

YMCA of the Roses operates as a multi-branch nonprofit organization offering a comprehensive portfolio of health, wellness, youth development, and social responsibility programs across York and Lancaster Counties in Pennsylvania. The organization provides YMCA Membership Programs as its core product, offering access to fitness facilities, pools, and group exercise classes across multiple branches (Dover, Graham Aquatic Center, Lampeter-Strasburg, City Center Lancaster, Leola, Shrewsbury, Spring Grove, and York). Key programs include Summer Camp Programs (Camp Discovery, Camp Forge, Camp Friendship, Camp Spirit, Camp STEAM, Camp Unity, and Camp Tots), TechRev York (STEM workforce development with FANUC training and co-working spaces), LIVESTRONG Cancer Survivor Program, Child Development and Childcare services, Youth Sports Programs, and the New American Welcome Center. Additional offerings include Outdoor Pool Memberships, The Men's Residence (housing for formerly homeless), Race Series Events (marathon, 5K runs), and various fundraising events. The organization operates on a Membership for All financial assistance model ensuring accessibility regardless of income.

Differentiator

Problem solved

Functional benefit

Brands

• TechRev York: The YMCA's STEM Center bridging the digital divide through workforce development and technology access programs in the York City area.

Products and services

• YMCA Membership Programs Recurring membership tiers (Adult, Young Adult, Senior, Youth, Household/Family) providing access to fitness facilities, pools, group exercise classes, and program discounts across all YMCA of the Roses branches in York and Lancaster Counties.
• Summer Camp Programs Day camp programs for youth ages 3-13 including Camp Discovery (Shrewsbury), Camp Forge (Spring Grove), Camp Friendship (Lampeter-Strasburg), Camp Spirit (Dover/York), Camp STEAM (York), Camp Unity (Lancaster), and Summer Camp Tots, focused on swimming, sports, arts, STEM, and character building.
• Child Development and Childcare Early childhood education and care programs including infant and toddler care, Pre-K classes, and childcare services provided across multiple branches.
• Youth Sports Programs Organized youth athletic programs designed to develop teamwork, athletic skills, and healthy habits in children and teens.
• Young Thinkers of York STEM and robotics-focused youth development program introducing young people to technology, engineering, and problem-solving skills.
• Group Exercise Classes Complimentary fitness classes included with membership, including yoga, Pilates, Les Mills classes, cycling, Zumba, cardio, toning, core, step, and sculpt classes.
• LIVESTRONG at the YMCA Cancer Survivor Program Free evidence-based 12-week small-group program for adult cancer survivors providing cardiovascular conditioning, strength training, balance and flexibility exercises, plus a 6-month YMCA membership during the program.
• Outdoor Pool Memberships Seasonal outdoor pool facilities at the Graham Aquatic Center, Lampeter-Strasburg, and Leola locations offering daily passes and seasonal memberships for families, adults, seniors, and youth.
• TechRev York STEM Center STEM-focused technology center bridging the digital divide through FANUC robotics training cohorts, Industrial Maintenance Technician certification programs, and co-working/rental spaces in York City.
• TechRev Workforce Development Training Technology and manufacturing training programs for businesses and individuals, including FANUC Handling Tool Operations & Programming and Industrial Maintenance Technician certification, partially funded by Pennsylvania DCED's Manufacturing Training to Career Grant.
• TechRev Rentals and Co-Working Spaces Flexible workspace rentals at TechRev York including dedicated desk space (starting $200/month), private offices (starting $500/month), labs, and hourly event space ($50/hour), with complimentary YMCA membership included.
• New American Welcome Center Integration support and community resources for immigrants and newcomers to the York and Lancaster County communities.
• The Men's Residence Low-income housing and supportive services for formerly homeless men.
• Membership for All Financial Assistance Sliding-scale financial assistance program that adjusts membership and program fees based on household income and family size to ensure access regardless of ability to pay.

Quantifiable outcome

• Free cancer survivor support program through LIVESTRONG at the YMCA serving multiple locations
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• WellSpan HealthmajorGTM or Marketing PartnerPresenting sponsor for LIVESTRONG Golf Outing and Race Series. Supports youth sports programs, New American Welcome Center (NAWC), and community health programs including LIVESTRONG at the YMCA, Alzheimer's Education Classes, and Diabetes Prevention.
• United Way of York CountymajorStrategic or Co-development PartnerCollaborates with United Way to address complex issues facing working households in York County. Partnership enables community outreach and referral networks for services.
• Martin LibraryminorStrategic or Co-development PartnerPartner for Welcoming Week Teen Cultural Jam event. Located in York, PA.
• Cultural Alliance of YorkminorStrategic or Co-development PartnerSponsor for Welcoming Week celebrations promoting diversity and belonging in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greater Philadelphia YMCA: Autonomous YMCA association serving the broader Philadelphia region with multi-branch fitness, childcare, camp, and social-responsibility programs. Operates the same membership/reciprocity model and program taxonomy (aquatics, youth sports, LIVESTRONG) as YMCA of the Roses, making it the most directly comparable peer in the same Pennsylvania footprint.
• YMCA of Greater Charlotte: Large multi-branch YMCA association with comparable program breadth including summer camps, childcare, aquatics, and community social services. Comparable scale and operating model to YMCA of the Roses, though serving a larger metro area.
• Jewish Community Centers of Greater Philadelphia / Lancaster JCC: Community-center model offering membership-based fitness, aquatics, camps, childcare, and cultural programming. Operates with similar mission-driven nonprofit economics and serves comparable families, seniors, and youth segments in overlapping regional markets.

Broad incumbents

• Boys & Girls Clubs of America (Central PA affiliate): National youth-development nonprofit network with similar youth-development, after-school, and camp programming targeting children and teens. Overlaps with YMCA of the Roses on youth development and summer camp, though typically without full fitness facilities.
• Life Time Fitness: Premium national fitness operator offering family-friendly clubs with pools, group exercise, kids' programming, and camps. Competes for the same household-membership demographic as the Y but at a higher price point and with a more commercial positioning.
• Planet Fitness: Largest low-cost fitness chain in the U.S., with locations across Pennsylvania competing directly for value-conscious adult fitness members. A structural pricing competitor to the Y's $59/mo adult membership and a key risk vector.
• Crunch Fitness: Mid-priced national fitness chain with group fitness, personal training, and increasingly family-oriented programming. Competes for adults seeking classes and group exercise at a price point between Planet Fitness and the Y.

Regional players

• Gold's Gym: Iconic fitness brand with franchised locations across Pennsylvania offering strength training and group fitness. Competes in the same York/Lancaster geography on the adult fitness segment, though without the Y's youth/camp/social-service breadth.

Others

• United Way of York County: Local United Way affiliate that is both a partner and a fellow community-impact nonprofit. Competes for the same donor dollars and corporate sponsorships in York County, and shares overlapping community-development mission priorities.
• WellSpan Health Community Health Programs: Regional health system that is both a major Y partner (LIVESTRONG, NAWC, Race Series) and a parallel provider of community health, diabetes prevention, and senior wellness programming. Strategic partner but increasingly a potential substitute for some mission-aligned health programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthernYMCACampDiscovery
• LinkedInlinkedin.com/company/rosesymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of the Roses