India Today Group

What India Today Group does

India Today Group is a Noida-headquartered, privately held diversified media conglomerate founded in 1975, operated principally through Living Media India Limited and the publicly listed subsidiary T.V. Today Network Limited, and controlled by the founding Purie family. The group serves mass Indian and diaspora audiences across four 24-hour national television channels (Aaj Tak, Aaj Tak HD, India Today TV, Good News Today), nine print magazine titles (India Today, India Today Hindi, Business Today, Cosmopolitan India, Harper's Bazaar India, Reader's Digest, Auto Today, Brides Today, Hello), 40-plus digital brands, and 18 niche mobile-first channels under Mobiletak.in. It reports cumulative reach of over 750 million monthly viewers, readers, subscribers, and followers, roughly 3.8 billion average monthly video views, and distribution across 70-plus countries. Aaj Tak is cited as the world's largest YouTube news channel (70M+ subscribers) and largest WhatsApp news channel (23.7M+ followers).

The group's technology backbone is an integrated newsroom that feeds editorial content across broadcast, print, web, mobile apps, and social platforms from a single editorial operation. It has invested in AI-driven newsroom tooling, most notably Pragya, an AI workflow-automation platform built with Google that integrates with its Content Management System to automate keyword generation, highlights, kickers, and draft-story creation via a dedicated Journalist App, with reported gains of a 30% reduction in content turnaround, 10% higher content production, and a two-fold rise in user engagement. It has also launched AI news anchors—Lisa and Sana (2023) and Sutra (2026, developed with BharatGen and showcased by the Ministry of Electronics and Information Technology)—governed by a proprietary 'AI Sandwich' human-in-the-loop framework and a nine-point AI charter.

The business monetizes primarily through advertising sold across TV, digital, print, and events, supplemented by print and digital magazine subscriptions, event sponsorships from 75-plus annual on-ground events (India Today Conclave, Agenda Aaj Tak, Business Today Mindrush), and distribution/licensing revenue via Thomson Press, Thomson Digital, and licensed international magazine editions. Go-to-market is sales-led toward enterprise advertisers and brands, complemented by direct-to-consumer distribution through owned channels, apps, and subscription portals. Revenue figures are not disclosed in the available sources.

Name

India Today Group

Legal name

T.V. Today Network Limited

Website

https://indiatodaygroup.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

India Today Group is a Noida-based diversified media conglomerate operating four 24-hour TV news channels, nine magazines, and 40-plus digital brands, serving mass Indian and diaspora audiences and monetizing via advertising, subscriptions, and events.

Ownership category

akta.pro rank

Product category

Multi-Platform News Broadcasting and Publishing

NAICS

Broadcasting and Content Providers (516), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Television Broadcasting Stations (4833)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), International News & Current Affairs Broadcasters (MPABAEAD), Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

• Television news broadcasting
• Print magazine publishing
• Digital news media
• Media advertising sales
• Thought leadership events

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: India Today Group generates primary revenue from advertising sold across its four 24-hour national television channels: Aaj Tak, Aaj Tak HD, India Today TV, and Good News Today. Ad inventory is sold to brands and advertisers targeting the group's 750+ million monthly reach across TV, digital, and print properties.
2. Digital Advertising: Revenue from digital ad placements across the group's 40+ digital brands, owned websites, apps, and social media channels. The group reports 3.8+ billion average monthly video views and significant social media interactions, providing large-scale digital advertising inventory.
3. Print Magazine Subscriptions and Advertising: Revenue from nine print magazine titles including India Today (English), India Today Hindi, Business Today, Cosmopolitan India, Reader's Digest, Harper's Bazaar India, Brides Today, Auto Today, and Hello magazine. Income is derived from both subscription fees and advertising sold in print editions.
4. Magazine Subscriptions: Direct subscription revenue from readers subscribing to India Today, India Today Hindi, Business Today, Cosmopolitan, Reader's Digest, and other print and digital magazine editions.
5. Event Management and Sponsorships: Revenue from organizing over 75 large-scale thought leadership events annually including India Today Conclave, Agenda Aaj Tak, Business Today Mindrush, India Today Mind Rocks, Sahitya Aaj Tak, Panchayat Aaj Tak, and others. Events generate sponsorship revenue from corporate and brand partners.
6. Digital Subscription / Content Revenue: Revenue from digital content services including paid subscriptions for digital magazine editions, premium digital content, and mobile-first digital channels. The group's 40+ digital brands and mobile applications serve as distribution for content monetization.
7. Distribution and Licensing: Revenue from Thomson Press (printing and publishing infrastructure), Thomson Digital, and licensing of international magazine editions (Cosmopolitan, Harper's Bazaar, Reader's Digest) for the Indian market.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

India Today Group operates a multi-platform media business spanning four 24-hour national television channels, nine print magazines, and over 40 digital brands reaching 750+ million monthly viewers/readers. Core revenue is generated through advertising sold against this massive audience across TV, print, digital, and on-ground events, supplemented by magazine subscription fees and event sponsorships. The group also develops proprietary AI-driven newsroom technology (Pragya, Sutra, Sana) to automate content creation and delivery.

Product overview

India Today Group is a multi-brand, multi-platform, multi-vertical media conglomerate with nearly 50 years of legacy. The company operates four 24/7 national television channels (Aaj Tak, Aaj Tak HD, Good News Today, India Today TV), nine print magazines (India Today, India Today Hindi, Business Today, Auto Today, Cosmopolitan, Reader's Digest, Harper's Bazaar, Brides Today, Hello), and over 40 digital brands. The portfolio includes 18 niche digital channels under Mobiletak.in designed for mobile-first consumers. The Group has embraced AI innovation with products including Pragya (AI newsroom automation platform built with Google), and AI news anchors Sana and Sutra (developed with BharatGen). An integrated state-of-the-art newsroom feeds editorial content seamlessly across television, print, mobile, social media, and digital entities.

Differentiator

Problem solved

Functional benefit

Brands

• Aaj Tak: India's most trusted Hindi news channel, No.1 for 20 years in a row, offering fearless journalism, breaking news, and ground-breaking storytelling.
• India Today TV
• Good News Today
• India Today Magazine
• Business Today
• Cosmopolitan India
• Harper's Bazaar India
• Reader's Digest India
• Brides Today
• Auto Today
• HELLO! Magazine India
• India Today Hindi
• The Lallantop
• Sana
• Sutra

Products and services

• Aaj Tak TV Channel India's most trusted Hindi news channel offering 24/7 breaking news, political coverage, investigative journalism, and ground-breaking storytelling. India's No.1 Hindi news channel for 20 consecutive years.
• India Today TV Channel

Quantifiable outcome

• 30% reduction in content creation and publishing turnaround time through Pragya AI platform
• +6 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• OMD IndiaminorGTM or Marketing Partner · 22 June 2026OMD India partnered with India Today Group for the nationwide dengue awareness campaign 'Saath Ladenge Dengue Se' alongside ALL OUT (Brillon Consumer Products). The campaign features expert-led discussions, doctor explainers, and influencer collaborations across India Today Group platforms including Aaj Tak, India Today TV, and digital channels.
• Brillon Consumer Products Pvt. Ltd. (ALL OUT)minorGTM or Marketing Partner · 22 June 2026Brillon Consumer Products, manufacturer of mosquito repellent brand ALL OUT, partnered with India Today Group and OMD India for the 'Saath Ladenge Dengue Se' dengue awareness campaign. The campaign addresses India's near one-third share of the global dengue burden through content across India Today Group's TV and digital platforms.
• GooglecoreTechnology or Integration · 7 May 2026India Today Group partnered with Google to develop Pragya, a proprietary AI-driven newsroom operations and workflow automation platform that integrates with the group's Content Management System. The platform offers automated keyword generation, highlights, kickers, draft story creation, and a dedicated Journalist App for real-time field reporting. Measurable outcomes include 30% reduction in content creation turnaround, 10% increase in content production, and 2X rise in user engagement.
• IIMT University, Greater NoidaminorStrategic or Co-development Partner · 14 April 2026India Today Media Institute (ITMI) signed an MoU with IIMT University to bring ITMI's one-year Postgraduate Program in Digital Media & Communication to IIMT students, starting in the 2026 academic session. The collaboration integrates academic rigour with real-world media training covering digital journalism, social media strategy, multimedia storytelling, AI, and data analytics.
• BharatGencoreTechnology or Integration · 17 February 2026India Today Group collaborated with BharatGen to develop Sutra, an AI-driven news anchor unveiled at the India AI Impact Summit 2026. Sutra uses the group's 'AI Sandwich' model with human editorial intent at start and verification at end, built on culturally aware and linguistically inclusive home-grown AI models. The initiative was showcased by the Ministry of Electronics and Information Technology (MeitY).
• NKN MediaminorGTM or Marketing Partner · 3 October 2025NKN Media, a Dubai-based media conglomerate, collaborated with India Today Group to host Icons of UAE - Season 3 in Dubai. The event celebrated NKN Media's fifth anniversary and represented a cross-border media partnership between UAE and Indian media entities.
• AxisMyIndiacoreStrategic or Co-development PartnerIndia Today Group partnered with AxisMyIndia to conduct and publish exit poll surveys for the 2026 state assembly elections in West Bengal, Tamil Nadu, Kerala, Assam, and Puducherry. The India Today-AxisMyIndia poll is a flagship political forecasting product generating significant viewership and credibility during election seasons.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bennett, Coleman and Company (Times Group): India's largest diversified media conglomerate operating The Times of India, Economic Times, Times Now, ET NOW, and Mirror Now. Directly competes with India Today Group across English and Hindi print, broadcast TV, and digital news, serving similar mass and business audiences.
• Network18 (TV18 / Reliance): Operates News18, CNN-News18, Moneycontrol, and Firstpost - one of India's largest multi-platform news networks with both broadcast (Hindi and English) and digital-first brands. Closely comparable business model spanning TV, digital, and subscription across similar audience segments.
• NDTV (New Delhi Television): Major Indian broadcaster running NDTV 24x7 (English) and NDTV India (Hindi). Direct competitor in the English and Hindi news TV and digital space, with comparable journalistic positioning and advertiser-targeting overlap with India Today Group.
• ABP Network: Operates ABP News (Hindi), ABP Ananda (Bengali), Ananda Bazar Patrika (newspaper), and The Telegraph. A comparable multi-platform Indian news group competing for the same Hindi broadcast and regional print audience as India Today Group.
• Zee Media Corporation: Indian broadcaster running Zee News, Zee Hindustan, and Zee Business. Direct competitor in Hindi news TV with overlapping advertisers, similar GTM via ad inventory sales across TV and digital.
• HT Media (Hindustan Times): Operates Hindustan Times, Mint, and Hindustan (Hindi newspaper). Comparable multi-platform news model with English and Hindi print plus digital properties serving business and consumer audiences similar to India Today Group.
• DB Corp (Dainik Bhaskar): One of India's largest print media companies operating Dainik Bhaskar, Divya Bhaskar, and several regional newspapers. Comparable multi-platform news model with strong Hindi and regional vernacular print plus digital presence targeting similar mass audiences.
• Jagran Prakashan (Dainik Jagran): Publishes Dainik Jagran (India's largest circulated Hindi newspaper) along with several other Hindi and regional titles and digital properties. Competes with India Today Group for Hindi-language audience and advertising revenue.

Broad incumbents

• Sun TV Network: One of India's largest broadcast TV networks with multiple regional channels. While primarily a TV broadcaster rather than pure-play news, it represents a comparable large-scale Indian media incumbent with diversified revenue across TV, film, and digital.

Regional players

• Eenadu Group: Dominant Telugu-language media conglomerate operating Eenadu newspaper, ETV network of regional channels, and digital properties. Comparable multi-platform structure but focused on the Telugu-speaking market rather than pan-India Hindi/English.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AajTak, https://www.youtube.com/@IndiaToday, https://www.youtube.com/@TheLallantop
• Xx.com/IndiaToday
• Facebookfacebook.com/IndiaToday
• LinkedInlinkedin.com/company/india-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Today Group